September, 2022

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12 Actionable Outcomes of Competitive Intelligence

Crayon

Competitive Intelligence (CI) is a function that fits into every business strategy. No matter what your product or service is, you’ve got competitors fighting to win the same business as you and crafting strategies to stand out from the rest of your market.

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Using NFTs to build awareness for your brand in 7 different ways

mention

If you’re a social media marketer, you know that one of the key ways to build awareness for your brand is to create engaging and compelling content. But what if you could take things one step further and actually use new technologies to help you promote your brand?

Gaming 285
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The New Cybersecurity Motto: Trust is Not an Option

CIO

The discovery of the Log4j vulnerability in December 2021 is one of the more recent and prominent reminders of why cybersecurity teams need to implement a zero-trust security architecture. Not that they should need reminders.

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A Year After: Has Blockchain Changed Advertising by 2022?

Smart Data Collective

Last decade made a pretty bold promise to digital advertising, which more than other industries suffers from insufficient transparency and a fraudulent environment.

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Which ESG Topics Get the Most Attention?

People are focusing on how companies are responding to the headline issues of the day, says a report from 3BL Media on evolving interests in ESG subjects, which also found a mismatch between the stories brands publish and topics audiences want.

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Diagnosing Switch-Related Performance Problems In Power BI DAX Using EvaluateAndLog

Chris Webb BI

The Switch function is often a cause of performance problems in DAX.

Sales 234

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Building A Top-Tier Market Intelligence Strategy

Crayon

After watching the new Amazon-meets-Middle-Earth show last week (it’s good!) I decided to watch the extended cuts of the Lord of the Rings movies. 10+ hours of whimsy and brimstone, what a delightful way to spend a rainy Saturday.

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10 Smart Tips to Nail Black Friday and Cyber Monday Promotions

mention

Black Friday and Cyber Monday are two of the year’s biggest shopping days. A phenomenon that supposedly began in Philadelphia in the 1950s has now become an iconic, blockbuster shopping bonanza packed with steal deals, discounts, offers, and freebies that no shopper wants to miss.

Sales 256
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IT enters the era of intelligent automation

CIO

Since the outset of the pandemic, organizations have been increasingly launching initiatives aimed at automating business processes, turning to technologies such as robotic process automation (RPA) in efforts to reduce costs, speed up tasks, and improve accuracy of core business operations.

IT 714
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Migration Guidelines for Data-Driven Ecommerce Companies

Smart Data Collective

Data-driven ecommerce companies have a strong advantage over their competitors. As we stated before, data-driven marketing strategies are extremely valuable for ecommerce companies. What kind of ROI can big data offer for the ecommerce sector?

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7 Trends in ESG: What PR Pros Need to Know in 2023

What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.

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Calling The Power BI Enhanced Refresh API From Power Automate, Part 6: Cancelling Dataset Refreshes

Chris Webb BI

The thing that got me excited about the Power BI Enhanced Refresh API, and which inspired me to start this series of posts, was the fact that for the first time it gives you a way of cancelling Power BI dataset refreshes.

IT 221
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Competitor highlights: ManTech…go big or go private?

FedSavvy

This is a follow up to our December 2020 update of ManTech. Since we last looked at ManTech, the company was bought by The Carlyle Group in an all-cash transaction with a value of approximately $4.2 billion. There were some interesting potential buyers when the journey to sell ManTech started.

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Crayon Customer Corner: How Splash Used Crayon to Implement a Culture of Competitive Intelligence

Crayon

In our fourth installment of the Crayon Customer Corner, we sat down with Zach Napolitano — Director of Product Marketing at Splash.

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How Innovative Companies Are Using Artificial Intelligence (AI) to Gain An Edge In Business

mention

There was a time when someone heard the term artificial intelligence they associated it with science fiction franchises like Terminator or The Matrix. But AI is no longer science fiction. In 2022, it has become a science fact.

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7 Ways to Supercharge Your ABM Strategy with Real-Time Intent

Streaming real-time intent is a homerun for marketing and sales’ account-based marketing (ABM) strategies. With real-time buyer insights, you can be first-in-line to provide solutions and lead better, hyper-personalized conversations.

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Data storytelling: A key skill for data-driven decision-making

CIO

To be a truly data-driven enterprise , organizations today must go beyond merely analyzing data. Rather, business experts and IT leaders must transform relevant data into compelling stories that key stakeholders can readily comprehend — and leverage to make better business decisions.

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What Are the Most Serious Privacy Concerns Regarding Big Data?

Smart Data Collective

Given the growing importance of big data and the rising reliance of businesses on big data analytics to carry out their day-to-day operations, it is safe to say that big data has irrevocably altered the online world for anyone running a digital enterprise or an e-business.

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Is Your Corporate Network Hurting Power BI Report Performance?

Chris Webb BI

Over the years I’ve seen a few examples of how issues with an organisation’s corporate network can affect Power BI report performance. I’ve never blogged about them because, to be honest, I know next to nothing about networks and I’m not sure I could describe them properly.

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Brands are Embracing Metaverse Opportunities as They Head into 2023

Intelligence Node

Is the Metaverse Leading a New Revolution in Retail? The metaverse, an interconnected virtual world where people can come together, work, and shop, as 3D avatars of themselves, is fast. The post Brands are Embracing Metaverse Opportunities as They Head into 2023 appeared first on Blog.

Retail 104
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Digitizing Logistics: Harness the Power of Data in 4 Steps

Entering a new demand gen position in a volatile market is nerve-wracking. In demand generation, data is essential for knowing who you should target and how. In this eBook, you’ll learn how to identify and target your ideal prospects using different types of data.

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The Competitive Program Grader: A Free Tool for Anyone Who Wants to Master Competitive Intelligence

Crayon

Imagine waking up and finding yourself in the driver’s seat of a car, parked on the side of a road that you don’t recognize. You’re alone, and your phone is nowhere to be found. A stranger walks up to your window, hands you an old-fashioned map, and says, “Find your way to Los Angeles.”.

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Social Media Customer Service Pitfalls and How to Avoid Them

mention

Social media defines and drives today’s discourse. Social media platforms lay out unlimited opportunities for brands and businesses to interact with their market, curate their public image, and win over new customers, even loyal fans. Table of Contents: Why Provide Customer Service on Social Media?

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What is employee experience? A vital factor for business success

CIO

Employee experience has become a key factor in defining your company’s overall success. Positive or negative, employee experience can significantly impact your company’s productivity, efficiency, and its ability to recruit and retain talent.

Business 711
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Data-Driven Companies Leverage OCR for Optimal Data Quality

Smart Data Collective

OCR is the latest new technology that data-driven companies are leveraging to extract data more effectively. There are a number of benefits of using it to your company’s advantage. OCR and Other Data Extraction Tools Have Promising ROIs for Brands.

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16 Go-to-Market Plays for Your Entire Sales Funnel

After gathering some of the best go-to-market plays from our own B2B sales and marketing pros, we've package them here for you. Try one of these 16 plays in your next salesflow or as inspiration for your next winning sales engagement strategy.

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Calling The Power BI Enhanced Refresh API From Power Automate, Part 5: Getting A Dataset’s Refresh History

Chris Webb BI

In the last post in this series I showed how to get the status of an individual Power BI dataset refresh.

Analysis 174
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Digital Vs Physical Shelf: What Each Means for Omni-channel Retail

Intelligence Node

How Your Business Can Rise To Meet Growing Consumer Expectations The moment a consumer completes any retail transaction, more often than not, is preceded by a much longer process of. The post Digital Vs Physical Shelf: What Each Means for Omni-channel Retail appeared first on Blog.

Retail 104
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5 Steps to Get Valuable Insight From Competitor Website Analysis

Crayon

When it comes to user experience (UX) design, competitive analysis should be an integral part of your strategy, to stay ahead of trends and make your website stand out against the rest within your market.

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4 Ways Blockchain Is Transforming Marketing for the Better

mention

Four years ago, Toyota partnered with analytics firm Lucidity to track marketing campaigns. The automotive giant entrusted customer data to a blockchain platform, allowing it to monitor the movement of advertising money.

Marketing 208
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The 5 Stages of Account-Based Marketing — and How to Win Them All

Successfully complete the five stages of ABM: define, identify, engage, convert, and connect. We’ll show you how to create a unified system with your sales team to help them land more qualified opportunities and connect with prospects like never before.