November, 2019

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7 Ways To Use Big Data To Your Advantage On Social Media

Smart Data Collective

Businesses can use big data in many capacities, but those who use it for social media are at a huge advantage. It enables you as a social media marketer to get a closer look at your customer base, understand what drives purchasing decisions , and encourage consumers to pull the trigger. Using big data to augment your social media strategy provides a wealth of opportunities simply because social media is such an integral part of people’s lives.

Advantage 276
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7-Step DIY Data Segmentation For Account-Based Marketing

Zoominfo

Account-Based Marketing (ABM) always seems like a great idea … until you get into the nitty-gritty. When confronted with the details – database management, customer account segmentation, and content creation – many companies balk and decide that perhaps ABM isn’t the right road after all. Sound familiar? Well, it’s really not as hard as you think. In fact, with just a few simple steps, DIY customer data segmentation for account-based marketing is a great way to get started.

Marketing 218
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Skills needed for working in competitive intelligence

Aqute Intelligence

Are you interested in a career in competitive intelligence? The industry is constantly growing as organisations recognise the value of mapping the competitive landscape, and quantifying the threats and opportunities presented by rivals. The prevalence of digital research tools may have accelerated the boom in this field. It’s impossible to ignore the wealth of data available, and difficult to opt-out when the majority of your competitors are investing in systematic research and competitor analys

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Get Started With Business Performance Dashboards – Examples & Templates

Datapine Blog

To succeed in today’s competitive business world, the ability to make the right decisions at the right time based on water-tight insights is essential. If you don’t have the vision or don’t know what to do with it, you’ll find yourself shooting in the dark – and that is detrimental to the growth and evolution of any business, regardless of size or sector.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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The Practical Guide to Finding Anyone's Email Address

Moz

Posted by David_Farkas In link building, few things are more frustrating than finding the perfect link opportunity but being completely unable to find a contact email address. It’s probably happened to you — if you’re trying to build links or do any sort of outreach, it almost always entails sending out a fairly significant amount of emails. There are plenty of good articles out there about building relationships within the context of link building, but it’s hard to build relationships when you

Gaming 71

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Is Big Data Creating A Competitive Edge For Small Businesses?

Smart Data Collective

Big data is transforming the daily realities of running a business. Companies can use big data to handle certain tasks more quickly and cost-effectively than ever. Vince Campisi, CIO of GE Software, Ash Gupta, an executive with American Express, and many other companies use big data to get a competitive advantage. Of course, big data also raises some new challenges.

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2 Truths and a Lie: High Email Bounce Rates and Sender Reputation

Zoominfo

Email marketing is hard. Some might argue that email marketing is even harder today than it was a decade ago. Whether you agree with that statement, one thing is for sure: email marketing provides different challenges than it did five or 10 years ago. There are so many factors that contribute to the success of an email program, no matter what kind of campaign you’re running.

Marketing 200
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In-house vs third-party competitor research

Aqute Intelligence

Despite our obvious bias, we know that you don’t always need an external competitive intelligence agency. Your own colleagues can conduct competent, actionable competitor research. Your teams are often on the front-line, at the interface between your business and external stakeholders. They have access to a drip-feed of rumours, news, speculation, first-hand accounts and stories that will never make the press.

Research 147
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Tally on Mobile is Accessible via Android and iOS!

Elegant BI

Tally on Mobile is the Answer to ‘On the Go’ Access Via All Types of Mobile Devices! Tally® Mobile App enables users to access previously unavailable data and information via a connection to the Tally desktop application via iOS and Android. Users can access information online and offline with near real-time data access and access to multi-company data.

Banking 52
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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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Better Content Through NLP (Natural Language Processing) - Whiteboard Friday

Moz

Posted by RuthBurrReedy Gone are the days of optimizing content solely for search engines. For modern SEO, your content needs to please both robots and humans. But how do you know that what you're writing can check the boxes for both man and machine? In today's Whiteboard Friday, Ruth Burr Reedy focuses on part of her recent MozCon 2019 talk and teaches us all about how Google uses NLP (natural language processing) to truly understand content, plus how you can harness that knowledge to better op

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Fuld + Company Welcomes Health & Life Sciences Practice Leader, Michael Ratcliffe

Fuld

Michael Ratcliffe brings both deep industry expertise and intelligence and strategy consulting capabilities to the firm. Boston, Mass. November 26, 2019 — Fuld + Company, a global competitive strategy consultancy, today announced the recent appointment of Michael Ratcliffe as a Senior Director and Head of the Health & Life Sciences Practice.

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Get Ready For These Six 2020 Business Intelligence Trends

Smart Data Collective

More and more often, businesses are using data to drive their decisions — which makes cutting-edge analytics and business intelligence strategies one of the best advantages a company can have. New technologies, especially those driven by artificial intelligence (or AI), are changing how businesses collect and extract usable insights from data. Here are the six trends you should be aware of that will reshape business intelligence in 2020 and throughout the new decade. 1.

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9 B2B Sales Closing Techniques You Can Use Today

Zoominfo

People buy from people first, product second, according to Director of Sales Steve Wernke. They want to feel good about who they’re buying from, and they want to walk away feeling good about the deal they’ve just made. They want to feel like they’ve won. So how can you make sure your future customer wins – and feels like they won – while winning business yourself?

Sales 191
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Competitive intelligence at conferences and events

Aqute Intelligence

Live events offer a glut of valuable information on your competitors. This is unsurprising given that exhibitions and conferences are marketing opportunities – and that means showing off your best products and celebrating your biggest achievements. As well as the scheduled talks, sessions and stands, there is all of the informal conversations that take place in-between.

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Drive BI Tool Adoption with Social BI!

Elegant BI

Why is Social Business Intelligence Important for My Business? If your business is planning to implement self service business intelligence, you may be focused on cascading data analysis and fact-based decision-making throughout the enterprise and, hopefully, your focus includes improving the data literacy of your business users and team members. One of the additional benefits of Self Service BI Tools is the concept of social BI, and it is important not to overlook these benefits when you lay ou

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All About Fraggles (Fragment + Handle) - Whiteboard Friday

Moz

Posted by Suzzicks What are "fraggles" in SEO and how do they relate to mobile-first indexing, entities, the Knowledge Graph, and your day-to-day work? In this glimpse into her 2019 MozCon talk , Cindy Krum explains everything you need to understand about fraggles in this edition of Whiteboard Friday. Click on the whiteboard image above to open a high resolution version in a new tab!

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Ep. 241 - 'Lade Tawak - How UX Uses Diversity to Create a Complete Lens of the Customer

Happy Market

My guest today is 'Lade Tawak, an experienced UX Researcher for many top brands including Google. Find ‘Lade Online: LinkedIn: www.linkedin.com/in/ladetawak Twitter: www.twitter.com/LadeTawak Website: ladetawak.com Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: w

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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3 Ways Big Data Is Bringing SEO Out of The Stone Age

Smart Data Collective

Anybody that was online in the 1990s knows how different search engines are in the field of SEO. Big data has drastically improved the functionality of search engines. Big data has had a two-pronged effect on the search engine industry. AJ Agrawal, the CEO of Alumnify has talked about this in his article on Inc. Big data is making it a lot easier for search engines to analyze content, which is a great deal for the customer.

Algorithm 248
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4 Steps for Creating a B2B Value Proposition and Connecting With Your Prospect

Zoominfo

A winning B2B sales value proposition tells a story about a real problem – and puts real monetary value on the solution. The best way to create the kind of value proposition your prospect is looking for is by addressing a need. Let’s talk about what value is – and what value isn’t. In B2B sales, value is the financial benefit you get from a solution beyond the price you pay for it.

Sales 187
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How to find your competitors’ customers

Aqute Intelligence

If you want to understand your competitors, you really need to know their customers. After all, your competitor’s customers tell you a lot about their ambitions, their performance, their limitations and their goals. By pinpointing your competitors’ customers, you can explore how they acquire new business, which may help you acquire more customers of your own.

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A Message For Your Business: How to Become Data Literate!

Elegant BI

Why is Data Literacy Important? If you have attended technology conferences or read industry publications, you have probably heard the term ‘Data Literacy’. If your enterprise is considering undertaking an initiative to encourage and nurture data literacy in your organization, you may be looking for a better understanding of the concept and the benefits.

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A Practical Guide to Business Intelligence Governance

Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights

While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.

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What Is BERT? - Whiteboard Friday

Moz

Posted by BritneyMuller There's a lot of hype and misinformation about the new Google algorithm update. What actually is BERT, how does it work, and why does it matter to our work as SEOs? Join our own machine learning and natural language processing expert Britney Muller as she breaks down exactly what BERT is and what it means for the search industry.

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Ep. 240 - Emmanuel Probst, Author of Brand Hacks on the Leverage of Creating an Experienced Brand

Happy Market

My guest today is Emmanuel Probst, author, UCLA professor, and Senior Vice President of Brand Health Tracking at Ipsos. Founded in 1975, Ipsos is one of the largest global market research and a consulting firm with worldwide headquarters in Paris, France. Prior to joining Ipsos, Emmanuel served as the Vice President of Media and Content Domain at Kantar, as well as in a leadership role at Dynata (formerly ResearchNow) and InMoment.

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How Using Data For Your Social Media Marketing Campaign Can Help

Smart Data Collective

Did you know there are over 3.5 billion Facebook users? Social media has become the best way to market your brand when you want to reach specific audiences. There are 50,000 or more new posts on Instagram every day, and nearly 500,000 Tweets a day. So how are all these brands becoming so visible overnight? They are using data to target new and previous customers.

Marketing 206
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New Study Indicates Men are Scared to Mentor Women: Why This is a Step in the Wrong Direction

Zoominfo

Although the #MeToo movement traces all the way back to 2006, it gained worldwide exposure in October of 2017 when the hashtag went viral on social media. . For those who are unfamiliar, the hashtag was originally used by women who experienced sexual harassment and assault in the television and film industries. But, after gaining international attention, the initiative ignited a long-overdue examination of sexual misconduct and gender discrimination across all industries and walks of life.

Education 167
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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission