Crayon
SEPTEMBER 19, 2022
Competitive Intelligence (CI) is a function that fits into every business strategy. No matter what your product or service is, you’ve got competitors fighting to win the same business as you and crafting strategies to stand out from the rest of your market. The benefits of competitive intelligence extend across your whole organization, so it’s hard to pinpoint just one simple benefit.
mention
SEPTEMBER 7, 2022
If you’re a social media marketer, you know that one of the key ways to build awareness for your brand is to create engaging and compelling content. But what if you could take things one step further and actually use new technologies to help you promote your brand? Blockchain technology is changing the world, and one of its most interesting applications is in the use of non-fungible tokens, or NFTs.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
CIO
SEPTEMBER 10, 2022
In the wake of the COVID-19 pandemic, airlines have struggled with bad weather, fewer air traffic controllers, and a shortage of pilots, all leading to an unprecedented number of cancelations in 2022. According to Reuters , more than 100,000 flights in the US were canceled between January and July, up 11% from pre-pandemic levels. American Airlines, the world’s largest airline, is turning to data and analytics to minimize disruptions and streamline operations with the aim of giving travelers a s
Smart Data Collective
SEPTEMBER 9, 2022
Data-driven ecommerce companies have a strong advantage over their competitors. As we stated before, data-driven marketing strategies are extremely valuable for ecommerce companies. What kind of ROI can big data offer for the ecommerce sector? One study showed that big data helps companies in all sectors increase profitability by 60%. Ecommerce companies can increase their profit margins even more by investing in big data, because they have access to more digital information that they can use to
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Chris Webb BI
SEPTEMBER 19, 2022
The Switch function is often a cause of performance problems in DAX. Last year a number of optimisations were made that fixed the most common issues (and as a result you should ignore older blog posts that you may find on this subject) but some scenarios still remain where performance can be bad; Marco and Alberto wrote a great post recently outlining some of them that I encourage you to read.
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
Crayon
SEPTEMBER 28, 2022
After watching the new Amazon-meets-Middle-Earth show last week (it’s good!) I decided to watch the extended cuts of the Lord of the Rings movies. 10+ hours of whimsy and brimstone, what a delightful way to spend a rainy Saturday. On Sunday, after walking my dogs, I sat down to write this blog post, and the first thought that popped into my head was: Sauron, the omnipotent oligarch, the malevolent maelstrom, evil incarnate… would be really good at market intelligence.
mention
SEPTEMBER 14, 2022
Black Friday and Cyber Monday are two of the year’s biggest shopping days. A phenomenon that supposedly began in Philadelphia in the 1950s has now become an iconic, blockbuster shopping bonanza packed with steal deals, discounts, offers, and freebies that no shopper wants to miss. In 2021, 108 million people admitted they had plans to do some shopping on Black Friday.
CIO
SEPTEMBER 8, 2022
Machine learning (ML) is a commonly used term across nearly every sector of IT today. And while ML has frequently been used to make sense of big data—to improve business performance and processes and help make predictions—it has also proven priceless in other applications, including cybersecurity. This article will share reasons why ML has risen to such importance in cybersecurity, share some of the challenges of this particular application of the technology and describe the future that machine
Smart Data Collective
SEPTEMBER 30, 2022
Last decade made a pretty bold promise to digital advertising, which more than other industries suffers from insufficient transparency and a fraudulent environment. The IAB Tech Lab conferences , in particular, frequently gathered blockchain evangelists and ad tech experts who discussed how this technology would finally drive authentication to programmatic chains.
Advertisement
3BL’s in-house experts merge the celestial wisdom of astrology with current environmental, social, governance (ESG) communication trends to offer a unique perspective and practical advice on sharing your company’s commitments effectively. 3BL’s new “Navigating ESG Comms through the Cosmos” series begins with Virgo season! In this edition, we delve into: How businesses have responded to environmental disasters over the past few months and why you can expect a continued focus on the climate crisis
Chris Webb BI
SEPTEMBER 26, 2022
Over the years I’ve seen a few examples of how issues with an organisation’s corporate network can affect Power BI report performance. I’ve never blogged about them because, to be honest, I know next to nothing about networks and I’m not sure I could describe them properly. However, recently, I have seen a few instances of what I think could be a widespread but little-diagnosed problem – so I would like you to check if it’s happening to you and tell me what th
Zoominfo
SEPTEMBER 29, 2022
Nobody likes being criticized, even when they know it might be good for them. If you build things for a living, that discomfort can make honest feedback difficult to find — it’s hard to ask for, hard to offer, and hard to receive. But if you sell things for a living, you know a surefire way to short-circuit those social filters: ask someone for money, and they tend to get really honest.
Crayon
SEPTEMBER 26, 2022
In our fourth installment of the Crayon Customer Corner, we sat down with Zach Napolitano — Director of Product Marketing at Splash. As a first time CI practitioner, Zach took his role as a student of competitive intelligence very seriously, resulting in the implementation of not only a successful CI program, but an organization-wide culture of competitive intelligence.
mention
SEPTEMBER 22, 2022
There was a time when someone heard the term artificial intelligence they associated it with science fiction franchises like Terminator or The Matrix. But AI is no longer science fiction. In 2022, it has become a science fact. But the artificial intelligence we’re dealing with on a daily basis isn’t composed of killer robots. They’re tools that use advanced machine learning to anticipate the needs of a business and fulfill those needs efficiently.
Advertisement
ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
CIO
SEPTEMBER 23, 2022
Employee experience has become a key factor in defining your company’s overall success. Positive or negative, employee experience can significantly impact your company’s productivity, efficiency, and its ability to recruit and retain talent. It can even impact your brand’s reputation long after an employee has exited the company. The COVID-19 pandemic has drastically changed the future of work by normalizing remote work , placing a new emphasis on workplace flexibility , and introducing hybrid w
Smart Data Collective
SEPTEMBER 30, 2022
Given the growing importance of big data and the rising reliance of businesses on big data analytics to carry out their day-to-day operations, it is safe to say that big data has irrevocably altered the online world for anyone running a digital enterprise or an e-business. Big data’s invaluable insights are an essential factor in the success of enterprises.
Chris Webb BI
SEPTEMBER 12, 2022
The thing that got me excited about the Power BI Enhanced Refresh API, and which inspired me to start this series of posts, was the fact that for the first time it gives you a way of cancelling Power BI dataset refreshes. In this last post in the series I’ll show you how you can add an Action to your Power Automate custom connector to cancel a refresh and how you can use it in a Power Automate Flow.
Zoominfo
SEPTEMBER 22, 2022
In 2011, Scott Brinker compiled the first of many marketing technology “Supergraphics,” illustrating the rapid growth of companies supplying digital marketing tools. The original displayed the logos of 140 prominent marketing tech brands. Today, that chart contains nearly 10,000 logos. Buyers have unprecedented tech choices, making the martech landscape more competitive than ever.
Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights
While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.
Crayon
SEPTEMBER 19, 2022
When it comes to user experience (UX) design, competitive analysis should be an integral part of your strategy, to stay ahead of trends and make your website stand out against the rest within your market. Moreover, it’s always good to gain insight on how you can improve your website and patch up any holes it might have.
mention
SEPTEMBER 9, 2022
Social media defines and drives today’s discourse. Social media platforms lay out unlimited opportunities for brands and businesses to interact with their market, curate their public image, and win over new customers, even loyal fans. Table of Contents: Why Provide Customer Service on Social Media? Social Media Management: How Can It Go Wrong? What Can You Do?
CIO
SEPTEMBER 20, 2022
A report issued Monday by private investment company Bain Capital indicated that, despite the numerous disruptions to the technology industry—including a global supply chain crisis and Russia’s invasion of Ukraine—most IT decision makers foresee either stable budgets or increases for the coming year. Over the past two years, the pandemic’s effects on that figure have been noticeable—at the onset, less than half of those polled said that they expected anything but a decrease in their budget for t
Smart Data Collective
SEPTEMBER 29, 2022
OCR is the latest new technology that data-driven companies are leveraging to extract data more effectively. There are a number of benefits of using it to your company’s advantage. OCR and Other Data Extraction Tools Have Promising ROIs for Brands. Big data is changing the state of modern business. A growing number of companies have leveraged big data to cut costs, improve customer engagement, have better compliance rates and earn solid brand reputations.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Chris Webb BI
SEPTEMBER 5, 2022
In the last post in this series I showed how to get the status of an individual Power BI dataset refresh. In this post I’ll show how to get the history of a dataset’s refreshes and save it to a file in OneDrive for Business – useful if you want to do some analysis on refresh performance or the causes of failures. This is one of the most straightforward things to do with the Power BI Enhanced Refresh API , especially once you’ve already got a custom connector created in th
Zoominfo
SEPTEMBER 20, 2022
In an economy driven by rapid growth and rapid change, companies that sit still are falling behind. For revenue operations leaders, that means a foundation of high-quality data is only a starting point. To ensure your company can grow and thrive in an unpredictable economy, you need go-to-market data that changes as fast as your total addressable market.
Intelligence Node
SEPTEMBER 30, 2022
Is the Metaverse Leading a New Revolution in Retail? The metaverse, an interconnected virtual world where people can come together, work, and shop, as 3D avatars of themselves, is fast. The post Brands are Embracing Metaverse Opportunities as They Head into 2023 appeared first on Blog.
mention
SEPTEMBER 16, 2022
Four years ago, Toyota partnered with analytics firm Lucidity to track marketing campaigns. The automotive giant entrusted customer data to a blockchain platform, allowing it to monitor the movement of advertising money. The technology paid off by pointing out unscrupulous web bots and other fraudulent sources to Toyota marketers. So, the automaker optimized advertising costs and increased the effectiveness of marketing campaigns by 21%.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Expert insights. Personalized for you.
616 
Let's personalize your content