Digital B2B Marketing
SEPTEMBER 2, 2014
'You can’t rely on your own data. Your prospects spend the vast majority of their time doing everything except opening your emails, visiting your site or viewing your content. Despite the magic of marketing automation and the ability to collect information on every mouse movement on every page of our sites, we only get a tiny window into the lives of our prospects.
Domo
SEPTEMBER 23, 2014
Long gone are the days when CEOs could hide behind their office doors. Employees and customers are beginning to expect the chief executive to lead the way when it comes to brand awareness and visibility. When CEOs are active on social media it sends a clear message to their employees that they are committed to strengthening the company’s brand. A recent Weber Shandwick study found that of those surveyed, 81 percent said social CEOs make better leaders, 82 percent were more likely to trust a CEO
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BI Insight
SEPTEMBER 21, 2014
In this post I express an easy way to refresh a PowerPivot model dynamically based on SQL Server Stored Procedures. Let’s start with SQL Server Management Studio (SSMS) 2012 and use Adventure Works 2012 database. Run the following script to see the results in SSMS: exec [dbo].[uspGetBillOfMaterials] 727, ‘2009-01-02’ First parameter: Start Product ID … Continue reading Dynamically Passing Parameters to a SQL Stored Procedure from PowerPivot Using VBA.
Elegant BI
SEPTEMBER 19, 2014
This article talks about the ways in which a business can plan for and achieve data visualization but it is Deep Dive Analytics and supporting tools that will help you to mine the nuggets in your data and truly experience an ‘ah hah’ moment! Article Source: [link].
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Better Buys
SEPTEMBER 25, 2014
'Ever wish you knew what people are saying about you behind closed doors? When it comes to your personal life – maybe. But in your professional life? If it can make the difference between getting that new job or big promotion, then definitely. When it comes to these kinds of job-related opinions from others, we […].
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
Elegant BI
SEPTEMBER 15, 2014
People love numbered lists! The internet is chock full of articles, blogs and forums regaling us with numbered lists of important business factors and ways to beat the competition. With titles like, ‘The Five Best Ways to Attract New Customers’, ‘The Ten Most Important Things a Business Manager Should Know’ , the lists are apparently endless.
Elegant BI
SEPTEMBER 11, 2014
I’ll just come right out and say it! All key performance indicators (KPIs) that are meant to drive performance (and all KPIs should do just that) must be linked to goal conversion. If they are not, then your metrics are meaningless or you are measuring the wrong thing! Whether you are talking about a click-through-rate (CTR), or unique visitors or the number of followers or time spent on a page or site, it all boils down to conversion goals.
Elegant BI
SEPTEMBER 10, 2014
Information can move at the speed of light or at a snail’s pace within an organization, and that information can be as crystal-clear as a mountain stream or as muddy as a country field after a rainstorm. The quality and speed of your data depends greatly on the business intelligence solution you choose and the decisions you make regarding deployment, training and implementation.
Elegant BI
SEPTEMBER 9, 2014
Business Intelligence forecasting and predictive analysis is crucial to this type of business and can effectively and accurately predict patterns and trends, as well as the need for new infrastructure, demand growth, etc. Article Source: [link].
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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.
BI Insight
SEPTEMBER 7, 2014
In this post I want to share my experience with refreshing data in Power Query and the way it affects loaded data to an Excel worksheet. I was loading sales data from SQL Server and I noticed that there is no easy way to define a 1000 separator in Power Query. So I decided to … Continue reading Resolving Format Cells Change after Refreshing Data Sources in Power Query.
Elegant BI
SEPTEMBER 3, 2014
It used to be that a corporation or enterprise could dictate software and technology solutions and expect users and team members to fall in line. Whether the solution was user-friendly or supportive of an end-user’s role, the employee had no say in adopting and embracing the software and using it for everyday business analysis. Today, users play a very important role in informing the direction technology will take within an organization.
Elegant BI
SEPTEMBER 29, 2014
If your business is not using Business Intelligence to understand the market, customers and competition you are already behind! Click Here: [link].
BI Insight
SEPTEMBER 21, 2014
In this post I express an easy way to refresh a PowerPivot model dynamically based on SQL Server Stored Procedures. Let’s start with SQL Server Management Studio (SSMS) 2012 and use Adventure Works 2012 database. Run the following script to see the results in SSMS: exec [dbo].[uspGetBillOfMaterials] 727, ‘2009-01-02’ First parameter: Start Product ID … Continue reading Dynamically Passing Parameters to a SQL Stored Procedure from PowerPivot Using VBA.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Elegant BI
SEPTEMBER 22, 2014
Consultant David Loshen recently talked to SearchBusinessAnalytics about using BI to improve CRM. He said that self-service BI tools can “have a positive impact for business users — and businesses. A better understanding of customer behavior “can lead to more profitable or less risky business practices.” That makes a lot of sense to us!
Elegant BI
SEPTEMBER 18, 2014
There are many uses for business intelligence forecasting and the CPA associations in Canada have found one such use. In forecasting growth in their professional network, they can better plan for association and member growth and for market expansion and customer targeting. Article Source: [link].
Elegant BI
SEPTEMBER 10, 2014
Many organizations are struggling to find meaning in the social media market and to determine the value of social media marketing to customers. In fact, the enterprise that utilizes a business intelligence (BI) solution to slice and dice unstructured data from social network conversations, comments and activities can glean a lot of insight and make better business decisions regarding how and when to market to social media customers and to determine the success of its integrated internet marketin
Elegant BI
SEPTEMBER 11, 2014
It is important to measure – but you have to measure the right things. Metrics must ultimately tell the tale of business success or failure and drive you to stay the course or alter your path. Article Source: [link].
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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
Elegant BI
SEPTEMBER 7, 2014
When last we saw Mr. Singh in (The Story of Mr. Singh – Part One: BPO Project Success Driven by Business Intelligence) , he had been transformed from an overwhelmed team leader to a hero. With the help of his friend, Raghav (an IT pro who worked in the same building) and a sophisticated, intuitive business intelligence solution, Mr. Singh helped his company to sign a lucrative contract with a client and managed to get himself a promotion in the bargain.
BI Insight
SEPTEMBER 7, 2014
In this post I want to share my experience with refreshing data in Power Query and the way it affects loaded data to an Excel worksheet. I was loading sales data from SQL Server and I noticed that there is no easy way to define a 1000 separator in Power Query. So I decided to … Continue reading Resolving Format Cells Change after Refreshing Data Sources in Power Query.
Elegant BI
SEPTEMBER 5, 2014
The coffee urn was nearly empty and the team was still knee-deep in problems. Mr. Singh was trying to export data from his CRM solution and other systems into an excel spreadsheet to create a report that would offer analytical insight into the performance of his team and its members. Mr. Singh was the leader of the largest team working on an all-important business process outsourcing (BPO) project, and he was in desperate need of concise, clear information.
Elegant BI
SEPTEMBER 4, 2014
Have you noticed that it is getting harder to tell the difference between human beings and bots? Bots are getting smarter and more sophisticated, and because they simulate human behavior, it is getting harder to tell the difference between bots and human beings. To complicate issues further, there are service providers who offer ‘pay-for-followers’ services to make it look like your business social media page has more fans and followers, e.g.
Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights
While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.
Elegant BI
SEPTEMBER 1, 2014
Today’s users are more sophisticated and demand more personalized, affordable, integrated BI. The evolution of BI continues and you need to be part of it! Article Source: [link].
Elegant BI
SEPTEMBER 2, 2014
Today, the reach of social media is worldwide and crosses all generations. Every business analyst agrees that an enterprise has to include social media and internet marketing in its strategy, but the experts are still arguing over the possibility of measuring the success of marketing and sales strategies. Every enterprise understands the need to measure and manage results, and therefore some businesses are hesitant to dive into the deep end of the social media pool.
Elegant BI
SEPTEMBER 1, 2014
Many businesses look at Business Intelligence (BI) as a standalone solution that provides information to help the company better its business results. But, business intelligence serves another very important purpose. Take a step back and look at BI in a different way and you will find that a business intelligence solution can encourage and improve collaboration among team members and employees.
Elegant BI
SEPTEMBER 25, 2014
Consider this mobile gaming company and their use of Key Performance Indicators (KPIs) to hone in on the right players and improve their bottom line. Article Source: [link].
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Elegant BI
SEPTEMBER 24, 2014
Do you know how to use your Business Intelligence ? Can you clearly see the trends and figure out what your customers are thinking? Article Source: [link].
Elegant BI
SEPTEMBER 9, 2014
Self-Serve BI vs. Scathing Performance Appraisal. That great Business Intelligence solution you got can give you valuable information but, for many organizations, the value of that information is restricted to executives, analysts and IT staff. How much better could your business be – how much more functional and successful – if ALL of your users could have access to BI?
Elegant BI
SEPTEMBER 16, 2014
Like every other type of business application today, Business Intelligence Solutions must be mobile in order to meet the demands of the user base. Every business must recognize the reality of the mobile society in which we live and, whether they want to attract consumers and customers or provide business applications that satisfy the needs of employees, mobile access is critical for every user and critical to business success.
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