Cipher
SEPTEMBER 29, 2020
We are constantly and consistently publishing content about how to use competitive intelligence to improve strategy, and how monitoring is an incredibly important part of that strategy.
Smart Data Collective
SEPTEMBER 21, 2020
Two or three decades ago, gathering data was the biggest challenge businesses faced. Leaders craved more information and access. Today, these same companies are drowning in data. The challenge of today is organizing and making sense of the data. 4 Tips to Help You Make Sense of Your Data. With so much emphasis on collecting and accessing data, it’s easy to become so paralyzed by information that you fail to do anything with it.
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Zoominfo
SEPTEMBER 30, 2020
There’s little we do in the world of B2B marketing that doesn’t involve thorough planning. We like to make sure that we’re setting ourselves up for success. And who wouldn’t? The whole spray and pray method is one of the past. Today, we have things like automation, data, and buyer personas to fall back on. People want personalization — in fact, in a recent survey, 97% of professionals said it was important to them that vendor websites have relevant content that spoke directly to their comp
FedSavvy
SEPTEMBER 10, 2020
Understanding a competitor’s potential to win a contract, a business must identify and assess their competitors’ capabilities, which includes a range of people, tools, processes and past performance. . A business’ assessment of a competitor’s capabilities must be intellectually honest. How do we realize such analysis? Consider the following guidelines when assessing the threats posed by a competitor: Categorize and analyze.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Intelligence Node
SEPTEMBER 23, 2020
The year 2020 has been a rollercoaster ride for retailers, with the COVID-19 pandemic disrupting global businesses and pushing economies into recession, tit-for-tat tariffs, growing counterfeit market and the accelerated adoption of e-commerce shopping. The onset of the pandemic resulted in the enforcement of home quarantines and lockdowns across countries, coaxing people to order online, […].
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
Cipher
SEPTEMBER 25, 2020
Looking for a market and competitive intelligence tool to improve competitor tracking, help your business become your industry’s leader and monitor market disruptors? You’ve come to the right place. We’ve put together a side-by-side review of three leading market and competitive intelligence tools: Crayon, Knowledge360, and Kompyte Analysis Software.
Smart Data Collective
SEPTEMBER 17, 2020
Nowadays, terms like ‘Data Analytics,’ ‘Data Visualization,’ and ‘Big Data’ have become quite popular. These terms are fundamentally tied predominantly to matters involving digital transformation as well as growth in companies. In this modern age, each business entity is driven by data. Data analytics are now very crucial whenever there is a decision-making process involved.
Zoominfo
SEPTEMBER 10, 2020
Imagine having to call 50-100 people in a day. All of those numbers, voicemails, busy signals, etc. It sounds crazy right? And imagine doing it with no help from technology. It’s just you and the phone. While dialing a list of phone numbers might not sound that complicated, it’s a lot more nuanced than just going down an alphabetized list of names. You might not think that automatic sales dialers have that much to offer you.
FedSavvy
SEPTEMBER 4, 2020
This is a blog to follow-up from our May 2019 blog on KBR’s U.S. Government business. In May 2019, KBR rebranded their U.S. based government services business as “KBR Government Solutions” after retiring the very short lived KBRwyle brand Also changing in KBR’s business is their announcement moving three-segment business model to a two-segment model, effectively dropping the energy business to focus on the Government Solutions and Technology Solutions segments.
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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.
Intelligence Node
SEPTEMBER 9, 2020
This article was first published on Forbes on Apr 23, 2020, and is authored by Intelligence Node CEO Sanjeev Sularia in his capacity as a member of the Forbes Tech Council. Recent retail news depicts a tale of two distinct fates: stores that are prospering, and those that are barely hanging on. 2019 was a tumultuous year […]. The post The Tech Effect: What All Retailers Can Learn From Beauty Brands appeared first on Blog.
BI Insight
SEPTEMBER 13, 2020
When we talk about data analysis in Power BI, creating a Date table is inevitable. There are different methods to create a Date table either in DAX or in Power Query. In DAX you my use either CALENDAR() function or CALENDARAUTO() function to create the Date table. In Power Query you may use a combination of List.Dates(), #date() and #duration() functions.
Cipher
SEPTEMBER 25, 2020
Welcome to our Competitive Intelligence Software Comparison series! We are regularly asked by prospects and clients to help them compare different competitive intelligence software tools. So we decided to dedicate a series of articles to this very subject.
Smart Data Collective
SEPTEMBER 23, 2020
The concept of cryptocurrency is still foreign to so many in the United States and around the world. There is a lot more mass appeal of cryptocurrencies like Bitcoin, Litecoin, and others. Generally speaking, though, they are still mysterious in the eyes of the common individual. In the cryptocurrency market, we are starting to see the emergency and convergence of crypto and big data analytics.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Zoominfo
SEPTEMBER 3, 2020
As a B2B marketer or sales professional you have a number of things battling for your attention at any given moment. Though email is an extremely effective communication channel that’s ever-evolving, it’s one of the most time-consuming. So how can you scale communications with prospects and leads in the space between nurturing and closing a deal? Email automation takes more tedious tasks off your hands so more effort and resources can be put into impactful brand messaging.
Moz
SEPTEMBER 21, 2020
Posted by liambbarnes As most SEO specialists have learned, you must create quality content to grow organically. The same thing can be said for businesses that are building a social media presence or a new newsletter following. But as people consume more and more content each day, they become less receptive to basic content that doesn't provide a new perspective.
Vable
SEPTEMBER 30, 2020
Vable provides a bespoke current awareness and news monitoring service to Lex Mundi members. London, UK and Houston, TX (1 October 2020) – Today, Lex Mundi has announced that they have selected Vable as their technology partner to deliver a current awareness & news monitoring service to clients, prospective clients, and 22000+ lawyers within the Lex Mundi network of 150+ member law firms.
Infegy
SEPTEMBER 22, 2020
Dad… just when you think you know him, right? He’s always got a new hobby, a new venture, or a new fad that he’s into. As it turns out, though, “Dad” isn't a one-size-fits-all term. Dads exist in many different forms and have different interests, beliefs, values, parenting styles, and hobbies. But one thing all dads have in common? The kids. Being a dad impacts everything they do - how they behave, what they believe, and what they buy.
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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
Cipher
SEPTEMBER 22, 2020
This article is a part of our competitor analysis resource center. Visit the complete competitor analysis resource center for more content like this. Competitor analysis is crucial to any marketing and production strategy. Competitive analysis promotes better market reactions, product price setting and marketing strategy. Performing SWOT analysis and using a competitive analysis tool helps define the market and clarify each step your team takes.
Smart Data Collective
SEPTEMBER 14, 2020
There is a common misconception prevalent amongst businesses that cyberattacks , and data breaches only target large scale enterprises. This is not true as almost half of the cyberattacks target small to midsize businesses. This misconception prevents businesses from taking data breaches and cybersecurity attacks seriously. They not only ignore it but also do nothing to protect themselves from it.
Zoominfo
SEPTEMBER 16, 2020
As humans, we tend to apply narratives to everything. And it makes a lot of sense — we’re more engaged when we hear stories, because a story puts your whole brain to work. Narratives are the connection between cause and effect, and that’s how we think! But how does this connect to B2B brand development? Author and blogger Seth Godin describes a brand as “the set of expectations, memories, stories, and relationships that, taken together, account for a consumer’s decision to choose one produ
Moz
SEPTEMBER 3, 2020
Posted by randfish Have you ever tried to create 10x content? It's not easy, is it? Knowing how and where to start can often be the biggest obstacle you'll face. In this oldie-but-goodie episode of Whiteboard Friday, Rand Fishkin talks about how you can develop your own 10x content to help your brand stand out. Click on the whiteboard image above to open a high-resolution version in a new tab!
Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights
While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.
BI Insight
SEPTEMBER 30, 2020
It’s been a while that I am working with OData data source in Power BI. One challenge that I almost always do not have a good understanding of the underlying data model. It can be really hard and time consuming if there is no one in the business that understands the underlying data model. I … Continue reading Quick Tips: OData Feed Analyser Custom Function in Power Query.
Thinknum
SEPTEMBER 30, 2020
Product Updates Alternative Data in the United Kingdom: Insights and Use Cases As economic activity comes online, the most innovative investors leverage data trails left on the web for alpha-generating insights. Download our latest deck, “ Alternative Data in the United Kingdom: Insights and Use Cases ”, to see how our data on job listings, foot traffic, social media followers, and more, power investment decision across UK companies.
Cipher
SEPTEMBER 17, 2020
This article is a part of our competitor intelligence resource center. Visit the complete competitor intelligence resource center for more content like this. This is a post by Guest Author Carrie Grahn of American Family Insurance. The following article has been adapted from a webinar presentation given to members of the Society of Insurance Research, the full webinar is available in the member portal.
Smart Data Collective
SEPTEMBER 1, 2020
Data analytics is becoming a critical component of modern SEO. We have previously identified the benefits of big data in SEO strategies. However, we thought it was time to talk about a more specific application of data analytics in SEO. Data analytics can be extremely useful for finding long-tail keywords for search engine marketing. Whether you intend to use data analytics for paid or organic search marketing, data analytics can help you find keywords that have the least competition and highest
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Zoominfo
SEPTEMBER 30, 2020
The other day, a close friend of mine was browsing the website of an activewear brand she likes when she noticed an application page. “Become a Rep,” it read. If she were accepted, she’d get a lifetime discount — all she had to do was promote the brand on her social media pages (and hopefully make some sales). Knowing she had less than a thousand Instagram followers (while this brand had 328k), she knew there was a slim chance she’d get accepted, but she applied anyway.
Moz
SEPTEMBER 20, 2020
Posted by DawnMacri Understanding search intent can be the secret ingredient that brings your content strategy from okay to outstanding. As an SEO Strategist at a digital marketing agency ( Brainlabs ), we often find clients on the brink of ranking success. They’re sitting on stellar content that simply isn’t ranking for their target keywords. Why? Oftentimes, the keywords and the intent simply don’t match.
BI Insight
SEPTEMBER 30, 2020
It’s been a while that I am working with OData data source in Power BI. One challenge that I almost always do not have a good understanding of the underlying data model. It can be really hard and time consuming if there is no one in the business that understands the underlying data model. I … Continue reading Quick Tips: OData Feed Analyser Custom Function in Power Query.
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