March, 2014

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Understanding Intent Behind Content Consumption

Digital B2B Marketing

'You know millions of people saw your content. But do you know the answer to the more important question: why did they take the time to read it or watch it? It isn’t because it was widely shared on Twitter or LinkedIn. Your SEO program didn’t make then read it. A content promotion program didn’t make it suddenly appealing. Triggered emails gave them a link but didn’t make them click or spend their time with it.

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Dashboard Software Keeps Guiding Your Business to ‘Destination Success’

Elegant BI

Dashboard Software Will Lead You to Business Success. If you drive a car, you know that your dashboard is a critical source of information that tells you how your car is running. There are lights to tell you when your oil is low, lights that remind you to fasten your seatbelt, gauges that tell you how fast you are going and even how many miles you have traveled, and gauges to tell you when you are running low on fuel.

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Here’s what you need to know about startup marketing

Contify

Stop thinking and start doing! This is my second year in a marketing role. I’ve joined a New Delhi based technology startup called Contify that is doing some groundbreaking work in the areas of web intelligence and monitoring. Two months into the job, all my notions about marketing have been challenged. In terms of learning, the experience has been unlike anything I’ve ever known.

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The Feds Could Save $500B with Better Use of Data

Domo

In a recent survey of 150 federal IT executives, 69 percent pointed to big data as a way to increase efficiency, enable smarter decisions, deepen insights and save up to $500 billion across the federal government. You read that right—$500 billion. And it all comes from making better use of data. If the government could save even half of that, the impact would be tremendous.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Raychem RPG selects ElegantJ BI for their Business Intelligence Solutions

Elegant BI

Coverage in Regional Newspapers: Divya Bhaskar. Sandesh. Saurastra Bhoomi. Nirmal Metro. Satellite Samachar. Subah Savera. NavGujarat Samay (Times of India, Gujarati). Gujarat Pranam. Standard Herald. The Indian Express. Akila. Rakhewal.

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SMEs turn towards Business Intelligence

Elegant BI

Source Credit : The Economic Times – Gujarat Edition.

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The Hindu Business Line – ElegantJ BI to take on MNCs in Business Intelligence Space

Elegant BI

Source Credit : The Hindu Business Line.

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The Times Of India – Ahmedabad-based firm to provide Business Intelligence solutions

Elegant BI

Source Credit : The Times Of India.

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LinkedIn Has Opened the Content Marketing Floodgates

Digital B2B Marketing

'LinkedIn has gone Tumblr on us and B2B content marketers are drooling. Finally, you can publish directly on LinkedIn, along with people like Bill Gates and Richard Branson. It seems like the perfect opportunity, but it is brand new territory. What should you expect going in? How should you approach it? Although it has only been available for two weeks, and only to a handful of people, here are my initial expectations. 1.

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.