Tue.Apr 05, 2022

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UK movers and shakers: New CIO and IT executive appointments

CIO

Stay up-to-date with the latest UK CIO and senior IT executive appointments with our revamped and relaunched UK Movers & Shakers noticeboard. The world of the UK CIO is a dynamic one. It’s not unusual to find tech leaders seeking new and challenging roles to which they can bring their experience and digital transformation vision to fruition. Here, we bring you all the relevant announcements from the movers and shakers of the CIO UK community.

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7 Market Research Examples for Competitive Intelligence

Cipher

Market research is an important––but often overlooked––element of the wider Market and Competitive Intelligence (M/CI) process. Various different types of market research enable organizations to develop new insights into their target customers, competitors, and the industries in which they compete. ?? Related: Types of market research (examples + tips).

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Competitive Intelligence Podcast: Building CI Credibility

Crayon

New month, new quarter, new… podcast episode. We’re kicking off April with a fresh episode on Into the Fray: The Competitive Intelligence Podcast !

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Search Engine Marketers Without Data Analytics Knowledge Are Obsolete

Smart Data Collective

Data analytics has led to a huge shift in the marketing profession. A large part of this is due to advances in digital marketing. Digital marketers have an easier time compiling data on customer engagements, because most behavior and variables can be easily tracked. This is particularly true for search engine marketers. Earlier this year, VentureBeat published an article titled How data science can boost SEO strategy.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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What’s New: Chorus Mobile App, ZoomInfo Chat and OperationsOS 

Zoominfo

Another month means another exciting round of updates from ZoomInfo, where we’ve been hard at work delivering product updates across sales, marketing, and operations to help you more effectively hit your number. Chorus Mobile App Our conversational intelligence platform, Chorus , is getting more powerful for sellers on the go. We’ve launched a reimagined mobile app to give you a better experience and provide easier access to all of your calls.

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Use Paginated Reports to Create a Gantt Chart

Paul Turnley

A Gantt chart is an excellent example of where Paginated Report & SSRS were an ideal choice for the purpose. It is a running list of activities with the duration for each displayed as a horizontal bar depicting the beginning and ending day along a horizontal scale. The challenge is that this is not a standard chart type in either Power BI or SSRS/Paginated Reports.

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AI Technology is Essential for Online Fraud Prevention

Smart Data Collective

Online fraud is growing at a frightening pace. Many cybercriminals believe they can con eCommerce stores out of their cash and never be caught because they are operating over the internet. One particular scam called fraudulent Buy Online Return In-Store (BORIS) is thought to have cost retailers a staggering $1.6 billion last year. However, new advances in AI are changing this situation.

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Alles über Social Media Monitoring

Netbasequid

Ob Ihre Marke in den endlosen Gespräche im Internet erwähnt wird oder nicht, macht diese Unterhaltungen nicht weniger einschlägig. Die Verbraucher tauschen Bedürfnisse, Wünsche, Herausforderungen und alle möglichen Informationen aus, die Ihre Konkurrenten dann aufgreifen und strategisch nutzen. Lassen Sie uns einen Blick darauf werfen, was Sie als Marke aus diesen Erkenntnissen lernen können – und warum Sie sie nicht verpassen sollten!

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Quality Control Tips for Data Collection with Drone Surveying

Smart Data Collective

Here at Smart Data Collective, we never cease to be amazed about the advances in data analytics. We have been publishing content on data analytics since 2008, but surprising new discoveries in big data are still made every year. One of the biggest trends shaping the future of data analytics is drone surveying. As more surveying companies harness the power of drones, they are compiling more data that can be used for energy procurement construction, oil drilling, defense applications and many othe

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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Experience Inbound Keynote Speaker Tim Cigelske: What to Expect

Weidert Group

Sprecher Brewing Company made headlines locally and in beer and beverage circles recently when it announced a major brand redesign, arguably one of the most time-consuming initiatives a brand can undertake — and something that requires the guidance of someone with both left- and right-brain competencies. For Sprecher, that person is Tim Cigelske.

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The full lifecycle guide to product marketing

bazaarvoice

Product marketing: A term most know, many conquer, but few completely master. But don’t worry, this comprehensive guide of the full product marketing lifecycle—from before, during, and after launch—will teach you how to easily become one of the latter. Chapters: What is product marketing? Why is it important? Product marketing phases Land your product launch.

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3 Ways AI Engineering Can Help Drive Broader Adoption

Dataversity

There is no shortage of hype about AI’s potential. But to truly realize that value, we must deploy it in the field repeatedly and reliably in an ever-changing world – and therein lies the challenge. For AI to work sooner, better, and faster, organizations must operationalize more AI programs so they can start collecting and learning […]. The post 3 Ways AI Engineering Can Help Drive Broader Adoption appeared first on DATAVERSITY.

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Wink Sees 40% Growth in Structured Annuities After Record Year

Wink Intel

Also, at least four new companies will enter the fast-growing market for the first time in 2022, according to Sheryl Moore , CEO of Wink , publisher of Wink’s Sales & Market Report. In 2021, there were 15 companies offering a total of 55 structured annuity products, she said. Click HERE to read the full story via Life Annuity Specialist. The post Wink Sees 40% Growth in Structured Annuities After Record Year appeared first on Wink.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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11 Powerful Social Listening Strategies to Grow Your Business In 2022 and Beyond

Netbasequid

Staying on top of social listening can be challenging, as it comes with many moving parts. And if you’re not organized in your approach, you could lose out on valuable intel that would have led your company to success. Have no fear! We have 11 social listening strategies to guide your brand so that it focuses efforts where it counts, and creating the most social bang for your buck!

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Annexus and State Street to Create In-Plan Annuitization Program

Wink Intel

State Street Global Advisors will be using a feature developed by Annexus to persuade employers to add lifetime income options to 401(k) plans. State Street is putting the Annexus Lifetime Income Builder annuitization program in a new target date fund aimed at 401(k) plan sponsors. State Street is an asset manager with $4.1 trillion in assets under management.

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‘SECURE 2.0’ Passes House, Moves to Senate

Wink Intel

By a 414 to 5 vote this week, the House of Representatives approved the Securing a Strong Retirement Act of 2022 and sent it on to the Senate. Sponsored by Richard Neal (D-MA), the lengthy bill grants several long-sought items on the retirement industry’s wish-list. . Click HERE to read the full story via RIJ. The post ‘SECURE 2.0’ Passes House, Moves to Senate appeared first on Wink.

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Meet Corebridge, AIG’s ‘Bermuda Triangle’ Venture

Wink Intel

With the collaboration of private equity firms and a Bermuda-based reinsurer, American International Group (AIG) will soon spin off its $410 billion Life & Retirement division into Corebridge Financial, a new entity to be financed in an initial public offering. AIG expects an IPO this quarter, pending approvals. Click HERE to read the full story via RIJ.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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5 Ways Inflation Could Reshape Annuities

Wink Intel

n the 1970s, U.S. consumer prices headed up like an Apollo rocket. Ordinary people bought mood rings that changed color when they were happy, earth shoes that put their toes higher than their heels, and commodities futures. Butchers, bankers, tailors and candlestick makers experimented with gold futures, wheat futures and even the much-ridiculed pork belly futures.

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House Panel to Consider Bill That Might Make Hot Annuities Hotter

Wink Intel

Congress could soon give issuers, sellers and users of a popular new category of annuities a boost. The House Financial Services Committee is to meet Wednesday to consider H.R. 4865, the Registration for Index-Linked Annuities Act, at a hearing on stock exchange regulation. The committee will consider the registered index-linked annuity, or RILA, bill, along with a number of other securities bills and bill drafts, including a securities exchange liability bill and a bill that could support the c

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Bill That Could Boost Lifetime Annuity Use Sails Through House

Wink Intel

H.R. 2954 — a bill that includes major lifetime income annuity rule changes — raced through the House of Representatives on Tuesday. House members approved the Securing a Strong Retirement Act, also known as the Secure Act 2.0, by a 414-5 vote. Supporters have described the bill as a sequel to the Setting Every Community Up for Retirement Enhancement Act, which became law in 2020.

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New FATCA Reporting Rules May Hit Visitors’ U.S. Annuities

Wink Intel

A proposed asset-tracking rule could affect international visitors in the United States who own U.S. life insurance policies or U.S. annuities. The Biden administration wants to require U.S. financial institutions to send the IRS account balance information for any accounts maintained by “foreign persons.”. The account balance total would have to include the cash value of the foreign persons’ life insurance policies and the surrender value of their annuities.

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

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Brokers International’s Mark Williams on the Annuity Market Force to Watch

Wink Intel

Mark Williams says anyone involved in helping clients with annuities right now had better be paying close attention to Washington. Williams is CEO of Brokers International — a 67-year-old Urbandale, Iowa-based annuity and life field marketing organization that is now part of Integrity Marketing. Brokers International can offer insurance agencies and financial advisory firms a wide range of support services, and it has distribution relationships with more than 40 different insurers, including AIG

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Prudential Completes Retirement and $31B Annuity Deals

Wink Intel

Prudential Financial says it’s now stronger, leaner and eager to sell annuities. The Newark, New Jersey-based life and annuity issuer has announced the completion of two major, previously announced deals. The company has closed on an agreement to sell a subsidiary, Prudential Annuities Life Assurance Corp., to Fortitude Re, a Bermuda-based reinsurer controlled by The Carlyle Group and T&D Holdings of Japan.

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Kitces: The Big Mistake That Led to Massachusetts Fiduciary Rule’s Demise

Wink Intel

While the torpedoing of the Massachusetts fiduciary rule by a superior court judge on Wednesday is “tough fiduciary news,” Massachusetts likely “took the wrong approach to begin with” in enforcing its fiduciary rule against trading app Robinhood, popular blogger and advisor Michael Kitces stated Thursday on Twitter. “Is the way Robinhood promotes stock trading concerning?

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SEC Warns Advisors on Rollovers Under Reg BI

Wink Intel

The Securities and Exchange Commission is warning broker-dealers and advisors to use caution when recommending rollovers out of a retirement plan to retail clients so as not to run afoul of their obligations under Regulation Best Interest and the Advisers Act fiduciary standard. In a just-released guidance bulletin in Q&A form, the SEC reiterates the standards of conduct for broker-dealers and advisors when they are making account recommendations to retail investors.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.