January, 2022

Competitive Differentiation: How to Stand Out and Win

Crayon

The space race. Where the best barbecue hails from. Activating Intel

Win 549

Best Competitive Intelligence Software in 2022: A Comparison of Top Tools

Cipher

So, you have made the strategic decision to invest in competitive intelligence software! First of all, congratulations on taking your first step to a more efficient and effective CI function in your business. Competitive Intelligence Software comparison

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Competitive Intelligence Platform Klue Raises $62M in Series B Funding Round

ArchIntel

ArchIntel™ -. Klue, a competitive intelligence platform provider based in Vancouver, Canada, has secured $62 million in additional funding after a Series B financing round led by Tiger Global Management.

How Sales Experience Impacts Deal Outcomes

Primary Intelligecne

As the buyer’s journey shifts to a digital experience, sellers have less time than ever with their buyers to build trust, demonstrate value, and close the deal.

Sales 166

The Role and Importance of Data Collection in Healthcare

Smart Data Collective

Did you know that global businesses are expected to spend $274 billion on big data this year? That figure is projected to grow at a rapid pace for years to come. The healthcare sector, in particular, has discovered a number of benefits of leveraging data technology.

What is Dark Data, Why Does it Matter, and Why Are Humans Still Needed?

Timo Elliot

Back in the 1960s, a pair of radio astronomers were busily collecting data on distant galaxies. They had been doing this for years. Elsewhere, other astronomers had been doing the same.

IT 101

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Our 2022 Crystal Ball Predictions for the Competitive Intelligence Industry

Cipher

Regardless of what field you’re in, the start of a new year offers an opportunity to reflect, take stock, and refine your strategies for the year to come.

Trinity Launches Competitive Intelligence Center of Excellence for Life Sciences Industry

ArchIntel

ArchIntel™ -. Trinity Life Sciences, a science consultancy company, has debuted a center of excellence focused on delivering technology-driven competitive intelligence solutions in the life sciences industry.

Top 11 Most Important Traits for Success in Inbound Digital Marketing Jobs

Weidert Group

The digital transformation picked up a lot of steam over the past couple of years, and the pace of change and development in marketing has, too. Frankly, it’s an exhilarating time to be working at an inbound marketing agency.

3 Huge Ways Big Data Analytics Benefits Businesses

Smart Data Collective

Savvy business owners recognize the importance of investing in big data technology. Companies that utilize big data strategically end up having a strong advantage against their competitors. However, despite the benefits big data provides, companies that are using it are in the minority.

Dark Data: How to Find It and What to Do with It

Timo Elliot

Like the proverbial man looking for his keys under the streetlight , when it comes to enterprise data, if you only look at where the light is already shining, you can end up missing a lot.

IT 90

I Just Bought Crayon For the Second Time—Here's Why

Crayon

I have been working in the B2B SaaS world for over five years now. As a competitive intelligence (CI) professional, I help companies define and build their CI programs so that they can be one step ahead and crush their competitors. Competitive Intelligence Strategy

Wide Narrow Recognized in 2022 Gartner® Market Guide for Competitive and Market Intelligence Tools for Technology and Service Providers Report

WideNARROW

As is true with many fast-growing software categories, the market and competitive intelligence tool landscape has become a bit crowded. With varying use cases and similar messaging creating confusion.

Optimism in US Aerospace and Defense Industry Despite Lingering COVID-19 Jitters

ArchIntel

ArchIntel™ -. The United States aerospace and defense sector is the world’s largest in terms of infrastructure and manufacturing activities. The market was placed at $417 billion in 2020 and is forecasted to post a compound annual growth rate of 2.37

Demystifying Search Engine Optimization: SEO Basics

Weidert Group

Taking aim at a moving target isn’t easy, and that’s exactly what you’re doing when it comes to Search Engine Optimization (SEO).

AI Technology is Becoming Essential for App Store Publishers

Smart Data Collective

Artificial intelligence technology is becoming more valuable than ever. The market was estimated to be worth over $50 billion by the end of 2020 and is growing around 20% a year. One of the biggest reasons AI is growing in popularity is due to its role in mobile app design.

Longtime AIM partner Sue LaBonville retires

AIM

Longtime AIM employee, partner, and former President Sue LaBonville retired on January 1, 2022. Upon her retirement, Anne Herron Bridgewater, a leadership partner in the firm since 2005, has purchased Sue’s shares in the company and now serves as AIM’s President.

Your Go-To Product Marketing Salary Guide

Crayon

Product marketing managers (PMMs) hold one of the most pivotal and collaborative roles at companies – they sit at the intersection of marketing, product, sales, and customer success.

A Guide To The Methods, Benefits & Problems of The Interpretation of Data

Datapine Blog

Table of Contents. 1) What Is Data Interpretation? 2) How To Interpret Data? 3) Why Data Interpretation Is Important? 4) Data Analysis & Interpretation Problems. 5) Data Interpretation Techniques & Methods. 6) The Use of Dashboards For Data Interpretation.

Applying Human Intelligence Can Reduce Accidents in Aviation Sector

ArchIntel

ArchIntel™ -. A recent column in The Kathmandu Post makes a case for the continued relevance of human intelligence in ensuring safety in the technology-driven aviation sector.

What is Google Analytics 4? What Do Marketers Need to Know?

Weidert Group

Effectively retain website visitors. Drive more website traffic. Improve marketing campaigns. You likely already know the benefits of capturing website visitor behavior by using Google Analytics.

AI Underscores Passwordless Authentication Risks for Internet Users

Smart Data Collective

Advances in artificial intelligence have been shaping the state of the Internet for years. One of the biggest changes has been in the arena of cybersecurity. AI technology has been a double-edged sword for the cybersecurity sector.

SAP Industry Insights Podcast Highlights of 2021 with Host Tom Raftery

Timo Elliot

I recently had the opportunity to sit down with Tom Raftery , host of the SAP Industry Insights Podcast (among others!) to discuss some of the highlights and common themes in last year’s episodes.

Influenced Revenue: How CI Practitioners Can Prove—and Amplify—Their Impact On Sales

Crayon

Over the past decade, marketing organizations at enterprise companies have grown from being perceived as cost centers built around soft metrics to being highly respected drivers of measurable business growth.

Sales 512

8 Google Analytics Metrics and How to Dig Deeper into Each

SpyFu

Every month, about 1,200 people in the US search Google for “ Google Analytics help.” ” It's not a reflection of anything they missed. Google Analytics (GA) is complicated, even for experienced SEOs. For beginners, it’s enough to make you skip GA altogether.

Loss 79

Lever Opens Senior Product Marketing Manager Position

ArchIntel

ArchIntel™ -. San Francisco-based human resource consultancy Lever is hiring a senior product marketing manager who will be tasked with showcasing the company’s solution to the market.

The Ultimate List of No-Fail B2B Blogging Best Practices

Weidert Group

The English language is hard. Writing is even harder. Maybe that’s why so many companies outsource their content marketing to an agency. Knowing how to write a company blog post requires more than making sure everything is spelled correctly and that you’ve used proper grammar.

IT 83

AI-Powered Cyberattacks: Hackers Are Weaponizing Artificial Intelligence

Smart Data Collective

There is no denying the fact that AI is transforming the cybersecurity industry. A double-edged sword, artificial intelligence can be employed both as a security solution and a weapon by hackers.

“Data is the closest thing to magic in the modern world…”

Timo Elliot

This is a English translation of an article by Thérèse van Bellinghen that first appeared on the SAP News Blog. . Yves Lombaerts, Sales Manager for the Belgian market, picked up our Global Innovation Evangelist Timo Elliott for an interesting ride to SAP’s offices in Brussels.

WordPress hosting: A step-by-step guide for beginners

mention

I remember the first time I thought of creating my own WordPress website. Unbeknownst about the whole thing, I turned to my friends and colleagues to learn how I can get started. Their responses encouraged me, and I started believing that it should be a simple process. Boy, was I wrong?