Digital B2B Marketing

JANUARY 19, 2012

Google, Plus Your World was rolled out just over a week ago, and the online world has adopted the rallying call to get onto Google+ for the SEO benefits. Multiple articles point to brand pages as the solution. Publications from mainstream (Mashable wrote “ get your Google+ brand page into as many influential people’s circles as possible “) to niche (HelloBloggerz.com wrote “ brands need to invest more time into promoting their Google Plus brand pages “) are misleading mar

Briefing 80

Briefing Capital Information Business 80

Domo

JANUARY 25, 2012

I loved this recent post on The Data Doghouse , which underscores why “spreadsheets from hell” are still the most pervasive BI tool for business users. Last year’s TDWI study on Visual Reporting agrees. That survey found that nearly two-thirds of BI users are still staring at tables of numbers and text as their predominant form of analysis.

Analysis 52

Analysis Management Business IT 52

Elegant BI

JANUARY 30, 2012

Don’t Fall Victim to the Top 5 Reasons Businesses Fail! BI is the Cure! I write blogs (in case you haven’t noticed) and blog writers LOVE to use numbers. “10 ways to achieve customer satisfaction”, “7 things you should know before buying a computer”. I’m jumping into the deep end of the pool with my “Top 5 Reasons a Business will Fail”. I can think of more than five reasons, but let’s stick to five, so you won’t miss lunch!

Business 40

Business Business Intelligence Intelligence Intelligence 40

Digital B2B Marketing

JANUARY 31, 2012

Businesses turn to marketing to drive revenue, but are you really ready? Before investing in marketing you must ensure other key areas of your business are ready first. Your Product or Service. If your offering isn’t ready for the market, your marketing will not solve your problems. Your Sales Organization. If your sales organization is not ready to sell your new offerings, your marketing will not solve the problem.

Business 56

Business Marketing Marketing Startups 56

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

IT

Digital B2B Marketing

JANUARY 12, 2012

Without marketing metrics, marketers cannot manage investments or show the value of marketing. However, without careful selection of metrics, diligent analysis and a clear overarching vision, those same metrics can become the biggest barrier to successful long-term marketing programs. Short term metrics are easily gamed, and it often happens unintentionally.

Marketing 51

Marketing Marketing Analysis Gaming 51

Digital B2B Marketing

JANUARY 24, 2012

If cable and online video fragmented TV audiences, then audiences are shattered when everyone produces their own channel or subscribes to a handpicked list of channels produced by their friends, influencers, entertainers and chosen brands. Once upon a time (approximately 1,500 days ago) companies could reach out to influencers individually. They could brief them and spend time with them.

Marketing 48

Marketing Marketing Briefing Entertainment 48

Digital B2B Marketing

JANUARY 5, 2012

Mark Schaefer posted an excellent article this morning: Your 2012 Marketing Plan: Tell Me What to Do. 2012 is the Year of More (credit to Mitch Joel ), but we are all overwhelmed by more. The opportunity for marketers is to enable less, in the face of the crushing volume of more. If you haven’t already, go read Mark’s post. I love the thought, but it isn’t that simple.

Profiling 46

Profiling Win Research Information 46

Digital B2B Marketing

JANUARY 10, 2012

Buying email marketing lists. It makes many think of the spam emails selling a database of millions of top executives. The challenge with buying email marketing lists is you don’t know if you are getting something worthwhile until it is too late and few marketers understand the email list market. This makes selling marketing lists, and email marketing lists in particular, fertile ground for scammers and many marketers have been burned by bad email lists.

Marketing 46

Marketing Marketing Sales Learning 46

Digital B2B Marketing

JANUARY 26, 2012

Today, marketers are locked in a battle for attention. As individuals, we are flooded with more marketing messages than we can consume. Getting our attention requires something exceptional. To date, the currency that purchases our attention is content. Content that is useful and connects with our priorities, content that entertains, content that teaches.

Marketing 46

Marketing Marketing Entertainment Information 46

Advertisement

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

Competitive

Elegant BI

JANUARY 14, 2012

Explore Your Sensitive Side with What If and Impact and Sensitivity Analysis. My family, friends and colleagues might tell you that I am not the most sensitive person on the planet. I’m a no-nonsense girl who tells the truth, even when it’s painful. That’s why I can tell you business people that you NEED a Performance Management tool with Impact and Sensitivity Analysis features.

Analysis 40

Analysis Sales Competitive Management 40

Digital B2B Marketing

JANUARY 16, 2012

In our most recent #B2Bchat discussion, we looked at a number of social networks and how B2B marketers can take advantage of them, and once again I was pleased to have the opportunity to moderate the lively discussion. Rather than a deep dive into a single network or objective, the discussion quickly touched on a number of social networks or platforms.

Advantage 55

Advantage Advantage Learning Marketing 55

Digital B2B Marketing

JANUARY 17, 2012

Quite simply, the marketing content you create will never be good enough. You will need to produce better content every single day. Today, someone trumped your content. Just now, they become a more useful source of information to your audience. How Your Content was Trumped Content quality is relative. As more companies focus on developing and producing quality content, the overall quality of content will improve and the expectations of content will increase.

Analysis 56

Analysis Marketing Marketing Security 56