February, 2023

article thumbnail

How to Optimize Your Marketing Funnel

mention

The marketing funnel is a tricky thing. On one end of the spectrum, it has the power to nudge prospects from awareness to purchase. On the other end, you could be pushing out tons of content and landing pages that go to waste. Because here’s the deal. Marketing messages bombard and interrupt prospects countless times a day. If it’s not a skincare ad in their Insta Stories, it’s a discount code in their inbox for 20% off dresses site-wide.

Marketing 293
article thumbnail

8 Key Steps to Help You Spot Competitor Analysis Trends in 2023

Crayon

While they might be a thorn in your side, your competitors aren’t special. They, like every other business on the planet, are coming into 2023 with all kinds of newfangled ideas. The optimists are plotting means by which AI can be leveraged to incite hypergrowth and the pessimists are streamlining and building efficiencies to help weather a potential recession.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Power BI Migration Tools: What They Can And Can’t Do

Chris Webb BI

Sometime last year, hundreds of people working at Microsoft BI consultancies around the world all had the same idea. Here’s what they were thinking: I have so many customers wanting to migrate from legacy BI tools to Power BI. They are concerned that their current BI tool has an uncertain future. Licence renewals are looming and in the current economic climate organisations are looking to save money.

IT 320
article thumbnail

10 ways to accelerate digital transformation

CIO

The pandemic-era push to quickly boost digital touchpoints and services proved that transformation can happen fast. That has left a lasting legacy: Even as the pandemic recedes, enterprise executives continue to expect CIOs and their IT departments to deliver transformative capabilities at a rapid-fire pace. If you think you’re keeping up, think again: One recent study from research firm Gartner found that the majority of CEOs (59%) say digital initiatives take too long and 52% take too long to

Education 910
article thumbnail

Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

article thumbnail

Data Analytics Technology Proves Benefits of an MBA

Smart Data Collective

We have talked about ways that big data can help grow your business. But big data can also help demonstrate the importance of pursuing a degree in business as well. Data analytics technology is constantly shedding new insights into our lives. Many things are well observed through anecdotal experiences, but we have had a hard time proving them before data analytics technology became mainstream.

More Trending

article thumbnail

How to Prioritize Website Hosting Options for a Growing Business

mention

With over 300,000 web hosting providers available on the market, you can have a tough job choosing the right one for your growing business. The fact that each one of the web hosting providers offers a list of unique benefits makes the selection process even more challenging. Given that your official website is the pillar of your business — especially if you run an online company — you want to select the best hosting provider for your business.

Business 144
article thumbnail

The State of Competitive Intelligence In 2023

Crayon

When Crayon published the first edition of the State of Competitive Intelligence on January 16, 2018, “Despacito” was still comfortably in the Top 40. You had just heard the term “Bitcoin millionaire” for the very first time. The New England Patriots were better at football than the Kansas City Chiefs.

article thumbnail

Removing Diacritics From Text In Power Query

Chris Webb BI

I faced an interesting challenge recently: I had to use Power Query to remove all non-ASCII characters from some text but maintain the readability of that text. Let’s take the French phrase “un garçon très âgé à Noël” (which I know doesn’t make much sense but is great for testing) as an example. If you remove everything apart from the basic latin alphabet characters and spaces using Text.Select as I blogged here : Text.Select( "un garçon très âgé à Noël", List.Combine( {{

IT 293
article thumbnail

Perspectives on how cloud computing & app development trends will take shape in 2023

CIO

We’ve entered another year where current economic conditions are pressuring organizations to do more with less, all while still executing against digital transformation imperatives to keep the business running and competitive. To understand how organizations may be approaching their cloud strategies and tech investments in 2023, members of VMware’s Tanzu Vanguard community shared their insights on what trends will take shape.

Startups 907
article thumbnail

7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

article thumbnail

Data Mining Technology Helps Online Brands Optimize Their Branding

Smart Data Collective

In the digital age, online brands constantly look for ways to improve their branding and stay ahead of the competition. Data mining technology is one of the most effective ways to do this. By analyzing data and extracting useful insights, brands can make informed decisions to optimize their branding strategies. This article will explore data mining and how it can help online brands with brand optimization.

article thumbnail

Top 10 questions in competitor research for product teams

Aqute Intelligence

Product teams will often conduct competitor analysis, to benchmark their own products, find the features of a competing product and understand the competitor’s product roadmap. The same key questions come up frequently in many competitor analysis projects. Across the hundreds of research projects that we have conducted, these are the top ten questions about competitors’ products that our customers want answered.

Research 130
article thumbnail

Key Privacy Considerations from the Experian Appeal

Zoominfo

Consumer data has become one of the most valuable currencies in the world. As a result, privacy regulators are going to great lengths , such as issuing record-breaking fines , in order to keep consumer data safe and businesses in check. For reference, the Information Commissioner’s Office (ICO) alone has taken enforcement action against over 100 businesses for violating data protection regulations.

Win 130
article thumbnail

GSA FEDSIM Winners and Spenders: The Return of the Blog!

FedSavvy

In November 2021, we examined what contractors are winning FEDSIM bids and with what federal customers. GSA FEDSIM contracting is always a hot topic so we’re exciting to bring to you some updated analysis on FEDSIM spending and winners. Top winners of FEDSIM contracts Figure 1 – Top 10 winners of FEDSIM opportunities, FY2018-FY2022. Source: USASpending.gov Booz Allen Hamilton came out on top (again) as winning the largest number of contract opportunities and received the highest obligations over

article thumbnail

How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

article thumbnail

The “Block length does not match with its complement” Error In Power Query In Power BI And Excel

Chris Webb BI

When using the Web.Contents function to call a web service in Power Query in either Power BI or Excel you may encounter the following error: DataFormat.Error: Block length does not match with its complement. Here’s an example of an M query that calls a web service and, at the time of writing, gives this error: Web.Contents( "[link] ) The problem is caused by something to do with how some web services handle “deflate” compression; apparently the same issue exists in the equi

IT 272
article thumbnail

Must Read: New Trends for Digital Transformation in 2023 – Value Stream Management

CIO

For many of today’s global enterprises, it’s a struggle to adapt quickly to emerging challenges. With supply chain issues and the impending recession, digital transformation remains a pressing strategic imperative. However, key digital transformation milestones remain out of reach for far too many teams. To make real strides in each of these areas, Value Stream Management (VSM) has emerged as an urgent demand.

article thumbnail

The Surprising Benefits of Data Analytics for Furniture Stores

Smart Data Collective

Data analytics technology has played a huge role in the future of small businesses. One study from March 2020 showed that 67% of small businesses spend over $10,000 a year on data analytics. Of course, this statistic predates the pandemic. Many businesses have since invested even more in their data analytics infrastructure, since they have relied more heavily on digital technology in a post-pandemic world.

Commerce 288
article thumbnail

Top 10 questions in competitor research for sales teams

Aqute Intelligence

In almost every competitive intelligence project, sales is an important focus. What is the competitor doing to succeed in sales? What is their messaging? How do they price proposals? Most companies want to know many of the same questions about their competitors. Across the hundreds of research projects that we have conducted, these are the top ten questions about competitors’ sales activities that our customers want answered.

Research 130
article thumbnail

Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

article thumbnail

What We Learned From Season 2 of “Pretty Big Deal”

Zoominfo

ZoomInfo’s podcast, Pretty Big Deal , just wrapped its second season. The podcast shares stories of salespeople — from CEOs to financial planners to actresses — about how they landed some of the biggest deals of their career. Here are a few of the best lessons we learned from this great season. 1. Make a Good Impression & Focus on Relationship Building Actress Andrea Lopez knows that impressions matter.

Learning 130
article thumbnail

Competitor Highlights: This isn’t the Jacobs you think you know

FedSavvy

You may know Jacobs from their series of surprising takeaway wins executed in recent years. As some of the recompetes for these wins approach, it’s important to explore how Jacobs has changed as a competitor over the past five years. Strategic Developments The most apparent indication of change at Jacobs is their rebranding effort. In August 2022, Jacobs implemented a new holding structure, which renamed Jacobs as “Jacobs Solutions, Inc.” from “Jacobs Engineering Group, Inc.

Win 130
article thumbnail

How Consumers are Responding to Inflation in 2023

Intelligence Node

2020 and 2021 saw a whirlwind of changes in retail spending habits amongst shoppers. In 2020, consumers took time to adapt to the changes brought about by the pandemic, slowing. The post How Consumers are Responding to Inflation in 2023 appeared first on Blog.

Retail 104
article thumbnail

5 hot IT budget investments — and 2 going cold

CIO

The economy may be looking uncertain, but technology continues to drive the business and CIOs are investing big in 2023. At the same time, they are defunding technologies that no longer contribute to business strategy or growth. It’s not a stretch to say that across the board, CIOs are continuing to invest in some form of AI. Upgrading cloud infrastructure is critical for deploying broad AI initiatives more quickly, so that’s a key area where investments are being made this year.

Hospitals 909
article thumbnail

A Practical Guide to Business Intelligence Governance

Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights

While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.

article thumbnail

Advances in Data Analytics Are Rapidly Transforming Nursing

Smart Data Collective

Big data technology is driving major changes in the healthcare profession. In particular, big data is changing the state of nursing. Nursing professionals will need to appreciate the importance of big data and know how to use it effectively. Keep reading to learn more. The Growing Relevance of Big Data in the Nursing Profession Healthcare technology is changing all the time.

Hospitals 289
article thumbnail

Top 10 questions in competitor research

Aqute Intelligence

While every research project is different, most have some elements in common. Across the hundreds of research projects that we have conducted, these are the top ten questions that our customers want answered. Who are the competitor’s customers? How much does the competitor charge for their product? What else goes into pricing - such as discounts and the cost of implementation services?

Research 130
article thumbnail

ZoomInfo’s 2022 Sustainability Report Recap

Zoominfo

We’re excited to announce that our annual Sustainability Report has just been published. At ZoomInfo, we are dedicated to the sustainability of our business, people, and communities. This means fostering an environment and building a platform of products that makes our employees and customers proud. This report looks at our environmental, social and governance responsibilities over the past year, along with our short- and long-term goals.

Travel 130
article thumbnail

Corporate Visions Acquires Primary Intelligence

Primary Intelligence

DRAPER, UT. , Feb. 21, 2023 – Leading revenue growth consulting and services company Corporate Visions announced today that it is acquiring Primary Intelligence, the leading provider of automated customer feedback to find and fix blind spots that cause companies to lose deals and customers. “The future of sales enablement is providing custom, rep-specific coaching in the flow of work.

article thumbnail

What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

article thumbnail

How Product Content Optimization Helps Brands Maximize Their Share of Shelf

Intelligence Node

Product page optimization and management in 2023 Scrolling through the endless aisles of eCommerce offerings, even among the first few search results on a given SERP (Search engine results page), The post How Product Content Optimization Helps Brands Maximize Their Share of Shelf appeared first on Blog.

article thumbnail

What is predictive analytics? Transforming data into future insights

CIO

Predictive analytics definition Predictive analytics is a category of data analytics aimed at making predictions about future outcomes based on historical data and analytics techniques such as statistical modeling and machine learning. The science of predictive analytics can generate future insights with a significant degree of precision. With the help of sophisticated predictive analytics tools and models, any organization can now use past and current data to reliably forecast trends and behavi

article thumbnail

Big Data is Changing the Student Financial Aid Process

Smart Data Collective

Over the last few years, the demand for student loans and financial aid has significantly increased as many employers are now dismissing applicants who are without college educations. While this was always the case for certain niches in the past, it’s becoming an increasingly popular practice even among retail and part-time positions that usually don’t have such harsh restrictions on their employees.

Education 287