Crayon
SEPTEMBER 19, 2022
Competitive Intelligence (CI) is a function that fits into every business strategy. No matter what your product or service is, you’ve got competitors fighting to win the same business as you and crafting strategies to stand out from the rest of your market. The benefits of competitive intelligence extend across your whole organization, so it’s hard to pinpoint just one simple benefit.
mention
SEPTEMBER 7, 2022
If you’re a social media marketer, you know that one of the key ways to build awareness for your brand is to create engaging and compelling content. But what if you could take things one step further and actually use new technologies to help you promote your brand? Blockchain technology is changing the world, and one of its most interesting applications is in the use of non-fungible tokens, or NFTs.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
CIO
SEPTEMBER 10, 2022
In the wake of the COVID-19 pandemic, airlines have struggled with bad weather, fewer air traffic controllers, and a shortage of pilots, all leading to an unprecedented number of cancelations in 2022. According to Reuters , more than 100,000 flights in the US were canceled between January and July, up 11% from pre-pandemic levels. American Airlines, the world’s largest airline, is turning to data and analytics to minimize disruptions and streamline operations with the aim of giving travelers a s
Smart Data Collective
SEPTEMBER 30, 2022
Last decade made a pretty bold promise to digital advertising, which more than other industries suffers from insufficient transparency and a fraudulent environment. The IAB Tech Lab conferences , in particular, frequently gathered blockchain evangelists and ad tech experts who discussed how this technology would finally drive authentication to programmatic chains.
Advertisement
Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Chris Webb BI
SEPTEMBER 19, 2022
The Switch function is often a cause of performance problems in DAX. Last year a number of optimisations were made that fixed the most common issues (and as a result you should ignore older blog posts that you may find on this subject) but some scenarios still remain where performance can be bad; Marco and Alberto wrote a great post recently outlining some of them that I encourage you to read.
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
Crayon
SEPTEMBER 28, 2022
After watching the new Amazon-meets-Middle-Earth show last week (it’s good!) I decided to watch the extended cuts of the Lord of the Rings movies. 10+ hours of whimsy and brimstone, what a delightful way to spend a rainy Saturday. On Sunday, after walking my dogs, I sat down to write this blog post, and the first thought that popped into my head was: Sauron, the omnipotent oligarch, the malevolent maelstrom, evil incarnate… would be really good at market intelligence.
mention
SEPTEMBER 14, 2022
Black Friday and Cyber Monday are two of the year’s biggest shopping days. A phenomenon that supposedly began in Philadelphia in the 1950s has now become an iconic, blockbuster shopping bonanza packed with steal deals, discounts, offers, and freebies that no shopper wants to miss. In 2021, 108 million people admitted they had plans to do some shopping on Black Friday.
CIO
SEPTEMBER 23, 2022
Employee experience has become a key factor in defining your company’s overall success. Positive or negative, employee experience can significantly impact your company’s productivity, efficiency, and its ability to recruit and retain talent. It can even impact your brand’s reputation long after an employee has exited the company. The COVID-19 pandemic has drastically changed the future of work by normalizing remote work , placing a new emphasis on workplace flexibility , and introducing hybrid w
Smart Data Collective
SEPTEMBER 30, 2022
Given the growing importance of big data and the rising reliance of businesses on big data analytics to carry out their day-to-day operations, it is safe to say that big data has irrevocably altered the online world for anyone running a digital enterprise or an e-business. Big data’s invaluable insights are an essential factor in the success of enterprises.
Advertisement
Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.
Chris Webb BI
SEPTEMBER 26, 2022
Over the years I’ve seen a few examples of how issues with an organisation’s corporate network can affect Power BI report performance. I’ve never blogged about them because, to be honest, I know next to nothing about networks and I’m not sure I could describe them properly. However, recently, I have seen a few instances of what I think could be a widespread but little-diagnosed problem – so I would like you to check if it’s happening to you and tell me what th
Zoominfo
SEPTEMBER 29, 2022
Nobody likes being criticized, even when they know it might be good for them. If you build things for a living, that discomfort can make honest feedback difficult to find — it’s hard to ask for, hard to offer, and hard to receive. But if you sell things for a living, you know a surefire way to short-circuit those social filters: ask someone for money, and they tend to get really honest.
Crayon
SEPTEMBER 26, 2022
In our fourth installment of the Crayon Customer Corner, we sat down with Zach Napolitano — Director of Product Marketing at Splash. As a first time CI practitioner, Zach took his role as a student of competitive intelligence very seriously, resulting in the implementation of not only a successful CI program, but an organization-wide culture of competitive intelligence.
mention
SEPTEMBER 22, 2022
There was a time when someone heard the term artificial intelligence they associated it with science fiction franchises like Terminator or The Matrix. But AI is no longer science fiction. In 2022, it has become a science fact. But the artificial intelligence we’re dealing with on a daily basis isn’t composed of killer robots. They’re tools that use advanced machine learning to anticipate the needs of a business and fulfill those needs efficiently.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
CIO
SEPTEMBER 20, 2022
A report issued Monday by private investment company Bain Capital indicated that, despite the numerous disruptions to the technology industry—including a global supply chain crisis and Russia’s invasion of Ukraine—most IT decision makers foresee either stable budgets or increases for the coming year. Over the past two years, the pandemic’s effects on that figure have been noticeable—at the onset, less than half of those polled said that they expected anything but a decrease in their budget for t
Smart Data Collective
SEPTEMBER 29, 2022
OCR is the latest new technology that data-driven companies are leveraging to extract data more effectively. There are a number of benefits of using it to your company’s advantage. OCR and Other Data Extraction Tools Have Promising ROIs for Brands. Big data is changing the state of modern business. A growing number of companies have leveraged big data to cut costs, improve customer engagement, have better compliance rates and earn solid brand reputations.
Chris Webb BI
SEPTEMBER 12, 2022
The thing that got me excited about the Power BI Enhanced Refresh API, and which inspired me to start this series of posts, was the fact that for the first time it gives you a way of cancelling Power BI dataset refreshes. In this last post in the series I’ll show you how you can add an Action to your Power Automate custom connector to cancel a refresh and how you can use it in a Power Automate Flow.
Zoominfo
SEPTEMBER 22, 2022
In 2011, Scott Brinker compiled the first of many marketing technology “Supergraphics,” illustrating the rapid growth of companies supplying digital marketing tools. The original displayed the logos of 140 prominent marketing tech brands. Today, that chart contains nearly 10,000 logos. Buyers have unprecedented tech choices, making the martech landscape more competitive than ever.
Advertisement
ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
Crayon
SEPTEMBER 19, 2022
Today is a great day because you’ve just been hired to spearhead a competitive intelligence (CI) program at your company. When you’re starting a new initiative and integrating a new practice into an existing business strategy, you want to make sure you’re as prepared as possible. Competitive intelligence has many moving parts and is a process that is never truly done, so laying a strong foundation is key.
mention
SEPTEMBER 23, 2022
It’s no secret that advertising is essential but expensive. Getting a good return on investment is critical and is one of the most essential metrics for anyone investing in social media ads. As a marketer or business owner, you can’t afford to keep spending money on ads without seeing a significant return. But audiences have little incentive to click on ads that want to sell.
CIO
SEPTEMBER 9, 2022
It’s difficult to visualise the true scale of AI, as it’s almost certainly more than you imagine – it’s going to contribute more to the global economy than the current GDP of India and China combined. PwC research suggests that AI could contribute as much as $15.7 trillion by 2030, and by singularly responsible for a 26 per cent boost in the GDP of local economies.
Smart Data Collective
SEPTEMBER 7, 2022
Data mining technology has led to some important breakthroughs in modern marketing. Even major companies like HubSpot have talked extensively about the benefits of using data mining for marketing. One of the most important ways that companies can use data mining in their marketing strategies is with SEO. Data mining is especially useful in the context of offsite SEO.
Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights
While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.
Chris Webb BI
SEPTEMBER 5, 2022
In the last post in this series I showed how to get the status of an individual Power BI dataset refresh. In this post I’ll show how to get the history of a dataset’s refreshes and save it to a file in OneDrive for Business – useful if you want to do some analysis on refresh performance or the causes of failures. This is one of the most straightforward things to do with the Power BI Enhanced Refresh API , especially once you’ve already got a custom connector created in th
Zoominfo
SEPTEMBER 20, 2022
In an economy driven by rapid growth and rapid change, companies that sit still are falling behind. For revenue operations leaders, that means a foundation of high-quality data is only a starting point. To ensure your company can grow and thrive in an unpredictable economy, you need go-to-market data that changes as fast as your total addressable market.
Intelligence Node
SEPTEMBER 30, 2022
Is the Metaverse Leading a New Revolution in Retail? The metaverse, an interconnected virtual world where people can come together, work, and shop, as 3D avatars of themselves, is fast. The post Brands are Embracing Metaverse Opportunities as They Head into 2023 appeared first on Blog.
Datapine Blog
SEPTEMBER 27, 2022
Business leaders, developers, data heads, and tech enthusiasts – it’s time to make some room on your business intelligence bookshelf because once again, datapine has new books for you to add. We have already given you our top data visualization books , top business intelligence books , and best data analytics books. Now it’s time to ponder over our hand-picked list of the 20 best SQL learning books available today.
Advertisement
Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
CIO
SEPTEMBER 30, 2022
What you need to know about IoT in enterprise and education . In an era of data driven insights and automation, few technologies have the power to supercharge and empower decision makers like that of the Internet of Things (IoT). . As the adoption of IoT devices is expected to reach 24.1 billion by 2030, forward-thinking organisations and higher education institutions are realising that IoT technologies are providing access to insights and making things possible now that were too expensiv
Smart Data Collective
SEPTEMBER 5, 2022
Data science is a very complex field that requires the insights of professionals from many different disciplines. One of the fields of professionals that are so important for data science projects are Python developers. What is the Python programming language? Why is it so important in the data science profession ? What Is Python? Python is a powerful programming language that is widely used in many different industries today.
Paul Turnley
SEPTEMBER 1, 2022
I see a lot of Power BI projects that we are asked to fix or performance tune, and at least nine times out of ten, the answer is that the data needs to be shaped and transformed so it is optimized for reporting.
Expert insights. Personalized for you.
616 
Let's personalize your content