June, 2019

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How Salesforce’s Tableau acquisition will impact IT

CIO

Salesforce.com’s $15.7 billion bid for Tableau Software has many organizations wondering how the proposed acquisition will impact their operations. According to industry analysts, it all depends on how your enterprise makes use of their respective platforms. Users of Salesforce’s CRM platform have all subscribed to its software-as-a-service (SaaS) model, putting their data in the cloud — but the company is only beginning to respond to the demand for sophisticated tools to analyze that data. [ De

IT 699
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How Big Data Will Make Or Break Future Smart Cities

Smart Data Collective

In today’s digital age, big data is incorporated into many aspects our daily lives. Big data is essentially massive amounts of data that is used in order to drive strategic decisions. An example of how it is used in daily life is through using online maps such as Google Maps to take the quickest route to work possible. Through the collection of data , patterns of traffic congestion are produced to give you the best route.

Security 267
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12 B2B Sales Questions to Close Deals Faster

Zoominfo

When it comes to B2B sales calls, the primary goal of the sales rep is to extract valuable information from the other person on the line. If you’re a seasoned sales professional, you already know the best way to get information is to ask smart questions. But this is often easier said than done. Good questions and the answers they produce can make a huge difference in your ability to close deals faster.

Sales 252
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An Introduction To Data Dashboards: Meaning, Definition & Industry Examples

Datapine Blog

“It is a capital mistake to theorize before one has data.”– Arthur Conan Doyle. Data is all around us. According to the EMC Digital Universe study, by 2020, around 40 trillion megabytes – or 40 zettabytes – will exist in our digital landscape. That’s an unfathomable amount of information. Data has changed our lives in many ways, helping to improve the processes, initiatives, and innovations of organizations across sectors through the power of insight.

KPI 126
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Top 55 Marketing Agencies Experts Reveal Which SEO Tactics Clicked for Them

E2M

SEO undergoes several changes on a continuous basis, which is why it makes sense to try and understand what works and what doesn’t. If you’re looking for new ways to attract more traffic to your website, increase your business’s visibility, and rank better on SERPs, you may want to harness the power of time-tested SEO. Continue reading.

More Trending

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IDG Contributor Network: Transforming data with Apache Spark

CIO

Apache Spark is a fast data processing framework dedicated to big data. It allows the processing of big data in a distributed manner (cluster computing). Very popular for a few years now, this framework is about to replace Hadoop. Its main advantages are its speed, ease of use, and versatility. Apache Spark is an open source big data processing framework that enables large-scale analysis through clustered machines.

Advantage 379
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How To Use Data Analytics To Launch A Sustainable Technology Business

Smart Data Collective

Sustainability is a major concern for many businesses. You probably wouldn’t think that data analytics would be the core solution. Many people believe that the fields of big data and green business have little overlap. However, big data could actually be a wonderful solution for many sustainability problems. People that know me are aware that I have a blog on sustainability, as well as Smart Data Collective.

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Building Trust in Sales: A Guide for Sales Professionals

Zoominfo

Trust is the foundation of any successful deal. Think about it: you wouldn’t buy a car from a sketchy salesman or a house from a realtor you don’t trust. Why would your B2B sales prospects be any different? In B2B sales, the quicker you build trust with your prospect, the more likely it is that you will close a deal. Yet, it’s easier said than done.

Sales 244
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8 Examples Of Financial Reports You Can Use For Daily, Weekly, And Monthly Reports

Datapine Blog

Regardless of your sector or industry, it’s likely that your financial department is the beating heart of your entire operation. Without financial fluency, it’s difficult for an organization to thrive, which means that keeping your monetary affairs in order is essential. As a business, you need the reliability of frequent financial reports to gain a better grasp of your financial status, both current and future.

KPI 100
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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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Ep. 223 - PAW 2019 Conference Series - Allison Swihart - Syndetic

Happy Market

Welcome to the 2019 Predictive Analytics World (PAW) Conference Series. Recorded live in Las Vegas, this series is bringing interviews straight to you from exhibitors and speakers at this year’s event. In this interview, host Jamin Brazil interviews Allison Swihart, CEO and Co-founder of Syndetic. Find Allison Online: Email: allison@syndetic.co LinkedIn Syndetic [00:02] Hi, everyone.

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AXA Case Study: Driving Brand Loyalty and Customer Retention for Insurance Brands with Social Listening

Digimind

While the growth of insurance weakens globally, APAC continues to be the fastest growing insurance market in the world. As the appetite for insurance products stays strong in emerging markets, insurance companies in APAC are wasting no time to expand their customer base. With different companies offering similar products and services in the insurance industry, […].

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Business Intelligence Software for All Users!

Elegant BI

Understanding Business Intelligence Will Help You Achieve Your Goals! What is business intelligence? It is quite simple, really. Business intelligence is ‘intelligence’ about ‘business’. Having said that, we cannot really presume that ‘intelligence’ is simply data. Data on its own tells us little and can, at times, actually confuse the very issue you are trying to understand.

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Machine Learning Helps Bloggers Secure More Traffic with Long-Tail Keywords

Smart Data Collective

. Many bloggers get very frustrated after they have been working for a couple of months. They initially are excited about the possibility of making a six-figure stream of passive income. After they get started though, they discovered that the legwork can be overwhelming. The good news is that machine learning is making it much easier for them to create a successful blogging career, as Jeff Bullas points out.

Learning 241
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Data Decay & B2B Database Marketing [Infographic]

Zoominfo

Data decay happens naturally because of how often people change jobs or titles, companies go out of business, and mergers occur. Because of this, many organizations are working with a B2B database that is cluttered with outdated, invalid, or incomplete contacts. Dirty data impacts all areas of an organization, including marketing, lead generation, customer relationships, and finance.

Marketing 213
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Take Advantage Of Modern CEO Dashboards – Examples And Templates

Datapine Blog

“The only safe ship in a storm is leadership.” – Faye Wattleton. For any business to succeed, it needs purpose, direction, and the resources to grow as well as adapt to the landscape surrounding it – which is why strong leadership is essential. As a CEO, you’re responsible for overseeing every aspect of your business, from the people and the internal culture all the way through to key sales, marketing, and financial strategies.

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PAW 2019 Conference Series - Bob Selfridge - TMMData

Happy Market

Welcome to the 2019 Predictive Analytics World (PAW) Conference Series. Recorded live in Las Vegas, this series is bringing interviews straight to you from exhibitors and speakers at this year’s event. In this interview, host Jamin Brazil interviews Bob Selfridge, CEO and CTO of TMMData. Find Bob Online: Email: bob.selfridge@tmmdata.com LinkedIn TTMData [00:02] Hi, you’re listening to the Happy Market Research Podcast.

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5 Impactful Social & Content Trends For Your Marketing Strategy | Socialize Singapore May 2019

Digimind

With new marketing trends and innovations taking shape every day, how can you identify and invest in the ones that will benefit your company the most? From chatbots and social commerce to augmented and virtual reality, which of 2019’s key social and content trends should you prioritize in your marketing strategies?

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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Take Tally to Mobile with Tally Mobile App!

Elegant BI

Tally Mobile App Brings All the Power of Tally ERP to Smart Phones! Today’s businesses depend on mobile solutions to make the most of resources, improve software ROI and productivity and keep business users informed while they are on the road, so they can make informed decisions and positively impact the bottom line. The Tally® ERP solution is a desktop application that is used by many businesses to manage accounting tasks and other financial related tasks.

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Is Big Data Helping To Solve Problems With Digital Calendars?

Smart Data Collective

Big data is changing our lives in many ways. Some of the ways data impacts us are much more subtle than others. One example is with digital calendars. A number of new data algorithms are being used to make digital calendars more effective. Big data is so important for event planning and preparation. A growing number of companies are using big data to plan their events more effectively.

Algorithm 239
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3 Examples of Creative B2B Marketing Initiatives

Zoominfo

Creativity is a difficult concept to put into words. So, in an effort to demystify the term, we recently took to our blog to discuss marketing creativity —what it is, what it isn’t, and how to achieve it. But, we didn’t want to leave it at that. We also thought it would be helpful to provide our readers with examples of truly creative marketing. So if you’re ready for some inspiration, keep reading.

Marketing 208
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How Recruitment Metrics & Dashboards Can Help Improve Hiring New Candidates

Datapine Blog

“The competition to hire the best will increase in the years ahead. Companies that give extra flexibility to their employees will have the edge in this area.” – Bill Gates. To compete, evolve, and remain relevant, today’s forward-thinking businesses always strive to improve the efficiency of their internal processes while measuring their success – and hiring talent is no exception.

KPI 84
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A Practical Guide to Business Intelligence Governance

Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights

While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.

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PAW 2019 Conference Series - Brian Shindurling - Big Squid

Happy Market

Welcome to the 2019 Predictive Analytics World (PAW) Conference Series. Recorded live in Las Vegas, this series is bringing interviews straight to you from exhibitors and speakers at this year’s event. In this interview, host Jamin Brazil interviews Brian Shindurling, VP of Marketing at Big Squid. Find Brain Online: Email: bshindurling@bigsquid.com LinkedIn Big Squid [00:02] Hi, I’m Jamin, and you are listening to the Happy Market Research Podcast.

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5 Impactful Social & Content Trends For Your Marketing Strategy | Socialize Singapore May 2019

Digimind

From chatbots and social commerce to augmented and virtual reality, which of 2019’s key social and content trends should you prioritize in your marketing strategies? The post 5 Impactful Social & Content Trends For Your Marketing Strategy | Socialize Singapore May 2019 appeared first on Digimind Blog.

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Advanced Analytics for Business Users? That’s Right!

Elegant BI

Data Discovery and Data Exploration to Advance the Organization! Data discovery is not data management. If one is to make the right decisions in business, one must engage in data exploration and data profiling. In other words, one must gather, prepare and analyze data to truly understand how the business is working, what must change, what activities and tasks support the goals of the business, and what the business should anticipate in the future in terms of revenue, risk, resources, financial i

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4 Gaming Applications Predicated On Fascinating Big Data Technology

Smart Data Collective

Big data is changing the future of gaming. Dataiku’s Pierre Gutierrez presented a compelling analysis of the role of data analytics in gaming in his piece A Flood Of Gaming Analytics Data With No End In Sight. Some of the ways that data analytics has changed the gaming industry are not noticeable to the average gamer. They don’t directly see the impact, but data is changing the gaming experience in many ways.

Gaming 237
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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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8 Best Practices to Protect Your Email Reputation

Zoominfo

You spend weeks developing your latest email campaign only to receive terrible results. Your bounce rate was astronomical and barely anyone engaged with the campaign. This is a marketer’s worst nightmare. The likely culprit? A bad email reputation. The best way to ensure the deliverability of your emails is to maintain a healthy email reputation.

Marketing 200
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OLED, QLED, and TFT-LCD Technology – The Latest Breakthroughs in the Display Materials Industry

BIS Research

The cathode ray tube technology has been dominating the display industry for years. Commercialized in the year 1922, the technology was the display of choice for every application in the display industry. However, the introduction of light emitting diode (LED) technology led to a major breakthrough in the industry and resulted in the development of liquefied crystal display (LCD) and plasma screens.

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PAW 2019 Conference Series - Gerhard Pilcher - Elder Research

Happy Market

Welcome to the 2019 Predictive Analytics World (PAW) Conference Series. Recorded live in Las Vegas, this series is bringing interviews straight to you from exhibitors and speakers at this year’s event. In this interview, host Jamin Brazil interviews Gerhard Pilcher, CEO of Elder Research. Find Gerhard Online: Email: gerhard.pilcher@datamininglab.com LinkedIn Elder Research [00:02] I’ve been working with data in the technology field, but in a weird.