Smart Data Collective

APRIL 10, 2020

Artificial Intelligence (AI) is changing the way that eCommerce companies do business. AI is being implemented in systems across the eCommerce sector. From generating leads to gathering information, AI has improved multiple facets of the industry. Algorithmic bots have revolutionized customer facing services. Automated systems are the driving force behind improvements in back-end eCommerce software. eCommerce AI is a data-driven trend that allows companies to manage and analyze consumer informat

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Zoominfo

APRIL 13, 2020

Are there differences in selling to women vs. men in B2B sales? Isn’t it all the same? If that’s the mentality you’ve adopted, it might be time to rethink. In partnership with leading sales linguist Steve W. Martin, ZoomInfo surveyed 350+ B2B buyers, and we put this question to the test.

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Primary Intelligence

APRIL 13, 2020

One critical component to a successful revenue growth strategy is to increase win rates on deals in the pipeline. But it’s much easier said than done, and it has become even more challenging in a post-Covid world. To accomplish big gains in win rates, an organization really needs to understand the answers to three critical questions. It’s our job at primary intelligence to make sure you get these answers quickly, painlessly, and continuously, as your market is constantly changing, es

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Datapine Blog

APRIL 8, 2020

Companies need to collect, store, monitor, and analyze massive volumes of data in order to manage business performance and successfully deliver profitable results. No matter if your company is small or large, there is a great chance that you’ve been using SQL as the tool to-go when it comes to managing and extracting value from your database. There is still lots of relational database management included when it comes to online data analysis and different possibilities to perform the same.

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Moz

APRIL 2, 2020

Posted by randfish Our work as marketers has transformed drastically in the space of a month. Today, we're grateful to welcome our good friend Rand to talk about a topic that's been on the forefront of our minds lately: how to do our jobs empathetically and effectively through one of the most difficult trials in modern memory. We hope you've got a cozy seat in your home office, a hot mug of coffee from your own kitchen Keurig, and your cat in your lap as you join us for this week's episode of Wh

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Smart Data Collective

APRIL 13, 2020

Big data is crucial for any organization that wants to attract and retain customers. A study by McKinsey Global Institute found that data-driven companies are 400% more likely to retain customers and 2,200% more likely to acquire new ones. Back in 2011, my colleagues and I first started discussing the evolving standards of customer service in business.

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Hospitals Retail Analysis Globalization 351

Zoominfo

APRIL 1, 2020

The average B2B buyer is mostly through the buyer journey before they ever engage with a salesperson. So how do you intercept buyers in the early part of their journey? You use intent data. Intent data predicts purchase intent by analyzing a prospect's behavior across the web. Learn how it can help you beat the competition to a deal.

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Primary Intelligence

APRIL 13, 2020

One critical component to a successful revenue growth strategy is to increase win rates on deals in the pipeline. But it’s much easier said than done, and it has become even more challenging in a post-Covid world. To accomplish big gains in win rates, an organization really needs to understand the answers to three critical questions. It’s our job at primary intelligence to make sure you get these answers quickly, painlessly, and continuously, as your market is constantly changing, es

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Win Loss Battlecard Advantage 104

Datapine Blog

APRIL 2, 2020

In the modern age, brands and businesses that benchmark their activities stand to gain an all-important edge on the competition. Whatever your niche or industry, working with dynamic key performance indicators (KPIs) will empower you to track and improve your performance in a number of key areas, accelerating your commercial success in the process. Without data, you will only ever be ‘shooting in the dark’ when it comes to formulating strategies and making informed decisions.

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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

Competitive

Moz

APRIL 9, 2020

Posted by MiriamEllis. “When I was a boy and I would see scary things in the news, my mother would say to me, ‘Look for the helpers. You will always find people who are helping.’ To this day, especially in times of disaster, I remember my mother's words, and I am always comforted by realizing that there are still so many helpers — so many caring people in this world.” — Fred Rogers.

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Digimind

APRIL 22, 2020

The Vast Landscape of Streaming Services. Streaming services, though not considered “essential” by governmental guidelines in the US, are definitely considered as such by most people stuck at home with a working internet connection and running electricity.

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Analysis 66

Smart Data Collective

APRIL 10, 2020

Machine learning is leading to numerous changes in the energy industry. The Department of Energy recently announced that it is taking steps to accelerate the integration of machine learning technology in energy research and development. The head of the Department of Energy announced that they will be investing $30 million in artificial intelligence and machine learning algorithms.

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Zoominfo

APRIL 16, 2020

Discord between marketing and sales departments is an age-old story. The marketing team gets annoyed at the sales team for failing to follow up on leads. And in return, the sales team is annoyed with the marketing team for generating low-quality leads in the first place. Enough! Learn tried and true tactics to better align these two critical teams for higher revenue.

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Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Competitive

Contify

APRIL 17, 2020

Make the most of Contify — the latest features and enhancements. Hope you are staying safe and healthy. Contify has been evolving since 2009 along with the evolution of the requirements of our customers. We continuously add new features and make improvements to the platform based on the valuable feedback that we receive from our users. We also upgrade our AI-based information processing engine based on the enhancements in the underlying technologies (Machine Learning and Text Analytics).

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Benchmarking Analysis Profiling Intelligence 59

BI Insight

APRIL 3, 2020

Power BI is taking off, and it’s fast becoming the most popular business intelligence platform on the market. It’s easy to engage with and get professional results quickly, making it the perfect tool for organisations looking to beef up their BI prowess and make data driven decisions through-out the organisation. In this post we’re going … Continue reading Power BI Governance, Good Practices, Part 1: Multiple Environments, Data Source Certification and Documentation.

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Moz

APRIL 19, 2020

Posted by mwiegand The marketing stack dictates infrastructure before content. Success in an earned media channel like organic search hinges on content. Specifically, on producing helpful content that has the ability to rank. Google has focused its recent algorithmic updates largely on promoting great content and natural links, and penalizing weak content with unscrupulous links (see also: Medic, BERT, and its legacy predecessors like Panda, Penguin, and Hummingbird).

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Algorithm Win Management Marketing 73

Digimind

APRIL 27, 2020

Competitive analysis, also known as competitive intelligence, is essential in most businesses’ success. Whether you’ve been in the industry for years, or are looking to penetrate a new market, you should always run a thorough analysis of your competitors.

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Analysis Competitive Competitive Intelligence Intelligence 60

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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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Smart Data Collective

APRIL 10, 2020

90% of all data in the world has been generated in the last two years. With that in mind, it’s not surprising that a lot of companies are struggling with structuring and making sense of the data that they have, which causes various organizational issues, as well as limits the potential growth. That’s why big data companies that can help use that data are in such high demand.

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Zoominfo

APRIL 28, 2020

On March 25th, Stewart Butterfield, CEO of Slack, posted a series of tweets containing information about the corporate messaging forum’s recent surge in popularity as a result of the pandemic. “The shift is dramatic,” he wrote, going on to compare the numbers: In 2019, Slack gained about 5,000 net new paid customers in Q3, then another 5,000 in Q4. In 2020, however, Slack gained around 7,000 in just half of Q1 (and another 2,000 a week after that).

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Happy Market

APRIL 28, 2020

My guest today is Andrew Moffatt, Partner & Chief Strategy Officer at OpinionRoute. Founded in 2013, OpinionRoute is a services and software company focused on quantitative market research. They are most widely known for their CleanID offering designed to identify survey participants who are bots or survey farms. Prior to joining OpinionRoute, Andrew spent 17 years at Survey Sampling International which was acquired by Dynata where he started as a Sales Director and moved up to SVP, Global Str

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Elegant BI

APRIL 24, 2020

Why is Self Service BI and KPI Software Important? If you stay abreast of industry and market news, you have no doubt heard the very loud buzz about self-service business intelligence and the significance of KPI apps in bringing objective metrics and simplified data analytics to the business user community. But, how does all this buzz affect YOUR business?

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Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights

While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.

Business Intelligence

Moz

APRIL 23, 2020

Posted by rjonesx. When it boils down to it, every idea in SEO can be understood as a set of measurements we use to rank one page over another. And that means that when it comes to measuring a concept like the authoritativeness of your content, there are almost certainly factors that you can analyze and tweak to improve it. But if Google were to use a measure of content authority, what might go into it?

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Annotation Sports Algorithm Win 69

Digimind

APRIL 27, 2020

Competitive analysis, as a key element of competitive intelligence, is essential in most businesses’ success. Whether you’ve been in the industry for years, or are looking to penetrate a new market, you should always run a thorough analysis of your competitors.

Analysis 60

Analysis Competitive Competitive Intelligence Intelligence 60

Smart Data Collective

APRIL 8, 2020

sThe recent years have seen a tremendous surge in data generation levels , characterized by the dramatic digital transformation occurring in myriad enterprises across the industrial landscape. The amount of data being generated globally is increasing at rapid rates. In fact, studies by the Gigabit Magazine depict that the amount of data generated in 2020 will be over 25 times greater than it was 10 years ago.

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Technology Technology Data Mining Business Intelligence 326

Zoominfo

APRIL 20, 2020

As we approach May, the ongoing economic stress caused from the COVID-19 pandemic still has every company in the world asking themselves the same question: “What can we do to be successful this quarter ?”. Sales and marketing teams, specifically, have abandoned chasing (demand gen) waterfalls or examining funnels. Instead, go-to-market teams are tirelessly doing anything and everything they can to hit their numbers today. …But what about next quarter?

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Mind Shifts

APRIL 22, 2020

We all have choices in our lives – day-to-day choices, life choices, choices about our friends (we can’t choose our families – although we can choose how to behave/react with them!), choices about how we show up at work, our attitudes, our thoughts even our beliefs. And the more coaching I do, the more I see how much we limit our choices to staying in the ‘safe’ zone.

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Elegant BI

APRIL 21, 2020

Enjoy BI Tools with Flexible Deployment Options for Now and the Future! If you are looking for a business intelligence solution or you wish to upgrade to a more comprehensive BI tools solution, you may be wary of making a choice that will restrict your options, and fall short of meeting your needs. You will want to look for a Business Intelligence Solution that allows you to deploy the tools across the organization to all business users and to choose from cloud deployment or on-premises deployme

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Business Intelligence Intelligence Intelligence Business 52

Moz

APRIL 26, 2020

Posted by amandamilligan I couldn’t believe the response to my last post about coming up with content ideas in the B2C space during COVID-19. Thank you to all who read and commented — I truly hope it was helpful. One piece of feedback we received was an ask to see some B2B content ideas , which, frankly, is an excellent subject. At first I was stumped about how to determine this, but then I decided that a different tool could do the trick.

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