Digital B2B Marketing
DECEMBER 6, 2011
Google makes approximately 500 search algorithm changes a year. Looked at another way, Google averages two algorithm changes every business day. Wow. Many of these changes, like the well publicized rounds of Google’s Panda updates, are designed to remove ways companies have found to game Google’s search results. So how do you keep up with all the changes Google makes?
Elegant BI
DECEMBER 30, 2011
Forget Those Ugly Holiday Sweaters! Give Yourself the Gift of Simple, Sophisticated BI. I didn’t get the present I wanted for the holidays or for my last birthday? I got gift cards to stores I don’t like and ugly sweaters! YUCK! What I REALLY needed was a better way to manage my business. I didn’t know whether my goals were achievable or if I was making any headway in the market.
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Digital B2B Marketing
DECEMBER 6, 2011
Google makes approximately 500 search algorithm changes a year. Looked at another way, Google averages two algorithm changes every business day. Wow. Many of these changes, like the well publicized rounds of Google’s Panda updates, are designed to remove ways companies have found to game Google’s search results. So how do you keep up with all the changes Google makes?
Digital B2B Marketing
DECEMBER 22, 2011
I was recently informed that every marketing blogger must publish their predictions for the year ahead. So to claim my status as a blogger and not put my right to use WordPress at risk, here are my 12 serious predictions for B2B marketing in 2012. Content Marketing 1. Name recognition will rule. Flooded with content, audiences will turn to recognized sources.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Digital B2B Marketing
DECEMBER 1, 2011
A creepy alligator has been stalking me. Yes, an alligator. Ads for HostGator , perpetually offering 20% off, have been on nearly every site I visit. Unfortunately for HostGator, I already chose a hosting provider, and now, I’m tired of HostGator’s advertising and their alligator mascot. Retargeting ads are inexpensive and for online direct marketers, they usually perform very well on click rate, conversion rate and cost per conversion metrics.
Digital B2B Marketing
DECEMBER 1, 2011
A creepy alligator has been stalking me. Yes, an alligator. Ads for HostGator , perpetually offering 20% off, have been on nearly every site I visit. Unfortunately for HostGator, I already chose a hosting provider, and now, I’m tired of HostGator’s advertising and their alligator mascot. Retargeting ads are inexpensive and for online direct marketers, they usually perform very well on click rate, conversion rate and cost per conversion metrics.
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
Digital B2B Marketing
DECEMBER 15, 2011
All marketing is integrated, even if it is unintentional, poorly done or working against itself. Marketing activity does not happen in a vacuum void of other influences. What is the ROI of your social media activity? What is the ROI of search? What is the ROI of TV? Most marketers don’t actually know. Traditional marketing organizational structures and measurements are built around individual components.
Digital B2B Marketing
DECEMBER 13, 2011
What are B2B marketers biggest measurement challenges? How do they effectively communicate results within the organization? What are the trends they are looking towards in 2012? We tackled these and other questions during the weekly #B2Bchat discussion on Twitter on December 8, 2011. Highlights from the discussion along with additional commentary on each question is below.
Digital B2B Marketing
DECEMBER 2, 2011
I was recently informed that every marketing blogger must publish their predictions for the year ahead. So to claim my status as a blogger and not put my right to use WordPress at risk, here are my 12 serious predictions for B2B marketing in 2012. Content Marketing 1. Name recognition will rule. Flooded with content, audiences will turn to recognized sources.
Digital B2B Marketing
DECEMBER 8, 2011
Twitter announced a new interface, rolling out over the next few weeks, this morning. You can preview the interface and the new features at fly.twitter.com. Compared to this change, the previous change to New Twitter (the current interface) was minor. This is a major change and for marketers, it is a far more interesting change. New brand pages give marketers a new home, but the changes to everyone’s stream is where the real opportunities are.
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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.
Digital B2B Marketing
DECEMBER 8, 2011
Online Marketers are Creepy , but they don’t have to be! Last week, I shared the results of an informal survey about banner ads promoting a site or product you recently viewed. More than 90% of the people I spoke with had a distinctly negative view of these ads and the few that liked them were marketers. However, retargeting does not need to make online marketers creepy.
Elegant BI
DECEMBER 14, 2011
The Inside Scoop on Today’s Business Intelligence: Imagine BI That is Suitable for EVERY End User. When it comes to IT evolution, the pace is faster than ever! Business Intelligence (BI) has been around for a while but the recent evolution of these solutions has made it easy to achieve true BI. Your end users can jump into the deep end of the BI pool without drowning in convoluted features and out-of-date reports that do them absolutely no good!
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