July, 2022

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How CIOs can unite sustainability and technology

CIO

As technology continues to take a larger role in corporate sustainability practices, CIOs can play a key role in driving both business value and environmental, social, and governance (ESG) performance. In fact, creating and implementing a comprehensive sustainable technology strategy must now be the core mission of a purpose-driven CIO. Every executive in Accenture’s recent sustainable technology survey agreed that technology is critical for achieving sustainability goals.

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Podcast Episode: Taking a Tiered Approach to Your Competitive Landscape

Crayon

Another month is here and you know what that means — a brand new episode of Into the Fray: The Competitive Intelligence Podcast !

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5 Ways Data Analytics Helps Investors Maximize Stock Market Returns

Smart Data Collective

We have previously talked about the reasons that data analytics technology is changing the financial industry. One of the most significant changes has been in the field of stock market investing. Analytics Insight has touched on some of the benefits of using data analytics to make better stock market trades. They point out that value investors are using machine learning technology to anticipate future stock prices.

Marketing 353
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10 Free Marketing Tools for E-commerce

mention

Online shopping has experienced tremendous growth since the COVID-19 pandemic. Lockdowns worldwide made customers use online digital platforms for online shopping, which increased e-commerce in the United States by $183 billion. The e-commerce industry is incredibly profitable for sellers. With a wide range of online platforms like Shopify, Magento, and Woocommerce, it has become easier to set up an online store.

Commerce 326
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Power BI DirectQuery Best Practices For Snowflake And Other Databases

Chris Webb BI

Recently I collaborated with a number of people from Microsoft and Snowflake to write a blog post on best practices for using Power BI in DirectQuery mode on Snowflake. You can read it here: [link]. It builds on what is already in the Power BI guidance documentation for DirectQuery to add some advice specific to Snowflake. It also has a few other tips that are generally applicable to all DirectQuery sources and which aren’t in the guidance docs (yet), such as the importance of setting the

IT 297

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IT spending projected to grow despite economic headwinds

CIO

Plummeting sales of printers and PCs and a growing inflation crisis aside, IT spending will remain strong through 2022, rising 3% year-over-year to a total of $4.5 trillion, according to projections released by Gartner Research. The 3% increase in total IT spending represents slower growth than in 2021, as the economy as a whole and the IT sector in particular began to recover from the effects of the pandemic, and growth will largely be driven by cloud services and the data center, Gartner said.

IT 902
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The Key to Handling Competitive Objections and Landmines: “Why?”

Crayon

An account executive on your sales team, Jen, is chatting with a prospect. The conversation is going well. The prospect doesn’t seem to be evaluating any other vendors.

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AI-Driven SEO is Becoming Essential for Modern Marketing

Smart Data Collective

Artificial intelligence is one of the most disruptive forms of technology shaping the marketing profession since the dawn of the Internet. Here are some statistics on the importance of AI in marketing : 48% of marketers feel AI makes a greater difference than anything else in affecting their relationship with customers 51% of e-commerce companies use AI to improve the customer experience 64% of B2B marketers use AI to guide their strategy.

Marketing 343
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19 Harmful Influencer Marketing Mistakes to Avoid

mention

What is influencer marketing? In a nutshell, influencer marketing means that a brand or company works with an online influencer to help promote its products or services. Why is this relevant? Social media influencers can play a huge role in expanding a brand’s outreach; however, successful influencer marketing is not as simple as hiring anyone who has an online following.

Marketing 212
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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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Yet Another Power BI (And Synapse) Book Roundup

Chris Webb BI

I like free stuff and I like books, so of course I like free books – and it seems that the more I provide free publicity for relevant books here the more free books I get sent. I’ve now got enough to merit writing another post covering those I’ve received recently from various publishers and authors. As always these are not reviews, just short summaries of books you might want to check out.

Knowledge 272
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Enterprise APIs: Funnel Fresh Business Data Directly Into Your Tech Stack

Zoominfo

Go-to-market (GTM) teams rely on accurate business data to prioritize, engage, and serve their customers to the fullest. But unreliable data spread across siloed, disconnected systems too often impedes a team’s ability to achieve its revenue goals. Application programming interfaces (APIs) make it easy to connect revenue teams with high-quality data across multiple systems.

Business 130
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IT leaders get creative to fill data science gaps

CIO

For the past few years, IT leaders at a US financial services company have been struggling to hire data scientists to harness the increasing flood of incoming data that, if used properly, could improve customer experience and drive new products. To deal with this hiring problem, they’ve had to get creative. They’re not just offering remote work and flexible hours.

IT 899
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Slack + Crayon: Unlock Intel, Delight Your Peers, & Win More Deals

Crayon

The last time I made an appearance on this blog, I showed you how to optimize your competitive intelligence program for both search mode and awareness mode. I showed you, in other words, how to ensure that each of your colleagues has easy access to the information they need—even when they don’t know they need it.

Win 325
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Aiding Architecture & Engineering Firms with Data-Driven Learning

Smart Data Collective

Data analytics is incredibly valuable for helping people. learn. More institutions are recognizing this, so the market for data analytics in education is projected to be worth over $57 billion by 2030. We have previously talked about the many ways that big data is disrupting education. Big data isn’t just helping with education in the field of academia.

Learning 331
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10 Email Newsletter Templates Subscribers Will Love

mention

Email is no longer a tactic for the tech-savvy. Instead, it’s an essential part of any small business marketing strategy, and it shouldn’t be ignored or forgotten in favor of more “trendy” channels. However, many small businesses struggle to develop unique and interesting email newsletters. Why? Because they don’t have the resources to create them.

Startups 196
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The ABC’s of Promotional Pricing for a Successful Retail Business

Intelligence Node

Understanding Promotional Pricing and its Common Usage Regardless of whether we as marketers or consumers immediately recognize the phrase, promotional pricing has long since had its place in the commercial. The post The ABC’s of Promotional Pricing for a Successful Retail Business appeared first on Blog.

Retail 104
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The Three Remote Work Models

Zoominfo

For many employers, the initial scramble to implement remote work policies has now become a durable part of post-COVID work life. In the aftermath of this massive shift, many employers are taking a good look at how they can embrace remote work and build company cultures that help remote employees thrive. Here, we present the three dominant remote work models, their benefits, and how they compare.

Advantage 130
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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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Feeding America turns to data to feed the hungry

CIO

More than 38 million people in the United States, including 12 million children, are facing hunger despite the country producing more than enough food to feed everyone. One organization, Feeding America, the country’s largest domestic hunger relief organization, is turning to information technology to help, having hired three years ago its first IT chief to transform how its network of 200 food banks serve the food insecure.

Banking 885
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How to Write a Better Battlecard: Follow the ABCs

Crayon

If you’re working with a sales team actively involved in competitive deals, you’re probably familiar with battlecards. Battlecards are a fundamental resource to help your sales team win more deals when frequently faced with familiar competitors.

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AI Technology Offers Time Management Benefits in the Workplace

Smart Data Collective

AI technology has become incredibly helpful for companies trying to boost productivity. There are a lot of invaluable applications that use AI to bolster efficiency, lower costs and help companies improve the quality of their products and services. According to research from Oberlo, 91% of businesses have invested in AI technology to achieve these benefits.

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Effortlessly Manage Your Social Media Calendar with Publish

mention

Scheduling content in advance is a great way to stay organized with your brand’s social media presence and online strategy. Through the use of a content calendar tool, the ability to schedule content can now be quick and centralized providing you with a macro view of your online communications. The Calendar View can be found in the Publish tool within the Mention platform.

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A Practical Guide to Business Intelligence Governance

Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights

While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.

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The Digital Roadmap to Unlocking Luxury Retail

Intelligence Node

CONTENTS: Luxury’s Aversion to eCommerce The Growth of Online Luxury Retail The Journey of Net a Porter and Farfetch The Pandemic and Rapid Switch to Digital Price Markups among High. The post The Digital Roadmap to Unlocking Luxury Retail appeared first on Blog.

Retail 104
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The Six Essentials of a Great Remote Work Culture

Zoominfo

Initially, many employers were wary of remote work. A global pandemic of such magnitude brought along with it a fear of the unknown. This took its toll on many businesses, resulting in hiring freezes, layoffs, and grave economic problems. It also spurred the big move to remote work, which impacted several key elements of the workplace, such as onboarding, productivity, and engagement.

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8 servant leadership do’s and don’ts

CIO

Servant leadership has emerged as a popular management method that replaces command-and control-style leadership with empathy and empowerment. The management approach prioritizes the growth, well-being, and empowerment of employees. It aims to foster an inclusive environment that enables everyone in the organization to thrive as their authentic self.

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How to Win More Competitive Deals (and Lose With Dignity)

Crayon

Competitive deals are emotional. How could they not be? You’re in sales because you like to win and make money. Competitors get in the way of both. I don’t care how senior you are— when a competitor gets in your way , it’s frustrating.

Win 325
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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission