May, 2013

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Outbound Marketing for Modern B2B Marketers

Digital B2B Marketing

'Inbound marketing may be the hot topic for B2B marketers today, but today’s big B2B inbound marketers are all active outbound marketers as well. So how do you pair your outbound marketing activity with your inbound marketing? Here are six ways outbound marketing can support and scale your inbound marketing efforts and some of the channels that are appropriate for each one.

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Business Intelligence Tools Can Reap Benefits when combined with BI Consulting

Elegant BI

Betsy says: Business intelligence tools can help you a lot. A great Corporate Performance Management tool can improve your bottom line and make for better competitive positioning, happier customers and more productive employees. In many companies, the path to this perfect world is rutted and difficult to traverse. Sometimes you need a little help to fully leverage business intelligence tools, integrate data sources and your users with the tools and knowledge they need to get the most out of the

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5 B2B Marketing Mistakes That Are Hard To Avoid

Digital B2B Marketing

'The hardest mistakes to avoid are the ones that initially look like the right decision. We all make mistakes. Sometimes you can see them coming, other times you only see them in hindsight unless you already know what to look for. What mistakes should you see coming? Here are five mistakes that often don’t look like mistakes until after all is said and done, pulling from my own (regrettable) experiences. 1.

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When Marketing Automation Is the Wrong Solution

Digital B2B Marketing

'You wouldn’t jump in your car to go from the living room to the kitchen or pull out the chainsaw to cut a stick of butter. Just because it is a more more powerful solution doesn’t mean it is necessary or advisable. Marketing automation is quickly becoming like the self-driving car for B2B marketing. Led by Eloqua (now part of Oracle) and Marketo (with a very successful IPO last week), today marketing automation companies are collectively worth billions.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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3 Reasons B2B Marketers Should Not Use Microsites

Digital B2B Marketing

'If online advertising isn’t a meaningful part of your B2B marketing program, you may have dismissed the recent uproar caused by Firefox’s decision to block third party cookies. However, it doesn’t just impact online advertisers. Many B2B marketers will be impacted as well. One of the biggest casualties will be your campaign microsites.

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Business Intelligence Tools Can Clear a Path For Your Business

Elegant BI

Business intelligence tools can help you a lot. A great Corporate Performance Management tool can improve your bottom line and make for better competitive positioning, happier customers and more productive employees. In many companies, the path to this perfect world is rutted and difficult to traverse. The difficulty is often caused by the fact that a software solution alone isn’t always the answer to true business intelligence.

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6 B2B Marketing Mistakes That Are Easy To Make

Digital B2B Marketing

'The hardest mistakes to avoid are the ones that don’t look like mistakes at all. Last week we shared 5 B2B marketing mistakes that are hard to avoid , and asked for your contributions to complete the list. Below are six more mistakes, including your contributions, that are deceptively easy to make in B2B marketing. 1. Assuming Your Audience is Just Like You.

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15 People Every B2B Marketer Should Follow On Twitter

Digital B2B Marketing

'As a B2B marketer, it is easy to find people to follow on Twitter, right? Big names in B2B marketing, content marketing and social media seem to be everywhere. But what about those hidden gems, the people that don’t post frequently, will still have a conversation and don’t seem to always share the same thing or spout the same idea? They will add the variety and perspective your Twitter stream just may be missing.

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Business Intelligence Tools that Will Keep My Friend Lola From Pulling Out Her Teeth

Elegant BI

I got a text message from my friend, Lola. It read, “Business intelligence tools make me feel stupid”. I responded with ‘LOL’ but she persisted. “trying to do data extraction is like pulling teeth, scattering them, then picking them up and trying to figure out where they go”. I called to continue the conversation and learned that her business intelligence tools were top-heavy, complex corporate performance management and business intelligence software solutions.

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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B2B Marketing: Moving Beyond Campaigns

Digital B2B Marketing

'Is your B2B marketing activity still built around a series of campaigns? Q1: Security. Q2: Cloud and Mobile. Q3: Lower Cost. Q4: Compliance. Like an old Model T, it might look nice, but it just isn’t practical anymore. What if someone is looking for a solution to improve compliance, but its only Q1? Should they wait until you roll our your compliance campaign?