Digital B2B Marketing

FEBRUARY 12, 2013

It is a common question, and starting point for (normally) friendly debate, in B2B marketing. Does X really work for Y? Does social media work for B2B? Does newspaper work for real estate? Does digital work for pharmaceuticals? Does content marketing work for local businesses? People that say “no” tend to say it doesn’t work anymore because behavior is changing (newspaper), it doesn’t work because their audience doesn’t use it (social media) or it doesn’t work

Pharmaceutical 79

Pharmaceutical Research Marketing Marketing 79

Elegant BI

FEBRUARY 27, 2013

BI IS MOBILE!!! Who Needs To Go to the Office to Work? I hardly ever go to the office anymore. I work harder than ever but I don’t go to the office to do that work! That’s where mobile BI comes in! I need a way to stay in touch, solve problems before they become problems, and get automatic alerts that save me time and the effort. I do all of this from my smart phone and sometimes on my tablet device.

Business Intelligence 40

Business Intelligence Analysis Advantage Advantage 40

Digital B2B Marketing

FEBRUARY 7, 2013

Some days it seems Twitter has moved from a social platform to a headline and link platform. I don’t know about you, but I miss the old days of Twitter where people shared insightful thoughts or strangers met through a conversation. Communicating something useful or interesting in 140 characters was an art , and some practiced it well. This art is already being lost.

Globalization 75

Globalization Learning Management IT 75

Digital B2B Marketing

FEBRUARY 14, 2013

There is a disturbing trend in both consumer and B2B marketing: Marketers do not love the people they are marketing to. Behind closed doors, many marketers don’t like or even respect them. In turn, consumers and B2B buyers have come to dislike marketing. They see email, direct mail, promoted Tweets, Facebook ads, banners and TV ads clamoring for their attention and cluttering their lives without adding any value.

Marketing 57

Marketing Marketing Win Business 57

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Elegant BI

FEBRUARY 25, 2013

Mobile BI. Betsy says: I hardly ever go to the office anymore. You’ll notice I didn’t say that I don’t WORK. I work harder than ever but I don’t go to the office! That’s where mobile BI comes in! I stay in touch, solve problems before they become problems, and get automatic alerts that save me time and the effort. I do all of this from my smart phone and sometimes on my tablet device at home.

Business Intelligence 40

Business Intelligence Business Environment Intelligence Intelligence 40

Digital B2B Marketing

FEBRUARY 5, 2013

Marketers, encouraged by self-proclaimed gurus, experts and thought leaders, are increasingly misusing and abusing research and statistics when developing their marketing approach. Yes, market and audience research can be incredibly valuable. But when it is misused, even the best information can lead you in the wrong direction. Here are four mistakes marketers make when using market research data. 1.

Research 68

Research Benchmarking Marketing Marketing 68

Digital B2B Marketing

FEBRUARY 25, 2013

Integrated marketing is hard. Every single marketing touchpoint should be working together. Executed well, it is a great example of 1 + 1 + 1 = 5. However, integrated marketing isn’t an exact science, there is not a simple litmus test that tells you if your marketing is integrated. Often it is easier to spot the signs your marketing is not integrated.

Marketing 94

Marketing Marketing IT 94

Digital B2B Marketing

FEBRUARY 27, 2013

Situation: Your B2B company is not seen as a thought leader in your industry. You have been asked to develop a campaign to establish your company as a thought leader and become one of the leading voices within your industry. Normally I am opposed to the idea of thought leadership and campaign being used together. However, establishing thought leadership is a common objective and many B2B marketing organizations continue to work within a campaign framework.

Profiling 88

Profiling Research Benchmarking Marketing 88