Crayon

JANUARY 21, 2021

So, you’re getting ready to conduct a SWOT analysis — fantastic! Whether you’re a marketer, an executive leader, a competitive intelligence (CI) professional, or someone else entirely, you’re on your way to making smarter and more impactful decisions. As you know, conducting a SWOT analysis means evaluating your business through four distinct (yet closely connected) lenses: strengths, weaknesses, opportunities, and threats.

SWOT 725

SWOT Analysis Competitive Landscape Competitive Intelligence 725

Cipher

JANUARY 25, 2021

Competitive analysis has benefits for virtually every business. And yet, many businesses abandon competitive intelligence initiatives soon after they’ve begun. This stems from what we call the CI cycle of death , a faulty approach to CI that quickly becomes the elephant you can’t eat (not even one bite at a time).

Competitor Analysis 597

Competitor Analysis Analysis Competitive Intelligence Competitive 597

Smart Data Collective

JANUARY 22, 2021

Big data is changing the space race in ways that original founders at NASA and other global space exploration organizations never foresaw decades ago. Miriam Kramer, an author with Axios, talked about the growing number of space companies that are finding new ways to utilize big data. They hope new advances in data technology will help them connect with new markets.

Travel 350

Travel Learning Algorithm Technology 350

Zoominfo

JANUARY 11, 2021

It goes without saying that B2B consumers look for new products in order to make their lives a bit easier. In other words, they have pain points they need fixing. Whether it be something isn’t working as efficiently as it should, or you’re spending too much money on a simple solution. Maybe there’s a product out there that can automate most of the work you spend half your day working on.

Sales 277

Sales Research Marketing Marketing 277

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

IT

mention

JANUARY 20, 2021

Think Instagram is a platform just for Gen Z teens? Perhaps you’re struggling to understand the value of organic and paid Instagram content when it comes to ROI? Then keep reading. We already know that people spend a lot of time on Instagram, but that doesn’t always mean what they are scrolling through is your branded content. With research by Similar Web showing people spend at least 53 minutes per day on Instagram, it still poses difficult to ensure your brand is pushed to the feed of someone’

Gaming 274

Gaming Sales Marketing Marketing 274

Crayon

JANUARY 5, 2021

The new year is here and it’s time to dive into the oh-so-beloved activity of building a marketing plan. OK, maybe it’s not so beloved - after all, it can be daunting and challenging to come up with “the perfect plan” to hit those great big goals this year. When you need to start somewhere, it can be helpful to think through the questions you want to answer around growth, strategies, and obstacles.

Marketing 609

Marketing Marketing IT 609

Cipher

JANUARY 27, 2021

If you’ve been in business for any length of time, you know that assessing strengths, weaknesses, opportunities and threats is a regular exercise. Internal SWOT analyses have a ton of benefits and can shed light on areas of struggle and opportunities for growth. But a deeper look at what’s going on inside your company isn’t the only useful way to use this assessment.

SWOT 587

SWOT Analysis Competitor Analysis Business 587

Smart Data Collective

JANUARY 20, 2021

We have talked at length about the importance of data analytics in the field of marketing. Data analytics offers many useful insights for companies striving to boost their market share. One of the best applications of data analytics is through enhanced account-based marketing. There are a lot of ways to use big data to get a better understanding of a target customer group, which is a vital part of any marketing strategy.

Marketing 349

Marketing Marketing Profiling Market Segmentation 349

Zoominfo

JANUARY 27, 2021

If only you could clone the best customers produced from your account-based marketing campaigns… Well, you basically can, using a well-known and effective trick in the B2C toolbox that B2B types should be eager to adopt: lookalike audience targeting. Instead of manually targeting prospects, lookalike modeling automatically produces ideal prospects based on the collective traits of converting customers.

Predictive Analytics 264

Predictive Analytics Banking Gaming Profiling 264

Advertisement

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

Competitive

mention

JANUARY 27, 2021

Ask any business owner what they want, and their responses will all be the same. They want more paying customers. The more quality traffic to your website, the better your chances of converting visitors into customers. Your company website is the online foundation of your brand. It is also the first impression visitors to your site get of your business.

IT 233

IT Business Profiling Management 233

Alexa

JANUARY 15, 2021

Lead generation is incredibly important for marketers and the businesses they want to grow. Increasing leads means increasing brand awareness and interest in your products or services, nurturing curious prospects through the marketing funnel and into your sales pipeline. If done well, lead generation strategies create strong relationships with qualified customers who invest in your business for a long time.

Profiling 249

Profiling Finance Retail Marketing 249

Crayon

JANUARY 28, 2021

At this point, you’ve got a strong grasp on competitive intelligence (CI). You know what it is, why it’s important, and how to gather it. If you’re really on your game, you might even be proficient in the analysis of competitive intelligence. That’s awesome. But, as you know, manually gathering and analyzing intel requires a substantial time investment — an investment you’d eventually like to get a return on.

Competitive Intelligence 581

Competitive Intelligence Competitive Intelligence Intelligence 581

Cipher

JANUARY 6, 2021

Without a clear view of the playing field, there is a good chance you’re going to move forward with the wrong (or incomplete) strategies. To predictably win in your industry, you need current, relevant competitive intelligence. Regular, effective competitor analysis will help you achieve this success.

Competitor Analysis 437

Competitor Analysis Analysis Competitive Intelligence Win 437

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Competitive

Smart Data Collective

JANUARY 19, 2021

Blockchain is one of the most important technologies to shape the world. One of the biggest industries that has been affected has been finance. The market for blockchain technology in the financial sector is expected to reach over $3 billion by 2024. The question many experts are asking is: “what factors are driving the growth in blockchain in the financial industry?

Finance 345

Finance Business Banking Travel 345

Zoominfo

JANUARY 23, 2021

If your sales pipeline is colder than a Siberian spigot in January, it’s time to rethink your sales prospecting techniques. Here’s the thing though, reps need actionable techniques and tips to make their prospecting systematic, smooth, and, of course, profitable. Let’s jump in. What are Prospecting Techniques? Sales prospecting techniques are the tactics a salesperson uses to find new customers.

Sales 264

Sales Startups Research Profiling 264

Tinuiti

JANUARY 13, 2021

Smart Shopping is a fairly new campaign type within Google Ads , with the goal to simplify advertising products on Google Ads platform by using automated bidding and ad placement.

227

227

Octopus

JANUARY 8, 2021

Competitive Intelligence battlecards a powerful weapon to help you fight off your competitors This article discusses Competitive Intelligence battlecards a powerful weapon to help you fight off your. The post Competitive Intelligence battlecards a powerful weapon to help you fight off your competitors appeared first on Octopus Competitive Intelligence.

Battlecard 278

Battlecard Competitive Intelligence Competitive Intelligence 278

Advertisement

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

IT

Crayon

JANUARY 14, 2021

Your business doesn’t exist in a vacuum. There will always be external forces pushing on your bottom line — both upwards and downwards. A strong economy drives a sustained boost in demand for your solution. Nice. A change in your closest competitor’s lead generation strategy drives an acute drop in opportunities for your sales team. Yikes. It’s important to understand what you can and can’t control.

Analysis 529

Analysis Competitive Marketing Marketing 529

Cipher

JANUARY 7, 2021

Welcome to Goodbye Information, Hello Intelligence , a monthly coffee chat hosted by leadership at Cipher Systems to uncover nuggets of wisdom from the world's foremost competitive intelligence leaders. The following are notes from Goodbye Information, Hello Intelligence: Episode 01. The goal of these informal interviews is to spotlight various experts in the world of Competitive Intelligence.

Competitive Intelligence 351

Competitive Intelligence Competitive Intelligence Intelligence 351

Smart Data Collective

JANUARY 27, 2021

Cryptocurrencies have become very important in the modern economy. They have also created numerous opportunities for informed investors to create diversified portfolios and take advantage of a market for assets that provide an exceptional ROI. Machine learning technology has made cryptocurrency investing opportunities more lucrative than ever. The impact of machine learning on the market for bitcoin and other cryptocurrencies is multifaceted.

Learning 344

Learning Predictive Analytics Algorithm Benchmarking 344

Zoominfo

JANUARY 15, 2021

After a year like no other, here we are in 2021 still standing. The world has been stirred up by a global pandemic, most of us are still working from home, and digital marketing strategies have become a critical part of every company’s survival. One thing is clear — lead generation has never been more central to a business’ success. When it comes down to it, one of the most important things marketing organizations are tasked with is generating marketing qualified leads (MQLs).

Sales 264

Sales Profiling Marketing Marketing 264

Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights

While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.

Business Intelligence

mention

JANUARY 13, 2021

They say it’s not the destination that matters, but the journey. Well, in business, both are equally important. If we think about the buyer’s journey , the destination would be the moment in which the client makes a purchase or converts, which is what every business is after. At the end of the day, that moment will have a direct impact on your bottom line!

Win 194

Win Education Information Research 194

Octopus

JANUARY 6, 2021

Competitive Analysis thinking for sensational media headlines This article is called Competitive Analysis thinking for sensational media headlines and offers our thoughts on finding the truth within newspaper. The post Competitive Analysis thinking for sensational media headlines appeared first on Octopus Competitive Intelligence.

Analysis 213

Analysis Competitive Competitive Intelligence Intelligence 213

Crayon

JANUARY 12, 2021

Most businesses know their own strategy through and through, and recently, more companies than ever before are investing in competitive intelligence. The real secret to success is combining those two knowledge sources – monitoring your own strategy alongside that of your competitors. This brings us to a concept called competitive benchmarking, which is critical to competitive analysis success.

Benchmarking 529

Benchmarking Analysis Competitive Competitive Intelligence 529

Cipher

JANUARY 22, 2021

Competitive intelligence (CI) is a necessary part of forming a business strategy that actually works. The research a team performs on competitors can drive everything from product pricing to trading tactics. CI analysts are the people behind the curtain.

Competitive Intelligence 334

Competitive Intelligence Competitive Intelligence Intelligence 334

Advertisement

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Security

Smart Data Collective

JANUARY 6, 2021

If there’s one industry that had previously remained fairly untouched from the technological advancements, it is the sports domain. However, over time the sector is getting introduced with several new generation technologies intended to make it efficient and smart. We have recently seen a number of technological developments that have impacted sports.

Sports 338

Sports Business Gaming Intelligence 338

Zoominfo

JANUARY 26, 2021

In 2021, the brightest stars on the horizon may be employees. They took sudden work-from-home mandates and changed the narrative about remote productivity in ways that will have long-term effects on office culture and technology adoption. Workers will also further pressure their bosses to take social stands in the new year. “Employee activism is about elevating voices of underrepresented groups and employees feeling empowered to speak up about the things they think need changing,” ZoomInfo wrote

Human Resources 246

Human Resources Technology Technology Analysis 246

Primary Intelligence

JANUARY 28, 2021

You’ve held focus groups. You’ve conducted surveys. You’ve analyzed customer interactions and coached your sales team on all the latest and greatest closing techniques. Yet, your sales and revenue remain flat. Frustrated, you continue doing what you’ve always done because, well, what else are you going to do? As a small or medium-sized business, there doesn’t seem to be an answer besides spending an inordinate amount of money on customer experience analysis.

Analysis 197

Analysis Travel Knowledge Intelligence 197