CIO

DECEMBER 4, 2018

With more and more data at our fingertips, it’s getting harder to focus on the information relevant to our problems and present it in an actionable way. That’s what business intelligence is all about.

Business Intelligence 697

Business Intelligence Intelligence Intelligence Information 697

Zoominfo

DECEMBER 3, 2018

There’s no way around it – prospect and customer data is one of the most valuable assets a B2B organization has access to. Think about it: without accurate information, how can you market, sell, or provide customer service to your target audience? Unfortunately, low-quality data is a real problem for many companies—simply because B2B data decays so rapidly.

Marketing 223

Marketing Marketing Market Intelligence Intelligence 223

Digimind

DECEMBER 26, 2018

Be it online or offline, inbound or outbound, here is how you can boost your content marketing strategy simply by gathering and analyzing relevant insights from social media and the web! The post Optimize Your Content Marketing Strategy in 13 Steps with Social Media Intelligence appeared first on Digimind Blog.

Intelligence 78

Intelligence Intelligence Marketing Marketing 78

DC Velocity

DECEMBER 20, 2018

It's been more than two years since the expanded Panama Canal opened for business. But it may still be too early to assess its impact.

Business 86

Business IT 86

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Elegant BI

DECEMBER 27, 2018

Can Tally Help My Business Manage with Easy-to-Use Tools and Reporting? Every Tally user sees the value of the Tally solution and its features and functionality. IF anything, Tally users just want to use the solution more but the need to access the information within Tally can be difficult to address because Tally is a desktop app, accessible from within the walls of the enterprise.

Business 52

Business Business Intelligence Analysis Advantage 52

Moz

DECEMBER 27, 2018

Posted by KameronJenkins What is it you do again? It's a question every SEO has had to answer at some point, whether to your family members over the holidays or to the developer who will eventually implement your suggestions. If you don't have a solid elevator pitch for describing your job, this is the Whiteboard Friday for you! Learn how to craft a concise, succinct description of life as an SEO without jargon, policing, or acting like a superhero.

Algorithm 57

Algorithm Education Research Marketing 57

Zoominfo

DECEMBER 19, 2018

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. Not only does this impact our personal lives on a regular basis—i.e. searching for recipes, directions, or new bars to try out. But, it also impacts our professional lives as well—i.e. searching for a question or resource, looking up design templates, or even hunting for the best tips and tricks to complete a task you’ve been handed.

Marketing 220

Marketing Marketing Travel Education 220

Digimind

DECEMBER 26, 2018

70% of consumer prefer to discover a brand through content rather than conventional advertising. So it’s no surprise that more marketers are prioritising content creation, promotion, and measurement in their strategies. Be it online or offline, inbound or outbound, here is how you can boost your content marketing strategy simply by gathering and analyzing relevant insights from social media and the web!

Marketing 40

Marketing Marketing Intelligence Intelligence 40

DC Velocity

DECEMBER 11, 2018

Despite everyone's best efforts, late parcel deliveries seem to be a fact of life during the holiday shipping season. But there are some steps shippers can take to boost the odds that their packages will arrive as planned.

IT 74

IT 74

Elegant BI

DECEMBER 24, 2018

Business Intelligence in India: A Local Approach to Global Success! India has a thriving business economy with a significant focus on technology. Whether a business plays in the technology market or is just trying to ensure that it can effectively compete in the local or global market, business intelligence is a necessary component of success. No matter how large or small the business may be, the concept of data democracy and business user empowerment is an important idea to embrace.

Business 52

Business Business Intelligence Globalization Intelligence 52

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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

Competitive

Moz

DECEMBER 7, 2018

Posted by KameronJenkins When Google says they prefer comprehensive, complete content, what does that really mean? In this week's episode of Whiteboard Friday, Kameron Jenkins explores actionable ways to translate the demands of the search engines into valuable, quality content that should help you rank. Click on the whiteboard image above to open a high-resolution version in a new tab!

Commerce 55

Commerce Research Finance Information 55

Contify

DECEMBER 6, 2018

Mohit Bhakuni. CEO & Founder. Mohit Bhakuni. CEO & Founder. We believe that organizations, just like humans, need to evolve to survive. But a difference is emerging between the two. Since 1900, the life expectancy of humans has more than doubled to 70 years. But in the same period, the life expectancy of a company (S&P 500) has decreased by more than 50 years, from 67 years to just 15 years today.

Algorithm 40

Algorithm Market Intelligence Intelligence Intelligence 40

Zoominfo

DECEMBER 13, 2018

Thanks to the influx of information made available online in the last decade or so, modern business professionals are thriving. With just the click of a mouse and a quick Google search, today’s sales reps have a whole host of resources right at their fingertips—resources that help them streamline and simplify activities like prospect research, sales outreach, and professional development.

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Sales Win Gaming Research 187

BIS Research

DECEMBER 5, 2018

Written by BIS Research Analysts Chanda ManuKoushik and Sanya Behl. Chinese have always been at the forefront to go ahead and unleash the complete potential of the genome editing technologies. Recently, in November 2018, a Chinese scientist, He Jiankui’s claim has perplexed the entire scientific community. With his claim to be the first one to edit viable human embryos genetically , He Jiankui has conveyed his reluctance toward following ethical code and conduct.

Technology 40

Technology Technology Pharmaceutical Research 40

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Competitive

DC Velocity

DECEMBER 7, 2018

Australian rental equipment company Coates Hire cut costs and improved service with a combined transportation management/route planning solution.

Management 75

Management Technology Technology 75

Elegant BI

DECEMBER 19, 2018

Can My Business Leverage Data from Enterprise Apps by Connecting BI Tools? Imagine if you were able to connect a business intelligence solution or BI tool to your enterprise applications without expensive, cumbersome integration! You would have access to all of that data for analysis, reporting and you could combine this data with data from other sources to get meaningful results, predict and forecast, identify trends and patterns and collaborate and share data.

Business Intelligence 52

Business Intelligence Intelligence Intelligence Analysis 52

Moz

DECEMBER 13, 2018

Posted by willcritchlow When you've got one of Google's most helpful and empathetic voices willing to answer your most pressing SEO questions, what do you ask? Will Critchlow recently had the honor of interviewing Google's John Mueller at SearchLove London, and in this week's edition of Whiteboard Friday he shares his best lessons from that session, covering the concept of Domain Authority, the great subdomain versus subfolder debate, and a view into the technical workings of noindex/nofollow.

Knowledge 50

Knowledge Algorithm Learning IT 50

Better Buys

DECEMBER 5, 2018

by Michael Zernov Many companies (including such giants as Tesla and Deutsche Bank) have already shifted from using wet-ink signatures to electronic signature software for signing important documents, like agreements, financial statements, balance sheets, contracts, etc. Such demand for this technology is due to surging security concern among entrepreneurs, an attempt to reduce the usage of […].

Banking 22

Banking Security Security Technology 22

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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

IT

Zoominfo

DECEMBER 16, 2018

“Organizations must shift their focus from one-time data cleansing to ongoing data maintenance to turn the tide.” –SiriusDecsions. B2B data isn’t glamorous. Yet, it’s a critical resource for both sales and marketing teams. Unfortunately, even if you invest in high quality data—it decays rapidly as people change jobs, companies go out of business, and mergers occur. .

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Sales Learning Marketing Marketing 182

BIS Research

DECEMBER 5, 2018

Over the years, with an increase in the global population along with the boost in the economic growth, the consumption of refrigeration units, heat pumps, and air conditioners has increased significantly. However, the conventional refrigerants used in these consumer durables, such as Difluoromethane (R32), Chlorodifluoromethane (R22), and 1,1,1,2-Tetrafluoroethane (R134a), among others have high potential to cause ozone depletion, which can adversely affect the environment.

Retail 40

Retail Globalization Research Analysis 40

DC Velocity

DECEMBER 26, 2018

Blockchain technology, artificial intelligence, and a host of market forces are shaping the transport of pharmaceuticals, industry executive says.

Pharmaceutical 69

Pharmaceutical Intelligence Intelligence Technology 69

Elegant BI

DECEMBER 18, 2018

The National Dairy Development Board promotes finances and supports producer-owned and controlled organizations across India. Its programs and activities are designed to strengthen farmer cooperatives and to support national policies that are designed for the growth of these institutions. The NDDB site and team provides information for consumers, dairy farmers, cooperative and engineering services, sector analysis and studies and more.

Business Intelligence 52

Business Intelligence Intelligence Intelligence Management 52

Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights

While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.

Business Intelligence

Moz

DECEMBER 5, 2018

Posted by MiriamEllis This article was written jointly in partnership with Kameron Jenkins. You can enjoy her previous articles here. When you’ve accomplished step one in your local search marketing, how do you take step two? You already know that any local business you market has to have the table stakes of accurate structured citations on major platforms like Facebook, Yelp, Infogroup, Acxiom, and YP.

Profiling 52

Profiling Restaurants Hospitals Travel 52

Better Buys

DECEMBER 4, 2018

by Victoria Brunette In the past, it was simply data analytics. Now, it’s full business intelligence management (BIM) that incorporates all areas of technologies, strategies, applications, and best practices to optimize business operations, sales, supply chain and, ultimately, growth. What does Business Intelligence Management do for me? Difficult strategic evaluation is now a thing of […].

Business Intelligence 20

Business Intelligence Intelligence Intelligence Management 20

Zoominfo

DECEMBER 20, 2018

When it comes to maintaining a company’s success, it’s not only essential to hire great employees—but it’s also essential to help your current employees grow and develop over time. And, in today’s hyper-competitive business landscape, the need for an ongoing commitment to employee development is even more pressing. But, maintaining high performance isn’t the only reason to invest in employee development—it will also keep employees satisfied and fulfilled with their careers.

Learning 160

Learning Knowledge Innovation Management 160

Zoominfo

DECEMBER 9, 2018

It’s that time of the year again— the holiday season is upon us and festivities are in full swing. Your B2B sales reps are working long hours to close last minute deals. And your marketing team is busy too—fully entrenched in holiday messaging and plans for the upcoming year. It seems like there’s not enough time in the day. Yet, there’s one last thing to consider before taking a well-deserved break for the holidays—corporate gift giving.

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Sales Business Marketing Marketing 160

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Security

Zoominfo

DECEMBER 5, 2018

Since Reddit’s creation in 2005, the platform has earned its title as the “frontpage of the Internet.” Reddit, a popular social networking site and forum, has over 300 million users, 140,000 active communities, and boasts over 14 million monthly pageviews ( source ). Considering this expansive reach, it only makes sense for marketers to wonder how they can use Reddit to their advantage.

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Sports Entertainment Advantage Advantage 157

Zoominfo

DECEMBER 18, 2018

Did you know that the average financial advisor in the United States is older than 50 years old? Or that only 5 percent of advisors are younger than 30 ( source )? In fact, research group Cerulli Associates has found that the number of financial advisors in the U.S. has fallen every year since 2010 ( source ). Advising firms have been plagued by a decreasing workforce, which will only get worse, as Cerulli claims that approximately 100,000 more advisors will retire over the next decade.

Finance 133

Finance Learning Globalization Research 133

Zoominfo

DECEMBER 6, 2018

Welcome back to our monthly B2B Blog Post Round-Up. We publish this series to recognize our favorite pieces of B2B content published each month. Similar to the content published here on the ZoomInfo blog, these pieces are intended to help sales, marketing, and recruiting professionals with their day-to-day job responsibilities. Today’s round-up covers the world of corporate social media policy, vanity metrics, candidate personas, and more!

Sales 113

Sales Competitive Profiling Learning 113

Zoominfo

DECEMBER 20, 2018

When it comes to maintaining a company’s success, it’s not only essential to hire great employees—but it’s also essential to help your current employees grow and develop over time. And, in today’s hyper-competitive business landscape, the need for an ongoing commitment to employee development is even more pressing. But, maintaining high performance isn’t the only reason to invest in employee development—it will also keep employees satisfied and fulfilled with their careers.

Learning 100

Learning Knowledge Technology Technology 100

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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Business