May, 2022

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8 business concepts IT leaders should master

CIO

CIOs know they must be business leaders, but the business knowledge they must bring to the proverbial table is something of a moving target. There are, of course, the management fundamentals and the longstanding executive skills that remain constant must-haves. But there are, too, a list of topics that bubble up and dominate based on current trends and present-day realities.

Business 907
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How to Create a Business Case for Your CI Program

Crayon

Things could be going better. You’re working hard to deliver on the competitive intelligence requests that come through your inbox, but as far as you can tell, very few people are consuming the insights and materials you produce.

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[Ready-to-use] Knowledge360® and competitive intelligence software business case presentation

Cipher

As a competitive intelligence analyst , you know how difficult it is to be successful without the support of sophisticated technology. The amount of data you have to deal with on a daily basis is simply unfathomable and continues to grow at an ever-faster pace. In practice, it’s impossible to effectively source, process, and analyze this data to produce meaningful insights without software.

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7 Best Practices for Creating Engaging & Meaningful Infographics

mention

As a marketer or business owner, would you like to acquire free backlinks, increase user time spent on a page, and get brand exposure on social media through social media sharing? If so, infographics are a great tool for you and your business. Infographics are not a new concept and a lot of brands similar to yours are already using them in their marketing strategy.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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6 Ways Data Analytics Can Improve Targeting with LinkedIn Ads

Smart Data Collective

Big data has become a very important part of modern marketing practices. More companies are using data analytics and AI to optimize their marketing strategies. This is especially true for companies using digital marketing practices, such as social media. LinkedIn is one of the platforms that helps people use big data to facilitate online marketing. You can use their sophisticated analytics dashboard to improve your marketing strategies.

Profiling 346

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Top 10 business needs driving IT spending today

CIO

Ceridian SVP and CIO Carrie Rasmussen got a 7% bump in her IT budget for 2022, with her company’s growth, its ongoing digitalization drive, and security mindfulness driving the boost. More specifically, Rasmussen is boosting her spend on cybersecurity to help manage risk, a key element for enabling Ceridian’s planned global expansion. Some of the extra funds are paying for work to consolidate applications and services, a move Rasmussen classifies as an efficiency play “that will free up money to

Business 847
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Connecting Employees to the “Why Care” and “Where to Go” with Competitive Intelligence Integrations

Crayon

We all know your stakeholders can benefit from competitive intelligence , but let’s talk about the real problem: They have so many places to look for information that, rather than looking, they’ll often just ask a colleague a question instead. Sales. Customer Success. Product managers. Product marketers. Content marketers. Recruiters. Executive leaders.

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Deloitte…Their Changes, Investments and Contract Wins…Oh My!

FedSavvy

We last looked at Deloitte in January 2020 to gain insight into the Government & Public Services (GPS) practice, including its major wins and customer portfolio. Deloitte’s GPS business has experienced changes in its U.S. Government customer portfolio balance over the last two years. In 2020, Deloitte’s customer portfolio was led by the IRS, U.S.

Win 130
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Calculating ROI For Instagram/Facebook Ads

mention

You put a lot of effort into your social media campaigns. But, how would you know if it’s working? Well, you could try measuring your social media Return on Investment (ROI). But how will you measure social media ROI? Isn’t it too much work? Don’t worry. We will make it easier for you. This blog post will take you through how to calculate ROI on your Instagram and Facebook ad campaigns.

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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How AI Can Supercharge Your Ransomware Defense In 2022?

Smart Data Collective

Human-operated ransomware attacks have threat actors using certain methods to get into your devices. They depend on hands-on-keyboard activities to get into your network. AI can protect you in the event of these and other attacks. Since the decisions are data-driven, you have a lower likelihood of falling victim to attacks. The decisions are based on extensive experimentation and research to improve effectiveness without altering customer experience.

Advantage 334
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The Key to Account-Based Marketing Success

Zoominfo

Account-based marketing (ABM) is now table stakes for B2B marketers and salespeople looking to hit — and exceed — their goals. In fact, a recent survey of marketing leaders found broad agreement that ABM programs produce better pipeline growth, revenue growth, and return on investment than competing approaches. The catch? Without a strong data foundation, even the most well-thought-out ABM playbook will fail.

Marketing 130
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The Tech Powering Intelligence Node’s 99% Product Matching Accuracy

Intelligence Node

The Need for Accurate Product Matching in Digital Retail According to a Statista report, eCommerce will account for an estimated 21% of retail sales worldwide in 2022 up from 10%.

Retail 104
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Crayon Customer Corner: How Mend Uses Crayon Integrations to Empower their Sales and Marketing Teams

Crayon

In our third installment of the Crayon Customer Corner, we chatted with Geoffrey Gibson — Vice President of Sales at Mend and a three-time (!!) Crayon user. After successfully leveraging Crayon at his two previous companies, Geoff arrived at Mend and began making moves to implement a competitive intelligence process, choosing the best CI platform for the job was a no-brainer.

Sales 325
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Add ‘Export To Excel’ With Power Query To Your Application

Chris Webb BI

There’s an old joke about “Export to Excel” being the most important feature of any BI tool. In fact, I’d say export to Excel is one of the most important features of any enterprise application of any type. Of course the reason we joke about it is that we know it’s a Bad Thing and the starting point for all kinds of manual, error-prone and time-consuming business processes – but even though we know there are much better ways of achieving whatever it is the use

Business 100
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Sales Pipeline Vs. Sales Funnel: What is the difference?

mention

To anyone who’s worked in sales or marketing, the differences between a sales pipeline and a sales funnel are likely well known. But if you’ve never come across the two concepts before, you may well be wondering what the differences are; after all, both concepts sound pretty similar. While there are similarities between the two, there are also some subtle but key differences, and in this article, we’ll define both terms, take a deeper look at both of them and dive into the differences between th

Sales 157
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Impressive Ways that AI Improves Business Analytics Insights

Smart Data Collective

Did you know that global companies are projected to spend nearly $1.6 trillion on AI by 2030 ? The demand for AI services is growing due to the many powerful benefits it offers. Various applications, from web-based smart assistants to self-driving cars and house-cleaning robots, run with the help of artificial intelligence (AI). With the growth of business data, it is no longer surprising that AI has penetrated data analytics and business insight tools.

Business 332
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Sales Intelligence Tools: A Guide to Predictive Prospecting

Zoominfo

Business leaders know that data is the critical heart of growth and expansion. And while it’s not hard to find basic business data — company names, phone numbers, employee counts, revenue, maybe direct dial numbers and email addresses — today’s complicated sales cycles need more than just names and numbers. What is Sales Intelligence? Sales intelligence uses data and sophisticated software for lead generation , creating an ideal customer profile , data quality management, and more.

Sales 130
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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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Data Readiness for Retail – What to Look for in a Data Vendor

Intelligence Node

Understanding the Role of Competitive Data Scraping, Standardization, Storage, and Application in eCommerce Table of Contents Introduction Why Data Readiness Matters Today The Cost of Data Error in Retail Businesses.

Retail 104
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To Create a Competitive Culture, You Need Role Models and Software

Crayon

To create a competitive culture is to convince your colleagues that competitive intelligence is essential—to shift the perception of CI from nice-to-have to need-to-have. What does that mean? It means getting everyone in your organization to think more broadly and more strategically, routinely asking—what other options do our customers have? Obsession is not the goal; knowledge is the goal.

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Zen and the Art of Data Maintenance: All Data is Suffering (Part 1)

TDAN BI

Our reactions to the data we receive can cause a great deal of suffering. For example, there was a hospital with an outstanding reputation for being trusted at a deep level by many families. They used data to alert people about various medical actions that they recommended. One such alert was that when a person […].

Hospitals 119
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Mention’s Top 4 notification features for Reputation Management

mention

When your brand is in crisis, the last thing your team needs is to feel behind the conversation as it’s happening. News travels fast, but social mentions travel even faster, especially if your brand is about to embark on a crisis. The key is to keep calm and use a social listening tool. Brand awareness still reigns as the top goal for marketing today , so maintaining your reputation is an absolute must.

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A Practical Guide to Business Intelligence Governance

Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights

While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.

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Data Activation for Beginners: Everything You Need to Know

Smart Data Collective

Big data technology is having a huge impact on the state of modern business. The technology surrounding big data has evolved significantly in recent years, which means that smart businesses will have to take steps to keep up with it. One of the biggest breakthroughs for data-driven businesses has been the development of data activation. What is Data Activation?

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Data Demystified: How ZoomInfo Data Cubes Lay the Foundation for Enterprise Growth

Zoominfo

Today’s new world of insight sales is powered by data. Companies rely on accurate and comprehensive B2B intelligence to identify new opportunities for growth, prospect and prioritize accounts, expand customer intelligence , surface insights, connect with customers, and close more deals. For most IT leaders, the more data you have, the better. But all data sets are not created equal.

Profiling 130
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Data Readiness for Retail – What to Look for in a Data Vendor

Intelligence Node

Understanding the Role of Competitive Data Scraping, Standardization, Storage, and Application in eCommerce Table of Contents Introduction Why Data Readiness Matters Today The Cost of Data Error in Retail Businesses. The post Data Readiness for Retail – What to Look for in a Data Vendor appeared first on Blog.

Retail 104
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Competitive Intelligence Podcast: The Evolution of CI

Crayon

May has arrived. Do you know what that means? We have a brand new episode on Into the Fray: The Competitive Intelligence Podcast !

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission