February, 2019

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List Segmentation: The Key to Email Marketing

Zoominfo

No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. In fact, studies show that email marketing has a 4400% return on investment ( source ). But, that’s only if you do it correctly. The days of batch and blast emails are long gone. It’s no longer good enough to send your entire customer database the same offers.

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A New Domain Authority Is Coming Soon: What’s Changing, When, & Why

Moz

Posted by rjonesx. Howdy Moz readers, I'm Russ Jones, Principal Search Scientist at Moz, and I am excited to announce a fantastic upgrade coming next month to one of the most important metrics Moz offers: Domain Authority. Domain Authority has become the industry standard for measuring the strength of a domain relative to ranking. We recognize that stability plays an important role in making Domain Authority valuable to our customers, so we wanted to make sure that the new Domain Authority broug

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Ep. 207 – Mitchell Atchison – Biggest Challenges Pharma Researchers Are Facing In Today’s Landscape

Happy Market

Today, my guest is Mitchell Atchison, Senior Associate in US Immunology Marketing Research at a leading global pharmaceutical firm. Mitchell has spent his career in both retail and pharma. This episode is brought to you by Attest. Attest is a powerful, easy-to-use SaaS platform that connects businesses to over 100 million consumers in 80 countries on demand in just a few clicks.

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Quick Tips: Time Dimension with Granularity of Seconds in Power BI and Analysis Services Tabular Models

BI Insight

In an article I posted a while back I showed different methods of creating Time dimension in Power BI and Tabular models. The Time dimension I explained was in Minutes. In this post I show you simple way to create Time dimension supporting Seconds. As this is a quick tip, I only show you how … Continue reading Quick Tips: Time Dimension with Granularity of Seconds in Power BI and Analysis Services Tabular Models.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Is There a Mobile App That Will Help Me Leverage Tally?

Elegant BI

How Can I Get More From My Tally Solution? Tally users love the accounting and finance features of the Tally solution and would love nothing more than to take that desktop application on the road. But, without mobile access, these users must do without the crucial support of the Tally solution and the data it contains. Today, there is a Tally Mobile App and that is changing the landscape for users who are on the road, or wish to work from home.

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The Definitive Guide to Conversational Marketing

Zoominfo

As with most business functions, technology is drastically changing the way we market our products and services. We’ve long since understood the power of one-to-one marketing, but without modern technology, it wasn’t always feasible, scalable, or affordable. So, instead of one-to-one interactions, marketers relied on one-to-many marketing tactics– i.e. email, social media, direct mail, billboards, etc.

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Page Speed Optimization: Metrics, Tools, and How to Improve

Moz

Posted by BritneyMuller Page speed is an important consideration for your SEO work, but it's a complex subject that tends to be very technical. What are the most crucial things to understand about your site's page speed, and how can you begin to improve? In this week's edition of Whiteboard Friday, Britney Muller goes over what you need to know to get started.

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IIeX Europe 2019 Conference Series – Stephen Thompson – Recollective

Happy Market

Welcome to the #IIEX Europe Conference Series 2019. Recorded live in Amsterdam, this series is bringing interviews straight to you from exhibitors and speakers at this year’s event. In this interview, host Jamin Brazil interviews Stephen Thompson, Executive VP of Recollective. This Episode’s Sponsor: GreenBook Contact Stephen Online: LinkedIn Recollective [00:02] My guest today is Stephen with Recollective.

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Implementing On-premises Data Gateway In Enterprises, What I Need to Know?

BI Insight

If you are a Business Intelligence consultant working in Power Platform, Azure Logic Apps and Azure Analysis Services landscape, you probably felt that On-premises Data Gateway is one of the essential parts of your engagements with your customers. Installing On-premises Data Gateway can go smoothly if you already have a well-thought implementation plan otherwise, it … Continue reading Implementing On-premises Data Gateway In Enterprises, What I Need to Know?

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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White Paper – Organizational Readiness Is Crucial to the Success of an Advanced Analytics Initiative

Elegant BI

There are many variables to the success of an advanced analytics solution but the primary pitfalls for this type of project can be traced back to poor planning. If the organization is not ready for self-serve advanced analytics, the initiative will fail. Organizational readiness is, in fact, one of the most overlooked issues in any type of software, system or technology introduction.

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Blockchain Technology Transforming the Agriculture and Food Supply Chain

BIS Research

Blockchain-in-Agriculture. BIS Research presented an emerging tech webinar on blockchain technology transforming the agriculture and food supply chain. During the webinar, significant insights were shared on how blockchain technology is likely to disrupt the agriculture industry, increase food safety, and improve the overall supply chain for agricultural produce.

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7 Ways to Improve Your Lead Management Process

Zoominfo

The importance of lead generation is ingrained in the mind of every modern marketer— the more high-quality leads you bring in, the better. But, as the buyer’s journey becomes increasingly multifaceted, it’s now clear that lead generation is just one piece of the marketing puzzle. In order to convert leads into paying customers, you must have a comprehensive lead management process in place.

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14 SEO Predictions for 2019 & Beyond, as Told by Mozzers

Moz

Posted by TheMozTeam With the new year in full swing and an already busy first quarter, our 2019 predictions for SEO in the new year are hopping onto the scene a little late — but fashionably so, we hope. From an explosion of SERP features to increased monetization to the key drivers of search this year, our SEO experts have consulted their crystal balls (read: access to mountains of data and in-depth analyses) and made their predictions.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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IIeX Europe 2019 Conference Series – Rahul Krishna – Prodege

Happy Market

Welcome to the #IIEX Europe Conference Series 2019. Recorded live in Amsterdam, this series is bringing interviews straight to you from exhibitors and speakers at this year’s event. In this interview, host Jamin Brazil interviews Rahul Krishna, Director EMEA, Client Solutions at Prodege. This Episode’s Sponsor: GreenBook Contact Rahul Online: LinkedIn Prodege [00:00] We are live today at IIeX in Amsterdam, morning time.

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Quick Tips: Time Dimension with Granularity of Seconds in Power BI and Analysis Services Tabular Models

BI Insight

In an article I posted a while back I showed different methods of creating Time dimension in Power BI and Tabular models. The Time dimension I explained was in Minutes. In this post I show you simple way to create Time dimension supporting Seconds. As this is a quick tip, I only show you how … Continue reading Quick Tips: Time Dimension with Granularity of Seconds in Power BI and Analysis Services Tabular Models.

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Data Visualization Tools Make Sense of Confusing Data!

Elegant BI

What is Smart Data Visualization? Smart data visualization is a crucial part of advanced analytics. Smart visualization allows business users to view and analyze data to identify a problem, clarify a root cause, identify a business opportunity, and to make confident decisions. Business users can interact easily with visual analytics tools to build a view that will tell a compelling story using guided visualization tools so there is no need for assistance from data scientists or delay in finding,

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Automotive Solid-State Battery Technology – The Future of Electric Vehicles

BIS Research

The automotive industry is undergoing a transformative shift toward the adoption of electric vehicles (EV) and is investing significantly in the research and development (R&D) of its battery technology and components. The energy density and weight of the battery are the major factors that determine the designing and manufacturing cost of an electric vehicle.

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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February 2019 B2B Blog Post Round-Up

Zoominfo

Welcome back to our B2B Blog Post Round-Up series. We took two months off to plan for the upcoming year. But, we’re back and better than ever with our February 2019 installment. For those of you who aren’t familiar with this series, let us explain. We use this monthly post to highlight the great work the ZoomInfo team has contributed to outside publications.

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The Basics of Building an Intent-based Keyword List

Moz

Posted by TheMozTeam This post was originally published on the STAT blog. This week, we're taking a deep dive into search intent. The STAT whitepaper looked at how SERP features respond to intent, and the bonus blog posts broke things down even further and examined how individual intent modifiers impact SERP features , the kind of content that Google serves at each stage of intent, and how you can set up your very own search intent projects.

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IIeX Europe 2019 Conference Series – Ranier van Rietschoten – Veylinx

Happy Market

Welcome to the #IIEX Europe Conference Series 2019. Recorded live in Amsterdam, this series is bringing interviews straight to you from exhibitors and speakers at this year’s event. In this interview, host Jamin Brazil interviews Ranier van Rietschoten, Co-Founder and CCO of Veylinx. This Episode’s Sponsor: GreenBook Contact Ranier Online: LinkedIn Veylinx [00:02] My guest today is Rainier from Veylinx.

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Definitive Guide to Implement On-premises Data Gateway (Enterprise Mode) in Organisations

BI Insight

If you are a Business Intelligence consultant working in Power Platform, Azure Logic Apps and Azure Analysis Services landscape, you probably felt that On-premises Data Gateway is one of the essential parts of your engagements with the your customers. Installing On-premises Data Gateway can go smoothly if you already have a well thought implementation plan … Continue reading Definitive Guide to Implement On-premises Data Gateway (Enterprise Mode) in Organisations.

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A Practical Guide to Business Intelligence Governance

Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights

While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.

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BI Reporting is Simpler and Faster Than Ever!

Elegant BI

Your Users Can Have Personalized BI Dashboards for True Flexibility! If your business users are frustrated with BI solutions that are restrictive or BI reporting tools that offer only formats and static reports chosen by others who do not know their needs, you are not alone. In an effort to streamline operations or to ensure data governance, businesses often employ methods of access to Business Intelligence that will only allow business users to see and use certain data in certain ways.

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Teleradiology Services Market is Projected to Reach $9.46 billion by 2026

BIS Research

Teleradiology is a technology that enables sharing of radiological images, such as X-rays, CTs, and MRIs of patients with, as well as amongst radiologists placed in different parts of the world for examinations. This technology enables initiating the treatment procedure of a patient, who otherwise has no access to a radiologist, without delay. Its benefits include reduced cost, expertise, and accurate examination of a radiological image.

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The Marketer’s Guide to Email List Segmentation

Zoominfo

No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. It’s a guaranteed ROI booster — but, that’s only if you do it correctly. The days of batch and blast emails are long gone. It’s no longer good enough to send your entire customer database the same offers. That’s why email list segmentation is the key to successful email marketing.

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People Ask Their Most Pressing SEO Questions — Our Experts Answer

Moz

Posted by TheMozTeam We teamed up with our friends at Duda , a website design scaling platform service, who asked their agency customers to divulge their most pressing SEO questions, quandaries, and concerns. Our in-house SEO experts, always down for a challenge, hunkered down to collaborate on providing them with answers. From Schema.org to voice search to local targeting, we're tackling real-world questions about organic search.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission