Digital B2B Marketing
NOVEMBER 22, 2011
Were you upset by Klout’s recent algorithm change? Do you pay less attention to Klout than you did before the algorithm changes? If so, you may be doing exactly what Klout wants you to do. If you care about grades in school, you study for your exam. The algorithm is clear (test results, possibly quizzes, attendance or participation) and you work to influence the result.
Elegant BI
NOVEMBER 30, 2011
Why Balanced Scorecards are the BEST! I am part of a task force. We are trying to understand our declining customer profitability (and we’d better do it fast or I will have to update my resume). We are trying to gather the information, but with so many data sources, it’s hard to make sense of things. Even where we are able to compile data, we aren’t sure we really understand the source of the problem.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Digital B2B Marketing
NOVEMBER 22, 2011
Were you upset by Klout’s recent algorithm change? Do you pay less attention to Klout than you did before the algorithm changes? If so, you may be doing exactly what Klout wants you to do. If you care about grades in school, you study for your exam. The algorithm is clear (test results, possibly quizzes, attendance or participation) and you work to influence the result.
Digital B2B Marketing
NOVEMBER 17, 2011
All Marketing Advice Should Include a Disclaimer Your strategy is your direction; it should never be prescriptive. The strategy you develop should be unique to your business, an outgrowth of the challenge or opportunity you are facing and the environment surrounding your target audience. The problem is, marketing advice is prescriptive. It may sound important and be delivered with authority, but it is still prescriptive.
Advertisement
Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Digital B2B Marketing
NOVEMBER 17, 2011
All Marketing Advice Should Include a Disclaimer Your strategy is your direction; it should never be prescriptive. The strategy you develop should be unique to your business, an outgrowth of the challenge or opportunity you are facing and the environment surrounding your target audience. The problem is, marketing advice is prescriptive. It may sound important and be delivered with authority, but it is still prescriptive.
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
Digital B2B Marketing
NOVEMBER 29, 2011
Two weeks ago, I wrote Just Say NO to Marketing Advice. Inbound marketing is a great example of popular marketing advice and it may makes sense for most marketers. But it doesn’t make sense for all. Most B2B marketers are not providing pure commodity products, even in commodity markets. Every company is looking to differentiate by meeting specific business needs.
Digital B2B Marketing
NOVEMBER 8, 2011
Last week, Google announced an algorithm update. The importance of fresh content increased last week for 35% of all Google searches ( announcement ). This latest algorithm update doesn’t focus on the quality or source of your content, it focuses on the timeliness of it. For B2B content marketing, here is the most notable aspect of this update: the importance of freshness is related to the search query, not the content.
Digital B2B Marketing
NOVEMBER 8, 2011
Last week, Google announced an algorithm update. The importance of fresh content increased last week for 35% of all Google searches ( announcement ). This latest algorithm update doesn’t focus on the quality or source of your content, it focuses on the timeliness of it. For B2B content marketing, here is the most notable aspect of this update: the importance of freshness is related to the search query, not the content.
Digital B2B Marketing
NOVEMBER 14, 2011
Thursday’s B2Bchat discussion focused on content marketing for B2B. Highlights from the discussion along with my own summary and commentary are inline below. You can also see the summary on Storify. Join #B2Bchat on Twitter, every Thursday at 8:00 Eastern time, follow @B2B_chat for more information on the discussion each week. Join the Discussion Do you have a view on content marketing in B2B?
Advertisement
Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.
Digital B2B Marketing
NOVEMBER 14, 2011
Thursday’s B2Bchat discussion focused on content marketing for B2B. Highlights from the discussion along with my own summary and commentary are inline below. You can also see the summary on Storify. Join #B2Bchat on Twitter, every Thursday at 8:00 Eastern time, follow @B2B_chat for more information on the discussion each week. Join the Discussion Do you have a view on content marketing in B2B?
Digital B2B Marketing
NOVEMBER 10, 2011
I do not want you to buy my product. I do not even want you to use my product. I want other people to buy and use my products and services because of you. Influencer marketing is fundamentally different. You are marketing to individuals that influence a decision made by someone else and your goal is to see that influence benefit you. So how do you plan and measure an influencer marketing program?
Digital B2B Marketing
NOVEMBER 10, 2011
I do not want you to buy my product. I do not even want you to use my product. I want other people to buy and use my products and services because of you. Influencer marketing is fundamentally different. You are marketing to individuals that influence a decision made by someone else and your goal is to see that influence benefit you. So how do you plan and measure an influencer marketing program?
Digital B2B Marketing
NOVEMBER 3, 2011
Let’s face it, Twitter has a spam problem, and over the last six months Triberr has been criticized as a source of that spam. Triberr is a polarizing platform and automatic tweeting is Triberr’s lightning rod feature. Proponents applaud the easy exposure and traffic, detractors point to lower quality content being broadly shared and higher sharing volume.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Digital B2B Marketing
NOVEMBER 1, 2011
B2B salespeople are looking to talk to people that influence or make decisions for business purchases. Businesses do not make decisions. People make decisions on behalf of businesses. And outside of some trusts run by lawyers following the direction of legal documents, this has always been the case. So why all the fuss about B2B being B2P (business to person)?
Elegant BI
NOVEMBER 15, 2011
Where Am I and How Did I Get Here? Never Fear, You Can Create a Performance Driven Enterprise! You want to grow your business and win new customers. You want your competitors to stop nipping at your heels. Your boss says to fix it but in order to do that, you have to get a handle on exactly what is happening inside your company. You set objectives but you never really know where you are day-to-day or even if everyone is measuring progress in the same way.
Digital B2B Marketing
NOVEMBER 1, 2011
Businesses do not make decisions, people make decisions on behalf of businesses. So why is B2P a new idea, and what should B2B marketers think of it?
Digital B2B Marketing
NOVEMBER 3, 2011
Triberr is a polarizing platform and automatic tweeting is Triberr's lightning rod feature. What happens when lightning rod features are removed?
Advertisement
ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
Digital B2B Marketing
NOVEMBER 15, 2011
The Kim Kardashian and Kris Humphries wedding made a big splash, but the lasting impact hasn’t been what the couple was likely looking for. Sadly, B2B marketing sometimes includes some of the same mistakes. Here are three traps from Kim and Kris’s wedding that catch B2B marketers as well. Each of these problems is familiar, and examples are included with each mistake.
Digital B2B Marketing
NOVEMBER 15, 2011
The Kim Kardashian and Kris Humphries wedding made a big splash, but the lasting impact hasn’t been what the couple was likely looking for. Sadly, B2B marketing sometimes includes some of the same mistakes. Here are three traps from Kim and Kris’s wedding that catch B2B marketers as well. Each of these problems is familiar, and examples are included with each mistake.
Expert insights. Personalized for you.
66 
Let's personalize your content