November, 2022

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7 enterprise data strategy trends

CIO

Every enterprise needs a data strategy that clearly defines the technologies, processes, people, and rules needed to safely and securely manage its information assets and practices. As with just about everything in IT, a data strategy must evolve over time to keep pace with evolving technologies, customers, markets, business needs and practices, regulations, and a virtually endless number of other priorities.

Advantage 909
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10 Best Practices for a Successful Win/Loss Program

Crayon

The hypercompetitive New York Yankees owner George Steinbrenner said it best: “Winning is the most important thing in my life, after breathing. Breathing first, winning next.”.

Win 325
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What to Look for in a Data-Savvy Fintech Marketing Agency

Smart Data Collective

Big data technology has changed the future of marketing in a multitude of ways. A growing number of organizations are leveraging big data to get higher ROIs from their organic and paid marketing campaigns. As a result, companies around the world spent over $52 billion on data-driven marketing solutions in 2021. The Fintech sector is among those most reliant on data-driven marketing.

Marketing 335
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Why You Should Defragment Your Fact Tables If You’re Using Incremental Refresh In Power BI Premium

Chris Webb BI

A lot of people are building large datasets in Power BI Premium nowadays, and if you’re building a large dataset you’re very likely to be using Power BI’s incremental refresh functionality with your fact tables or manually creating and refreshing partitions in them. If so, you should occasionally do a special kind of refresh to shrink the dictionaries on your fact tables.

Analysis 317
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Conversion Psychology: What Is It and How to Use It

mention

Companies are getting more data-driven than ever before — just think of how many KPIs you have to track every month. Measuring the results of your work is important. How can you know if your activities translate into more leads, prospects, and customers? Marketers are asked to measure effectiveness of everything, including the copy of their landing pages, emails, and ads.

Copywrite 284

More Trending

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Leveraging Content Management Software to Facilitate a Cloud-First Approach

CIO

By Milan Shetti, CEO Rocket Software In today’s fast-paced digital business world, organizations have become highly adaptive and agile to keep up with the ever-evolving demands of consumers and the market. This has pushed many organizations to accelerate their digital transformation efforts in order to remain competitive and better serve their constituents — and there is no sign of slowing down.

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NEW DATA: The Industries with the Most Mature Competitive Programs

Crayon

There are several obstacles to building a successful competitive intelligence program —one of the biggest being the lack of consensus on what a successful CI program actually looks like.

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Why Big Data Is The Future Of Sales And Marketing

Smart Data Collective

Proper marketing and sales prospects play a huge role in improving the success rate of your business. The strategy can either be offline or digital. However, digital marketing has become the major focus of marketers across all industries, mainly due to how customers interact and engage with modern businesses. Seeing an opportunity and knowing how and when to take advantage of it defines the majority of where today’s marketers stand.

Sales 328
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Calling The Power BI REST API From TSQL In Azure SQL DB

Chris Webb BI

Something cool has just been announced for Azure SQL DB: the ability to call a limited number of REST APIs direct from TSQL. The announcement is here: [link]. There are code samples here: [link]. And guess what, the Power BI REST API is one of the APIs you can call! This means, for example, you can run DAX queries via the Execute Queries endpoint (bearing in mind all the limitations ) from TSQL: [link].

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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Developing an effective local SEO strategy

mention

Local SEO plays an essential part in the development of an effective SEO strategy. With 78% of local searchers resulting in a purchase in-store , missing out on a well-developed and effective local SEO strategy could be losing you valuable leads. What is local SEO? Today, it is estimated that around 46% of all searchers on Google are looking for local information and solutions.

Profiling 271
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Deadly Sins in Proposals: Adventures in Trick Plays

FedSavvy

Does your capture team want to try a trick play to get a competitive advantage? This can work (perhaps) if you clear it with the referee (a.k.a. your customer), but it can go very badly. Being creative in capture strategy and solution development can help your prospective chance to win (a.k.a. the dreaded Pwin). This is especially important when many competitions are the proverbial game of inches.

Win 130
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Why CIOs should invest in digital through economic headwinds

CIO

During the opening keynote at the recent Gartner IT Symposium in Barcelona, Gartner analysts said that CIOs should look to its latest moniker, IT for sustainable growth , to drive business transformation by focusing on three key strategies: ‘revolutionary work’ to empower the workforce, ‘responsible investment’ to balance financial and sustainability objectives, and ‘resilient cybersecurity’ to support business outcomes “without constraining them”.

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Never Get Blindsided by a Competitor Again. Crayon Introduces CI Without Limits.

Crayon

It’s a typical Monday morning as you go through emails and catch up. Suddenly an urgent email arrives from the CEO: “Did you see this?”.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Data Analytics Solves Manufacturing Marketing Agency Challenges

Smart Data Collective

Data analytics is unquestionably one of the most disruptive technologies impacting the manufacturing sector. Manufacturers are projected to spend nearly $10 billion on analytics by the end of the year. Data analytics can solve many of the biggest challenges that manufacturers face. One of the most significant benefits of leveraging analytics in manufacturing is with marketing optimization and automation.

Marketing 326
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Understanding The “Unable to save the changes since the new dataset of size” Error In Power BI

Chris Webb BI

If you’re refreshing a Power BI dataset that contains a large amount of data you may encounter the following error: Data source error Unable to save the changes since the new dataset of size 1120 MB exceeds the limit of 1024 MB. If the dataset is hosted on a PowerBI Premium capacity, you may also reach out to your capacity administrator to see if the limit can be adjusted.

IT 306
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How to Come Up with a Great Business Name

mention

Every business needs a great name. No matter your industry, you will need a good business name to let customers easily identify your brand. Your business name is the first thing customers remember about you; it is how they refer to your company when speaking to their friends and colleagues. According to these statistics , it takes 5 to 7 impressions for people to remember your brand.

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Palantir…is the big data boogeyman coming into your market?

FedSavvy

We first examined Palantir in April 2021, outlining the company’s history, products, and core U.S. government customers. Included below are updates on their financials, work with top customers, and several noteworthy company developments. Developments over 2020 and 2021. According to their 2021 annual report, Palantir’s government business continued to constitute the majority of their business, accounting for 58% of their revenue.

Marketing 130
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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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Leaning into Retail’s Challenges with Digital Transformation

CIO

Digital transformation initiatives have picked up in the retail sector in recent years as store chains compete for brand awareness and sales in a rapidly evolving market. By 2026, retailers’ global investments in digital transformation tools are expected to reach $388 billion , growing by 18% a year. That may sound like retail leaders are all in , ready to use new technology tools to extract maximum value out of their operations; ready to embrace change and grab the future by the horns.

Retail 886
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Introducing a Better Go-to-Market Playbook

Zoominfo

Just as sports teams use playbooks to map out potential in-game scenarios, the best go-to-market (GTM) teams rely on playbooks to map out their revenue-generating strategy across sales and marketing. They’re essential for preparing your team for every situation that may arise during a demo, sales call, or in-person event. Playbooks can also improve prospecting and customer upsells, identify untapped opportunities, and make each salesperson and marketer more effective.

Marketing 130
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Is Artificial Intelligence Setting A New Standard For Web Design?

Smart Data Collective

Artificial intelligence is playing an important role in modern creative professions. There are a lot of reasons a growing number of companies are turning to AI technology. One poll showed that 61% of companies found that AI and machine learning were their best data investments. One of the industries that is evolving by adopting new AI tools in web design.

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Web.Contents, Text Concatenation And Dataset Refresh Errors In Power BI/Power Query

Chris Webb BI

One of the most popular topics I’ve ever written about here is the dataset refresh errors you get with dynamic data sources and the Web.Contents function in Power BI (see here and here for example). Recently I learned about an interesting new detail regarding this problem that I thought was worth blogging about, and which may help someone trying to troubleshoot it.

Analysis 301
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A Practical Guide to Business Intelligence Governance

Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights

While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.

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Ultimate Guide to Working With Micro-influencers in 2022 [TikTok, Twitch, and beyond]

mention

Micro-influencers entered our social awareness in 2017 when the marketing world started taking notice of these niche content creators online. Fast-forward to 2022, and they are at the core of today’s booming creator economy, driving growth for legacy and emerging platforms alike – from Instagram and YouTube to TikTok and Twitch. Finfluencers, bookstagrammers, and cleanfluencers on TikTok are just a few of the new segments of micro-influencers across the web.

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Preparing for 2023: Retail Trends to Watch Out for

Intelligence Node

2022 has been a transformative year in retail – and a changing retail landscape means retailers and brands must step up their game if they want to thrive in 2023. The post Preparing for 2023: Retail Trends to Watch Out for appeared first on Blog.

Retail 118
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What are decision support systems? Sifting data for better business decisions

CIO

Decision support systems definition A decision support system (DSS) is an interactive information system that analyzes large volumes of data for informing business decisions. A DSS supports the management, operations, and planning levels of an organization in making better decisions by assessing the significance of uncertainties and the tradeoffs involved in making one decision over another.

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The Football World Cup 2022 Edition

Domo

The Football World Cup (or Soccer World Cup if you’re a North American fan) is upon us, kicking off for the 22 nd time in just under a week hosted by the nation of Qatar. Of particular note is England vs United States on Friday the 25th for a little EMEA office vs HQ rivalry. It’s admittedly an unusual time for the world cup to begin, which typically takes place in May, June or July, however, due to the extreme temperatures of the Qatari Summer it will take place during the cooler months of Nove

Win 126
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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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New AI Advances Increase User Reach with Advanced Targeting

Smart Data Collective

Artificial intelligence has upended the digital marketing profession. A growing number of marketers are using AI to optimize and automate marketing campaigns in fantastic ways. Jason Hall, Founder and CEO of FiveChannels described some of the phenomenal benefits of leveraging AI in digital marketing in a post in Forbes. Hall states that AI hasn’t removed the need for human input in marketing, but it has helped remove a lot of the monotonous tasks that humans used to participate in.

Algorithm 317
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Performance Tuning Table Visuals With Filters Applied In Power BI

Chris Webb BI

Do you have a Power BI report with a table or a matrix on it, where there is a filter on the rows of the table? It’s a very common scenario indeed. Is the table or matrix slow to render? If so, this post is for you! Consider the following table visual: There are four columns: Date, Town and two measures. One measure called [Fast Measure] is, as the name suggests, very quick to execute; the other measure, called [Slow Measure], is very complex and slow.

Matrix 296
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Unicorn Startups: What Are They and How to Build One?

mention

Not that long ago, unicorn startups were very rare entities. Less than 100 new unicorns were founded annually between the years 2011 and 2014, but the niche has been on a dramatic incline over the last decade, with 291 new unicorns registered in 2021 according to business research provider Crunchbase. If you are new to the term ‘unicorn startup’, it’s ultimately a privately owned startup company that has a valuation of $1 billion.

Startups 144