How to Optimize Your Marketing Funnel
FEBRUARY 1, 2023
The marketing funnel is a tricky thing. On one end of the spectrum, it has the power to nudge prospects from awareness to purchase. On the other end, you could be pushing out tons of content and landing pages that go to waste. Because here’s the deal. Marketing messages bombard and interrupt prospects countless times a day. If it’s not a skincare ad in their Insta Stories, it’s a discount code in their inbox for 20% off dresses site-wide.