October, 2020

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Enabling productivity and scale through improved enterprise knowledge management

CIO

This article was co-written with Leila Dige. As the amount of knowledge generated within organizations continues to rise, firms must implement systems that make it easy for employees to find the information they need when they need it. Doing so not only stands to improve employee experience and boost productivity, but also can enable a level of agility and innovation that can become a competitive differentiator.

Knowledge 616
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Vulnerability Analysis

Cipher

As businesses identify trends and implement data, the need for vulnerability analysis (VA) arises. Knowing critical elements of the market in which you’re competing is a vital and ongoing exercise. As part of a broader competitive intelligence strategy, vulnerability analysis provides key data and insight.

Analysis 325
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4 Incredible Benefits Of IoT-Based Indoor Mapping

Smart Data Collective

The IoT is becoming increasingly commercialized. IDC estimates that there will be 41.6 billion IoT devices online by 2025. As the IoT continues to expand, companies across the world are looking for new ways to embrace its potential. One of the most overlooked benefits of the IoT is with indoor mapping. Companies can find a number of useful IoT approaches to achieve this goal.

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Disavowing Links: Guidance and First-Hand Advice for SEO

Alexa

Every content marketer wants high-quality inbound links going to their blog. Those backlinks can give you a huge boost when it comes to your SEO efforts, and help you climb SERPs faster. But what about the bad backlinks ? You know — the ones that come from spammy websites with low-quality content and weak domain authority. To help you remove these bad backlinks, Google developed a tool for disavowing links.

Profiling 324
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Who Run The World?: Women in B2B Sales

Zoominfo

When I think of sales floors of the past, I think of Mad Men – esque scenes of phones ringing, men yelling, and glasses of whiskey being passed around every time a deal closes, or doesn’t. Yet modern day sales floors look quite different. Women are changing the demographics of this profession and helping to shape the bright future of B2B sales. .

Sales 246

More Trending

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Salesforce to add Einstein Analytics AI to Tableau platform

CIO

When Salesforce completed its $15.7 billion acquisition of Tableau Software in August 2019, IT leaders were left wondering what the largest acquisition in Salesforce history might mean. A bit more than a year later, Tableau has provided some insight into its plans, announcing that Salesforce's Einstein Analytics will be rebranded Tableau CRM and Einstein's advanced analytics capabilities will be integrated with Tableau's other offerings.

Sales 607
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Defining Intelligence

Cipher

This article is a part of our competitor intelligence resource center. Visit the complete competitor intelligence resource center for more content like this. Maximizing your competitive advantage will require intelligence inputs as a part of your solution. And your challenges will begin with the word itself. Simply put, “intelligence” is the “synergy” of the 90’s or the “pivot” of the ‘00’s.

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Has Machine Learning Made Cryptocurrencies Traceable?

Smart Data Collective

Machine learning has become a major game changer for the cryptocurrency industry. Most of the benefits are machine learning have been positive for the market. Machine learning is being used to predict price patterns more easily. However, some of these changes are not as welcome. Machine learning is making cryptocurrencies easier to trace. Since their inception, cryptocurrencies have gained popularity in several parts of the world.

Learning 357
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Competitor Highlights: Parsons

FedSavvy

Parsons is a diverse contractor with work spanning from engineering, construction, and facilities management to information technology, cybersecurity, and intelligence work. Parsons has made several acquisitions to diversify its portfolio of services and customers that will be discussed shortly. This blog will also explore Parsons’ major contracts, tools and their efforts to diversify their work from being an engineering, procurement, and construction (EPC) company.

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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Like PB&J: SDR + AE Alignment & Why it Matters

Zoominfo

Peanut butter and jelly. Tacos and Tuesdays. Some things just go together. At ZoomInfo, our Sales Development Representatives (SDRs) and Account Executives (AEs) complement each other across the sales process. First things first, how did we get here? . According to a 2019 study, 67% of salespeople agree or strongly agree that they are close to experiencing burnout.

IT 246
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ArchIntel Launches Competitive Intelligence Roundtable Membership to Improve CI Collaboration

ArchIntel

ArchIntel™ -. ArchIntel , the market leading provider of open source daily intelligence, competitive intelligence reports and competitive intelligence events announced today that it is launching an executive level Competitive Intelligence Event Roundtable Series for executives in the competitive intelligence sector. . Following the release of the “ State of Competitive Intelligence: Through the Lens of the Competitive Intelligence Executive ” Compendium, ArchIntel would like to introduce its new

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Microsoft Data Analyst Associate certification guide

CIO

Earlier this year, Microsoft announced it would retire 15 certifications and 44 exams, including MCSA: BI Reporting, which validated data analysts' expertise using Power BI and Excel to visualize data via dashboards and reports. The move is the culmination of the company's 2018 decision to focus on role-based certifications such as data analyst, data engineer, and data scientist.

IT 600
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Competitive Intelligence Tools: Using Competitive Intelligence Software vs. a Build Your Own Approach

Cipher

You’re trying to decide if you really need competitive intelligence software, or if you can be budget-conscious and get scrappy and creative with tools you may already have. We’ve all been there. Especially in times of budget crunch. And for some, the absolute right answer at a given time may be to preserve the budget and get scrappy.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Machine Learning Maximizes Email Marketing ROI With List Segmentation

Smart Data Collective

Email has proven to be a remarkably resilient marketing medium. The ROI of email marketing can be up to 4,400%. However, email marketing is also rather complicated. Businesses that depend on email marketing need to take advantage of various types of technology to leverage it effectively. We have previously written about the benefits of data driven marketing , but wanted to focus more on the benefits of machine learning as well.

Learning 347
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How to evaluate your business…competitive intelligence style

FedSavvy

You’ve done your research on your competitors. You checked your biases. You conducted an analysis of your competitor’s capabilities. Now what? Do an objective evaluation of yourself. Why? They’re confused, too. Competitive intelligence is a two-way street. Expect your competitors to be looking into your capabilities with the same intensity that you are analyzing theirs.

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EMEA Outbound Sales: ZoomInfo CEO on Selling Overseas

Zoominfo

We know what you’re thinking, but even with new privacy laws, B2B prospecting is possible in Europe, if you’re taking the right steps. That was the main message from Founder and CEO of ZoomInfo, Henry Shuck, for the audience at the 2020 SaaStock EMEA conference. At this year’s virtual event Henry Schuck, delivered a keynote presentation called “Hit Your Number: How To Fast-Track Your Outbound Sales and Marketing in Europe.”.

Sales 246
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ArchIntel Releases ‘State of Competitive Intelligence: Through the Lens of the Competitive Intelligence Executive’ Compendium

ArchIntel

ArchIntel™ -. ArchIntel , a provider of concise actionable open source market and competitive intelligence reports to business leaders, has released its first compendium called, “ The State of Competitive Intelligence: Through the Lens of the Competitive Intelligence Executive. ”. The compendium summarizes the insights provided by the field’s leading CI practitioners to the US federal sector from the first 22 interviews of ArchIntel’s “ Competitive Intelligence Spotlight ” Series, featuring: .

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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Take Advantage Of Operational Metrics & KPI Examples – A Comprehensive Guide

Datapine Blog

Using data in today’s businesses is crucial to evaluate success and gather insights needed for a sustainable company. Identifying what is working and what is not is one of the invaluable management practices that can decrease costs, determine the progress a business is making, and compare it to organizational goals. By establishing clear operational metrics and evaluate performance, companies have the advantage of using what is crucial to stay competitive in the market, and that’s data.

KPI 107
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Competitive Intelligence Software Comparison: Quid vs. Knowledge360

Cipher

Welcome to our Competitive Intelligence Software Comparison series! We are regularly asked by prospects and clients to help them compare different competitive intelligence software tools. So we decided to dedicate a series of articles to this very subject.

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Phenomenal Data-Driven Insights Spark Growth In Auto Transport Industry

Smart Data Collective

Deloitte Analytics author Ashwin Patil recently talked about the incredible benefits of big data in the automotive sector. His article focused primarily on the applications of big data in auto manufacturing. “At the same time, big data and analytics today offer previously unthinkable possibilities for tackling these and many other challenges automakers face.

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How to Create a Killer Marketing Proposal

Digimind

While the most exciting part of any influencer marketing campaign might be seeing the results roll in, a lot of work needs to be done beforehand if you want to achieve success.

Marketing 105
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A Practical Guide to Business Intelligence Governance

Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights

While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.

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Why ZoomInfo is Acquiring Clickagy

Zoominfo

Last November, I spent a weekend with our executive team brainstorming the biggest and most exciting opportunities for our growth in 2020 and beyond. We invited a trusted outsider—an expert on the sales and marketing technology landscape—to join us and share a unique perspective. The intersection of our ideas resulted in a renewed focus on delivering massive value to our customers through the best B2B intent data the market has to offer.

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Competitive Intelligence Spotlight #35: Laurie Young, Director of Competitive Intelligence with Lone Star Analysis

ArchIntel

ArchIntel™ -. Laurie Young , director of Competitive Intelligence with Lone Star Analysis , recently spoke with ArchIntel regarding how competitive intelligence has changed with the emergence of new technologies, how to manage customers’ needs and strategies, as well as building partnerships and customer relationships in the marketplace. Young also discussed how she measures success and drafts effective competitive intelligence reports. .

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Why You Need ‘Decision Velocity’—and How You Can Get It

Domo

As with many people these days, Ray Wang is spending a lot of time thinking about what the future may look like. As the founder and chairman of technology advisory firm Constellation Research , it’s his job to do so. But as a human being living in an era when the status quo has been thrown out the window, it’s also just plain natural. So, what has all his pondering led him to conclude?

IT 98
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Should Product Marketing Managers Do Competitive Intelligence?

Cipher

Competitive Intelligence sounds sexy. It’s strategic. Or it can be. It’s weighty. Huge books are written about it. It’s valuable. Careers are made on it.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Savvy Companies Find Brilliant Ways To Benefit From Inbound Call Data

Smart Data Collective

Countless companies recognize the growing importance of big data. However, many of them lack the insights needed to acquire and utilize data effectively. There are so many possible sources of data, but they don’t tap them to their full advantage. One of the most overlooked sources of data is from inbound calls. Companies are finding new ways to leverage call data to their full advantage.

Advantage 326
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How Social Listening is Transforming Market Research in 2020

Digimind

Real-time consumer insights have grown more imperative for companies conducting market research. In fact, 51% of marketing leaders worldwide obtained incisive information through social listening tools during Covid-19. With close to 4 billion active social media users as of July 2020, social media listening can potentially unlock access to a large pool of primary data.

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An Intro to a Go-To-Market Strategy’s Steps

Zoominfo

We’ve previously written about the four quadrants that make up the go-to-market framework for businesses. Those quadrants include building loyalty; expanding offers; expanding markets; and company transformation. Regardless of which quadrant a company pursues, a solid, subsequent go-to-market strategy will help the metrics and plays come to life — and that approach takes even greater importance as companies navigate an economy altered by COVID-19.

Marketing 246