May, 2021

Important Data Sources to Reference when Conducting Competitive Analysis Research

Cipher

This article is a part of our competitor analysis resource center. Visit the complete competitor analysis resource center for more content like this. Competitor Analysis

Why You Need a Messaging Hierarchy (+ How to Create One)

Crayon

In the battle against competitors for sales, a positioning statement gives brand stakeholders much-needed ammunition. Across marketing and sales channels, you need to know how to promote your product in a way that differentiates it from the field.

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Trending Sources

Three High-Impact Benefits of Email Marketing

Zoominfo

Email is the OG digital marketing tool. While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. It’s ubiquitous, low cost, reliable, and provides high-impact benefits.

Logistics Competitor Research Case Study Told Them They Were Not Ready For Battle

Octopus

This post describes a Logistics Competitor Research case study told them they were not ready for battle. It’s a Competitive Intelligence case study. The article presents how our services provided more certainty. And the confidence for significant supply chain business. Read More.

What to Consider When Acquiring, Using OSINT Tools

ArchIntel

ArchIntel™ -. A recent blog post by Cobwebs Technology explains the concept of open-source intelligence and how it is used. OSINT could be any information that can be accessed by the general public. It is a tool required by investigators and analysts when conducting investigations.

6 Customer Journey Touchpoints to Help Build an Optimal User Experience

Alexa

The best businesses in the world recognize how critical building an optimal customer experience is to their overall sales and brand reputation. Research conducted by Zendesk in 2020 found that “half of customers say that customer experience is more important to them now compared to a year ago.”.

Knowledge360? Announces the Industry’s First Integration with Informa TrialTrove

Cipher

Cipher is excited to announce the launch of a series of innovative new features on the Knowledge360? platform. We’re always striving to make Knowledge360 better, and we’re confident these new features will unlock new levels of value for users. Competitive Intelligence Software Knowledge360 Insider

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How to Use Sales Multi-Threading to Your Advantage

Zoominfo

Hitting an early impasse with a prospect is an age-old sales dilemma. “I I was working on an account and had talked to someone a little bit lower in the organization. They said, ‘You need to reach out to our CEO directly,’” recalls Megan Hanisko, manager of sales development at ZoomInfo. “So

Protected: Market Intelligence professional Vivek Bhalla of MongoDB answers

Octopus

There is no excerpt because this is a protected post. The post Protected: Market Intelligence professional Vivek Bhalla of MongoDB answers appeared first on Octopus Competitive Intelligence. Interview questionnaires

How to Use Competitive Intelligence to the Fullest

ArchIntel

ArchIntel™ -. Mining for valuable competitive intelligence may entail the commitment of substantial resources.

How to be a good participant in a Black Hat review

FedSavvy

Participants make a Black Hat work. Over time, we have shared approaches to executing a good Black Hat review as a facilitator. Now it’s time to focus on one of the most critical ingredients – the participants! As the saying goes, “teamwork makes the dream work!”

The Gambit Podcast: Navigating the Impact of Technology Developments on CI

Cipher

Welcome to The Gambit, a coffee chat series hosted by the leadership team at Cipher. Every month, we interview thought leaders in the competitive intelligence industry and share their tips, guidance, and thoughts on the future of the M/CI industry. The Gambit

Win/Loss Analysis: Everything You Need to Know

Crayon

Win/loss analysis is an essential practice for anyone who wants to better understand their competitive landscape and continuously optimize processes across sales, marketing, product management, and beyond. Why do we win some deals and lose others? How often do we win against Competitor XYZ?

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Welcome, Gen A: The Age of Automation for Sales and Marketing is Here

Zoominfo

Imagine if, 30 years from now, business leaders are still scratching their heads about how to use artificial intelligence. It’s nearly impossible to believe that will be true. Yet a similar phenomenon has already happened with another technology: sales and marketing automation. .

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Which Competitive Intelligence Productivity Tools do we Use?

Octopus

Today we ask Octopus’s Graeme Dixon which Competitive Intelligence productivity tools do we use. All are not specifically Competitive Intelligence related, and everyone can use them. Evernote Maybe it’s how my mind works, but this tool has everything. Notes, pics, Read More.

Cisco Says 'Hybrid Approach' Key to Stronger Cyber Defenses

ArchIntel

ArchIntel™ -. Cisco makes a case for preventing security breaches using a combination of software automation and human intelligence.

Competitor highlights: Raytheon Technologies

FedSavvy

Raytheon…a GOVCON mega-competitor. Just over a year ago, Raytheon and United Technologies Corporation (UTC) underwent a massive merger to create Raytheon Technologies.

Knowledge360? Announces Launch of New Features for Data Collection, Visualizations, Reporting and More

Cipher

Cipher is excited to announce the launch of a series of innovative new features on the Knowledge360? platform. We’re always striving to make Knowledge360 better, and we’re confident these new features will unlock new levels of value for users. Competitive Intelligence Software Knowledge360 Insider

Celebrating Our 500th Customer & $22M Series B!

Crayon

It’s a great day for the Crayon community! Today, we celebrate our 500th customer and $22M Series B. Let’s go!!! Crayon Updates

IT 378

Intent Data is a superpower. Here’s why.

Zoominfo

In a world inundated with data and the solutions that promise you the ability to achieve a competitive edge , we’re often left thinking: “How?”. Just how do businesses with access to so much rich information actually, truly use it to their very individual advantage?

Find Out What Your Competitors Are Doing

Octopus

We often get asked to find out what your competitors are doing. Competitor analysis has always been essential when doing business planning, sales and marketing. When researching your competitors, you need to start by knowing what you are looking for. Read More.

Media Monitoring Will Always Need the Human Touch

ArchIntel

ArchIntel™ -. Media monitoring can be left to automation if no one cared about what is actually being said about them, only that their names are mentioned lengthily in the news.

Using Data Analytics to Map eCommerce Customer Journeys

Smart Data Collective

Big data technology is increasingly being used in e-commerce. Analysts predict that global e-commerce companies will spend $6.2 billion on big data by 2025. There are a number of benefits of using big data in e-commerce.

What is Competitive Analysis?

Cipher

This article is a part of our competitor analysis resource center. Visit the complete competitor analysis resource center for more content like this. The Market and Competitive Intelligence (M/CI) world is full of terms with subtle differences in both definition and usage.

3 Competitive Analysis Frameworks to Try in 2021

Crayon

Competitive analysis frameworks are indispensable for anyone who wants to extract meaning from intel and inspire action across their organization. When we talk about competitive intelligence, we’re talking about a three-step process: track, analyze, act.

The secrets to closing a multi-million dollar deal

Zoominfo

“The summary of it is that we prospected like heck, we did probably 50 to 100 demos, we struck out a lot, and every time we struck out we just kept going and going and going.

Sales 207

Competitor Research Told Them They Were Not Ready For Battle

Octopus

This post described how Competitor Research told them they were not ready for battle. It’s a Competitive Intelligence case study. The article presents how our services provided more certainty. And the confidence for significant supply chain business. You know how. Read More.

OSINT Tools for Legal, Marketplace and Health Care Applications

ArchIntel

ArchIntel™ -.

6 Essential KPIs to Track Through Your Chatbot Analytics

Alexa

You’ve realized the value of conversational marketing, and are excited to launch your company’s first chatbot. You’ve received buy-in from leadership, but how are you actually going to measure your chatbot’s success?

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Knowledge360? Adds CI Industry’s First Third Party Vendor Management Features

Cipher

Cipher is excited to announce the first in a series of innovative new features on the Knowledge360? platform. We’re always striving to make Knowledge360 better, and we’re confident these new features will unlock new levels of value for users. Competitive Intelligence Software Knowledge360 Insider

Competitive Advertising Examples: 5 Must-See Commercials

Crayon

Competitive advertising is a well-established practice in our modern media landscape. As the intensity of competition rises, so, too, does the difficulty of earning and maintaining the attention of your prospects.

Survey: How sales reps adapted to the pandemic

Zoominfo

“A wise man adapts himself to circumstances, as water shapes itself to the vessel that contains it.” Chinese proverb). The pandemic changed the day-to-day processes of the B2B sales organization practically overnight when the world went 100% digital.

Sales 207

How Competitive Intelligence Isolated Opportunities and Internal Problems

Octopus

We called this post how Competitive Intelligence isolated opportunities and internal problems. It’s a Competitive Intelligence case study. The article presents how our services provide more certainty and confidence. You know how You know how you want to expand from. Read More.

How CI Can Help Pharma Companies With the FDA Drug Approval Process

ArchIntel

ArchIntel™ -. “Global pharmaceutical manufacturing industry will reach $673.6 billion by 2027, growing by 12.5% annually over 2020-2027” — ResearchAndMarkets.

Tips for Closers

Primary Intelligecne

There certainly are people with a talent for sales. They have that innate ability to connect with others, they recognize buying signs, and they possess a talent for language and presentation.

4 Things Intelligence Analysts Do That are a Waste of Time

Cipher

The role of marketing and competitive intelligence (M/CI) analyst seems to be constantly expanding. There is a never-ending stream of new data sources, rapidly changing markets, and constant disruption to keep on top of.

7 Ways to Make a More Effective Message Map

Crayon

Let’s face it—your product doesn’t sell itself. Most products just don’t. That’s why product marketing focuses on defining the positioning for your solution and the messaging your team should use to talk about it with potential customers. One key component of making sure this happens?

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