Crayon

MAY 18, 2021

Gathering competitive intelligence is a challenge. In fact, according to our survey of more than 1,000 CI professionals, it’s the toughest part of the job. On average, it takes up one-third of all time spent on the CI process (the other two parts of the process being analysis and activation). A consistent stream of sound competitive data—i.e., data that’s up-to-date, reliable, and actionable—is foundational to your long-term success in a crowded market.

Competitive Intelligence 661

Competitive Intelligence Competitive Intelligence Intelligence 661

Cipher

MAY 18, 2021

Cipher is excited to announce the launch of a series of innovative new features on the Knowledge360? platform. We’re always striving to make Knowledge360 better, and we’re confident these new features will unlock new levels of value for users.

Innovation 579

Innovation Competitive Intelligence Competitive Intelligence 579

Smart Data Collective

MAY 4, 2021

The market for big data is expected to be worth $274 billion by next year. This is hardly surprising, since so many businesses depend on data analytics to draw useful insights on every aspect of their business model. Analytics is one of the most powerful tools that modern businesses possess. Any business that is ready to embrace data analytics will have access to a wealth of information on their industry, customer base, competitors and more.

Business 335

Business Data Analysis Analysis Learning 335

Alexa

MAY 24, 2021

The best businesses in the world recognize how critical building an optimal customer experience is to their overall sales and brand reputation. Research conducted by Zendesk in 2020 found that “half of customers say that customer experience is more important to them now compared to a year ago.”. To build an optimal user experience, you need clearly defined customer journey touchpoints that move prospects through the purchase process.

Education 328

Education Competitor Analysis Advantage Advantage 328

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

IT

Zoominfo

MAY 20, 2021

Email is the OG digital marketing tool. While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. It’s ubiquitous, low cost, reliable, and provides high-impact benefits. Customers have become highly accustomed to using email when communicating with a brand, and email performance is a critical factor in the success of digital marketing campaigns.

Marketing 264

Marketing Marketing Education Information 264

Crayon

MAY 11, 2021

Competitive advertising is a well-established practice in our modern media landscape. As the intensity of competition rises, so, too, does the difficulty of earning and maintaining the attention of your prospects. That being said, it would be misleading to suggest that competitive advertising is strictly a matter of attention; it’s also a matter of differentiation.

Competitive 658

Competitive Learning Marketing Marketing 658

Cipher

MAY 19, 2021

Welcome to The Gambit, a coffee chat series hosted by the leadership team at Cipher. Every month, we interview thought leaders in the competitive intelligence industry and share their tips, guidance, and thoughts on the future of the M/CI industry.

Technology 564

Technology Technology Competitive Intelligence Competitive 564

Smart Data Collective

MAY 28, 2021

Data security and data collection are both much more important than ever. Every organization needs to invest in the right big data tools to make sure that they collect the right data and protect it from cybercriminals. One tool that many data-driven organizations have started using is Microsoft Azure. It has not gained as much acceptance yet as it likely will in the near future, despite its benefits.

Advantage 329

Advantage Advantage Security Security 329

mention

MAY 26, 2021

How Important is Social Media Advertising in providing revenue for businesses? 57% of consumers will follow a brand to stay up to date about new products 53.6% of the world’s population uses social media for over 2 hours a day Only 60% of digital marketers actively share their social media ROI results, according to LinkedIn research. 54% of social media browsers look for products to purchase.

Business 246

Business Travel Sales Marketing 246

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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

Competitive

Zoominfo

MAY 25, 2021

Imagine if, 30 years from now, business leaders are still scratching their heads about how to use artificial intelligence. It’s nearly impossible to believe that will be true. Yet a similar phenomenon has already happened with another technology: sales and marketing automation. . Back in 1989, when hair metal music played on MTV and a lone protester famously stood in front of a tank in Tiananmen Square, the Harvard Business Review published an article that explored how automation was ready to bo

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Sales Marketing Marketing Algorithm 252

Octopus

MAY 13, 2021

There is no excerpt because this is a protected post. The post Protected: Market Intelligence professional Vivek Bhalla of MongoDB answers appeared first on Octopus Competitive Intelligence.

Market Intelligence 238

Market Intelligence Intelligence Intelligence Marketing 238

Crayon

MAY 7, 2021

Win/loss analysis is an essential practice for anyone who wants to better understand their competitive landscape and continuously optimize processes across sales, marketing, product management, and beyond. Why do we win some deals and lose others? How often do we win against Competitor XYZ? How well do we compete in the healthcare vertical ? Asking and answering questions like these — and subsequently taking action based on the conclusions you draw — is a critical piece of the puzzle that is bui

Loss 617

Loss Win Analysis Competitive Landscape 617

Cipher

MAY 10, 2021

This article is a part of our competitor analysis resource center. Visit the complete competitor analysis resource center for more content like this.

Analysis 609

Analysis Competitor Analysis Research Competitive 609

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Competitive

Smart Data Collective

MAY 5, 2021

Big data and artificial intelligence have become incredibly useful in the field of photography. Photographers need to know how to leverage big data effectively. A number of new trends have emerged that involve the use of data. They can be useful for social media marketers that need fresh visual content. Big Data Becomes Integral for Social Media Marketers Relying on Photography.

Marketing 319

Marketing Marketing Intelligence Intelligence 319

mention

MAY 12, 2021

Don’t let all the hype about emerging new platforms like TikTok and Clubhouse blind you to the power of Instagram. It’s still a highly popular channel with a massive following, and it’s still one of the five most downloaded apps worldwide. Instagram passed the 1 billion global user mark at the end of 2020, and what’s even more important is that Instagram users are highly engaged, with the average Instagrammer spending at least seven hours per week on the platform.

Sales 224

Sales Restaurants Profiling Globalization 224

Zoominfo

MAY 27, 2021

In a world inundated with data and the solutions that promise you the ability to achieve a competitive edge , we’re often left thinking: “How?”. Just how do businesses with access to so much rich information actually, truly use it to their very individual advantage? Selling points and promises aside, without fully understanding their prospects (i.e. the particular pain points of each prospect at different parts of the funnel), companies can amass all the data in the world without actually using

Research 246

Research Sales Competitive Advantage 246

ArchIntel

MAY 4, 2021

ArchIntel™ -. A recent blog post by Cobwebs Technology explains the concept of open-source intelligence and how it is used. OSINT could be any information that can be accessed by the general public. It is a tool required by investigators and analysts when conducting investigations. However, searching through the web can be difficult because of the massive amounts of data available.

Intelligence 205

Intelligence Intelligence Advantage Advantage 205

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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

IT

Crayon

MAY 5, 2021

In the battle against competitors for sales, a positioning statement gives brand stakeholders much-needed ammunition. Across marketing and sales channels, you need to know how to promote your product in a way that differentiates it from the field. But a positioning statement is just the tip of the iceberg. Ideally, you’d have a one-size-fits-all solution to communicate your value prop to all segments of your audience.

Sales 617

Sales Marketing Marketing IT 617

Cipher

MAY 25, 2021

Cipher is excited to announce the launch of a series of innovative new features on the Knowledge360? platform. We’re always striving to make Knowledge360 better, and we’re confident these new features will unlock new levels of value for users.

Innovation 535

Innovation Competitive Intelligence Competitive Intelligence 535

Smart Data Collective

MAY 25, 2021

Artificial intelligence is dramatically altering the future of business as we know it. A growing number of companies are finding that AI is helping them reach more customers through more targeted advertisements and data-driven customer engagement strategies. How much are companies investing in AI marketing strategies? One study found that 51% of major ecommerce companies are investing in AI to automate their marketing channels.

Marketing 308

Marketing Marketing Gaming Technology 308

Octopus

MAY 6, 2021

Today we ask Octopus’s Graeme Dixon which Competitive Intelligence productivity tools do we use. All are not specifically Competitive Intelligence related, and everyone can use them. Evernote Maybe it’s how my mind works, but this tool has everything. Notes, pics, Read More. The post Which Competitive Intelligence Productivity Tools do we Use?

Competitive Intelligence 189

Competitive Intelligence Competitive Intelligence Intelligence 189

Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights

While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.

Business Intelligence

Zoominfo

MAY 7, 2021

“The summary of it is that we prospected like heck, we did probably 50 to 100 demos, we struck out a lot, and every time we struck out we just kept going and going and going. We pulled out every resource we possibly could, and we didn’t let ‘no’ defeat us, because we knew it was a good opportunity.” — Andy Lyon. When Andy Lyon started at ZoomInfo, people called him “Andy Cub.

Entertainment 246

Entertainment Sales Win Learning 246

ArchIntel

MAY 26, 2021

ArchIntel™ -. Mining for valuable competitive intelligence may entail the commitment of substantial resources. However, an article on Product Marketing Alliance’s website on Monday said that good CI pays dividends , aiding in the development of one’s product messaging and product messaging. Author Sasha Mostofi-Jorgensen said the objective of CI expeditions is not only discovering what competitors are doing with their marketing strategies and product offerings in order to match them

Competitive Intelligence 197

Competitive Intelligence Competitive Intelligence Intelligence 197

Crayon

MAY 25, 2021

Competitive analysis frameworks are indispensable for anyone who wants to extract meaning from intel and inspire action across their organization. When we talk about competitive intelligence, we’re talking about a three-step process: track, analyze, act. Track, of course, refers to the collection of data : Competitor X launched a new product, Competitor Y parted ways with their sales leader, etc.

Analysis 612

Analysis Competitive Competitive Intelligence Sales 612

Cipher

MAY 5, 2021

This article is a part of our competitor analysis resource center. Visit the complete competitor analysis resource center for more content like this. The Market and Competitive Intelligence (M/CI) world is full of terms with subtle differences in both definition and usage. Competitive analysis is one such term. It is distinct from competitor analysis , and also from terms like market intelligence, competitive intelligence, and business intelligence.

Analysis 459

Analysis Competitive Competitor Analysis Competitive Intelligence 459

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Security

Smart Data Collective

MAY 27, 2021

The automotive industry has been far more reliant on big data than most other sectors in recent years. A growing number of major automobile manufacturers have started using data analytics and AI to improve production. There have been a number of clear advantages of using big data to manufacture automobiles. Automotive companies have found that data technology can help them produce vehicles more quickly, reduce production costs and ensure greater safety standards.

Technology 299

Technology Technology Sales Advantage 299

Intelligence Node

MAY 25, 2021

Data is the new gold! Gone are the days when you had a small store on the corner of a street where all the customers in the neighborhood came to do their shopping. You knew each and every one of them. You had personal relationships with them, knew their likes and dislikes, their preferences, and […]. The post 5 Ways Advanced Data Can Help Improve eCommerce Conversions appeared first on Blog.

Retail 197

Retail Data Analysis Analysis 197

Zoominfo

MAY 6, 2021

“A wise man adapts himself to circumstances, as water shapes itself to the vessel that contains it.” (Chinese proverb). The pandemic changed the day-to-day processes of the B2B sales organization practically overnight when the world went 100% digital. A recent ZoomInfo survey of about 600 sales and marketing professionals found that most sales reps said they relied on in-person events for prospecting before 2020.

Sales 246

Sales Marketing Marketing Intelligence 246