April, 2022

Measure Product Launch Success With These 12 KPIs


According to Harvard Business School , of the approximately 30,000 new products launched each year, about 95% fail.

How to Do Market Research for a Business Plan


If you’re in the process of creating a business plan, market research will play a central role in helping you to shape your strategy.


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Snap Inc. and Tinuiti announce strategic partnership for 2022


Tinuiti gains access to the full suite of Snapchat’s audience, products, and services to drive performance business results for clients NEW YORK, NY – April 22, 2022 – Tinuiti, the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Meta, Amazon, today announced an agreement with Snap Inc.

PROJECT 38: A roadmap for avoiding common fallacies on what wins & loses


In The Media Podcasts Win Loss trends

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6 Ways to Start Winning at Win-Loss Analysis Today

Primary Intelligecne

As a B2B organization, it’s important to understand why you win and lose opportunities. Whether acquiring new business, renewing current customers, or growing current account revenue, Win-Loss Analysis (WLA) gives insight into the decision drivers behind deal outcomes according to your buyers.

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What Artificial Intelligence can Help Businesses Manage Their Online Profiles

Smart Data Collective

A lot of factors go into building a business, but online reputation is a huge part of it. A lot of organizations don’t recognize the role that AI technology can play when it comes to business management, improving customer relationships and managing your business’s online profile.

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How to Conduct Competitor Analysis


Competitor Analysis

PacSun Selects Tinuiti As Paid Media Agency of Record


Appoints Tinuiti as its strategic paid media partner to reimagine and expand its full-funnel digital footprint NEW YORK, NY – April 7, 2022 – Tinuiti – the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Meta, Amazon – today announced that it has been named PacSun’s Paid Media Agency of […]

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Competitor highlights: Amentum and their substantial private equity enabled growth


Amentum has recently made headlines for its acquisition of PAE and DynCorp in their short two year history. As we all observe the substantial investment of private equity in the U.S. Government contracting market, let’s examine who and what Amentum is today.

10 Expert Tips on Crafting Engaging Social Media Content


Social media has become a massive part of our lives. Users share content to connect to their peers, endorse their favorite brands, and share their opinions with the world. Brands can leverage this popularity to generate leads and strengthen their online presence too.

Matrix 101

AI is Creating Powerful New Online Time Tracking Tools

Smart Data Collective

Artificial intelligence technology has been instrumental in driving many important changes in our daily lives. We use a ton of online tools and mobile apps that rely heavily on AI technology. How important has AI been in transforming mobile apps and online tools?

3 Ways Product Marketers Can Win (More!) with Crayon’s Competitive Win Loss Tools


It's Monday morning. You haven’t even taken the first sip of your coffee. You touch your right index finger to the magical biometric scanner thing on your MacBook. Your company-approved desktop wallpaper comes alive with apps. Analyzing Intel

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7 Market Research Examples for Competitive Intelligence


Market research is an important––but often overlooked––element of the wider Market and Competitive Intelligence (M/CI) process.

7 Key Elements of a Quarterly Marketing Roadmap Template

Weidert Group

Annual marketing plans are necessary but exhaustive. The time and resources needed to develop your “next moves” for the coming year can be overwhelming. And what happens when a year’s worth of planning goes awry ?

Noteworthy GOVCON Mergers and Acquisitions


Throughout the end of 2021 and the first quarter of 2022, several major government contractors have made acquisitions to expand their existing capabilities and footholds within their markets. Some select moves are highlighted below.

6 Hands-On Personal Branding Tips to Increase Your Online Visibility


You must have heard this saying of the famous American designer Marc Ecko saying, “ You too are a brand. Whether you know it or not. Whether you like it or not!”

What Are the Best Methods To Keep Online Data Safe?

Smart Data Collective

Although we’re only a few months into 2022, this year has already seen massive cyberattacks, huge ransomware payouts, and data breaches never witnessed before. On average, damages due to cyberattacks are growing by 15% per year, with a predicted total value of $10.5 trillion lost each year by 2025.

Crayon Customer Corner: Meet the Product Marketing Team at Bonterra!


In our second installment of the Crayon Customer Corner, we sat down with the Product Marketing Team at Bonterra (formerly Social Solutions). The team recently purchased Crayon and discussed how the platform and their team bring competitive intelligence to the next level.

The State of Competitive Intelligence: Q4 2021


Welcome to the latest quarterly update on The State of Competitive Intelligence, brought to you by Cipher. In this edition, we’ll share the latest insights from the world of Market and Competitive Intelligence (M/CI).

Let the Voice of the Customer Be Heard: An Interview with Jeff Ernst

Weidert Group

When a customer sees an advertisement, whether it’s an online ad or a commercial on TV, they know they’re being pitched to. They know the company behind the pitch is going to emphasize the highs and ignore the lows.

Changing Trends in the Conversations Surrounding Earth Day and the Environment


From postponed weddings to the cancellation of international sporting events, the onset of the pandemic derailed events, movements, and agendas across the globe. For some, (like Tokyo’s ghost-town version of the Olympics) there are no redos.

Leveraging Digital Buying Signals for Retail Success


The Digital Shopper & the Evolving Retail Landscape How has retail changed in the past few years? While there are multiple right answers to this question, the most obvious one. The post Leveraging Digital Buying Signals for Retail Success appeared first on Blog.

Search Engine Marketers Without Data Analytics Knowledge Are Obsolete

Smart Data Collective

Data analytics has led to a huge shift in the marketing profession. A large part of this is due to advances in digital marketing. Digital marketers have an easier time compiling data on customer engagements, because most behavior and variables can be easily tracked.

Navigating Motherhood (and a Whole Lot More) With Crayon By My Side


I have two kids – Reagan, 18 months and Jimmy, 4 months. If you are doing the math, which is not hard, you will notice they are incredibly close…some might say too close…. Crayon Updates


Shifting Consumer Sentiment Reflected in Meme Culture


Meme Culture has offered business of all sizes the opportunity to connect on a deeper level with consumers. It illustrates changing moods of people, reflects current news and illuminates’ trends. Brands paying attention have a real opportunity to shine in the social media atmosphere.

HubSpot Service Hub: Smart Ways to Improve Customer Experiences

Weidert Group

“Perfection is not attainable, but if we chase perfection, we can catch excellence.”. Vince Lombardi, legendary coach of the Green Bay Packers, knew a thing or two about excellence.

A Roadmap to Set SMART Digital Marketing Goals


Not all marketing goals are created equal. Some goals produce the desired results, while others only stay on paper. That explains why 90% of businesses fail to meet their strategic goals.

Paving the Way for Instant Delivery with Quick Commerce


What is Quick Commerce? Quick commerce is the next stage of eCommerce and is all about speedy delivery ( within less than an hour) of products and services to consumers. The post Paving the Way for Instant Delivery with Quick Commerce appeared first on Blog.

Why Machine Learning Can Lead to the Perfect Web Design

Smart Data Collective

Machine learning technology is becoming a more important aspect of modern marketing. One of the biggest reasons for this is that digital marketing is playing a huge role in marketing strategies for most companies. Companies are expected to spend $460 billion on digital marketing this year.

Compete: The Next Must-Have Department


Sometimes it pays to be the new kid on the block. Every few years it seems as if there is a hot new role that catches like wildfire in organizations of all sizes. Can you remember the days before product managers were ubiquitous? I’m hard pressed.