Digital B2B Marketing

APRIL 11, 2011

This could be called a rant. And it briefly draws on basic economic theory. So unless you like rants based on forgotten college coursework, use the navigation or category links above to find another post. Otherwise, read on, and please share your thoughts below or with me on Twitter. According to eMarketer’s Ad Dollars Still Not Following Online and Mobile Usage , on hour spent online drives 77% fewer advertising dollars than an hour spent with newspapers.

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Research Marketing Marketing IT 49

Elegant BI

APRIL 3, 2011

ElegantJ BI sponsors a Business Intelligence Conference event as the Gold partner , organized by Silicon India on 16th April 2011 at Mumbai from 8:00 a.m. to 6:00 p.m. This conference addresses BI focused aspects like Emerging Trends and Technologies, BI design and implementation challenges, Building Interactive Dashboards, Integrating Search and Business Intelligence , Design approaches for real time BI, Building a BI Solution Leveraging Analytical Reporting, Business Intelligence for the Mobil

Business Intelligence 40

Business Intelligence Intelligence Intelligence Business 40

Digital B2B Marketing

APRIL 26, 2011

We all want to get more than we give, it is simply human nature. We don’t overpay at Walmart out of the goodness of our hearts. Likewise, we don’t pay attention to advertising that doesn’t give us something of value in return , either discounts, entertainment or information. I could launch from here into the value of developing personas to ensure advertising is delivering value.

IT 49

IT Entertainment Benchmarking Marketing 49

Digital B2B Marketing

APRIL 13, 2011

One of the biggest differences between social media and most other marketing channels is the idea of developing an audience. As a marketer, this may not seem all that new at first — you have a marketing database already, right? But an audience isn’t a database. An audience chooses to listen to or engage with you. You earn your audience , by listening and engaging, by entertaining or by providing value.

Entertainment 47

Entertainment Marketing Marketing IT 47

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Digital B2B Marketing

APRIL 28, 2011

When you consider what social networks can become key marketing channels for your business, there isn’t one right answer. Take a quick look at the very different sharing patterns of the three sites below. Mashable : Twitter is huge, LinkedIn isn’t even included. Jay Baer’s Convince & Convert : Twitter leads today, LinkedIn is growing.

Marketing 46

Marketing Marketing Research Information 46

Digital B2B Marketing

APRIL 20, 2011

You have committed to content marketing, you have invested in creating content, and your website has turned into a veritable content hub. At every turn, you offer related content to entice a registration and get someone to opt in to to your drip and nurture program. You have enough traffic, but you need more registrations to fuel your nurture program.

Knowledge 43

Knowledge Sales Information Marketing 43

Digital B2B Marketing

APRIL 6, 2011

IT 40

IT 40

Digital B2B Marketing

APRIL 6, 2011

Digital B2B Marketing Eric Wittlake's Blog on B2B and Digital Marketing Home About Posts Comments Media Rants In Practice Measurement Content Research Social Media News In Theory Demand Generation ← Making Your Social Media and Your Garden Deliver Three Ways Click Rates Are Killing Your Brand → Why B2B Marketing Is Not Social: An Unexpected Insight from SiriusDecisions April 6, 2011 by Eric Wittlake 8 Comments The most important thing I learned at this week’s SiriusDecisions

Marketing 51

Marketing Marketing Learning Sales 51

Digital B2B Marketing

APRIL 14, 2011

Company values cannot be merely said, they must be lived. Lived by every single employee of your company, internally and externally. Prospects and customers experience how you live your values in every interaction. All it takes is one misstep for the perception of your company and brand to unravel. If employees are not living your values, including internally, it undermines all of the effort that has gone into creating those values.

IT 43

IT Marketing Marketing 43

Digital B2B Marketing

APRIL 7, 2011

Digital B2B Marketing Eric Wittlake's Blog on B2B and Digital Marketing Home About Posts Comments Media Rants In Practice Measurement Content Research Social Media News In Theory Demand Generation ← Why B2B Marketing Is Not Social: An Unexpected Insight from SiriusDecisions Three Ways Click Rates Are Killing Your Brand April 7, 2011 by Eric Wittlake Leave a Comment Despite numerous calls for the demise of the click rate, it lives on as a standard fixture in nearly every benchmark and p

Marketing 44

Marketing Marketing Benchmarking Win 44

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Digital B2B Marketing

APRIL 4, 2011

Digital B2B Marketing Eric Wittlake's Blog on B2B and Digital Marketing Home About Posts Comments Media Rants In Practice Measurement Content Research Social Media News In Theory Demand Generation ← Your Audience is Gold Why B2B Marketing Is Not Social: An Unexpected Insight from SiriusDecisions → Making Your Social Media and Your Garden Deliver April 4, 2011 by Eric Wittlake 1 Comment You slave over getting it started.

Knowledge 42

Knowledge IT Research Marketing 42

Digital B2B Marketing

APRIL 18, 2011

Measurement Love. I’m a bit of a nut for measurement. In fact, I spent the first eight years of my career focused on improving and applying digital marketing measurement. I believe everything needs to be measured. But just maybe, we should stop measuring for a moment. Measurement has gone too far, expectations of measurement are too great, and measurement has clouded our judgement instead of informing it.

Marketing 42

Marketing Marketing Learning Information 42