Tue.Sep 08, 2020

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6 Ingenious Data-Driven Marketing Ideas for CBD Brands

Smart Data Collective

We recently talked about the incredible benefits of using AI in the CBD industry. We thought it might be good to delve into the topic in greater detail. You can see how big data and AI are being utilized by the most astute CBD marketers. When you evaluate the many different businesses and industries in the world today, some are flourishing more than others.

Marketing 269
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How to Choose Google My Business Categories (With Cool Tools!)

Moz

Posted by MiriamEllis. Image credit: Danny Sternfeld. In creating a Google My Business listing for your local business, making a data-based decision is one of the most important steps you’ll be taking. Just how influential are the categories you select? Our recent State of the Local SEO Industry 2020 survey found that, out of all factors, GMB elements (which include categories) have the greatest impact on local pack rankings.

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Can Data And Analytics Solve Cold Chain Problems?

Smart Data Collective

The rise of big data adoption by enterprises has seen analytics be applied to various areas of business. Supply chains, for instance, have greatly benefited from these efforts. Companies have been able to log data on product movement and, by analyzing these, they are able to streamline many of their logistics processes. For example, retail giant Walmart uses data gathered from its fleet’s activities to optimize supply chain routes , allowing the company to move products more efficiently and keep

Retail 200
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5 Expertly-Crafted Strategies to Create Winning Content Using Social Listening

Digimind

Win 61
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.