August, 2021

16 Product Advertising Examples We Can All Learn From

Crayon

As your market saturates, connecting with your target audience becomes increasingly difficult. With each new competitor that pops up, you have to work that much harder to say something unique—something that differentiates your company's product from its alternatives.

Using Porter’s Competitive Strategies In Your Business

Cipher

Porter’s competitive strategies offer organizations of all shapes and sizes a valuable roadmap towards success. By basing the core elements of their competitive strategy on one of Porter’s approaches, organizations can take their first steps toward building a sustainable competitive advantage.

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CBAP certification: A high-profile credential for business analysts

CIO

The Certified Business Analysis Professional (CBAP) is a credential for business analysts offered by the International Institute of Business Analysis (IIBA). IIBA is a nonprofit professional association founded in 2003 to promote the field of business analysis.

7 Simple Ways Chatbots Convert Leads on Your B2B Website

Zoominfo

As a marketer, you know how to get your audience’s attention. You create engaging content and people click on your offers. But what do you do with the clicks you generate? How do you get visitors’ attention and start a productive sales conversation?

Premium Digital Customer Engagement is Enabled by AI-HUMINT Combination

ArchIntel

ArchIntel™ -. Moxtra, a company that helps businesses deliver client experiences for the digital age, has released an article that discusses the convergence of artificial intelligence and human intelligence to support digital customer engagement.

Tinuiti Named to Inc. 5000 List of Fastest-Growing Private Companies in America for the Fourth Time

Tinuiti

Leading independent performance marketing firm lands on the annual list after a banner year of growth for the company despite the pandemic. NEW YORK, NY – August 18, 2021 – Tinuiti , the largest independent performance …

Market Research for Product Development | 2021 Guide

Crayon

Right off the bat, let’s make sure we’re on the same page in terms of definitions. In its simplest form, a market consists of buyers and sellers. Technically, we could also include suppliers, partners, regulators—but that’s an unnecessary level of complexity for this blog post.

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Top 7 business intelligence trends for 2021

CIO

Business intelligence is not an oxymoron like jumbo shrimp. It’s not dead. And it’s not being superseded by artificial intelligence. To read this article in full, please click here (Insider Story

Business Development vs. Sales: Getting the Best of Both Worlds

Zoominfo

SaaS, and business in general, is full of terms that sound similar but carry different meanings, the kind of terms that newcomers (and sometimes those who should know better) are prone to trip on. You can add “business development vs. sales” to that long list.

Sales 130

The Areas of Business Requiring Human Touch

ArchIntel

ArchIntel™ -. Jon Fasoli , a vice president at Intuit QuickBooks, shared with Forbes the aspects of business where human touch is still essentia l as small business owners and entrepreneurs come out of the pandemic.

Why you should do routine intelligence gathering on your competitors…and how!

FedSavvy

Intelligence collection is a cornerstone of the intelligence analysis process. This is as important in market and competitive intelligence as it is in the Intelligence Community. This blog will expand upon fundamentals of the collection aspect of intelligence analysis.

A Guide to Social Media Competitive Analysis (Template)

Crayon

There are tons of moving parts when it comes to keeping up with your competitors’ digital footprints. Tracking your rivals’ social media movements, in particular, is critical due to its widespread usage across nearly every industry.

Building a Comprehensive Competitive Strategy

Cipher

Every organization should take steps to build a comprehensive competitive strategy. Without one, an organization can easily find itself falling behind competitors, bleeding customers, and ultimately, limping towards failure.

5 essential traits of elite business analysts

CIO

If you’re interested in data and how it relates to business processes, a career as a business analyst (BA) might be for you. Business analysis will enable you to spend your days burrowing into numbers and emerging with nuggets of insight. You will need to really know your data to succeed.

Is it Time to Add Chatbots to Your Demand Generation Engine?

Zoominfo

You’re scrolling through a website, and bam — there it is. That little chat pop-up in the corner that’s calling your name (literally). This piece of AI technology is revolutionizing the buyer journey today. Is it time to add chatbots (or live chat) to your demand engine?

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How Artificial Intelligence Differs From Human Intelligence

ArchIntel

ArchIntel™ -. Artificial intelligence has gained some level of infamy because of its perceived superiority over human intelligence, a recent article on Tech Times said. Author RJ Pierce said the “not-so-positive” reputation that AI has garnered is probably rooted in the fears of employees that they will eventually be displaced by a machine. Pierce, however, said that the man versus machine comparison may sometimes serve to obfuscate rather than to illuminate.

Why Traditional Win Loss is Dead

Primary Intelligecne

Traditional win loss analysis is dead. We’re sorry, but it is. Having been in the industry for over 20 years, we’ve seen the struggles of traditional win loss analysis and how it impacts businesses of all shapes and sizes.

Loss 166

Brand Pillars: Everything You Need to Know In 2021

Crayon

We talk a lot about branding and messaging on the Crayon blog. Specifically, we’re interested in how companies can leverage messaging to position themselves as unique, best-in-class players in their verticals.

How Do Companies Conduct Market Research?

Cipher

Rapidly shifting consumer demands and disruptive market trends now mean the practice of market research is more important than ever before. Market Research

Instagram followers: 10 ways to get real followers and engagement on Instagram

mention

Instagram is an incredibly dynamic and fast-growing social media platform. The number of brands joining and growing customer engagement on the platform is boosting up as we speak.

Your buyer’s guide to choosing the right chat(bot) platform

Zoominfo

The way people communicate has been transformed significantly. The modern buyer is now accustomed to real-time, instant communication through the WhatsApps, Slacks, and Facebook Messengers of the world — and they expect the same always-available communication in their B2B buying journey.

Improving Data Processing with Spark 3.0 & Delta Lake

Smart Data Collective

Collecting, processing, and carrying out analysis on streaming data , in industries such as ad-tech involves intense data engineering. The data generated daily is huge (100s of GB data) and requires a significant processing time to process the data for subsequent steps.

Australian Federal Police Wants Enhanced OSINT-Ready Telco Interception, Surveillance Monitoring Platform

ArchIntel

ArchIntel™ -. The Australian Federal Police is looking to enhance its Law Enforcement Monitoring Facility. The LEMF upgrade will require a new telecommunication interception and surveillance device monitoring and collection platform, the AFP said in a statement of requirement.

Features vs. Benefits: How to Create Winning Messaging

Crayon

No matter how experienced you are as a product marketer, one aspect of the role that’s often a challenge is properly conveying the difference between features and benefits. You yourself may see the dividing line very clearly—it’s getting others up to speed that causes friction.

Win 500

What is Competitive Strategy?

Cipher

It’s imperative for organizations to have a robust, battle-tested competitive strategy that guides their decision making and resource allocation.

Top 10 Most Effective Marketing Strategies for B2B and B2C

Weidert Group

Looking for growth marketing strategies proven to be the most effective for generating leads and driving business? This article is designed to help you explore the best marketing tactics for any business situation — whether B2B or B2C!

What is Data as a Service (DaaS)?

Zoominfo

We all know about SaaS. Software as a service, commonly called SaaS, refers to subscription-based, centrally hosted platforms and services that allow you to do all of those annoying manual tasks that, if left to your own devices, could take all day to complete. But what about DaaS?

Understanding the Differences Between Data Lakes and Data Warehouses

Smart Data Collective

Data lakes and data warehouses are probably the two most widely used structures for storing data. In this article, we will explore both, unfold their key differences and discuss their usage in the context of an organization. Data Warehouses and Data Lakes in a Nutshell.

Study: Balancing Human Touch and Automation Key to Better Service Center Operations

ArchIntel

ArchIntel™ -. New research from the University of Notre Dame found that service center operations are likely to benefit from adopting an approach that leverages both service agents and automation.

5 Competitive Pricing Strategies You Can Try This Year

Crayon

At all business levels—and especially at the enterprise level—product pricing can be a challenging yet vital activity. How much should your company’s products cost? Should you go with tiered packages, or one-size-fits-all solutions? Do you price for volume, or for higher revenue per order?

Primary Market Research vs. Secondary Market Research

Cipher

The field of market research is highly complex and continuously evolving, with new research strategies and techniques constantly being innovated by market research practitioners.

How to Leverage Benefits of Local Sourcing in Targeted Content for OEMs

Weidert Group

The advantages of local suppliers have always appealed to manufacturers that care about their communities , their sustainability , and their role in building networks that support small and local businesses.

6 Ways Breaking Sales Call Rules Leads to More Sales Success

Zoominfo

In sales, as with any other field or practice, sometimes you need to think outside the box to come out on top. Knowing the rules for a sales call is vital; so is knowing when to break those rules. That’s all the more important during this tumultuous post-pandemic period.

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Artificial Intelligence for eCommerce: A Closer Look

Smart Data Collective

Artificial intelligence is one of the fastest-growing technologies. It grew 270% in just four years since more companies started noticing its benefits and adopted this technology. eCommerce businesses are no exception.

BeyondTrust Seeks Senior Competitive Intelligence Manager

ArchIntel

ArchIntel™ -. Cybersecurity company BeyondTrust has announced a vacancy for the role of senior manager of competitive intelligence. The role is focused on competitive and market intelligence , analysis and research across the cybersecurity space.

An Analysis of Marketing In the Education Industry (2021)

Crayon

Back-to-school season is always an exciting time of year. Classmates come together to trade tales of summertime adventure (and, eventually, employment). Teachers brainstorm new ways to engage and empower their students. Parents wonder how their kids are getting so old. Competitive Intelligence

Competitive Intelligence Software Comparison: Meltwater vs. Knowledge360?

Cipher

Welcome to our Competitive Intelligence Software Comparison series! We are regularly asked by prospects and clients to help them compare different competitive intelligence software tools. So, we decided to dedicate a series of articles to this very subject. Competitive Intelligence Software