Digital B2B Marketing

SEPTEMBER 24, 2013

'Google just made two major announcements. Long-term, these could change the face of online marketing and advertising for almost every company. But before we look at how they are related, two background points are key. 1. When it comes to online advertising revenue, no one is bigger than Google. Not even Facebook comes close. 2. Online advertising companies that use big data in advertising are today’s market darlings.

IT 83

IT Profiling Capital Technology 83

Elegant BI

SEPTEMBER 24, 2013

Balanced Scorecards. Betsy says: Jugglers balance plates, fruit and other everyday items. YOU balance business…or at least I hope you do! Corporate Performance Management and Balanced Scorecards are the things you need to beat the competition! Your balanced scorecards should be practical, affordable and flexible for future growth. You need an intuitive, browser-based mobile interface that displays on every mobile device and tablet, no matter the screen size.

Competitive 52

Competitive Management Business Business Intelligence 52

BI Insight

SEPTEMBER 17, 2013

In the previous article we discussed about how migrating a database diagram into another database. In this article I’ll quickly show you how to install database diagram support. As mentioned in the” How to copy or migrate database diagrams into another database” article, we need to install database diagram support to be able to see … Continue reading How to install database diagram support programmatically.

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Digital B2B Marketing

SEPTEMBER 5, 2013

'A colleague forwards you link with a short note: “this is awesome, we should be doing this.” Your interest is perked. Your expectations are high. You click and… your heart sinks. Its last decade’s news and isn’t relevant for your business today. What was gold to your colleague was a waste of time for you. Content quality is in the eye of the beholder.

Marketing 79

Marketing Marketing Entertainment Education 79

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

IT

Digital B2B Marketing

SEPTEMBER 11, 2013

'If your marketing requires an explanation to your audience, it has missed the point. If you expect your audience to stop and think about your ad, you don’t comprehend yet just how unimportant ads are to your audience. As marketers, you agonize over creative and messaging. You study it. You dissect it. You inspect every nuance. You treat it like a piece of art, to be savored slowly.

IT 71

IT Briefing Marketing Marketing 71

BI Insight

SEPTEMBER 8, 2013

If you are working in a company that your managers are getting database documentation seriously, thumbs up! One of the ways to write useful documentation that is really effective is using SQL Server extended properties. We can add extended properties to almost all SQL Server objects by right clicking on the object-> select properties-> select … Continue reading How to query extended properties.

Management 52

Management 52

BI Insight

SEPTEMBER 9, 2013

We discussed in one of the previous articles called “How to store a SQL Server database diagram into a file and share it with others?” we can store database diagrams in files and share the files with others. In this article I’m describing very fast and easy ways to make a copy of existing … Continue reading How to copy or migrate database diagrams into another database.

Business Intelligence 52

Business Intelligence IT Business Intelligence 52

Elegant BI

SEPTEMBER 1, 2013

Complex Issues Become Clear with Cross-Tab and OLAP. When I was eight years old, I stood at the curb in front of my house and sold lemonade. I charged five cents a glass and I was quite successful. It was my first business venture and, since then, I have learned a lot. One thing I’ve noticed is that the business of business gets more complex every year.

Business Intelligence 52

Business Intelligence Intelligence Intelligence Sales 52

Elegant BI

SEPTEMBER 30, 2013

Business Intelligence Dashboard Software: Personalized. Boy, am I sick of cookie cutter products and services. I’m not like anyone else. My needs aren’t the same and I don’t want to have to use a product or service that assumes I am OK with ‘good enough’. That is especially true when it comes to Business intelligence with Dashboard Software solutions.

Business Intelligence 52

Business Intelligence Intelligence Intelligence Business 52

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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

Competitive

Elegant BI

SEPTEMBER 29, 2013

Don’t Guess at Your Metrics. Balanced Scorecards Make You Smarter and More Successful! Every technology solution must provide value and, ideally have a low TCO and a swift ROI. If you are looking for a better way to manage corporate results and your business future, you need a Corporate Performance Management (CPM) solution. CPM is a critical tool, as are Balanced Scorecards.

Finance 40

Finance Analysis Sales Management 40

BI Insight

SEPTEMBER 17, 2013

In the previous article we discussed about how migrating a database diagram into another database. In this article I’ll quickly show you how to install database diagram support. As mentioned in the” How to copy or migrate database diagrams into another database” article, we need to install database diagram support to be able to see … Continue reading How to install database diagram support programmatically.

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Elegant BI

SEPTEMBER 15, 2013

You’re Smart Enough to Know You Need Intuitive Mobile Business Intelligence. Do you spend all your time in the office during the day? Probably not! Do you do business on the road or at home? Probably so! If you are a mobile business person, why would you want a business intelligence solution you can only use in the office? Why would you want a mobile business solution that Is difficult to use on your mobile device or tablet?

Business Intelligence 40

Business Intelligence Intelligence Intelligence Business 40

Elegant BI

SEPTEMBER 10, 2013

Mobile BI. Betsy says: I don’t need to convince you that you need business intelligence and, if you really want to surpass your competitors, you need a mobile BI solution that is compatible with all popular Smart Phones and tablets including iPad and iPhone as well as Android Smart Phones and tablets. Do you use a Smart Phone or tablet to leverage powerful mobile business intelligence features?

Business Intelligence 52

Business Intelligence Intelligence Intelligence Sales 52

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Competitive

BI Insight

SEPTEMBER 9, 2013

It is really easy. You just need to add the object name as a parameter to “SYS.SP_MS_MARKSYSTEMOBJECT”. In the following code we are creating a system table named“TestSysTable”: IF OBJECT_ID(N’TestSysTable’) IS NULL begin CREATE TABLE dbo.TestSysTable ( C1 int NOT NULL, C2 int NOT NULL, C3 int PRIMARY KEY … Continue reading How to create a system object (Table, Stored Procedure, View…).

IT 40

IT 40

BI Insight

SEPTEMBER 8, 2013

If you are working in a company that your managers are getting database documentation seriously, thumbs up! One of the ways to write useful documentation that is really effective is using SQL Server extended properties. We can add extended properties to almost all SQL Server objects by right clicking on the object-> select properties-> select … Continue reading How to query extended properties.

Management 40

Management 40

BI Insight

SEPTEMBER 9, 2013

It is really easy. You just need to add the object name as a parameter to “SYS.SP_MS_MARKSYSTEMOBJECT”. In the following code we are creating a system table named“TestSysTable”: IF OBJECT_ID(N’TestSysTable’) IS NULL begin CREATE TABLE dbo.TestSysTable ( C1 int NOT NULL, C2 int NOT NULL, C3 int PRIMARY KEY … Continue reading How to create a system object (Table, Stored Procedure, View…).

IT 40

IT 40

BI Insight

SEPTEMBER 9, 2013

We discussed in one of the previous articles called “How to store a SQL Server database diagram into a file and share it with others?” we can store database diagrams in files and share the files with others. In this article I’m describing very fast and easy ways to make a copy of existing … Continue reading How to copy or migrate database diagrams into another database.

Business Intelligence 40

Business Intelligence IT Business Intelligence 40

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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

IT

Digital B2B Marketing

SEPTEMBER 19, 2013

'Native advertising, and more specifically native content publishing, is hot. Nearly every major publisher already has a program or is working on one. It shouldn’t be a surprise, as marketers increasingly turn to content, publishers need to offer solutions to promote and distribute that content. For B2B marketers, the Forbes BrandVoice program is one of the original and most established programs.

Research 60

Research Advantage Advantage Marketing 60