August, 2018

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35+ Marketing Jokes to Brighten Your Day

Zoominfo

A little bit of humor can go a long way– even in the marketing world. Today’s marketing professionals must juggle a number of high-priority tasks throughout the day, and often, they find themselves under a significant amount of stress. In these cases, a few lighthearted jokes can ease the tension of the day-to-day marketing job. And, believe it or not, humor does more than just relieve stress– it can actually make marketers better at their jobs.

Marketing 272
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From Washington to your warehouse

DC Velocity

Here's how the federal government's actions on trade and tax law will affect forklift makers and their customers. There will be winners and losers.

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The Five Commandments of Social Media Monitoring

Digimind

Get the most insights and trends with these social medial media monitoring strategies and best practices every digital marketer or social media analyst must know! The post The Five Commandments of Social Media Monitoring appeared first on Digimind Blog.

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Social BI Is Great for the Enterprise!

Elegant BI

Social BI Encourages Sharing, Learning and Data Popularity! Social Business Intelligence, AKA Social BI, may seem like a frivolous achievement, but it is far from frivolous! Consider what happens when people share and collaborate. And, if you expand the view of Social BI benefits, you will discover that business users who have access to a Social BI environment can also improve business readiness, agility and results.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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To get the right customer culture you have to be obsessive!

MarketCulture

If you want to be one of the best at creating a consistently great customer. experience you have to be obsessive about it. Think professional athletes, think. sustainable weight loss, think the most customer-centric companies in the world. like Amazon. Too many companies today have their weaknesses in their customer culture. exposed – some with devastating effects for their customers, employees, and. shareholders.

Sports 49

More Trending

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How to Increase Sales Productivity [Infographic]

Zoominfo

For many sales reps, productivity is key to sales success. The more calls you make, the more deals you close. So, if your goal is to increase sales productivity, start by asking how much time you waste on non-selling activities. In a typical day, we’d be shocked if you spend 8 hours on the phone. After all, you’re not a robot. And even before you can pick up the phone to contact decision-makers, you must conduct a significant amount of research. .

Sales 214
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Striking the right balance

DC Velocity

Retailers need more sophisticated technology to manage inventory in an omnichannel world. Tools that improve visibility and flexibility are at the top of the list.

Retail 69
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Ace Your Product Launch Strategy with Social Media Intelligence in 4 Steps

Digimind

Launching a product is akin to firing an arrow: hitting your target requires optimal positioning and the right amount of energy. Read on for four simple but effective ways collecting and analyzing data from social media can help create a winning product launch strategy! The post Ace Your Product Launch Strategy with Social Media Intelligence in 4 Steps appeared first on Digimind Blog.

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ElegantJ BI Announces ElegantJ BI Mobile App for Tally®

Elegant BI

ElegantJ BI Tally® ISV partnership evolves with ElegantJ BI Mobile App for Tally. Access from anywhere – key indicators, trends, and more. ElegantJ BI is proud to announce the ElegantJ BI Mobile App for Tally®. The mobile app allows Tally users to leverage a familiar Tally ERP application and access its data in a mobile environment from a smart phone, providing numerous benefits and business advantages, including access to critical data in online or in offline mode.

Banking 52
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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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Buyer Personas: The Missing Piece of Your SEO Strategy

Zoominfo

The digital nature of our current business landscape has caused a dramatic shift in the way companies market their products. More customers are turning to the internet to research, test, and purchase products and services. As a result, SEO has become an essential skill for all modern marketers. Yet, if you’ve worked in marketing for any length of time, you know bridging the gap between traditional marketing and SEO isn’t that simple.

Sales 196
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35+ Statistics About Dirty Data

Zoominfo

There is no greater asset to your organization than your B2B database. However, when your database becomes cluttered with outdated, incomplete or inaccurate contact information, it can prove to be a costly obstacle along your route to success. From marketing, lead generation and customer relationships, to sales and even revenue, dirty data can have an insurmountable impact on all areas of your business.

Finance 189
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Sentiment Analysis: A Primer for B2B Marketers

Zoominfo

How do people feel about your company? You may think you know the answer to this question – your products sell well, you’ve gotten some great customer feedback, and your social media posts garner strong engagement. But, if you don’t actively analyze the emotions and attitudes people express about your brand and products, you might be missing the bigger picture.

Analysis 176
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4 Reasons to Hire a Social Media Manager

Zoominfo

In a 2010 blog post, we state that in order to stay viable, B2B companies need to hire a social media manager. Today, the role of a social media manager is more important than ever. According to one recent study, 93% of B2B marketers reported social media as the most utilized marketing tactic of their teams ( source ). As social media continues to grow, the need for a social media manager has grown as well.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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8 Ways to Improve Landing Page Conversion Rates

Zoominfo

Your marketing landing pages may receive a ton of traffic– but are you converting those visitors to leads? For marketers, there’s nothing more frustrating than low landing page conversion rates, especially when it’s difficult to determine what the cause is. The truth is, there are many reasons why your landing pages may be suffering from low conversion rates.

Research 171
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Steps to Creating Buyer Persona Profiles [Infographic]

Zoominfo

We talk about buyer personas a lot on the ZoomInfo blog— for good reason! Marketers use buyer personas to inform every piece of their marketing strategy and ultimately generate more revenue for their respective companies. But buyer personas only work if they’re accurate and include the right kinds of information. Uncovering the characteristics of your best buyers is critical for developing targeted content, product development, sales follow up, and anything related to customer acquisition

Profiling 165
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44 Important Marketing Productivity Statistics

Zoominfo

If you’ve worked in marketing for any length of time, you already know not every campaign is created equal—it’s inevitable, some campaigns will be more effective than others. Ultimately, the key to marketing productivity lies in your ability to pinpoint and scale your most successful marketing initiatives. If you’re interested in learning more about marketing productivity, you’ve come to the right place.

Marketing 160
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The Definitive Guide to B2B Employee Engagement and Brand Awareness

Zoominfo

Brand awareness is a critical, but often neglected component of B2B company growth. In fact, strong brand awareness is often linked to increased financial performance, higher sales volume, higher quality employees, valuable partnership opportunities and more. While branding is typically a marketing concern, every department and its constituents – from c-level down to hourly workers – has a role to play.

Sales 157
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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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The Recruiter’s Guide to Candidate Database Management

Zoominfo

Recent spikes in job growth have led to an increasingly competitive hiring landscape. Consequently, the dynamic between hiring organizations and candidates has become more and more candidate-driven. Although a candidate-driven job market is great for job seekers, it can often make a recruiter’s job much more difficult. Think about it, as a recruiter, if you’re not proactively searching for candidates, your ideal employees are getting scooped up by other, fast-acting recruiters.

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The B2B Marketer’s Guide to Virtual Reality

Zoominfo

In our increasingly digital world, new technologies constantly emerge and change the way we interact with buyers. Some tools become permanent fixtures in marketing strategies, while others fizzle out just as quickly as they enter the scene. But, if there’s one trend that signals what the future of marketing will look like – it’s the rise of virtual and augmented reality.

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65+ Mind-Blowing Artificial Intelligence Statistics

Zoominfo

Artificial intelligence may seem like a new edition to the business world– but it’s already transformed the way we sell B2B products and services. Early adopters of AI have achieved significant benefits – including increased efficiency, cost reduction, improved customer experience, revenue growth, and more. But, many businesses still question the effectiveness and practicality of AI.

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3 Examples of Creative B2B Marketing Initiatives

Zoominfo

Creativity isn’t a concept that can easily be put into words. So in an effort to demystify the term, we’re going to dive into marketing creativity in the B2B realm. With the ultimate goal of increasing conversion rates, marketers have to accelerate brand activity through digital channels. Our examples highlight ways companies achieved branding success through creative marketing initiatives. 1.

Marketing 130
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A Practical Guide to Business Intelligence Governance

Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights

While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.

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The Recruiter’s Guide to Candidate Database Management

Zoominfo

Recent spikes in job growth have led to an increasingly competitive hiring landscape. Consequently, the dynamic between hiring organizations and candidates has become more and more candidate-driven. Although a candidate-driven job market is great for job seekers, it can often make a recruiter’s job much more difficult. Think about it, as a recruiter, if you’re not proactively searching for candidates, your ideal employees are getting scooped up by other, fast-acting recruiters.

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The B2B Marketer’s Guide to Measuring Social Media ROI

Zoominfo

Compared to its humble beginnings, social media marketing has become a staple in the B2B community with more than $5.4 billion spent on social marketing efforts in the United States alone in 2016 ( source ). However, 14% of B2B companies still refuse to participate in social media initiatives. When asked why many cited the difficulties associated with measuring the ROI of their social media efforts ( source ).

Profiling 133
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What Sales Reps Must Know About Marketing Automation

Zoominfo

Marketing automation has become an increasingly effective tool in today’s technology-driven business landscape. In fact, studies show that the use of a marketing automation platform produces, on average, 60% revenue growth for B2B businesses ( source ). While its name implies marketing automation is strictly for marketers, sales teams can also use marketing automation to boost productivity and efficiency.

Sales 113
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35+ Marketing Jokes to Brighten Your Day

Zoominfo

A little bit of humor can go a long way– even in the marketing world. Today’s marketing professionals must juggle a number of high-priority tasks throughout the day, and often, they find themselves under a significant amount of stress. In these cases, a few lighthearted jokes can ease the tension of the day-to-day marketing job. And, believe it or not, humor does more than just relieve stress– it can actually make marketers better at their jobs.

Marketing 100
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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission