April, 2019

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11 business intelligence certifications to advance your BI career

CIO

With data increasingly vital to business success, business intelligence (BI) continues to grow in importance. With a strong BI strategy and team, organizations can perform the kinds of analysis of business information necessary to help users make data-driven business decisions. BI encompasses numerous roles. BI analysts, with an average salary of $66,791 per year according to PayScale, provide application analysis and data modeling design for centralized data warehouses and extract data from dat

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5 Innovative Ways Big Data Is Shaping Cities Of The Future

Smart Data Collective

According to a UN study, 55% of the total world population is living in cities and by the year 2050, this figure could rise to a whopping 68%. The modern world is increasingly urbanized and megacities are rising faster than ever before, especially in Asian and African countries. The report highlighted that , at the present rate of development, there will be 43 megacities by 2030 and New Delhi is set to surpass Tokyo, which is currently the world’s largest city.

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7 Steps to Improve Email Deliverability

Zoominfo

Take a look at your inbox – how many unread or deleted messages do you have? And how many of them are from companies trying to catch your attention? This is the reality of email marketing today. As such, it’s crucial to understand best practices that can help you improve email deliverability and compete in an environment where much is outside your control.

Loss 233
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Writing the research scope for competitive intelligence

Aqute Intelligence

Many of our clients are hiring a competitive intelligence agency for the first time. They need to scope out the research and it can be helpfult to have a ready-made starting point. What questions should frame a research proposal? What is it possible to discover about competitors? What is a good structure? Below are some the questions that typically go into a competitor profile.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Build Up Your Performance With KPI Scorecards – Examples & Templates

Datapine Blog

Monitoring the business performance and tracking relevant insights in today’s digital age has empowered managers and c-level executives to obtain an invaluable volume of data that increases productivity and decreases costs. In fact, data has become the raw material that every business decision is based on while reporting tools create the environment to act on generated information swiftly and accurately.

KPI 90

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The One-Hour Guide to SEO: Link Building - Whiteboard Friday

Moz

Posted by randfish The final episode in our six-part One-Hour Guide to SEO series deals with a topic that's a perennial favorite among SEOs: link building. Today, learn why links are important to both SEO and to Google, how Google likely measures the value of links, and a few key ways to begin earning your own. Click on the whiteboard image above to open a high resolution version in a new tab!

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How to Present Data to a Non-Technical Audience

Smart Data Collective

. When you’re presenting data analytics or any technical information to a non-technical audience, it can be difficult. You have to think about the components of a good presentation in general, but also how to simplify complex subjects and information and make them resonate with your target audience. If you’re someone who understands data analytics well or is highly technical, it can be especially challenging to know how to make your presentation work for the needs of an audience which is differ

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Out with the Funnel, In With the Flywheel: The Modern Buyer’s Journey

Zoominfo

As human beings, we’re naturally inclined to regard change with a sense of skepticism. But, sales and marketing organizations must resist this instinct in order to constantly adapt to changing markets, new technologies, emerging trends and so on. But, there’s one business concept that’s stood the test of time like no other. It’s a model so deeply ingrained in modern strategies that most businesses don’t even think to question it.

Sales 228
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Quick Tips: Export Power BI Desktop and Power BI Service Model Data In One Shot with DAX Studio

BI Insight

In some of my old posts, which are most popular ones, I explained how to Export data Power BI Desktop or Power BI Service data to different destinations like CSV, Excel and SQL Server. In this quick tip I explain a very easy way to export the model data as a whole to either CSV … Continue reading Quick Tips: Export Power BI Desktop and Power BI Service Model Data In One Shot with DAX Studio.

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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Faces of Fuld: Q+A with CEO, Diane Borska

Fuld

Diane Borska, CEO and President, maintains a deep history working with Fuld + Company and has held a variety of positions within the firm spanning an almost 20-year tenure. Over the course of her career, she’s crystalized her values and emphasizes mentoring, problem-solving and client-service which is demonstrated in her leadership style. We sat down with Diane to learn more about her background, her approach to client service, and her take on Fuld + Company’s key differentiators.

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Business Intelligence Software with Cross-Tab Analysis!

Elegant BI

Business Intelligence Tools Should Include Cross-Tab Analysis! When you are considering a business intelligence tool, you may not think it is important to consider whether that solution has the capacity to provide cross-tab analysis. Even though cross-tab analysis has been around awhile, it is still very relevant and, when it is paired with other great business intelligence tools, it can be a powerful feature to provide data clarity and support confident business decisions.

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The One-Hour Guide to SEO: Technical SEO - Whiteboard Friday

Moz

Posted by randfish We've arrived at one of the meatiest SEO topics in our series: technical SEO. In this fifth part of the One-Hour Guide to SEO, Rand covers essential technical topics from crawlability to internal link structure to subfolders and far more. Watch on for a firmer grasp of technical SEO fundamentals! Click on the whiteboard image above to open a high resolution version in a new tab!

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Big Data Should be a Priority in Every College Curriculum

Smart Data Collective

As technology progresses, more companies are producing huge amounts of data as a by-product of their day-to-day operations. While I’m not one to claim that “most businesses are practically drowning” in a sea of data, it’s fair to say that companies wanting a long future had better start taking Big Data seriously. To put this in perspective, many pundits in the field predicted a few years back that Big Data will double in size every couple of years until 2020.

Education 251
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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6 Outdated SEO Tactics to Avoid At All Costs

Zoominfo

The Internet has long been the dominant outlet used by businesses to reach their target audience. As a result, Search Engine Optimization (SEO) has stepped into the spotlight as a vital digital marketing tactic. For those who aren’t familiar with the acronym, SEO is the art of increasing a website’s visibility and traffic through organic (non-paid) search engine results.

Algorithm 189
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Ep. 212 - Priscilla McKinney - 4 Marketing Hacks Anyone Can Use to Improve their Marketing

Happy Market

My guest today is Priscilla McKinney, President of Little Bird Marketing. Little Bird Marketing is a well-respected, full-service ad agency founded in November 2009. They use design and marketing to showcase clients as experts in their field by making unexpected connections. In 2014, Priscilla started a podcast, Ponderings from the Perch where she covers a variety of topics, including marketing techniques, current events, and thought leadership in our space.

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Quick Tips: Export Power BI Desktop and Power BI Service Model Data In One-Shot with DAX Studio

BI Insight

Update 2021 March: You can now export the data direct from Power BI Desktop using my tool, Power BI Exporter. Read more here. In some of my old posts, which are the most popular ones, I explained how to Export data Power BI Desktop or Power BI Service data to different destinations like CSV, Excel … Continue reading Quick Tips: Export Power BI Desktop and Power BI Service Model Data In One-Shot with DAX Studio.

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A Self-Serve BI Solution Adds Value!

Elegant BI

BI Software Adds Value to Every Organization! In spite of the fact that trade publications and business conferences have been talking about business intelligence and BI software for years, there are still some business executives and business owners that do not understand how business intelligence tools can help the organization achieve its goals and stay ahead of the competition.

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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12 Steps to Lightning Page Speed

Moz

Posted by WallStreetOasis.com At Wall Street Oasis , we’ve noticed that every time we focus on improving our page speed, Google sends us more organic traffic. In 2018, our company's website reached over 80 percent of our traffic from organic search. That’s 24.5 million visits. Needless to say, we are very tuned in to how we can continue to improve our user experience and keep Google happy.

Banking 66
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Invest In Analytics To Improve Your Production Line

Smart Data Collective

Manufacturing is a more powerful and essential part of our industries and economies than ever. But setting these vital enterprises up for maximum success and unrivaled innovation takes information — and that means gathering data. If you represent a manufacturing concern and you’re wondering about the benefits of capturing and analyzing operational data , you’ve come to the right place.

Startups 242
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7 Important Sales Skills All B2B Recruiters Need

Zoominfo

As a recruiter, it may seem unnatural to think of yourself as a sales rep; after all, you work with people, not products. But, like consumers, candidates aren’t always immediately interested in what you have to offer. As all good recruiters know, there’s a certain amount of selling that must take place to secure a quality candidate. In fact, research has shown recruiters with superior sales skills are consistently top performers in their field.

Sales 185
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Ep. 211 - Anne Beall - Three Ways to Leverage Emotion to Create Brand Promoters

Happy Market

Today, my guest is Anne Beall, CEO of Beall Research. Beall Research specializes in leveraging the theory behind Psychology, Sociology, History and other disciplines to develop actionable insights. Prior to founding Beall Research, Anne has had a storied education career, having received her M.S., M.Phil. and Ph.D. degrees in Social Psychology from Yale University.

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A Practical Guide to Business Intelligence Governance

Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights

While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.

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What Does XMLA Endpoints Mean for Power BI and How to Test it for Free?

BI Insight

XMLA endpoint connectivity for public preview has been announced late March 2019. As at today, it is only available for Power BI Premium capacity users. This sounds like a massive restriction to a lot of people who don’t have a Premium capacity, but they’d love to see how it works. In this article I show … Continue reading What Does XMLA Endpoints Mean for Power BI and How to Test it for Free?

IT 52
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What is Augmented Analytics and Can it Add Value to Business Intelligence?

Elegant BI

The Merriam-Webster dictionary defines the word ‘augment’ this way: ‘to make greater, more numerous, larger or more intense’ If you are wondering how this applies to the term ‘augmented analytics’, you are not alone. Let’s take a closer look at Augmented Analytics and talk about why it has gotten so much attention in the business intelligence world.

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We Surveyed 1,400 Searchers About Google - Here's What We Learned

Moz

Posted by LilyRayNYC Google’s search results have seen a whirlwind of major changes in the past two years. Nearly every type of modern-day search queries produce a combination of rich results beyond the standard blue links — Featured Snippets, People Also Ask boxes, Knowledge Panels, maps, images, or other enhancements. It is now even possible to browse flights, hotels, jobs, events, and other searches that were previously only available via external websites, directly on Google.

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Is Cloud Communication A Good Alternative To Mobile Communications?

Smart Data Collective

Cloud technology is starting to have a major impact on the communications sector. Klaris Chua, a cloud communications expert, wrote a detailed overview of the trends in cloud communications in Martech Advisor. Most of her discussions focused on the implications of cloud solutions for email and interconnected apps. However, there is a growing demand for cloud VoIP services too.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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4 Problems with Marketing Automation [Infographic]

Zoominfo

Marketing automation has seen incredible growth in the last decade. In fact, 55% of B2B companies report using marketing automation as part of their marketing strategy ( source ). Though marketing automation platforms have become more popular, modern marketers are still not sure how to fully leverage their capabilities to see optimal results. In fact, a recent study reported only 14% of marketers describe their use of marketing automation as “good” or better ( source ).

Marketing 174
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Luxury Marketing Strategies for Managing Brand Reputation on Social Media

Digimind

Brand reputation is critical to success and sales, and this could not be more true for luxury brands. But as the world of luxury retail is no stranger to controversies and challenges, how can the industry’s leading players stay aspirational and desirable to consumers? The post Luxury Marketing Strategies for Managing Brand Reputation on Social Media appeared first on Digimind Blog.

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Quick Tips: How to Quickly Switch Between Report Pages in Power BI

BI Insight

If you have a lot of report pages in your Power BI reports you already realised that it is such a pain to click the left/right buttons to navigate through different pages. Well, you can simply right click on the left/right buttons which opens a list of your pages, then select a desired page. Easy! … Continue reading Quick Tips: How to Quickly Switch Between Report Pages in Power BI.