Wed.Dec 02, 2020

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Tools and Resources to Boost Market Intelligence Team Value and Efficiency: Part 2

Crayon

The following post was written by Bill Strugger. Bill is Head of Market Intelligence (MI) at HERE Technologies. HERE provides insights on the location and movement of things – be it cars, goods or people. HERE has 10,000 employees and is HQ in Amsterdam. The HERE MI team has a broad remit of tactical (Battlecards, Industry Briefs, Buyer Analysis & Perceptions) and strategic deliverables (Industry POVs, Value-Chain Assessments, Market Sizing, and Scouting Reports).

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Knowledge360 Product Updates: Announcing Our New PowerBI Integration

Cipher

PowerBI Integration is Live! Today, we’re excited to announce the integration between Knowledge 360 and Power BI reports. By integrating with Power BI, you are now able to create reports and workspaces in PowerBI and add them any sandbox dashboard in Knowledge360. For example, this Power BI integration allows sales teams to visualize pipeline data next to their prospect's social media feeds and key trending industry topics all in one dashboard view.

Knowledge 327
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In The Age Of Big Data, Is Microsoft Excel Still Relevant?

Smart Data Collective

In recent years, leading professional fields like marketing have leaned heavily on phrases like, “content is king,” but if you’ve been paying attention – not just to marketing, but to many other growing fields, including eCommerce, healthcare, and finance – the real reigning force is not content, but data. Big data, which is itself a consequence of other technology, gives us the tools to interpret our actions, to strategize and analyze in new and more objective ways.

Finance 241
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10 Strategies to Scale Your Digital Marketing Agency in the New Normal

mention

As most businesses are scrambling to keep up with the new business climate caused by the COVID-19 pandemic, digital marketing agencies and services on the contrary – are growing in demand. Online marketing has been cemented as a norm since more and more businesses have to come up with digital campaigns, stand out from the crowded online space, and continue to increase their bottom line.

Marketing 195
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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How to use Competitive Intelligence in recruitment

Octopus

How to use Competitive Intelligence in recruitmentThis article is called how to use Competitive Intelligence in recruitment and looks at what you can get by looking at your competitors' job. The post How to use Competitive Intelligence in recruitment appeared first on Octopus Competitive Intelligence.

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Tinuiti Announces Investment from New Mountain Capital to Accelerate Next Phase of Growth

Tinuiti

Performance marketing leader eyes international, product and innovation investments to meet evolving consumer needs .

Capital 100
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How have library job titles evolved? Reflections on recent years

Vable

I was curious about this post which was originally written in early 2017. It stated that "a quick LinkedIn search reveals that there are 158,455 Librarians, 71,224 Information Officers and 10,479 Knowledge Managers on there". I refreshed this search in late 2020 and found the following: 471,000 Librarians ( 158,455 Librarians). About 3,760,000 Information Officers ( 71,224 Information Officers).

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Social Media, the Untapped Treasure Trove for Supercharging Sales

Digimind

For brands, social media has evolved from a place to share memes with your customers, to a fully-fledged digital front desk. There are a myriad of functionalities that have developed within the last decade to enhance user experiences beyond an ordinary swipe or tap, with live-streaming and even shopping features coming into play.

Sales 62
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How to conduct market analysis for 2021

ATTEST

Market analysis will always be important, but perhaps never more so than now. The coronavirus pandemic has changed the retail landscape so profoundly, that even brands who’ve traded successfully for years are having to reassess and change tactics. It’s not just the economic environment that has changed; consumer behaviour has too, and it’s vital to get a handle on this in order to be able to plan strategies for things like marketing, distribution, pricing and business development.

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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December 2nd, 2020 - Product Updates and Data Additions

Thinknum

Product Updates Nowcasting With Real-Time Alternative Data Insights As quants erode alpha from traditional market data, fundamental investors increasingly adopt quantitative techniques rooted in big data. Check out our datasets, research reports, and other resources for quantamental investors , to learn how the most innovative investors use alternative data to power investment decisions.

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How to conduct market analysis for 2021

ATTEST

Market analysis will always be important, but perhaps never more so than now. The coronavirus pandemic has changed the retail landscape so profoundly, that even brands who’ve traded successfully for years are having to reassess and change tactics. It’s not just the economic environment that has changed; consumer behaviour has too, and it’s vital to get a handle on this in order to be able to plan strategies for things like marketing, distribution, pricing and business development.

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A Great Social Media Monitoring Strategy: The Perfect Holiday Present For Every Brand

Digimind

?? He’s Making A Strategy, And Checking It Twice.

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Real-Time Interactive Data Visualization Tools Reshaping Modern Business

Smart Data Collective

If the work of a human’s mind can be somehow represented, interactive data visualization is the closest form of such representation right before pure art. So, what is Interactive data visualization and how are they driven by modern interactive data visualization tools? Generally speaking, data visualization itself visually represents a certain database.

Business 286
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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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5 Questions to Answer When Evaluating Your Competitive Intelligence (CI) Platform

Evalueserve

There’s no denying the importance of having a competitive intelligence (CI) platform in the “New Normal”. Without it, organizations are unable to surpass competitors, overcome key challenges, and spot critical opportunities. But most CI programs leave people drowning in data and starving for insight. With the variety of competitive intelligence (CI) platforms and solutions available, almost every need is filled, whether it is market research, competitive landscaping, trend analysis, customer ins