Digital B2B Marketing
JUNE 14, 2012
You are ready to take your content marketing to the next level. Until now, you have been producing mostly mid and late stage content. Your content supports the sales process and effectively communicates the value of your solutions to prospects. Now, you are ready to use content marketing to raise the profile of your company overall. Content that drives overall visibility for your company is different.
Elegant BI
JUNE 29, 2012
Affordable, Sophisticated BI & CPM Courtesy of My Brother’s Smarter Sister. My brother used to work for a behemoth, international company. Now he works for a small company that is growing fast – a SME! He’s looking for a BI solution that is affordable for a small budget, and will provide sophisticated features and functionality; one that is flexible enough to grow with the company.
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Domo
JUNE 21, 2012
At Domo we are in the midst of a social experiment. I mean really a true “social” networking experiment. Our staff is trying out just about every type of social tool out there from likes of TweetDeck to Codecademy. It’s actually pretty interesting to see that our admin assistants are way more “social” than our execs…I’ll chalk that up to a generational thing.
Digital B2B Marketing
JUNE 26, 2012
The following 9 terms are so overused or misused in B2B marketing that they have lost nearly all meaning. If you are using these terms today, it is time to stop and explain what you really mean. Otherwise, we may hear you, but we will think you mean something completely different. 1. Thought Leadership Almost any type of content has been labeled thought leadership marketing in recent years.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Digital B2B Marketing
JUNE 11, 2012
B2B marketers are looking for a shortcut to thought leadership , but the shortcut many are taking lead somewhere else completely. According to a recent report on eMarketer , 85% of marketers curate content in order to establish thought leadership! Does sharing someone else’s content make you a thought leader? No. Marketers, in their race to the shortcut, are confusing respect and attention with thought leadership.
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
Digital B2B Marketing
JUNE 28, 2012
Develop a relationship. Don’t propose on the first date. Relationships take time. You talk about relationships as a marketer. You use the same words and clichés. However, you don’t really mean a relationship. You won’t talk a walk in the park with me because we enjoy spending time together and share what we did today just because we want each other to know.
Digital B2B Marketing
JUNE 21, 2012
A documentary-style video featuring Oliver North? That definitely would not be marketing. The video is entertaining. It is educational. It isn’t about a video game. But it is. If you have not seen the documentary video for Call of Duty 2 , you can watch it below. It is an example of content marketing that many B2B marketers can learn from. Here are a few of the things that set this video apart as part of a marketing program.
Elegant BI
JUNE 14, 2012
Today’s BI Forecast: Clear Visibility. Have you noticed that meteorologists get the weather forecast wrong at least 50% of the time? In business, we do our own forecasting and, more times than not, we get it wrong. Businesses need forecasting and predictive analysis for demand and inventory planning, budgeting, sales quotas, marketing campaigns and procurement.
Digital B2B Marketing
JUNE 7, 2012
Some days B2B marketing discussions seem more like a reading of alphabet soup. With lines like “we need SME commitment before developing DDMs for the ABM program”, it is no wonder marketers often struggle to communicate internally. If you are new to B2B marketing, or just have to work with a B2B marketer, these acronyms and abbreviations may help decode the conversation.
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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.
Digital B2B Marketing
JUNE 5, 2012
How does your opinion influence your marketing activity? Has your opinion ever biased your creative selection? Has your personal experience with social media increased your perception of its marketing value? Do your watching and reading habits influence the publishers you advertise with? The Problem: Your Perspective You are not selling to yourself.
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