December, 2022

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Podcast Episode: A Practical Guide to Competitive Intelligence

Crayon

Tis’ the season for a brand new episode of Into the Fray: The Competitive Intelligence Podcast ! Crayon Updates

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IT leaders face reality check on hybrid productivity

CIO

CIO Ted Ross believes the honeymoon is over for breakneck productivity when it comes to hybrid work, and he’s not the only one. Tech employees at the City of Los Angeles IT agency who were forced to work remotely in the early pandemic days were very efficient, Ross says.

IT 714
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How Vulnerable Are Supply Chains to Hacking?

Smart Data Collective

It’s easy to sound paranoid when talking about cyber security. Threats actually are everywhere. In your local coffee shop. Lurking on the first page of your favorite search engine. In your email inbox. One small mistake can bring business empires to their knees. It happened to Marriot.

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Is Power BI A Semantic Layer?

Chris Webb BI

The short answer: yes. And it’s a metrics layer and a metrics store and it’s headless BI too for what it’s worth.

Finance 251
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Which ESG Topics Get the Most Attention?

People are focusing on how companies are responding to the headline issues of the day, says a report from 3BL Media on evolving interests in ESG subjects, which also found a mismatch between the stories brands publish and topics audiences want.

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What's a SWOT Analysis?

Crayon

Tesla, Rivian, and Toyota all make electric vehicles, but the way they perceive their respective roles in the EV market (and the way prospective purchasers perceive each brand) couldn’t be more different. Competitive Intelligence Strategy

SWOT 325

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5 Current Trends in Big Data for 2022 and Beyond

Smart Data Collective

The world of big data is constantly changing and evolving, and 2021 is no different. As we look ahead to 2022, there are four key trends that organizations should be aware of when it comes to big data: cloud computing, artificial intelligence, automated streaming analytics, and edge computing.

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IT’s ‘war for talent’ is a losing battle

CIO

It has been almost 25 years since McKinsey & Co. introduced the term “talent war” to the world. For almost a quarter of a century CIOs have been locked in a Sisyphean battle to attract and retain the IT talent necessary to create competitive advantage.

IT 714
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Due diligence is ever more critical as the battle for cloud sovereignty intensifies

CIO

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Big Data Analytics in eLearning: Aspects Everyone Should Know

Smart Data Collective

With technological advancement, data revolutionizes many business processes. Experts assert that one of the leverages big businesses enjoy is using data to re-enforce the monopoly they have in the market.

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7 Trends in ESG: What PR Pros Need to Know in 2023

What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.

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Podcast Episode: Using Competitive Intelligence for Product-Led Growth

Crayon

As we glide into a new month, you know what that means — a new episode of Into the Fray: The Competitive Intelligence Podcast has arrived! Crayon Updates

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Power BI DirectQuery Mode And Degenerate Dimensions

Chris Webb BI

A few weeks ago my colleague Dany Hoter wrote a post on the Azure Data Explorer blog about how using columns on fact tables as dimensions in DirectQuery mode can lead to errors in Power BI. You can read it here: [link].

IT 242
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Lead Generation: Tips for Creating Effective Landing Pages

mention

Landing pages are a popular tool used in inbound marketing to attract customers and generate leads. But simply creating a landing page and waiting for the leads to come isn’t enough. You need to create effective landing pages that encourage a visitor to become a lead. What are landing pages?

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8 Social Media Trends & Their Impact on Marketers in 2023

Tinuiti

The social world moves fast and with all that’s happened in 2022, including economic headwinds and uncertainty of consumer demand, it’s time to keep your head on a swivel as we move into 2023.

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7 Ways to Supercharge Your ABM Strategy with Real-Time Intent

Streaming real-time intent is a homerun for marketing and sales’ account-based marketing (ABM) strategies. With real-time buyer insights, you can be first-in-line to provide solutions and lead better, hyper-personalized conversations.

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The Top Cloud Security Threat Comes from Within

CIO

One of the biggest cloud security threats your company faces isn’t malicious. In fact, it originates from inside your IT organization. Accidental misconfigurations pose one of the leading security vulnerabilities IT organizations contend with in the cloud.

Security 701
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5 Best Practices for Extracting, Analyzing, and Visualizing Data

Smart Data Collective

Technology is quickly becoming a critical component of our existence. Today, technology powers every important aspect of our life, from business to education to medicine. It has greatly aided in the automation of formerly manual activities, making everything more smooth and efficient.

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Crayon Introduces Competitive Performance Insights

Crayon

The best competitive intelligence programs are proactive , meaning they identify threats as soon as they begin to emerge and enable their sales teams accordingly. Crayon Updates

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What’s New In Analysis Services 2022?

Chris Webb BI

There was a time when a new release of SQL Server – and therefore a new release of SQL Server Analysis Services – was the most exciting thing in the world for me. New functionality! New things to blog about!

Analysis 193
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Digitizing Logistics: Harness the Power of Data in 4 Steps

Entering a new demand gen position in a volatile market is nerve-wracking. In demand generation, data is essential for knowing who you should target and how. In this eBook, you’ll learn how to identify and target your ideal prospects using different types of data.

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14 Foolproof Ways to Increase Email Engagement

mention

Building relationships with email subscribers is a lot like starting a new relationship in real life. The first date is exciting, but whether or not the relationship goes the distance is determined by what you do next.

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Advertising on Walmart Marketplace: Ad Types & Tips [2023 Update]

Tinuiti

Amazon might have the lion’s share of inventory and sellers in the online marketplace space, but they’re not the only major player on the block. Despite some early challenges, Walmart Marketplace has made great strides in recent years, with more exciting updates on the near horizon.

Retail 180
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PepsiCo transforms for the digital era

CIO

For any IT leader new to an organization, gaining employee trust is paramount — especially when, like PepsiCo’s Athina Kanioura, you’ve been brought in to transform the way work gets done.

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How to Plan a Cybersecurity Strategy for Your Small Business

Smart Data Collective

Do you think a small business owner need not worry about cyberattacks? 46% of all cyberattacks impact businesses with less than 1000 employees. Small businesses have fewer resources to invest in the security paradigm.

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16 Go-to-Market Plays for Your Entire Sales Funnel

After gathering some of the best go-to-market plays from our own B2B sales and marketing pros, we've package them here for you. Try one of these 16 plays in your next salesflow or as inspiration for your next winning sales engagement strategy.

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Your Competitor’s Next Big Move Is Coming. Get Ready with the Accelerator Course.

Crayon

A product launch. An acquisition. A groundbreaking go-to-market partnership. Sooner or later, your competitor will do something big—something that directly threatens your market share. Analyzing Intel

Marketing 325
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Eighteenth Blog Birthday: On The Question Of “Wouldn’t It Be Great If Power BI Did This?”

Chris Webb BI

Every year, on the anniversary of the first-ever post on this blog, I write a post reflecting on what has happened to me professionally in the past year or discussing a non-technical (but still work-related) subject.

IT 181
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10 Best Keyword Research Tools to Use in 2023

mention

While Google is getting better and better at search intent, you should get better at giving the best match for their searches. Keywords are important indicators of how people use to search. The exact match keywords are no longer precise matches, and they will now match with the intent of a search.

Research 149
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5 Brands Making Strides to Unlock Retail Sustainability Amid Climate Change

Intelligence Node

A New Era of Sustainable Retail The final sprint leading up to the year 2023 has made for some powerful headlines in the realm of sustainability. With calls of ‘greenwashing’. The post 5 Brands Making Strides to Unlock Retail Sustainability Amid Climate Change appeared first on Blog.

Retail 104
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The 5 Stages of Account-Based Marketing — and How to Win Them All

Successfully complete the five stages of ABM: define, identify, engage, convert, and connect. We’ll show you how to create a unified system with your sales team to help them land more qualified opportunities and connect with prospects like never before.