CIO

JULY 8, 2019

Parcel delivery is a cutthroat business in the U.K., with margins of just pennies per parcel.

Business 602

Business 602

Smart Data Collective

JULY 30, 2019

In an earlier age, perhaps as little as a decade ago, businesses had to rely on intuition and educated guesses to guide their spending. The situation was famously captured by John Wanamaker, who said, “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” Today, data is everywhere. Phones track our locations and our social media usage.

Human Resources 269

Human Resources Business Intelligence Market Segmentation Advantage 269

Zoominfo

JULY 15, 2019

A term like “brand activation” is almost guaranteed to inspire skepticism among modern marketers. In the age of information overload, marketers face the challenge of separating flash-in-the-pan trends from truly valuable business tactics. But, we’re here to tell you this: brand activation is much more than an industry buzzword. In the past, it was merely considered a bonus if a brand resonated with its audience on a personal level.

Marketing 246

Marketing Marketing Retail Gaming 246

Tinuiti

JULY 19, 2019

2019 Amazon Prime Day tells a unique story than previous years.

Competitive 173

Competitive 173

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

IT

Datapine Blog

JULY 17, 2019

Experts predict that by 2025, around 175 Zettabytes of data will be generated annually, according to research from Seagate. Moreover, within just five years, the number of smart connected devices in the world will amount to more than 22 billion – all of which will produce colossal sets of collectible, curatable, and analyzable data, claimed IoT Analytics in their industry report.

KPI 89

KPI Loss Benchmarking Sales 89

Domo

JULY 31, 2019

As the holiday season begins to come into view—Black Friday is only a few months away, if you can believe it—I’ve been thinking about what trends and activities could impact the shopping experience later this year. Before Domo, I worked at Target for 13 years and in the retail industry for 16 years. Between what I learned over that period, and what I’ve taken away from events such as NRF Big Show , I’ve arrived at seven predictions for retail’s busiest time of year.

Retail 52

Retail Win Capital Security 52

Smart Data Collective

JULY 9, 2019

Business success begins and ends with customer experience. According to recent studies, 90 percent of buyers would gladly spend more for a better customer experience. That’s exactly why understanding what an improved experience means for customers is so important. Companies have been able to perform more in-depth customer analysis—above and beyond social media commentary and feedback surveys—with the development and proliferation of analytics.

Analysis 275

Analysis Data Analysis Capital Sales 275

Zoominfo

JULY 28, 2019

In today’s technology and data-driven landscape, marketers are under constant pressure to prove the value of their efforts. But with the amount of data and analytics we have access to, it can be difficult to differentiate between the important marketing metrics and the not-so-important marketing metrics. If you’re struggling to report on the success of your marketing campaigns, we’re here to help. .

Marketing 240

Marketing Marketing Sales Education 240

Happy Market

JULY 30, 2019

My guest today is Michael Yaksich, Director of Customer Strategy at Cruise. Headquartered in San Francisco, Cruise is a self driving technology company that will offer a ride hailing service initially in San Francisco. Prior to joining Cruise, Michael has worked in insights at Hyundai, BrandIQ, Cadillac, and Honda. Find Michael Online: LinkedIn Website: [link].

Market Research 52

Market Research Marketing Research Research Startups 52

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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

Competitive

Datapine Blog

JULY 31, 2019

In a data-driven age, modern organizations need access to advanced data analytics solutions to help them improve the business in a wealth of key areas—Salesforce is one of those solutions. One of the world’s most popular cloud-based customer relationship management (CRM) platforms, the software is designed to help companies across sectors plan and optimize their sales processes.

KPI 64

KPI Sales Commerce Capital 64

Moz

JULY 4, 2019

Posted by BenjaminEstes After you've put in the work with technical SEO and made your discoveries, there's one thing left to do: present your findings to the client and agree on next steps. And like many things in our industry, that's easier said than done. In this week's episode of Whiteboard Friday, Benjamin Estes from Distilled presents his framework for making technical recommendations to clients and stakeholders to best position you for success.

Commerce 58

Commerce Research IT 58

Elegant BI

JULY 23, 2019

What is Predictive Analytics and How Can it Help My Business? What is predictive analytics? Put simply, predictive analytics is a method used to forecast and predict the future results and needs of an organization using historical data and a comprehensive set of data from across and outside the enterprise. Predictive Modeling allows users to test theories and hypotheses and develop the best strategy.

Predictive Analytics 52

Predictive Analytics Business IT Algorithm 52

Smart Data Collective

JULY 12, 2019

Do you remember what it was like trying to buy a house before the days of online listings? If you were born after about 1980, you probably never experienced that. The internet has catapulted the real estate industry into a world where people can buy houses site-unseen and sign the paperwork without ever meeting in person. And it’s only just beginning. 2019 has hailed in an incredible era of mobile-centric technology, automation, smart tools, and other electronic marvels that make real estate tra

Technology 247

Technology Technology Marketing Marketing 247

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Competitive

Zoominfo

JULY 9, 2019

A key component of organizational growth is hiring—but, if you hire the wrong candidate you can do more harm than good. Although it’s a drain on resources to replace a bad hire, that’s the least of your worries. In fact, before you even realize you’ve made a bad hiring decision, the wrong person can wreak havoc on your department’s productivity, reputation, results, and even your revenue.

Sales 188

Sales Information Marketing Marketing 188

BIS Research

JULY 19, 2019

Precision medicine is a patient-centric and targeted approach gaining popularity primarily for the treatment of disorders such as cancer, diabetes, and cardiovascular diseases. With the global healthcare expenditure expected to reach $8.5 trillion by 2020, the importance and need for an approach such as precision medicine which aims at lowering healthcare burden increases manifold.

Technology 45

Technology Technology Analysis Globalization 45

Digimind

JULY 18, 2019

“For the most important decisions in your life, trust your intuition, and then work with everything you have to prove it right," said Tim Cook, CEO of Apple. Interestingly, this advice applies to using data to guide business strategies as well.

Business 42

Business IT 42

Moz

JULY 12, 2019

Posted by BritneyMuller Once you've identified where the opportunity to nab a featured snippet lies, how do you go about targeting it? Part One of our "Featured Snippet Opportunities" series focused on how to discover places where you may be able to win a snippet, but today we're focusing on how to actually make changes that'll help you do that. Joining us at MozCon next week?

Competitive 57

Competitive Win IT 57

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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

IT

Elegant BI

JULY 11, 2019

Smart Data Visualization and Augmented Analytics Makes Users Smarter! Why is smart data visualization important? Consider how difficult it would be to put together a jigsaw puzzle if you were blindfolded. You might have access to all the pieces, but you could not truly see the picture unless you were able to visualize the outcome. Data is like that.

Analysis 52

Analysis Business IT 52

Smart Data Collective

JULY 30, 2019

Computer breaches from Russian or Chinese hackers get the headlines, but the reality is you are more likely to be a victim from an insider. It turns out that as much as 60 percent of all attacks were carried out by insiders – either overtly or inadvertently. The High Cost of Breaches. If it’s your business that falls victim, the cost can be high. Your company’s reputation can be damaged.

Security 220

Security Security Business Loss 220

Zoominfo

JULY 1, 2019

In a recent blog post, A Corporate Guide to Pride— Companies Who’ve Gotten it Right (And Wrong) , we briefly touched on the importance of LGBTQ+ representation in advertising. In that article, we state the following, “A critical step toward a more inclusive work environment and equal rights for LGBTQ+ employees is simple— and it comes in the form of representation.

Research 188

Research Globalization Banking Marketing 188

BIS Research

JULY 18, 2019

Since 2008, the drone industry has been witnessing a boost in its growth across the globe. Mini-unmanned aerial vehicles, popularly known as drones are being deployed across several sectors for applications such as inspection of cargo, disaster management, photography, agriculture inspections, and emergencies. Further, in future, the usability of drones is expected to expand to civilian applications such as package delivery.

Globalization 40

Globalization Profiling Research Market Intelligence 40

Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights

While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.

Business Intelligence

Digimind

JULY 10, 2019

We spoke to marketing gurus Ekaterina Walter and Jessica Gioglio about their book, The Laws of Brand Storytelling. You don’t need prior knowledge of brand storytelling to enjoy the book (or this post), but you can get a bit of background and a definition of brand storytelling by reading our other post about the book.

Marketing 41

Marketing Marketing IT Knowledge 41

Moz

JULY 24, 2019

Posted by getsprunk Take a moment to think about how you’ve used the internet today. Which posts made you stop scrolling through your Instagram feed? What webpages did you spend the most time on? What content did you enjoy? If you’re like most of us, there’s a good chance that videos played a factor in your answers to all three of those questions. So it’s no surprise that marketing experts have been encouraging brands to use more video for years now.

Marketing 56

Marketing Marketing Education Competitive 56

Elegant BI

JULY 9, 2019

Data Analysis is Easier than Ever Today! Business intelligence and analytics is not just for data scientists or IT professionals anymore. If your business is going to be successful, it must compete and it must solve problems, find opportunities and plan with accuracy. There is no time for a misstep in the market! Today’s data analysis for business looks very different than what it did ten or 20 years ago.

Business Intelligence 52

Business Intelligence Business Intelligence Intelligence 52

Smart Data Collective

JULY 19, 2019

When Alan Turing invented the first intelligent machine , few could have predicted that the advanced technology would become as widespread and ubiquitous as it is today. Since then, companies have adopted AI for pretty much everything , from self-driving cars to medical technology to banking. We live in the age of big data, an age in which we use machines to collect and analyze massive amounts of data in a way that humans couldn’t do on their own.

Intelligence 210

Intelligence Intelligence Predictive Analytics Banking 210

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Security

Zoominfo

JULY 9, 2019

Welcome new readers and ZoomInfo regulars to the latest edition of our B2B Blog Post Round-Up series. For those of you who are new to the ZoomInfo blog, we regularly publish monthly round-ups to feature top B2B content from industry professionals, leading brands, and subject matter experts. . Today’s round-up features content about collecting better customer testimonials, building sales pipeline, executing data-driven business strategies, and more!

Retail 180

Retail Commerce Sales Market Segmentation 180

BIS Research

JULY 16, 2019

Since the launch of Sputnik 1 in 1957, the satellite industry has evolved tremendously and has witnessed innumerable developments. Advancements in satellite technology have given birth to a global industry for space electronics and that has transformed the entire aerospace industry with the introduction of path-breaking technologies and inventions. One of the key segments of the space electronics industry is electronic components, which are a crucial part of satellites, launch vehicles, and deep

Innovation 40

Innovation Research Analysis Globalization 40

Digimind

JULY 17, 2019

Why do businesses listen to and analyze what’s happening on social media? Marketers, customer experience teams, and data analysts in companies, big and small, are investing in social media intelligence tools. And they have already reaped multiple benefits for their business.

Business 40

Business Intelligence Intelligence Marketing 40