Smart Data Collective
JANUARY 17, 2020
Big Data has a lot of great uses in the work of consumer marketing. Experts recognize that its benefits go well beyond the needs of individual consumers. In fact, Big Data has many uses in helping patient lives in the world of healthcare. The market for big data in healthcare is growing 22% a year. From predicting risk factors to helping cure disease, Big Data in healthcare is multi-faceted.
Zoominfo
JANUARY 29, 2020
We’ve talked about cold calls time and time again on the ZoomInfo Blog. Do they work? How can you find more success with cold calling? And so on. But we’ve yet to discuss the next step after your cold call fails to get picked up. So without further ado, here’s Account Executive Dave Harris on […].
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Aqute Intelligence
JANUARY 16, 2020
Competitive intelligence is used by many different departments within a typical organisation. Everyone from the sales team to the CEO has an interest in how competitors are performing. But today we’re going to focus on product teams, and how they can benefit from an understanding of the marketplace and the threats and opportunities presented by competitors.
Primary Intelligence
JANUARY 28, 2020
What happens when a sales team uses data-driven insights to fix their no decision problem? Here’s what one sales team accomplished, their unexpected results, and advice for others to get ahead of no decisions. —Melissa Short, VP Reporting Services. For some organizations, “no decisions” or “do nothing” buyers can comprise 30% of lost revenue annually—even when counted separately from losses.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Datapine Blog
JANUARY 28, 2020
The ability to monitor, visualize, and analyze relevant data gives today’s businesses, across a host of sectors, the power to understand their prospects, make informed decisions, increase efficiencies, and work towards a set of rewarding long term goals. With so much data available to today’s brands and businesses, to extract every drop of value from an ever-growing raft of digital insights and set the kind of KPIs that will drive your venture forward, having an easy to use, a visually-stunning
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
Smart Data Collective
JANUARY 24, 2020
Have you ever heard of the most effective DevOps e.g. Development Operations practices? If you haven’t, then you should start to care about implementing DevOps infrastructure into your business as it helps to deliver applications or any software faster and effectively while spending fewer team efforts. Furthermore, thanks to such benefits this field of development is growing very fastly and it’s critically important to optimize your product delivery and maintenance that can be done through imple
Zoominfo
JANUARY 8, 2020
If you’ve been given the task of setting up your company’s sales and marketing database, you’re probably not overly excited … especially if it’s something you’ve got to build from scratch. How do you find prospects quickly? How do you verify the accuracy of the data? Is it really cheaper to build a database? All of these questions are probably making your head spin!
Aqute Intelligence
JANUARY 7, 2020
Okay, so you’ve had a read of our website, and you like what you see. You think we can help your team understand the opportunities and threats presented by your competitors. But first, you need to convince your boss. Here are 8 reasons why Aqute is the partner of choice for so many software, healthcare and consumer brands. 1: The goldilocks of competitive intelligence agencies We’re a medium-sized agency.
Primary Intelligence
JANUARY 28, 2020
What happens when a sales team uses data-driven insights to fix their no decision problem? Here’s what one sales team accomplished, their unexpected results, and advice for others to get ahead of no decisions. —Melissa Short, VP Reporting Services. For some organizations, “no decisions” or “do nothing” buyers can comprise 30% of lost revenue annually—even when counted separately from losses.
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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.
Moz
JANUARY 5, 2020
Posted by MiriamEllis. Image credit: Migaspinto. If you own or market a business location that makes a real-world community more serviceable, diverse, and strong, I’m on your side. I love interesting towns and cities, with a wide array of useful goods and services. Nothing in my career satisfies me more than advising any brand that’s determined to improve life quality in some spot on the map.
Datapine Blog
JANUARY 7, 2020
Without big data analytics, companies are blind and deaf, wandering out onto the Web like deer on a freeway. – Geoffrey Moore, Author of Crossing the Chasm & Inside the Tornado. In the digital age, brands, businesses, and organizations have a wealth of information at their fingertips: a level of insight that if leveraged correctly, not only has the power to offer a real competitive edge but provides the potential to innovate, inspire and create a well-oiled commercial machine that continues
Smart Data Collective
JANUARY 20, 2020
It goes without saying that blogging has slowly and steadily evolved into an indispensable marketing tool. While marketers have been continually using the best possible strategies to improve the existing global blogging landscape, the inclusion of artificial intelligence has taken the ballgame to a whole different level. Moreover, blogging is one marketing activity that needs to be initiated flawlessly for massive returns and any deviation from the perfect path can readily diminish the gains and
Zoominfo
JANUARY 30, 2020
If you’re looking to grow your business, publishing high-quality marketing content is a must. But as the online marketplace becomes louder with each passing year, it becomes more difficult to stand out. How do you create content that consistently boosts your rankings, drives traffic, and generates leads? And what exactly constitutes knock-out content that’s guaranteed […].
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Elegant BI
JANUARY 30, 2020
Flexible, Dynamic Business Intelligence Reporting and Analysis! Business intelligence is not a dry, robotic reporting mechanism. Rather, it is (or should be) a source that is based on enterprise wide data, integrated to help users see results, find the source of a problem and delve into opportunities that offer business potential. Business Intelligence Tools should provide dynamic, flexible business intelligence tools that are easy enough for your business users and will provide all the tools ne
Domo
JANUARY 28, 2020
With ongoing trade wars, the aftermath of Brexit, U.S. elections, and tightening regulations, 2020 is shaping up to be one of the most challenging years ever for chief information officers. After all, in addition to all the economic uncertainty, technology-fueled disruption continues to move at breakneck speed. So how on earth can CIOs—and tech management leaders who work with and for them—stay ahead of the curve?
Moz
JANUARY 9, 2020
Posted by BritneyMuller Python is a programming language that can help you uncover incredible SEO insights and save you time by automating time-consuming tasks. But for those who haven't explored this side of search, it can be intimidating. In this episode of Whiteboard Friday, Britney Muller and a true python expert named Pumpkin offer an intro into a helpful tool that's worth your time to learn.
Happy Market
JANUARY 24, 2020
Personal Log CBS All Access launched Picard this week! I realize some of you may not be Treky’s … but stay with me. Captain Jean-Luc Picard (Patrick Stewart at age 79) is an old man long retired. So, why him vs. some young actor to carry the franchise forward? [link]. But, my connection with the character, Captain Picard, goes deeper than age. The writers of “Star Trek: The Next Generation,” did an amazing job of creating a model leader.
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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
Smart Data Collective
JANUARY 18, 2020
AI has led to a number of impressive changes over the years. Even a number of technologies that were considered cutting edge a few years ago are obsolete in the age of AI. VPNs are a prime example. AI is creating new solutions for VPNs, which is enhancing privacy in a number of ways. AI Creates New Passthroughs for VPNs. A little over a year ago, Tech Radar published an article about the future of AI with the VPN industry.
Zoominfo
JANUARY 27, 2020
January 28 marks a very special holiday: Data Privacy Day. If this is one of those holidays that has slipped under your radar, 2020 is the year to correct that mistake — so allow us to give you a little background. Spearheaded by the National Cyber Security Alliance (NCSA), Data Privacy Day serves the purpose […].
Elegant BI
JANUARY 28, 2020
Predictive Analytics Can Be Accurate and Easy! Predictive analytics is more refined, more dependable and more comprehensive than ever. The foundation for predictive analysis is a great predictive analytics tool, and features and function that include assisted predictive modeling. Assisted Predictive Modeling allows users to take advantage of auto-recommendations and auto-suggestions which greatly simplifies the process of getting the right results from the data and using the right analytical te
Athena Solutions BI
JANUARY 21, 2020
From Talend: Rick Sherman is an author, educator, and a managing partner of Athena IT Solutions. His book, Business Intelligence Guidebook: From Data Integration to Analytics , was published by Morgan Kaufmann in 2014. As an educator, he has worked as an adjunct professor for over thirteen years at Northeastern University and teaches classes on business intelligence, analytical architecture, data integration and data warehousing.
Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights
While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.
Moz
JANUARY 13, 2020
Posted by Jeff_Baker Why is everyone and their grandparents writing about content re-optimization? I can’t speak for the people writing endless streams of blogs on the subject, but in Brafton’s case, it’s been the fastest technique for improving rankings and driving more traffic. As a matter of fact, in this previous Moz post , we showed that rankings can improve in a matter of minutes after re-indexing.
Owler
JANUARY 29, 2020
Today we’re excited to introduce a beta version of Advanced Search for our Owler Pro customers! Advanced Search is something we’ve been working on for a while, and we’ll be launching a ton of improvements and enhancements in the coming weeks and months. Check out the demo below! Advanced Search gives Owler Pro customers a way to sort through our database of over 13 million public and private companies to find the ones that match their ideal target customer profile.
Smart Data Collective
JANUARY 29, 2020
The federal government is often slow to embrace new technology. However, many federal agencies have finally discovered the countless benefits of big data. The Internal Revenue Service (IRS) is one of the organizations that has started using big data to enforce its policies. Small businesses should utilize their own big data tools to keep up with the evolving changes this has triggered.
Zoominfo
JANUARY 22, 2020
It is an indisputable fact that people love personalization. We like just about everything to be personalized: napkins, silverware, sweaters, bags, license plates. So, it’s no surprise that modern customers also expect personalization from the companies who sell to them. In fact, 54% of B2B buyers say they want vendors to offer personalized recommendations across […].
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Elegant BI
JANUARY 16, 2020
Key Performance Indicators Ensure Measurable Results! What’s that old carpenter’s saying? ‘Measure twice. Cut once.’ When it comes to measuring and metrics in business, you only want to ‘cut once’. In other words, you don’t want to make a mistake or misstep that will put you in legal risk or damage your business reputation, or take you off course and cost time and money.
Happy Market
JANUARY 10, 2020
First off … Happy 2020!!! In 2020, we are taking a totally new approach to the Happy Market Research Podcast and is introducing a new show, MRx News. First off, we’ve got a new host! Chueyee Yang. She has been with me for over a year and is finally ready to spread her journalistic wings. New Format of Happy MRxP This podcast will have a journalistic approach, covering issues surrounding our industry and the companies it touches.
Moz
JANUARY 30, 2020
Posted by BritneyMuller It's a brand-new decade, rich with all the promise of a fresh start and new beginnings. But does that mean you should be doing anything different with regards to your SEO? In this Whiteboard Friday, our Senior SEO Scientist Britney Muller offers a seventeen-point checklist of things you ought to keep in mind for executing on modern, effective SEO.
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