Thu.Oct 28, 2021

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How to Find Competitor Pricing Information (5 Key Sources)

Crayon

Picture this: You’re a sales rep at an email marketing software company. One day, you hop on a discovery call with a prospect. As you’re chatting with them about their goals, they say this: “Easy automation is really the key here. In order to hit my targets, I need to send a ton of emails, and I just don’t have that much time on my hands these days.

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Six Ways to Put Enterprise Sales in the Fast Lane

Zoominfo

“Enterprise sales” and “fast” are two terms that don’t often go together. Once you start selling into the enterprise world, you’re greeted with more complex processes, more decision-makers, and slower-churning gears. But the rewards are substantial, as these large companies — often with $1 billion or more in revenue and thousands of employees — can lead to large annual contract values.

Sales 130
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7 Important Social Media Marketing Metrics

Netbasequid

In our global economy, the diversity of audiences has made the marketer’s job more difficult. Staying on top of trends, avoiding consumer intelligence pitfalls , and pinpointing the ever-changing voice of the customer are critical skills – and so is measuring your marketing performance. With that in mind, we’ll share seven important social media marketing metrics that your brand should be tracking.

Marketing 105
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Is Cloud Transformation the Center of Your Growth Strategy?

Dataversity

Click to learn more about author Sudipta Kumar Ghosh. On-demand services that include shopping and entertainment, booking transportation and travel, and instantaneously paying back your friend for that dinner from your phone are proliferating in a high-tech world. As such, it’s a wonder that most traditional banking and financial institutions appear to be as antiquated […].

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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White Paper – Making the Case for Embedded BI and Analytics

Elegant BI

When a business considers business intelligence and augmented analytics initiatives, it should include Embedded BI and Integration APIs to improve ROI, TCO and user adoption. If an enterprise does not understand the risks of data silos, and restrictive analytics solutions, it is not likely to make the right choices. With appropriate planning and execution, businesses can create a solid foundation, and provide benefits for all users, managers and IT staff.

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P&G's Top Five CPG Brands in 2021

Pathmatics

Procter & Gamble (P&G) is one of the biggest CPG conglomerates and most admired companies in the world. Some of your go-to everyday items are owned by P&G - Old Spice, Crest, Charmin, and over 60 more brands. We’ll take a look into P&G’s top five brands for January through September 2021 and compare their overall digital ad strategies for the year so far.

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Weidert Group Wins HubSpot’s Q3 2021 Grow Better: Marketing Impact Award

Weidert Group

APPLETON, WI, October 2021 – Weidert Group, a full-service B2B inbound growth agency and Dia mond Level HubSpot Partner, has been named a North American winner in the “Gro w Better: Marketing” category in HubSpot’s Q3 2021 Impact Awards. HubSpot, a leading CRM platform for scaling companies, uses the award to recognize members of its Solutions Partner Program who go above and beyond to help their customers grow better.

Win 52
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3 Misconceptions About Change Management That May Be Holding You Back

Dataversity

Click to learn more about author Gaurav Belani. There’s no denying that successfully navigating an enterprise through a transitional period is no easy task. As it turns out, most people are inherently fearful of change for one reason or another. In both our personal and professional lives, we seem to resist the new in an […]. The post 3 Misconceptions About Change Management That May Be Holding You Back appeared first on DATAVERSITY.

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Does Your Organization Have a Unique Point of View About the Future?

M Brain

The post Does Your Organization Have a Unique Point of View About the Future? appeared first on M-Brain - Market & Competitive Intelligence Solutions.

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[WATCH] A Post-Quarantine-Halloween in digital advertising

Pathmatics

Who let the dogs out?! Or, cats, or Pixar characters, or witches and superheroes for that matter?

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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CERTIFICATION PROGRAM Foundations of Market & Competitive Intelligence

SCIP

CERTIFICATION PROGRAM. Foundations of Market & Competitive Intelligence. Only 5 Seats Left. Registration Closes next Friday. 30 Tools & Templates.9 Continuing Education Units*. SCIP Certification*. 10.5 hours of live sessions. This workshop provides training in critical skills, practices, and tools that participants can immediately use to develop and implement an intelligence strategy that drives business growth and supports corporate objectives.

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Big Data London: A curious look at confidence and data strategy

Domo

Recently Domo presented at Big Data London, and set up a vending machine that asked attendees a few questions about themselves and the technical environments that they work in (and in turn, distributed some fun Domo swag). Curious about the data (of course!), I uploaded the results into Domo and did some analysis. The team also created a pretty cool infographic based on the data here.