Digital B2B Marketing

DECEMBER 2, 2013

'You are easily spending thousands on lead generation media programs each month. You have carefully chosen your partners, negotiated an effective cost per lead and are diligently measuring your results. But you are still leaving money on the table. You can increase the value you get by changing how you run each of your programs. From content to process to branding, here are five steps you can take to improve the results from your publisher lead generation programs. 1.

Sales 86

Sales Marketing Marketing Information 86

Elegant BI

DECEMBER 9, 2013

Five Top Reasons a Business will Fail. Betsy says: I’m going to give you a list of things that often result in business failure. It is far from a complete list, but maybe it will help you see Business Intelligence in a different light. Here is my list of the “Top 5 Reasons a Business will Fail”. 1. You have incomplete or incorrect information about competitive products, changes in the market or customers. 2.

Business 52

Business Business Intelligence Intelligence Intelligence 52

BI Insight

DECEMBER 8, 2013

In some cases we need to do a single task for lots of SQL Server instances. Assume that we have a web based programme. The programme’s database is distributed across the country and we have 10 different virtual (VM) servers to host the programme’s databases. The programme is working based on some configurations that are … Continue reading Operating on different source SQL Server instances in a single SSIS package.

Business Intelligence 52

Business Intelligence Business Intelligence Intelligence 52

Digital B2B Marketing

DECEMBER 12, 2013

'Native advertising has been one of the hottest advertising topics of 2013. According to a recent survey, the majority of publishers now offer or plan to offer native advertising programs. Two months ago, I examined the performance of more than 300 BrandVoice articles on Forbes, one of the most established native publishing platforms for B2B marketers.

Entertainment 74

Entertainment Marketing Marketing Management 74

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IT

Elegant BI

DECEMBER 30, 2013

Top 5 Reasons – A Business Will Fail. Blog authors LOVE to use numbers. “10 ways to make more money”, “7 things you should know before launching a new product” Sometimes these numbered lists are less than helpful. I’m going to give you a list of things that often result in business failure. It is far from a complete list, but maybe it will help you see Business Intelligence in a different light.

Business 40

Business Business Intelligence Intelligence Intelligence 40

Digital B2B Marketing

DECEMBER 10, 2013

'Everyone in B2B marketing says content marketing is important. Everyone is increasing content marketing’s share of the budget. And yet most B2B marketers don’t feel like their content marketing is effective. (Stats available from CMI’s benchmark report ). The outlook seems grim. Marketers are pouring more and more into something they aren’t confident in.

Marketing 87

Marketing Marketing Entertainment Benchmarking 87

Digital B2B Marketing

DECEMBER 19, 2013

'Programmatic buying, driven by real-time bidding (RTB), is the fastest growing segment of digital marketing today. But it isn’t ready yet for today’s B2B marketer. Time and time again, B2B marketers fall prey to a wonderful sounding sales pitch for their demand generation plan that goes something like this: “We use 100′s of data points and sophisticated technology that optimizes every single impression in your campaign.

Marketing 64

Marketing Marketing Briefing Profiling 64

Digital B2B Marketing

DECEMBER 3, 2013

'“Paid search is slowly failing B2B marketers.” I never expected to say that. For years paid search has been one of the most cost-effective media channels for B2B lead generation. But over the last year, I have seen or heard case after case of B2B marketers struggling to make paid search, and Google AdWords in particular, cost-effective.

Marketing 71

Marketing Marketing Education Advantage 71

Digital B2B Marketing

DECEMBER 17, 2013

'Stop grumbling about Facebook’s latest blow to marketers. You’ve increased your likes 100-fold in the last two years, and many of your competitors have too. Others have finally jumped on the social media bandwagon, adding their own voice to the marketing cacophony of Facebook. Of course your posts aren’t reaching as many people on Facebook!

Marketing 64

Marketing Marketing Gaming IT 64

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Competitive

Elegant BI

DECEMBER 14, 2013

Managed Memory Computing – Power of Choosing. The “thinking” that sometimes takes us to a destination is not adequate or advanced enough to address the possibilities when looking forward from the destination we have reached. Business Intelligence has been one such area. In the initial stages of development, multi-dimensional cubes running on the disk were paths driving innovation.

Management 40

Management Business Intelligence Intelligence Intelligence 40