CIO

AUGUST 19, 2021

The Certified Business Analysis Professional (CBAP) is a credential for business analysts offered by the International Institute of Business Analysis (IIBA). IIBA is a nonprofit professional association founded in 2003 to promote the field of business analysis. The organization describes CBAP as a credential that “recognizes seasoned BA professionals who have over five years of practical business analysis work experience.

Profiling 725

Profiling Business Analysis Knowledge 725

Crayon

AUGUST 11, 2021

There are tons of moving parts when it comes to keeping up with your competitors’ digital footprints. Tracking your rivals’ social media movements, in particular, is critical due to its widespread usage across nearly every industry. Social media is truly one of the strongest tools in marketers’ toolboxes, helping to improve brand visibility, bring in new leads, and engage with the community.

Analysis 662

Analysis Competitive Benchmarking Competitive Intelligence 662

Cipher

AUGUST 9, 2021

Porter’s competitive strategies offer organizations of all shapes and sizes a valuable roadmap towards success. By basing the core elements of their competitive strategy on one of Porter’s approaches, organizations can take their first steps toward building a sustainable competitive advantage. Over time, these competitive advantages help organizations to outperform their competitors, translating to continued growth and superior financial returns.

Competitive 617

Competitive Business Advantage Advantage 617

mention

AUGUST 11, 2021

Instagram is an incredibly dynamic and fast-growing social media platform. The number of brands joining and growing customer engagement on the platform is boosting up as we speak. But Instagram business accounts see just 1.46% growth in monthly followers on average, which means growing your Instagram follower count can feel like a slow, tedious game.

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Algorithm Profiling Travel Retail 363

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

IT

Smart Data Collective

AUGUST 28, 2021

Data lakes and data warehouses are probably the two most widely used structures for storing data. In this article, we will explore both, unfold their key differences and discuss their usage in the context of an organization. Data Warehouses and Data Lakes in a Nutshell. A data warehouse is used as a central storage space for large amounts of structured data coming from various sources.

Analysis 350

Analysis Technology Technology Learning 350

CIO

AUGUST 13, 2021

If you’re interested in data and how it relates to business processes, a career as a business analyst (BA) might be for you. Business analysis will enable you to spend your days burrowing into numbers and emerging with nuggets of insight. You will need to really know your data to succeed. But as experienced business analysts will tell you, there’s much more to it than that.

Business 579

Business Analysis Management IT 579

Crayon

AUGUST 27, 2021

As your market saturates, connecting with your target audience becomes increasingly difficult. With each new competitor that pops up, you have to work that much harder to say something unique—something that differentiates your company's product from its alternatives. This is true no matter what promotional channel you're using. Whether you're writing an email, revising your website copy, or creating a customer case study, ask yourself: "In the eyes of a prospect, is this unique, memorable, and c

Learning 617

Learning Marketing Marketing IT 617

Cipher

AUGUST 11, 2021

Porter’s Five Forces Framework was first published in the Harvard Business Review in 1979 by famed academic Michael Porter, and has come to be renowned as a seminal management framework. Since then, the framework has become one of the most referenced models in the world of competitive strategy and remains popular today, more than 40 years later.

Competitive 612

Competitive Management Business 612

mention

AUGUST 25, 2021

Community management is one of the hottest topics in the marketing industry. However, businesses, mainly medium and large ones, struggle to scale and automate day to day activities and, most importantly, maintaining community growth. Social media community management is about interacting with your customers in a way that fosters loyalty and advocacy.

Management 261

Management Marketing Marketing Business 261

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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

Competitive

Smart Data Collective

AUGUST 18, 2021

When applied to the hiring process, data analytics can help you strategically grow and manage your team with greater accuracy and success. More companies are using big data to create a stronger company culture. 50% of business owners consider big data to be the most effective hiring method, a Global Recruiting Trends survey reveals. Moreover, big data can also improve talent retention by 56% and better clarify skills gaps by 50%.

Management 341

Management Predictive Analytics Benchmarking Human Resources 341

Tinuiti

AUGUST 18, 2021

Leading independent performance marketing firm lands on the annual list after a banner year of growth for the company despite the pandemic.

Marketing 246

Marketing Marketing 246

CIO

AUGUST 11, 2021

Business intelligence is not an oxymoron like jumbo shrimp. It’s not dead. And it’s not being superseded by artificial intelligence.

Business Intelligence 617

Business Intelligence Intelligence Intelligence Business 617

Crayon

AUGUST 23, 2021

Back-to-school season is always an exciting time of year. Classmates come together to trade tales of summertime adventure (and, eventually, employment). Teachers brainstorm new ways to engage and empower their students. Parents wonder how their kids are getting so old.

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Education Brainstorming Analysis Marketing 617

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Competitive

Cipher

AUGUST 30, 2021

Every organization should take steps to build a comprehensive competitive strategy. Without one, an organization can easily find itself falling behind competitors, bleeding customers, and ultimately, limping towards failure. But with a robust competitive strategy, organizations can make smart investments in building core competencies that create a defensible market position.

Competitive 593

Competitive Marketing Marketing 593

Zoominfo

AUGUST 17, 2021

One of the many benefits of conversational marketing is its ability to accelerate your sales cycle. After all, it is built for and used by both your marketing and sales teams to drive pipeline and generate revenue. So knowing how to use the two in coherence with one another is critical. Regardless of whether you’re using automated chatbots, your sales development reps (SDRs) as live agents, or a combination of both, it’s important to identify who your qualified prospects really are.

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Sales Marketing Marketing Profiling 195

Smart Data Collective

AUGUST 10, 2021

Big data and analytics technology is rapidly changing the future of modern business. Over 67% of companies spend over $10,000 a year on analytics solutions. Investments in analytics are being made across all major industries. ‘Although companies in healthcare, IT and finance are some of the biggest investors in analytics technology, plenty of other sectors are investing in analytics as well.

Business 340

Business Predictive Analytics Data Analysis Analysis 340

Intelligence Node

AUGUST 17, 2021

How High-End Brands Maximize Their ROI Premium pricing is one of the most lucrative market strategies available… But naturally, it’s not for everyone. Here, we explore which brands can go premium, what they stand to gain and lose, and why price alone isn’t everything. Table of Contents Premium pricing: A game of perception First, tap […]. The post Premium Pricing: The Ins & Outs of a Successful Brand Strategy appeared first on Blog.

Gaming 197

Gaming Marketing Marketing 197

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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

IT

Primary Intelligence

AUGUST 5, 2021

Traditional win loss analysis is dead. We’re sorry, but it is. Having been in the industry for over 20 years, we’ve seen the struggles of traditional win loss analysis and how it impacts businesses of all shapes and sizes. Traditional win loss analysis is classified as a program conducted in-house or with a third party, typically in partnership with members of the marketing team who are also focused on other objectives.

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Loss Win Analysis Sales Enablement 197

Crayon

AUGUST 18, 2021

No matter how experienced you are as a product marketer, one aspect of the role that’s often a challenge is properly conveying the difference between features and benefits. You yourself may see the dividing line very clearly—it’s getting others up to speed that causes friction. And when it comes to creating messaging that speaks to features and benefits, it’s important to know how to speak to each, when to speak to each, and what specific nuances make these closely related aspects of your produc

Win 617

Win Marketing Marketing IT 617

Cipher

AUGUST 18, 2021

It’s imperative for organizations to have a robust, battle-tested competitive strategy that guides their decision making and resource allocation. A competitive strategy dictates how an organization can build a competitive advantage over competitors, and in turn create a superior market position that enables them to perform better in the long term.

Competitive 557

Competitive Advantage Advantage Marketing 557

ArchIntel

AUGUST 3, 2021

ArchIntel™ -. Moxtra, a company that helps businesses deliver client experiences for the digital age, has released an article that discusses the convergence of artificial intelligence and human intelligence to support digital customer engagement. The article is part of a thought leadership series on marketing innovation and is published on media and marketing resource Portada.

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Intelligence Intelligence Innovation Technology 197

Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights

While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.

Business Intelligence

Smart Data Collective

AUGUST 22, 2021

There are a lot of great things about living in an era governed by big data. Big data creates a lot of new opportunities in business and our personal lives. However, there are also downsides to the sudden influx of data in the 21st Century. One major concern is that big data has made identity theft risks more significant. Addressing the Risk of Identity Theft in a World Increasingly Dependent on Big Data.

Security 340

Security Security Algorithm Information 340

Intelligence Node

AUGUST 2, 2021

eCommerce has grown tremendously in the last year and a half. While it was already on its way to mass adoption, the pandemic further accelerated the shift to digital and birthed many first-time online shoppers. The growth in eCommerce has opened many new avenues for brands and is a window into the future of retail. […]. The post MAP Violations: How, When, & Why You Need to Monitor & Eliminate Them appeared first on Blog.

Retail 197

Retail IT 197

Zoominfo

AUGUST 26, 2021

SaaS, and business in general, is full of terms that sound similar but carry different meanings, the kind of terms that newcomers (and sometimes those who should know better) are prone to trip on. You can add “business development vs. sales” to that long list. Sales is, well, sales: bringing your product to individuals in your predetermined target market segment.

Sales 130

Sales Market Segmentation Business Benchmarking 130

Crayon

AUGUST 13, 2021

Right off the bat, let’s make sure we’re on the same page in terms of definitions. In its simplest form, a market consists of buyers and sellers. Technically, we could also include suppliers, partners, regulators—but that’s an unnecessary level of complexity for this blog post. Market research , therefore, is the process of gathering information about the buyers and sellers within a given market.

Market Research 617

Market Research Marketing Research Research Marketing 617

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Security

Cipher

AUGUST 2, 2021

Rapidly shifting consumer demands and disruptive market trends now mean the practice of market research is more important than ever before.

Market Research 593

Market Research Marketing Research Research Marketing 593

ArchIntel

AUGUST 31, 2021

ArchIntel™ -. Jon Fasoli , a vice president at Intuit QuickBooks, shared with Forbes the aspects of business where human touch is still essentia l as small business owners and entrepreneurs come out of the pandemic. He considers human touch to be vital in onboarding clients as employers only get one chance to make a first impression. With new customers, it is important to pay personal attention to their needs and establish a solid relationship, Fasoli told Forbes.

Brainstorming 188

Brainstorming Business Competitive Intelligence IT 188

Smart Data Collective

AUGUST 30, 2021

In the current economic turbulent times, showing business stakeholders that your knowledge sharing and reusing brings business value works as a driving force for investing in a knowledge management tool. . But, how do you convince stakeholders about the importance of knowledge management? Simple! Use data and analytics to back your claims. The simplest way is to measure the performance of your knowledge management.

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Knowledge Management Business Restaurants 336