mention

FEBRUARY 1, 2023

The marketing funnel is a tricky thing. On one end of the spectrum, it has the power to nudge prospects from awareness to purchase. On the other end, you could be pushing out tons of content and landing pages that go to waste. Because here’s the deal. Marketing messages bombard and interrupt prospects countless times a day. If it’s not a skincare ad in their Insta Stories, it’s a discount code in their inbox for 20% off dresses site-wide.

Marketing 298

Marketing Marketing Information Learning 298

Crayon

FEBRUARY 6, 2023

While they might be a thorn in your side, your competitors aren’t special. They, like every other business on the planet, are coming into 2023 with all kinds of newfangled ideas. The optimists are plotting means by which AI can be leveraged to incite hypergrowth and the pessimists are streamlining and building efficiencies to help weather a potential recession.

Competitor Analysis 617

Competitor Analysis Analysis Competitive Landscape Competitive Intelligence 617

Chris Webb BI

FEBRUARY 19, 2023

Sometime last year, hundreds of people working at Microsoft BI consultancies around the world all had the same idea. Here’s what they were thinking: I have so many customers wanting to migrate from legacy BI tools to Power BI. They are concerned that their current BI tool has an uncertain future. Licence renewals are looming and in the current economic climate organisations are looking to save money.

IT 322

IT 322

CIO

FEBRUARY 21, 2023

The pandemic-era push to quickly boost digital touchpoints and services proved that transformation can happen fast. That has left a lasting legacy: Even as the pandemic recedes, enterprise executives continue to expect CIOs and their IT departments to deliver transformative capabilities at a rapid-fire pace. If you think you’re keeping up, think again: One recent study from research firm Gartner found that the majority of CEOs (59%) say digital initiatives take too long and 52% take too long to

Technology 910

Technology Technology Business Education 910

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Competitive

Smart Data Collective

FEBRUARY 1, 2023

We have talked about ways that big data can help grow your business. But big data can also help demonstrate the importance of pursuing a degree in business as well. Data analytics technology is constantly shedding new insights into our lives. Many things are well observed through anecdotal experiences, but we have had a hard time proving them before data analytics technology became mainstream.

Technology 318

Technology Technology Data Mining Hospitals 318

mention

FEBRUARY 10, 2023

Marketing automation is a buzzword in the world of digital marketing. With more and more businesses going digital every year, marketers realize that automation is the key to reaching more customers and boosting sales. But what is marketing automation? Why should you use it in your business, and how can you get started? In this article, we’ll answer all these questions by providing a definition of marketing automation, some tools for automating your marketing campaigns, and examples of marketing

Marketing 291

Marketing Marketing Sales Information 291

Crayon

FEBRUARY 27, 2023

When Crayon published the first edition of the State of Competitive Intelligence on January 16, 2018, “Despacito” was still comfortably in the Top 40. You had just heard the term “Bitcoin millionaire” for the very first time. The New England Patriots were better at football than the Kansas City Chiefs.

Competitive Intelligence 325

Competitive Intelligence Competitive Intelligence Intelligence 325

Chris Webb BI

FEBRUARY 26, 2023

I faced an interesting challenge recently: I had to use Power Query to remove all non-ASCII characters from some text but maintain the readability of that text. Let’s take the French phrase “un garçon très âgé à Noël” (which I know doesn’t make much sense but is great for testing) as an example. If you remove everything apart from the basic latin alphabet characters and spaces using Text.Select as I blogged here : Text.Select( "un garçon très âgé à Noël", List.Combine( {{

IT 305

IT 305

CIO

FEBRUARY 13, 2023

The economy may be looking uncertain, but technology continues to drive the business and CIOs are investing big in 2023. At the same time, they are defunding technologies that no longer contribute to business strategy or growth. It’s not a stretch to say that across the board, CIOs are continuing to invest in some form of AI. Upgrading cloud infrastructure is critical for deploying broad AI initiatives more quickly, so that’s a key area where investments are being made this year.

IT 909

IT Hospitals Security Security 909

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3BL’s in-house experts merge the celestial wisdom of astrology with current environmental, social, governance (ESG) communication trends to offer a unique perspective and practical advice on sharing your company’s commitments effectively. 3BL’s new “Navigating ESG Comms through the Cosmos” series begins with Virgo season! In this edition, we delve into: How businesses have responded to environmental disasters over the past few months and why you can expect a continued focus on the climate crisis

Business

Smart Data Collective

FEBRUARY 23, 2023

In the digital age, online brands constantly look for ways to improve their branding and stay ahead of the competition. Data mining technology is one of the most effective ways to do this. By analyzing data and extracting useful insights, brands can make informed decisions to optimize their branding strategies. This article will explore data mining and how it can help online brands with brand optimization.

Data Mining 312

Data Mining Technology Technology Competitor Analysis 312

Aqute Intelligence

FEBRUARY 23, 2023

Product teams will often conduct competitor analysis, to benchmark their own products, find the features of a competing product and understand the competitor’s product roadmap. The same key questions come up frequently in many competitor analysis projects. Across the hundreds of research projects that we have conducted, these are the top ten questions about competitors’ products that our customers want answered.

Competitor Analysis 130

Competitor Analysis Research Benchmarking Analysis 130

mention

FEBRUARY 22, 2023

Modern businesses owe a lot to the tools they use, from simple Excel spreadsheets all the way to bespoke-developed solutions to automate tasks specific to their niche. Though project and time management software has been around forever, there’s been an explosion of these kinds of tools since the start of the pandemic, as businesses have scrambled to ensure healthy levels of efficiency in a remote-first working environment.

Management 258

Management Business Marketing Marketing 258

Zoominfo

FEBRUARY 22, 2023

Consumer data has become one of the most valuable currencies in the world. As a result, privacy regulators are going to great lengths , such as issuing record-breaking fines , in order to keep consumer data safe and businesses in check. For reference, the Information Commissioner’s Office (ICO) alone has taken enforcement action against over 100 businesses for violating data protection regulations.

Marketing 130

Marketing Marketing Information Business 130

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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

IT

Chris Webb BI

FEBRUARY 12, 2023

My recent post on passing any value to a Power BI dynamic M parameter from a report generated quite a lot of interest but only among people who use DirectQuery mode and who want more flexibility when filtering. In this post, however, I’ll show you an application for this technique that is useful for anyone, regardless of whether they are using DirectQuery mode or Import mode, and which is nothing to do with filtering.

Matrix 291

Matrix Sales Analysis IT 291

CIO

FEBRUARY 3, 2023

Even the modern workplace can be boring and repetitive. Enter robotic process automation (RPA) : a smart set of tools that deploys AI and low-code options to simplify workflows and save everyone time while also adding safeguards that can prevent costly mistakes. What is RPA? Robotic process automation (RPA) is an application of technology, governed by business logic and structured inputs, aimed at automating business processes.

Analysis 909

Analysis Management Banking Intelligence 909

Smart Data Collective

FEBRUARY 14, 2023

Data analytics technology has played a huge role in the future of small businesses. One study from March 2020 showed that 67% of small businesses spend over $10,000 a year on data analytics. Of course, this statistic predates the pandemic. Many businesses have since invested even more in their data analytics infrastructure, since they have relied more heavily on digital technology in a post-pandemic world.

Commerce 291

Commerce Advantage Advantage Retail 291

Aqute Intelligence

FEBRUARY 22, 2023

Understanding your industry is an important step in planning your business activities. Many companies avoid doing this because it requires effort, so taking the time to analyze your industry will give you an advantage over many of your competitors. Business decisions – in sales, marketing, product development and other functions – are often based on assumptions about what industry your company is in.

Competitive 130

Competitive Competitor Analysis Competitive Intelligence Retail 130

Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights

While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.

Business Intelligence

mention

FEBRUARY 15, 2023

Project management tools are among the few tools that span all departments in a business, and with some 85% of companies accelerating the digitization of employee collaboration since the outbreak of COVID, project management is one of the most important tech niches in the post-pandemic world. In the modern business arena, project management tools are a non-negotiable essential for planning, monitoring, and executing projects of any size, while preventing miscommunication and lost efficiencies th

Management 245

Management Intelligence Intelligence Business 245

Zoominfo

FEBRUARY 21, 2023

ZoomInfo’s podcast, Pretty Big Deal , just wrapped its second season. The podcast shares stories of salespeople — from CEOs to financial planners to actresses — about how they landed some of the biggest deals of their career. Here are a few of the best lessons we learned from this great season. 1. Make a Good Impression & Focus on Relationship Building Actress Andrea Lopez knows that impressions matter.

Learning 130

Learning Sales Intelligence Intelligence 130

Chris Webb BI

FEBRUARY 5, 2023

When using the Web.Contents function to call a web service in Power Query in either Power BI or Excel you may encounter the following error: DataFormat.Error: Block length does not match with its complement. Here’s an example of an M query that calls a web service and, at the time of writing, gives this error: Web.Contents( "[link] ) The problem is caused by something to do with how some web services handle “deflate” compression; apparently the same issue exists in the equi

IT 285

IT 285

CIO

FEBRUARY 27, 2023

Italian insurer Reale Group found itself with four cloud providers running around 15% of its workloads, and no clear strategy to manage them. “It was not a result we were seeking, it was the result of reality,” said Marco Barioni, CEO of Reale ITES, the company’s internal IT engineering services unit. Since then, Barioni has taken control of the situation, putting into action a multi-year plan to move over half of Reale Group’s core applications and services to just two public clouds in a quest

Security 899

Security Security Management Technology 899

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

Smart Data Collective

FEBRUARY 1, 2023

Big data technology is driving major changes in the healthcare profession. In particular, big data is changing the state of nursing. Nursing professionals will need to appreciate the importance of big data and know how to use it effectively. Keep reading to learn more. The Growing Relevance of Big Data in the Nursing Profession Healthcare technology is changing all the time.

Hospitals 291

Hospitals Technology Technology Data Analysis 291

Aqute Intelligence

FEBRUARY 16, 2023

In almost every competitive intelligence project, sales is an important focus. What is the competitor doing to succeed in sales? What is their messaging? How do they price proposals? Most companies want to know many of the same questions about their competitors. Across the hundreds of research projects that we have conducted, these are the top ten questions about competitors’ sales activities that our customers want answered.

Research 130

Research Sales Competitive Intelligence Intelligence 130

mention

FEBRUARY 3, 2023

With over 300,000 web hosting providers available on the market, you can have a tough job choosing the right one for your growing business. The fact that each one of the web hosting providers offers a list of unique benefits makes the selection process even more challenging. Given that your official website is the pillar of your business — especially if you run an online company — you want to select the best hosting provider for your business.

Business 147

Business Security Security Marketing 147

Zoominfo

FEBRUARY 17, 2023

We’re excited to announce that our annual Sustainability Report has just been published. At ZoomInfo, we are dedicated to the sustainability of our business, people, and communities. This means fostering an environment and building a platform of products that makes our employees and customers proud. This report looks at our environmental, social and governance responsibilities over the past year, along with our short- and long-term goals.

Globalization 130

Globalization Algorithm Security Security 130

Advertiser: ZoomInfo

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

Marketing