Digital B2B Marketing
APRIL 18, 2012
Sure, your content is excellent. It is unbiased, educates and provides valuable advice and perspectives. But is that how your audience sees it? Depending on your perspective, you may see an old hag or a young lady in the drawing at the right. And once you see one, it can be difficult to switch and see the other perspective. Marketers get caught in the same trap with their content.
Elegant BI
APRIL 29, 2012
BI Consulting for the Seasoned Skeptic! A healthy dose of skepticism never hurt a business pro! When it comes to BI consulting , skepticism shouldn’t keep you from hiring a BI consultant but it should dictate WHICH BI consultant you choose. Business agility is essential (we all know that)! Success depends on rapid, reliable decisions and your confidence in the information you use to make those decisions!
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Digital B2B Marketing
APRIL 9, 2012
Just over half (52%) of B2B marketers are now using video, a 27% increase over the year before. However, that means nearly half of B2B marketers are not using video yet. Last week for #B2Bchat I moderated a discussion on video in B2B marketing, including why B2B marketers should care , how to get started, production quality and tools and resources. A summary transcript from the discussion is below and is worth reviewing, there were a number of insights as well as individuals in the discussion wo
Digital B2B Marketing
APRIL 11, 2012
A growing portion of online advertising is purchased through DSPs and ad networks, and with literally millions of sites that sell ads through these channels, online advertisers cannot rely on knowing every site their ads are on. With this has come a new wave of quality control issues for online advertisers. According to recent research from ComScore , 31% of banner ads don’t ever have the chance to be seen.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Digital B2B Marketing
APRIL 30, 2012
In April Crain Communications, the publisher of BtoB Magazine, announced the creation of CrainsSocial , a new marketing services group offering social media solutions to marketers. This is one more introduction in a long line of changes that are blurring traditional roles in the marketing landscape. View on Pinterest Not only are the trends towards digital, social, mobile and content changing the B2B marketing landscape, the roles of agencies, publishers and marketers in that landscape are blurr
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
Digital B2B Marketing
APRIL 3, 2012
Gifts. When we receive them, we feel special. When we receive them from people we don’t expect them from, they are a wonderful surprise and make a far larger impression. Gifts are special in part because they represent an investment of time or money someone did not need to make. When we receive these gifts, it makes an impact on us. However, gifts with strings attached or given out of obligation are not the ones that feel good to give or receive.
Digital B2B Marketing
APRIL 22, 2012
Last week Danny Hanssel ( @dannyhanssel ) us as the guest moderator and leader for #B2Bchat. Danny lined up a great set of provocative questions for the group on aligning B2B sales and marketing. As always, the #B2Bchat participants shared a range of perspectives from both sales and marketing experiences. The variety of responses and the disagreements among participants on reporting structures, aligning goals and the best approach to training is its own additional insight into each of the questi
Digital B2B Marketing
APRIL 25, 2012
Triberr. Just say the name on Twitter and you are likely to get responses that range from disdain that is only constrained by 140 characters to adoring love and affection. It is a lightening rod application. I believe as marketers and as individuals, we must serve our connections or audience if we have any desire to maintain and grow them. I use Triberr.
Elegant BI
APRIL 15, 2012
The Wise Enterprise App Vendor Understands! BI Integration Motivates Sales! You may have noticed that I like to share great business ideas with my friends! I recently attended a seminar on employee motivation, but that’s not where I’m going with this. At the seminar, I met a savvy business pro who said he was expanding his market reach by adding BI to his CRM product offering.
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Digital B2B Marketing
APRIL 26, 2012
According to research from the Content Marketing Institute , B2B marketers are now spending 26% of their budget on content marketing. What happens when someone downloads or accesses some of the highest value and most in-depth content marketers are offering? Today, many large B2B marketers are putting a stop to the conversation and cutting off prospects ability to continue finding additional information when potential customers get to their best content.
Digital B2B Marketing
APRIL 11, 2012
In many B2B marketing organizations, marketing is expected to deliver leads and sales is expected to close. In a world of perfect sales and marketing alignment, marketing and sales have a common definition of qualified leads, the number of leads needed, when leads should be delivered and how the handoff from marketing to sales will function. But is this really perfect sales and marketing alignment?
Digital B2B Marketing
APRIL 24, 2012
We all know people that overshare. They are the people that discuss their sex lives, their drinking problems or their last conversation with their probation officer for all to hear. (These are all conversations I have overheard recently on public transit). Of course, most businesses and professionals don’t share information like this in social media, but another kind of oversharing pervades social media: oversharing content.
Digital B2B Marketing
APRIL 5, 2012
Marketing automation is built on the premise of delivering the right communication to the right person at the right time. Successfully delivering the right content at the right time hinges on data. Data that is provided explicitly by prospects, and more importantly, data that is provided implicitly through their engagement with your communications and content.
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Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
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