October, 2022

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P&G turns to AI to create digital manufacturing of the future

CIO

Over the past 184 years, The Procter & Gamble Co. (P&G) has grown to become one of the world’s largest consumer goods manufacturers, with worldwide revenue of more than $76 billion in 2021 and more than 100,000 employees. Its brands are household names, including Charmin, Crest, Dawn, Febreze, Gillette, Olay, Pampers, and Tide. In summer 2022, P&G sealed a multiyear partnership with Microsoft to transform P&G’s digital manufacturing platform.

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5 Tips for Building Your Competitive Intelligence Dream Team from CI Leaders at Dropbox and Stripe

Crayon

Assembling a team takes more than just finding candidates with the right keywords on their resumes — company culture, soft skills, and communication styles are key to putting together the right combination of talent to help a company grow. And when it comes to an emerging field like competitive intelligence, figuring out where to look for the right hires can be a challenge.

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AI Data, Traditional Trading, and Modern Investments

Smart Data Collective

Artificial intelligence is drastically changing the future of finance. Financial institutions spent over $10.1 billion on AI last year. One of the many ways that AI is being leveraged in finance is by helping improve the experience of investors. Modern investors enjoy a much smoother trading experience than their predecessors. Thanks to the invention of the internet, everything from conducting trades to downloading comprehensive reports can be completed almost instantly.

Finance 338
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Monitoring Power BI Desktop Activity Using Extended Events In SQL Server Management Studio

Chris Webb BI

Something I do all the time when performance tuning Power BI is use SQL Server Profiler to monitor query and refresh activity. There’s a handy external tool that lets you open up Profiler with a connection to Power BI Desktop; if you’re using Power BI Premium you can also connect Profiler up to a published dataset using the XMLA Endpoint.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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17 Digital Marketing KPIs and How to Measure Them

mention

You can’t improve what you can’t measure. By choosing the right digital marketing KPIs, you can track if your marketing campaigns move a needle and learn what content needs to be optimized to perform better. Let’s explore the core digital marketing KPIs that can help you accomplish your goals. What are Digital Marketing KPIs? Digital marketing KPIs are used to determine the success of your marketing campaigns.

Marketing 246

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What transformational leaders too often overlook

CIO

High-performing CIOs know that digital mastery depends on a strong foundation of rock-solid infrastructure, information security, enterprise data management, and sound IT governance. But for all the emphasis on cutting-edge technology for business transformation, IT infrastructure too often gets short shrift. Infrastructure, what happens behind the IT screen, and related support activities remains poorly understood, underappreciated, and mismanaged in 89% of enterprises today, according to a rec

Gaming 909
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Podcast Episode: How to Train your Whole Company on Competitive Intelligence Techniques

Crayon

As we inch closer to the end of another month, you know what that means — a brand new episode of Into the Fray: The Competitive Intelligence Podcast has arrived!

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AI Tools Make Short-Selling Possible with Algorithmic Trading

Smart Data Collective

Artificial intelligence is driving a number of changes in the financial sector. We pointed out that AI has created new opportunities for investors purchasing real estate stocks. However, it is also creating unique trading opportunities for those using nontraditional investing decisions. One of the ways that smart investors can use AI is with short-selling.

Algorithm 325
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Speed Up Power BI Dataset Refresh Performance In Premium Or PPU By Changing The “Parallel Loading Of Tables” Setting

Chris Webb BI

Do you have a a large dataset in Power BI Premium or Premium Per User? Do you have more than six tables that take a significant amount of time to refresh? If so, you may be able to speed up the performance of your dataset’s refresh by increasing the number of tables that are refreshed in parallel, using a feature that was released in August 2022 but which you may have missed.

Profiling 290
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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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7 Outstanding Ecommerce Product Video Marketing Examples

mention

Customers buy with their eyes – visual content communicates product value much better than lengthy text descriptions. However, when buying online, customers can’t take your product to a changing room (even though some AI tools help replicate this experience). Any other solutions? By harnessing product videos, you can help customers imagine how a product looks and works without visiting your brick-and-mortar locations.

Marketing 157
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Building a Diverse Sales Team Starts From Within

Zoominfo

When my father immigrated to the United Kingdom nearly 50 years ago, he was motivated to create a better life for himself and his family, and prove to his father back home that starting over in a new country was worth it. My dad worked three to four jobs at a time to support himself and start building a new life. Although incredibly challenging, these hardships shaped the person he became, and paid off for my family.

Sales 130
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5 top ERP trends for 2022 — and their implications for IT leaders

CIO

It wouldn’t be far-fetched to call ERP (enterprise resource planning) the brain of an organization’s IT infrastructure. After all, an ERP system streamlines, standardizes, and integrates a wide range of vital business processes across diverse business functions. Implementing an ERP solution ranks among the most capex-intensive projects any IT leader will undertake.

IT 909
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6 Retail Trends that will Dominate the 2022 Holiday Shopping Season

Intelligence Node

Table of Contents Gearing Up for the 2022 Holiday Shopping Season A Blast from the Past: Looking Back at the 2021 Holiday Shopping Season 2022 Holiday Shopping Trends & Predictions. The post 6 Retail Trends that will Dominate the 2022 Holiday Shopping Season appeared first on Blog.

Retail 118
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Cloud Technology Helps Students Earn Higher SAT Scores

Smart Data Collective

Cloud technology is changing some of the most core aspects of our lives. A growing number of students are finding ways to leverage the cloud to improve their learning experience. Education Technology Magazine has published an article on some of the most surprising ways that cloud technology is changing academia. Most of their focus was on their focus has been on the benefits of using cloud technology from the standpoint of educators.

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Interview With Me On ‘The Knee-Deep In Tech’ Podcast

Chris Webb BI

Last week, while I was at the always-excellent dataMinds Connect conference in Belgium, I was interviewed by Heini Ilmarinen and Alexander Arvidsson for the ‘Knee-Deep In Tech’ podcast. You can listen to it here: [link]. We had a very interesting chat about my career, the Power BI CAT team and what it does, why prioritising features is a lot harder than you think, technical training and the genius of Miss Excel, and more.

IT 223
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What is Customer Health Score, and Should Companies Use This Metric?

mention

The Customer Health Score measures the health of the consumer’s relationship with your company. But calm down! We don’t want to know if your consumer is physically well. You don’t know how to cultivate a relationship with your customers, who quickly forget about you and your brand? When we talk about “customer health,” we are referring to their level of engagement with your product or service, as well as whether there are indications that they intend to “break” with the custome

Advantage 144
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Demand Gen vs. Lead Gen: Which is ‘Best’ for Startups?

Zoominfo

Not so long ago, many startups found it easy to attract significant venture capital investment. However, investors today expect to see sophisticated user-attraction models and established growth trajectories from even seed-stage startups , making lead generation mission-critical for businesses hoping to secure additional investment. The good news? Lead generation has matured immensely as a marketing discipline over the past decade, with more tools and data available than ever before.

Startups 130
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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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Chipotle’s recipe for digital transformation: Cloud plus AI

CIO

When Curt Garner became Chipotle’s first CIO in 2015, the only technology used for online restaurant ordering was, “believe it or not,” a fax machine, he says. Seven years later, the Newport Beach, Calif.-based company is piloting a system with a robotic arm dubbed “Chippy” that prepares the fast-casual chain’s famed fried salt-and-lime chips homemade every day without human labor, with the aim of tailoring output to the daily needs of each restaurant.

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How to Dominate Retail with Omnichannel Pricing

Intelligence Node

Despite rapid technological progress, most businesses miss out on lucrative sales. They struggle to decode what’s working and what isn’t and find it hard to deploy all of the contextual. The post How to Dominate Retail with Omnichannel Pricing appeared first on Blog.

Retail 104
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How Formula 1 Teams Leverage Big Data for Success

Smart Data Collective

We have previously talked about ways that big data is changing the world of sports. Formula 1 teams are among those most affected. Ever since the Oakland A’s switched their recruitment policy from a players’ running speed and strength to a more sophisticated and nuanced look at the on-base slugging percentage, the world of sports has become more and more accustomed to utilizing sports analytics in their team-building.

Sports 315
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How to Track and Improve Ecommerce Customer Acquisition Effectiveness

CXL

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. For long-term, sustainable success, you must attract the right customers. The key is ongoing measurement and testing to understand which acquisition strategies work for your ecommerce business. In this article, you’ll learn how to gauge the effectiveness of any customer acquisition strategy.

Retail 107
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A Practical Guide to Business Intelligence Governance

Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights

While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.

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How to Increase Views on Your YouTube Videos

mention

YouTube is undeniably one of the most popular social networking and video-sharing sites on the web today. With over a billion users and counting, it’s no wonder that many people want their YouTube channel to kick off with a bang and get a ton of views. Currently, there are 2.6 billion YouTube users in the world. India has the largest YouTube audience , with 467 million engaged users. 8 out of 10 people who use the web watch YouTube videos.

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10 Types of Research Bias and How to Avoid Them

Netbasequid

It’s not possible to eliminate bias in market research, not entirely. Humans being central to the process means that subjectivity is also central to the process. But there are ways to lessen it! Subjectivity is not necessarily a bad thing. You want people – both researchers and respondents – to express their personality. The researcher can innovate the process and respondents can more fully reveal themselves.

Research 105
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The data flywheel: A better way to think about your data strategy

CIO

This article was co-authored by Duke Dyksterhouse , an Associate at Metis Strategy. Data & Analytics is delivering on its promise. Every day, it helps countless organizations do everything from measure their ESG impact to create new streams of revenue, and consequently, companies without strong data cultures or concrete plans to build one are feeling the pressure.

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50 Key Statistics to Win Online Consumers in 2023

Intelligence Node

2022 has been a turning point for several key aspects of retail, bringing with it a wave of new consumer trends and technological advancements. The onset and eventual release of. The post 50 Key Statistics to Win Online Consumers in 2023 appeared first on Blog.

Win 104
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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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How To Keep Your Data Security Knowledge Up To Date?

Smart Data Collective

The fast-paced world of cybersecurity waits for none, and even seasoned professionals can find that years have passed them by if they take a short hiatus and stop staying up to date. Given the nature of this sector, it’s often compared with statecraft, with the constantly evolving threat matrix making it essential to stay on top of developments, and regularly upskill in order to better respond to challenges.

Knowledge 307
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7 High-Performing Ecommerce Marketing Strategies for 2022

CXL

Since 2015, clothing brand ASOS has grown revenue by an average of 22% year over year. Not for lack of competition, but as the result of a carefully designed ecommerce marketing strategy. This is what drives growth for online stores like ASOS, despite existing in a saturated market. In this article, you’ll learn how to build a powerful ecommerce marketing strategy using customer research and messaging development, and how to use it to determine which marketing tactics will best reach your target

Marketing 107
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7 Data Sources You Should Use For Competitive Intelligence

WideNARROW

Competitive intelligence is a strategic and proactive approach to monitoring competitor activities and understanding market dynamics. It’s the continuous process of gathering, analyzing, and interpreting information about competitors to gain insight into their strategies, operations, and performance that can be used for the development of your own company’s strategy.