Crayon
FEBRUARY 9, 2021
Ask one hundred companies what a product marketer does, and you’re likely to get one hundred different descriptions. Product marketing is one of those roles that varies so much from industry to industry but also company to company within the same industry. The reality is that the role of product marketing is wide-reaching. The role involves working with every aspect of the business in both strategic and tactical ways.
Cipher
FEBRUARY 17, 2021
In recent years, many companies have spent heavily on inward-looking analytics. We measure every mouse click, we log every website visitor, and then we use this data to help create better campaigns and improve our messaging. No serious marketing team would dream of working without access to Big Data.
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Smart Data Collective
FEBRUARY 4, 2021
Companies are discovering the countless benefits of using big data as they strive to keep their operations lean. Big data technology has made it a lot easier to maintain a decent profit margin as they try to keep their heads above water during a horrific economic downturn. One of the most important benefits of using big data is with expense tracking.
Alexa
FEBRUARY 7, 2021
It’s safe to say that 2020 threw some curveballs no one could’ve predicted. But even with a global pandemic, one thing stayed constant for companies: The best marketing strategies still involved connecting with consumers as humans. During 2020, people craved brand connections more than ever. They wanted to know their favorite companies still cared for them during challenging times.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
mention
FEBRUARY 19, 2021
Creating effective marketing campaigns that add value to your client’s brand isn’t always easy. As an agency juggling multiple clients across different industries, it can often be challenging to go above and beyond to meet their individual needs and expectations. Whether you’re a full service marketing agency or specialized in social media, social listening can be the engine to power you to go the extra mile.
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
Crayon
FEBRUARY 17, 2021
If you’re like most people, you can feel your market getting more and more competitive with each passing year. New startups emerge. Established companies steer into your lane. And all the while, you continue to go head-to-head with familiar foes.
Cipher
FEBRUARY 8, 2021
This article is a part of our competitor analysis resource center. Visit the complete competitor analysis resource center for more content like this. Cipher’s competitive intelligence analysts have spent countless hours walking business leaders through the CI process. Once the appropriate competitor data is collected , it’s time to conduct your competitor analysis from which you will build your organizational strategies.
Smart Data Collective
FEBRUARY 16, 2021
Big data has shed some important insights on a number of facets of modern organizational functions. One of the areas that has been shaped by big data is cybersecurity. We have talked about the importance of using big data to strengthen cybersecurity by creating more robust defenses. However, there are also less direct reasons that big data can be important for stopping cyberattacks.
Octopus
FEBRUARY 17, 2021
How to understand competitors by isolating the need to knows This article provides a pointers to how to understand competitors by isolating the need to knows. Knowing. The post How to understand competitors by isolating the need to knows appeared first on Octopus Competitive Intelligence.
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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.
mention
FEBRUARY 17, 2021
Although many businesses utilize different approaches to conversion optimization, the impact of COVID-19 has compounded the struggle of marketers as they attempt to cater to consumers on a psychological level in order to facilitate sales. Though categorizing consumers on a broad level can be a time and money-saving tool for a larger scale of conversions, the approach could leave some businesses exposed following the significant impact that the pandemic has had on consumer mindsets. .
Zoominfo
FEBRUARY 17, 2021
So you’ve got yourself a list of new leads to turn into possible customers. Now comes the hard part — the cold call. Daily, sales reps (mostly SDRs) face the daunting task of turning cold calls into warm calls. Sales reps look to increase conversion rates by upping their cold call game. And If you haven’t tried out cold calling scripts yet, now’s the time.
Crayon
FEBRUARY 4, 2021
Sales, in general, is a tough job. Whether you’re a server trying to maximize tips or an account executive trying to hit quota, communicating value to a prospective customer is difficult. Naturally, we find ways to do our jobs more effectively. The server learns which drink best pairs with a given entree. The account exec learns which feature best addresses a given pain point.
Cipher
FEBRUARY 22, 2021
Welcome to Goodbye Information, Hello Intelligence , a monthly coffee chat hosted by leadership at Cipher Systems to uncover nuggets of wisdom from the world's foremost competitive intelligence leaders. The following are notes from Goodbye Information, Hello Intelligence: Episode 02. The goal of these informal interviews is to spotlight various experts in the world of Competitive Intelligence.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Smart Data Collective
FEBRUARY 8, 2021
It wasn’t long ago that we wrote about how big data was setting new standards in the field of web design. More web developers are going to rely heavily on data-driven technology to improve the quality of their work in the near future. The way we do things digitally is only getting more advanced. The more we learn about technology, the more we want to build it and use it across different platforms.
Octopus
FEBRUARY 3, 2021
What's the threat of entry within Porter's five forces model? This article asks what's the threat of entry within Porter's five forces model? It explains the entry threat, The post What’s the threat of entry within Porter’s five forces model? appeared first on Octopus Competitive Intelligence.
ArchIntel
FEBRUARY 2, 2021
ArchIntel™ -. Investigators are prone to risks and threats when conducting open-source research. But for Abel Vandegrift , director of government strategy at Authentic8, risk is considerably greater for those conducting open-source investigations outside the government. This is because, unlike government investigators and intelligence analysts, ad-hoc open-source investigators may not necessarily follow operational security standards.
Zoominfo
FEBRUARY 11, 2021
There are certain words you don’t, can’t, shouldn’t, and mustn’t use within your email subject line if you want to pique people’s interest while avoiding spam blockers. It’s one thing if you’re sending a personal email to a prospect or customer — but if you’re sending mass emails, you’re not going to get very far if 90% of your messages get blocked before they ever reach their intended recipient.
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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
Crayon
FEBRUARY 23, 2021
In the B2B world, you can’t go to market with a product that’s identical to that of your competitor. Without some form of differentiation, your chances of succeeding over the long term are slim. Fortunately, each of your competitors has to play by the same rules. If one of them were to go to market with a product identical to yours, they probably wouldn’t stick around for very long.
Cipher
FEBRUARY 15, 2021
Lately, I’ve been spending A LOT of time trying to find ways to explain what Knowledge360 does for potential customers. And I’ve found myself stuck between a rock and a hard place.
Smart Data Collective
FEBRUARY 15, 2021
Data mining serves many essential purposes in numerous applications. It can be vital for identifying some of the most important social trends affecting people all over the country. Last April, we talked about ways that social data can be useful in business. However, social data can serve even more important purposes, especially for public policy makers, GMOs and leading nonprofits.
Octopus
FEBRUARY 2, 2021
Press Release: Octopus tentacles all over false sustainability and ethical claims [Nottingham & London, United Kingdom]: Octopus Intelligence today announced the Competitor Ethical Standards Report and Internal Business Ethics Review; New. The post Octopus tentacles all over false sustainability claims to help companies operate on a level ethical playing field appeared first on Octopus Competitive Intelligence.
Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights
While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.
ArchIntel
FEBRUARY 23, 2021
ArchIntel™ -. The term industrial espionage has garnered an intensely negative connotation over the years, which is why to many industry players it is understood to be an activity that revolves around the unethical if not the illegal. A blog entry in The Startup, however, says the advent of online open-source intelligence gathering techniques has made the job of spying on business rivals a completely legal and even respectable endeavor.
Zoominfo
FEBRUARY 13, 2021
At ZoomInfo, our very lifeblood is data. Everything we do for our customers is based on understanding how data and analytics affect business operations. So we pay close attention to the data and business analytics leaders making an impact in every industry. Previously we wrote about leaders in social responsibility , who successfully use data in their everyday work.
Crayon
FEBRUARY 25, 2021
No two product marketers are the same, which means that no two product marketing teams are the same. Some are large, supporting multiple product lines, features, specialties, and more. Some are small teams, with one product marketing manager supporting the entire product organization. We’ve already discussed what product marketing does within an organization, and now it’s time to dig into what product marketing might look like within an organization.
Cipher
FEBRUARY 12, 2021
Like any field of analysis, the nature of marketing and competitive intelligence (M/CI) changes over time. For example, digitalization has totally changed how we can access and aggregate data. But technology is just the tip of the iceberg.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Smart Data Collective
FEBRUARY 25, 2021
We have talked a lot about the benefits of big data in marketing. The global marketing analytics market was worth $2.1 billion in 2019. This figure is expected to rise sharply in the future as more companies are likely to discover the benefits data-driven marketing affords. Understanding the Benefits of Data-Driven Marketing. You have launched your startup.
Octopus
FEBRUARY 1, 2021
Why are you losing customers to competitors? The strength of Competitive Intelligence is that it should provide you with insight. Insight to enable you to think about. The post Why are you losing customers to competitors? appeared first on Octopus Competitive Intelligence.
ArchIntel
FEBRUARY 2, 2021
ArchIntel™ -. The international open-source intelligence market will grow 24.5 percent during the 2020-2027 period, Kenneth Research forecasted in its latest report on the industry. Rising cyber threats, COVID-19 lockdowns and a widespread realization of the advantages OSINT brings to the table will continue to propel the market over the eight-year period, the company said in a statement on MarketWatch Monday.
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