April, 2022

Measure Product Launch Success With These 12 KPIs


According to Harvard Business School , of the approximately 30,000 new products launched each year, about 95% fail.

How to Do Market Research for a Business Plan


If you’re in the process of creating a business plan, market research will play a central role in helping you to shape your strategy.


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UK movers and shakers: New CIO and IT executive appointments


Stay up-to-date with the latest UK CIO and senior IT executive appointments with our revamped and relaunched UK Movers & Shakers noticeboard. The world of the UK CIO is a dynamic one.

Snap Inc. and Tinuiti announce strategic partnership for 2022


Tinuiti gains access to the full suite of Snapchat’s audience, products, and services to drive performance business results for clients NEW YORK, NY – April 22, 2022 – Tinuiti, the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Meta, Amazon, today announced an agreement with Snap Inc.

The State of Business Intelligence in 2022

Speaker: Howard Dresner & Chandrashekar (a.k.a. LSP)

In this session, Howard Dresner will examine the latest end-user trends surrounding the business intelligence and analytics market, cutting through the hype to focus on what's really happening and why it matters. This interactive session will cover BI drivers, targets, and success factors, as well as the increasing importance of data leadership.

PROJECT 38: A roadmap for avoiding common fallacies on what wins & loses


In The Media Podcasts Win Loss trends

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More Trending

Reinventing Your Career at Crayon


Over the last two and half years, people have experienced tremendous change. It’s shown up in everything from our daily routines and rituals to our ability to travel and see friends and family. It’s affected people’s personal, professional, and social lives.

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How to Conduct Competitor Analysis


Competitor Analysis

An Owler Max Walk-Through: How Owler Max Saves Your Sales Team Time and Packs Your Sales Pipeline


Owler Max is the ultimate sales companion for true sales professionals. Owler’s Head of Customer Success, Nathan Steele, walks us through how it works.

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PacSun Selects Tinuiti As Paid Media Agency of Record


Appoints Tinuiti as its strategic paid media partner to reimagine and expand its full-funnel digital footprint NEW YORK, NY – April 7, 2022 – Tinuiti – the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Meta, Amazon – today announced that it has been named PacSun’s Paid Media Agency of […]

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A Practical Guide to Business Intelligence Governance

Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights

This presentation will provide a practical step-by-step guide for implementing effective BI governance and a toolkit for addressing the three critical aspects of any program.

Competitor highlights: Amentum and their substantial private equity enabled growth


Amentum has recently made headlines for its acquisition of PAE and DynCorp in their short two year history. As we all observe the substantial investment of private equity in the U.S. Government contracting market, let’s examine who and what Amentum is today.

10 Expert Tips on Crafting Engaging Social Media Content


Social media has become a massive part of our lives. Users share content to connect to their peers, endorse their favorite brands, and share their opinions with the world. Brands can leverage this popularity to generate leads and strengthen their online presence too.

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Crayon Customer Corner: Meet the Product Marketing Team at Bonterra!


In our second installment of the Crayon Customer Corner, we sat down with the Product Marketing Team at Bonterra (formerly Social Solutions). The team recently purchased Crayon and discussed how the platform and their team bring competitive intelligence to the next level.

7 Market Research Examples for Competitive Intelligence


Market research is an important––but often overlooked––element of the wider Market and Competitive Intelligence (M/CI) process.

7 Data Lineage Tool Tips For Preventing Human Error in Data Processing

Smart Data Collective

Errors in data entry might have serious effects if they are not discovered quickly. Human mistake is the most common cause of data entry errors. Since typical data entry errors may be minimized with the right steps, there are numerous data lineage tool strategies that a corporation can follow.

Qualified Leads vs. Unqualified Leads


Every business wants to generate leads that turn into paying customers. However, not all leads are created equal — and figuring out which ones to focus on can be tricky.

Noteworthy GOVCON Mergers and Acquisitions


Throughout the end of 2021 and the first quarter of 2022, several major government contractors have made acquisitions to expand their existing capabilities and footholds within their markets. Some select moves are highlighted below.

6 Hands-On Personal Branding Tips to Increase Your Online Visibility


You must have heard this saying of the famous American designer Marc Ecko saying, “ You too are a brand. Whether you know it or not. Whether you like it or not!”

3 Ways Product Marketers Can Win (More!) with Crayon’s Competitive Win Loss Tools


It's Monday morning. You haven’t even taken the first sip of your coffee. You touch your right index finger to the magical biometric scanner thing on your MacBook. Your company-approved desktop wallpaper comes alive with apps. Analyzing Intel

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The State of Competitive Intelligence: Q4 2021


Welcome to the latest quarterly update on The State of Competitive Intelligence, brought to you by Cipher. In this edition, we’ll share the latest insights from the world of Market and Competitive Intelligence (M/CI).

What Artificial Intelligence can Help Businesses Manage Their Online Profiles

Smart Data Collective

A lot of factors go into building a business, but online reputation is a huge part of it. A lot of organizations don’t recognize the role that AI technology can play when it comes to business management, improving customer relationships and managing your business’s online profile.

7 Key Elements of a Quarterly Marketing Roadmap Template

Weidert Group

Annual marketing plans are necessary but exhaustive. The time and resources needed to develop your “next moves” for the coming year can be overwhelming. And what happens when a year’s worth of planning goes awry ?

Changing Trends in the Conversations Surrounding Earth Day and the Environment


From postponed weddings to the cancellation of international sporting events, the onset of the pandemic derailed events, movements, and agendas across the globe. For some, (like Tokyo’s ghost-town version of the Olympics) there are no redos.

A Roadmap to Set SMART Digital Marketing Goals


Not all marketing goals are created equal. Some goals produce the desired results, while others only stay on paper. That explains why 90% of businesses fail to meet their strategic goals.

Navigating Motherhood (and a Whole Lot More) With Crayon By My Side


I have two kids – Reagan, 18 months and Jimmy, 4 months. If you are doing the math, which is not hard, you will notice they are incredibly close…some might say too close…. Crayon Updates


5 Trends Driving Profitable Business Transformation


In today’s post-pandemic business world, only one thing is certain: change. For companies, this puts a bigger onus than ever before on agility, adaptability, and flexibility. It also means companies need to step out of their comfort zones and try new approaches and methods.

AI is Creating Powerful New Online Time Tracking Tools

Smart Data Collective

Artificial intelligence technology has been instrumental in driving many important changes in our daily lives. We use a ton of online tools and mobile apps that rely heavily on AI technology. How important has AI been in transforming mobile apps and online tools?

Let the Voice of the Customer Be Heard: An Interview with Jeff Ernst

Weidert Group

When a customer sees an advertisement, whether it’s an online ad or a commercial on TV, they know they’re being pitched to. They know the company behind the pitch is going to emphasize the highs and ignore the lows.

Leveraging Digital Buying Signals for Retail Success


The Digital Shopper & the Evolving Retail Landscape How has retail changed in the past few years? While there are multiple right answers to this question, the most obvious one. The post Leveraging Digital Buying Signals for Retail Success appeared first on Blog.

Use Paginated Reports to Create a Gantt Chart

Paul Turnley

A Gantt chart is an excellent example of where Paginated Report & SSRS were an ideal choice for the purpose. It is a running list of activities with the duration for each displayed as a horizontal bar depicting the beginning and ending day along a horizontal scale.

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