July, 2020

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Insight everywhere: The state of analytics in 2020

CIO

The world bought into the idea of continual improvement ever since Japanese car companies embraced it in the ‘70s and ate Detroit's lunch. But you can’t improve what you can’t measure – which is why analytics now envelops the entire enterprise, crunching every data set it can find to get a clear view of current reality and suggest a better road ahead.

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Using SEC Edgar Database for Competitor Analysis

Cipher

This article is a part of our competitor analysis resource center. Visit the complete competitor analysis resource center for more content like this. The U.S. Securities and Exchange Commission (SEC) is part of the United States federal government. Its database is known as EDGAR, which stands for Electronic Data Gathering, Analysis and Retrieval.

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How to Improve Communication Between Marketing and Sales

Zoominfo

In theory, your sales and marketing departments should be the best of friends. But in practice, there are bottlenecks and a serious lack of communication. Sure, it’s a problem, but your company is doing well. It’s not the biggest issue, right? Wrong. What if I told you that misalignment between sales and marketing technologies costs B2B companies 10% of revenue or more per year?

Sales 301
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How Can You Use Analytics to Measure Employee Engagement?

Smart Data Collective

Employee engagement is one of the most important metrics for the success of an organization, but it’s an elusive figure. According to one recent Gallup poll , a meager 15 percent of employees define themselves as “engaged” with their work. But what does that really mean? And how can you measure or improve employee engagement in your organization? What Is Employee Engagement?

Education 275
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Conquering Q4: A Holiday Planning Series for Marketers

Tinuiti

Marketing 246

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Qlik Sense vs. Tableau: Self-service analytics tools compared

CIO

Business intelligence (BI) and analytics platforms have long been a staple for business, but thanks to the rise of self-service BI tools, responsibility for analytics has shifted from IT to business analysts, with support from data scientists and database administrators.

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Using TechCrunch for Competitor Analysis | Cipher

Cipher

This article is a part of our competitor analysis resource center. Visit the complete competitor analysis resource center for more content like this. Successful companies know what their competitors are up to. Accumulating data on competitor activity promotes market knowledge and strengthens corporate strategy. This is how some companies predict responses, follow market shifts and always come out on top.

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Q2 2020 Recap| Work Smarter, Not Harder

Zoominfo

You’d be hard-pressed to find someone who didn’t have …. an unusual second quarter. At ZoomInfo, the story was no different. With Covid-19 hitting the US hard, we had to pivot in a lot of different ways. We adjusted goals. We reset expectations. We said goodbye to the office (for now). Oh yeah, and we IPOd. Saying this quarter was eventful would be the understatement of the decade.

Sales 264
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Integrated Data Pipelines Make Magento 2 A Premier B2B Solution

Smart Data Collective

Data pipelines have been crucial for brands in a number of ways. In March, Hubspot talked about the shift towards incorporating big data into marketing pipelines in B2B campaigns. “A modern B2B sales pipeline is a treasure trove of data to model and improve, providing insights that are critical to performance,” writes Hubspot author Dan Tyre. However, it is important to use the right data pipelines to leverage these benefits.

Commerce 272
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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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Our Technology

Tinuiti

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How to Use Product Intelligence to Win Customers

Data Hut

By now, everyone has figured out that data means opportunity. But how exactly does data become an opportunity? Markets are volatile and most products have a limited window of opportunity. Businesses need to improve engineering and design and to develop the features and personalization their customers want. From massive selections and free shipping to inventive new shopping experiences, customers today have a plethora of options to choose from.

Win 84
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Lennox enlists BI to anticipate COVID-19 supply chain disruptions

CIO

The COVID-19 pandemic has profoundly disrupted supply chains across the globe. This is especially true in the manufacturing industry, where supply chain managers must track and analyze the pandemic’s impact in every region that effects their business: Is it safe to bring staff into factories? Are suppliers still shipping — or even still in business?

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Using LexisNexis for Competitor Analysis

Cipher

This article is a part of our competitor analysis resource center. Visit the complete competitor analysis resource center for more content like this. LexisNexis is a media monitoring database that provides resources for competitive analysis. This platform extracts data from all kinds of news and reporting outlets, streamlining and sorting the information.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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How to Differentiate Between Warm and Hot Leads

Zoominfo

Not all leads are created equal. In fact, they fall more on a spectrum. There are good ones, not-so-good ones, and just plain bad ones. That being said, there are also amazing leads that are essentially ready to buy. Aka, the dream leads. More often than not, though, you will be dealing with warm leads. In terms of the lead spectrum, they fall somewhere around the middle.

Sales 246
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How to strengthen your Home’s Security through Data and Technology

Smart Data Collective

. It is the 21 st century, and technology has experienced radical changes making it more seamless to perform tasks. The massive advancement in technology is increasing the rate of real time monitoring, data collection, and data measurement. The changes in technology enable the massive integration of data into smart home technology and the existing environment site.

Security 261
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Introducing Mobius — Technology That Closes the Loop on Your Marketing Performance

Tinuiti

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Core Web Vitals: The Next Official Google Ranking Factor - Whiteboard Friday

Moz

Posted by Cyrus-Shepard There's a new ranking factor in town: Core Web Vitals. Expected in 2021, this Google-announced algorithm change has a few details you should be aware of. Cyrus Shepard dives in this week on Whiteboard Friday. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription. Howdy, Moz fans.

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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Utilize The Undeniable Power Of Professional COO Dashboards & Reports

Datapine Blog

Chief operating officers (COOs) have a demanding task to make sure all operational activities within a company are performed in the best possible manner, but their career development can vary based on industry and previous experience. We won’t delve into details about the career prospects of this C-level position but we will present COO dashboards and reports that are critical for helping chief operating officers across the world to effectively manage their time, company, operational proce

KPI 81
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Using Crunchbase for Competitor Analysis

Cipher

This article is a part of our competitor analysis resource center. Visit the complete competitor analysis resource center for more content like this. Gaining a competitive advantage is not possible without first analyzing your competitors. As you glean big data, it can become a resource by which a company refines their business strategy. All of the smartest moves, sharpest pivots and most market-responsive acts are steeped in competitor analysis.

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How To Be More Collaborative With Your Data

Zoominfo

Trying to communicate with someone who speaks a different language can be difficult. When we find ourselves in these kinds of situations, we often rely on commonalities — things that are fundamentally true across cultures. Sales and marketing often speak different languages: Convert vs Close, Prospect vs Leads, Sales cycle vs Marketing funnel.

Sales 246
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The Benefits Of Pursuing AWS Certified Cloud Practitioner Certification

Smart Data Collective

AWS has become a surprisingly popular platform. It has over a million customers and generates over $104 billion a year. This can be a great skill to learn for anyone in IT that wants greater wages and job security. Before even considering an IT career , you must understand yourself. What are your ambitions for the new year? Are you just going to sit there and wait for things to happen when you can make a major impact on your career with the right training?

Knowledge 240
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A Practical Guide to Business Intelligence Governance

Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights

While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.

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Amazon Agency Buying Guide

Tinuiti

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Core Web Vitals: The Next Official Google Ranking Factor - Whiteboard Friday

Moz

Posted by Cyrus-Shepard There's a new ranking factor in town: Core Web Vitals. Expected in 2021, this Google-announced algorithm change has a few details you should be aware of. Cyrus Shepard dives in this week on Whiteboard Friday. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription. Howdy, Moz fans.

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Challenges in Competitive Intelligence and Best Practices to overcome them

Markets and Markets

Every task comes with its own set of challenges. Creating a competitive intelligence (CI) plan can be daunting, even for experienced CI professionals. In Crayon’s SCIP report, it was found that 95% of CI professionals struggled with at least one of the following areas –.

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The Real BI Trends in 2020: What 2,865 BI Professionals Think

BI Survey

The post The Real BI Trends in 2020: What 2,865 BI Professionals Think appeared first on BI Survey.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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A Guide to Marketing Automation

Zoominfo

While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Oftentimes, this is due to a lack of strategy. Read any “how-to” guide, and 9 times out of 10 the first step is something having to do with planning or strategizing. Whether it be getting key stakeholders onboard, or simply deciding which tasks are going to be automated, jumping right into anything without carefully thinking it through will

Marketing 246
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The Most Discussed Brands in Q2 2020 and during Covid-19 lockdown

Digimind

What were the most discussed brands online in Q2 2020? Amazon, Netflix, Nintendo, Tiktok and Zoom made it to the Top 5 this quarter.

IT 81
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Mario Carrasco, cofounder of ThinkNow, on the Role of Diversity in Consumer Insights

Happy Market

In this episode, we’ll hear from Mario Carrasco, cofounder of ThinkNow on his opinion and experiences about diversity in consumer insights. Find Mario Online: Website: [link]. LinkedIn: [link]. Twitter: [link]. Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.hap