CIO

SEPTEMBER 5, 2019

There is golden knowledge in the sea of data that businesses are swimming in. Being able to fish out the business intelligence you need — when you need it — is the key to steering your ship.

Knowledge 668

Knowledge Business Intelligence Intelligence Intelligence 668

Smart Data Collective

SEPTEMBER 13, 2019

As industry buzzwords, “Big Data” is one of those phrases that has become seemingly ubiquitous. Everyone wants to be using big data to better their operation. The maintenance department is no exception to this trend. Accordingly, maintenance teams are beginning to embrace the use of big data and analytics to improve performance. In emphasizing the use of “big data”, maintenance can establish predictive maintenance programs, which reduce downtime and save on maintenance costs.

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Analysis Information Management IT 218

Zoominfo

SEPTEMBER 29, 2019

Have you ever tried to set up a meeting with a senior-level executive? If so, you know how tough it is to connect with busy executives who are never in their office, rarely answer their phones, and seldom reply to voicemail or e-mail. To add insult to injury, executive-level assistants are trained to be gatekeepers. They are paid to protect the C-level from unnecessary interruptions— meaning, if you don’t reach your intended target directly, your message might never make it to them.

Sales 190

Sales Briefing Win Learning 190

Primary Intelligence

SEPTEMBER 17, 2019

A competitive advantage is defined as the ability of a company to demonstrate a perceivable difference in their product that elevates it over that of their competitors. To make your product stand out against the competition, there are a few steps you can take that will have the most impact. Competitive Advantage starts with knowing what the market wants.

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Advantage Advantage Competitive IT 80

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

IT

Moz

SEPTEMBER 10, 2019

Posted by Cyrus-Shepard Google shook up the SEO world by announcing big changes to how publishers should mark nofollow links. The changes — while beneficial to help Google understand the web — nonetheless caused confusion and raised a number of questions. We've got the answers to many of your questions here. 14 years after its introduction, Google today announced significant changes to how they treat the "nofollow" link attribute.

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CIO

SEPTEMBER 12, 2019

Business intelligence (BI) and analytics platforms have long been a staple for business, but thanks to the rise of self-service BI tools, responsibility for analytics has shifted from IT to business analysts, with support from data scientists and database administrators.

Business Intelligence 609

Business Intelligence Intelligence Intelligence Business 609

Smart Data Collective

SEPTEMBER 15, 2019

Big data is changing the financial industry in a truly astounding way. Countless financial professionals are looking towards machine learning and other new tools to improve the quality of the services that they offer to their customers. K. Hussain of Atos Spain published a white paper on the growing relevance of big data in the finance and insurance verticals.

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Loss Gaming Algorithm Finance 211

Zoominfo

SEPTEMBER 25, 2019

When most marketers think outbound marketing, they think emails, paid advertising, and other digital campaigns aimed at engaging their target audience. We’ve written at length about how effective those tactics can be — but today, we’re talking about a different type of marketing campaign. Direct mail is one of the very first outreach strategies employed by businesses.

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Primary Intelligence

SEPTEMBER 25, 2019

Sales training is meant to help salespeople improve their effectiveness and close more deals. The goal is to help sales gain the techniques that make the most impact on winning business. But what is the real world effectiveness of this? In 2005, CSO Insights determined that 41% of sales reps missed their quota. As the age of information has blossomed with the maturation of the Internet, sales reps have had more information at their disposal than ever.

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Sales Win Benchmarking Intelligence 80

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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

Competitive

Moz

SEPTEMBER 26, 2019

Posted by Dr-Pete If you've been searching for a quick hack to write content for featured snippets, this isn't the article for you. But if you're looking for lasting results and a smart tactic to increase your chances of winning a snippet, you're definitely in the right place. Borrowed from journalism, the inverted pyramid method of writing can help you craft intentional, compelling, rich content that will help you rank for multiple queries and win more than one snippet at a time.

Win 72

Win Banking Knowledge Learning 72

Fuld

SEPTEMBER 16, 2019

Kimberlee Luce has more than 20 years of experience in business research and consulting and has a unique blend of expertise rooted in opportunity analysis, competitor strategy and building effective distribution models in highly fragmented markets. She has provided market and competitive intelligence to some of the world’s largest and most ambitious companies taking her to places as diverse as Peru, Nigeria and China.

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Retail Competitive Intelligence Market Intelligence Competitive 61

ATTEST

SEPTEMBER 30, 2019

Every quarter we survey British consumers on their brand awareness and preferences in relation to the snacks industry. We’ve laid out our latest insights into the snack industry in this snacks brand index. To compile this quarter’s snacks brand index below, we looked at three things: Percentage of unprompted brand recall within the snacks category How likely a person is to purchase each brand (purchase intent) How likely a person is to recommend each brand (net promoter score).

Win 52

Win Management Competitive Research 52

Smart Data Collective

SEPTEMBER 13, 2019

Big Data is among one of the most impressive tech advancements that have hit the marketing world in recent memory. While it has been tossed around as a buzzword in certain circles, Big Data is so much more than just a phrase. For a definition , Oracle recommends Gartner’s 2001 description of Big Data, which describes it as data containing a greater variety, getting to the source in increasing volume and at ever-higher velocity.

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Marketing Marketing Algorithm Restaurants 206

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Competitive

Zoominfo

SEPTEMBER 18, 2019

Everyone in this line of work strives to increase marketing productivity – but, as with any profession, there are productivity roadblocks around every corner. Sometimes it’s poor planning. Sometimes it’s unanticipated distractions. And sometimes you just need a quick dose of motivation. If you fall into that last category, we have just the thing for you.

Marketing 171

Marketing Marketing Innovation Competitive 171

Primary Intelligence

SEPTEMBER 10, 2019

Retention rates. It is often used as a buzz word in companies when they discuss their customers. And well they should since it is five times more costly to acquire new customers than retain current ones. Not only that, but the probability of selling to a current customer is 3-12 times more likely than selling to a new prospect. And companies know this.

Benchmarking 80

Benchmarking Loss Win Intelligence 80

Moz

SEPTEMBER 5, 2019

Posted by JoyHawkins When it comes to Google's algorithms, there's quite a difference between how they treat local and organic. Get the scoop on which factors drive the local algorithm and how it works from local SEO extraordinaire, Joy Hawkins, as she offers a taste of her full talk from MozCon 2019. Click on the whiteboard image above to open a high resolution version in a new tab!

Algorithm 64

Algorithm Restaurants Education Knowledge 64

Fuld

SEPTEMBER 23, 2019

Background + Challenge. An international consumer goods company engaged Fuld + Company to determine the market size and assess marketplace dynamics in a large European country in support of a potential investment by leveraging unique methodology including on the ground field research. The client was unable to use syndicated research for their product in this particular country because the product is sold through traditional trade outlets like corner stores and small shops as opposed to modern tr

Information 58

Information Globalization Retail Marketing 58

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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

IT

Elegant BI

SEPTEMBER 27, 2019

Data Analytics Can Transform Users to Citizen Data Scientists! The term ‘data analytics can seem daunting to the average business user. Isn’t analytics something that is the sole domain of data scientists? No, actually it is not! Today’s Data Analytics Tools are designed for the average business user and make it easier than ever to gather, analyze and understand data.

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Business Environment Management Business IT 52

Smart Data Collective

SEPTEMBER 25, 2019

Data breaches are becoming more common in today’s society. Hackers know they can sell compromised information on the dark web or use it for purposes such as blackmail. However, encryption technology for data protection is widely available. It involves protecting information with cryptography via a scrambled code. Only people with the key to decode the data can read it.

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Advantage Advantage Technology Technology 204

Zoominfo

SEPTEMBER 17, 2019

In case you haven’t heard the news, DiscoverOrg and ZoomInfo have joined forces! And as one unified company, we humbly believe there’s no one better equipped to discuss the importance of high-quality contact information. So without further ado, let’s hear from the experts from ZoomInfo and DiscoverOrg alike as they tell you all you need to know about direct dials.

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Sales Learning Competitive Information 166

Happy Market

SEPTEMBER 24, 2019

My guest today is Aji Ghose, PhD in computational cognitive modeling, and is Head of Research and Data Science at Sky. Sky is a media and telecommunications conglomerate owned by Comcast and headquartered in London. Sky is Europe's largest media company and pay-TV broadcaster by revenue with 23 million subscribers and more than 31,000 employees as of 2019.

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Research Market Research Marketing Research Management 52

Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights

While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.

Business Intelligence

Moz

SEPTEMBER 15, 2019

Posted by David_Farkas Even though link building has been a trade for more than a decade, it’s clear that there is still an enormous amount of confusion around it. Every so often, there is a large kerfuffle. Some of these controversies and arguments arise simply from a necessity to fill a content void, but some of them arise from genuine concern and confusion: “Don’t ask for links!”.

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Profiling Algorithm Sales Gaming 58

BI Insight

SEPTEMBER 5, 2019

There are a lot of discussions these days around Power BI tools to create reports and for sure many of you may have already downloaded and worked with some of them if not all of them. You may already think that some of the tools’ names are confusingly similar. I recently had an interesting conversation … Continue reading Power BI Ecosystem Report Authoring Tools Demystified.

Business Intelligence 52

Business Intelligence Business Intelligence Intelligence 52

Elegant BI

SEPTEMBER 26, 2019

Data Visualization Tools Provide Crucial Decision Support! If they are to help your users achieve their goals and understand what is happening within your organization, data visualization tools must be easy to use, with sophisticated functionality and an intuitive user interface. If you want business users to leverage data visualization software, you have to give them something they can easily use and adopt with smart visualization that will recommend the best way to process and visualize data,

Business 52

Business Technology Technology Learning 52

Smart Data Collective

SEPTEMBER 19, 2019

Machine learning has played a very important role in the development of technology that has a large impact on our everyday lives. However, machine learning is also influencing the direction of technology that is not as commonplace. Text to speech technology is a prime example. Text to speech technology predates machine learning by over a century. However, machine learning has made the technology more reliable than ever.

Learning 203

Learning Technology Technology Algorithm 203

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Security

Zoominfo

SEPTEMBER 8, 2019

There’s no way around it—industry conferences and networking events are expensive. As a team manager or executive, it can be difficult to justify this expense. But, live events provide a unique opportunity for your team to network, develop important skills, and ultimately improve your business. Keep reading for our top five reasons to send your employees to a B2B conference or tradeshow this year!

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Sales Research Information Marketing 162

Happy Market

SEPTEMBER 16, 2019

My guest today is Phil Ahad, Chief Digital Officer at Toluna. Founded in 2000, Toluna produces online surveys and manages a consumer community of over 24 million active members in 68 countries. Prior to joining Toluna, Phil lead marketing and product strategy teams across many different industries, and has held senior-level positions at CoStar, AOL, and ComScore.

Market Research 52

Market Research Marketing Research Research Management 52

Moz

SEPTEMBER 12, 2019

Posted by MarieHaynes EAT — also known as Expertise, Authoritativeness, and Trustworthiness — is a big deal when it comes to Google's algorithms. But what exactly does this acronym entail, and why does it matter to your everyday work? In this bite-sized version of her full MozCon 2019 presentation , Marie Haynes describes exactly what E-A-T means and how it could have a make-or-break effect on your site.

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