Thu.Jul 22, 2021

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Proactive, real-time data re-enrichment made easy with ZoomInfo Webhooks

Zoominfo

Imagine this scenario: a marketing campaign you develop ends up going to the wrong audience, or a segmentation analysis yields incorrect results because the data wasn’t updated. Fresh, up-to-date data leads to better business outcomes by ensuring that opportunities aren’t missed. And while you can set up automated requests for your API to update your data regularly, there is an easier, more efficient solution: webhooks.

Profiling 130
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Ten Effective Examples of Positive Brand Association

Netbasequid

Brand association is all about reinforcing positive attributes about your brand and helping them take hold in the mind of the consumer. Ideally, a positive brand association will elicit an emotional response from your customers that causes them to reach for your brand over the competition. It’s helpful to think about brand association as subliminally “branding” the ideas and feelings you want your consumers to think about into their psyche.

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How to Use HubSpot CMS Behavioral Events to Accelerate Sales & Growth

Weidert Group

If you had access to automation features that could help your sales team respond more effectively and timely to behaviors that indicate sales leads are kicking the tires , how much time could you save them? How many more deals could they close? If you’re a HubSpot Enterprise user, congratulations. You have access to Custom Behavioral Events, and that means you can tap into deep insights based on prospect and sales lead behaviors as they interact with your content and sales communications.

Sales 84
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7 Elements of Competitive Intelligence

Evalueserve

Competitive Intelligence: An Overview. All businesses want a competitive edge. It’s hard to get one, and it’s harder to maintain one. The rate of business competition is increasing and disruption is happening at a faster pace than ever before. 63% of companies are currently experiencing disruption, and 44% are highly susceptible to it, according to research by Accenture.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Using Keywords in YouTube Videos: How to Get More Views

Moz

The key to getting more views on YouTube isn’t to be special enough or loud enough to get noticed, but to tag your content with detail-rich identifying information, making it searchable for viewers already looking for videos like yours.

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Start Showing Off With Expert Client Reporting

Similarweb

This might surprise you: The impact you achieve for your clients is not what’s most important when it comes to proving your value. It’s how you showcase your impact that really matters. Client reporting tools and dashboards can be your secret weapon for effective client communication (and achieving results). To get it right, you need to tell a story with the most accurate and up-to-date analytics for agencies , like website traffic , bounce rate , conversion rate , and more. .

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Digital Ads & Covid-19: Staying Clean Post-Vaccine

Pathmatics

At the start of lockdowns, sales of hand sanitizer surged 838%. Cleaning brands simply couldn't keep up as store shelves were wiped clean by anxious shoppers. Distilleries even pivoted from making bourbon and vodka and started pumping out the disinfectant instead.

Sales 52
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Leading Independent Retailers Leverage Engage3 to Track their Competitive Price Position and Optimize Prices to Drive Traffic and Margin

Engage3

PRESS RELEASE – Davis, CA – July 20, 2021 – Engage3 Enhances Price Image Management Suite to help Independent Retailers track and optimize their Price Image at the local level in near real-time. “In our competitive environment, speed and accuracy of data is essential. Engage3’s Price Image Management Suite allows us to price retail with agility and confidence, raising us to an enhanced level of competitiveness and algorithmic pricing, Darren Renwick, Sr.

Retail 52
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Welcome to Domo on Data

Domo

Hello, and welcome to Domo on Data. Here at Domo, we eat, sleep and breathe data. Combine a robust platform, large amounts of data through our connector library, the power to analyze it and some curious data nerds and you have Domo on Data. We will update this space regularly with all sorts of content. Tips, tricks, technical discussions and anything else we find interesting in the realm of data.

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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IPv4 vs. IPv6: Which Type of IP Address Benefits Businesses More?

Dataversity

Click to learn more about author Vincentas Ginius. When Internet Protocol (IP) addresses were created in 1981, nobody thought of running out of IPs. As technology started to scale at an unprecedented rate, it became clear that there wouldn’t be enough IP resources. How did it all begin? Internet Protocol version 4 (IPv4) was first […]. The post IPv4 vs.

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July 22nd, 2021 - Product Updates and Data Additions

Thinknum

Product Updates Search and Filter SEC Filings Search and filter SEC filings alongside dozens of alternative datasets, all mapped to corporate tickers, directly on Thinknum's platform. Filter by specific keywords, companies, or industries all in one in place in real-time. For example, see how corporations and banks like Exxon or JPMorgan are considering climate change’s impact on their public disclosures.

Banking 40
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Channeling the Chaos of COVID-19 into Building More Agile Organizations

Dataversity

Click to learn more about author Steele Arbeeny. If the COVID-9 pandemic taught us anything, it’s that you can never be too prepared for change – fast-moving, come-out-of-nowhere change that transforms the way we run our businesses, manage our people, and secure the stability of our enterprises. Disruptive events in business are nothing new. As leaders, we […].

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Climb the Ranks: How to Do a Competitive SEO Analysis in 5 Steps

Similarweb

Maybe you’ve heard the saying, the best competition is yourself. Well for SEO, this doesn’t apply – at all. Channeling your competitive spirit and using it to analyze your market will allow you to create an effective digital marketing strategy. High-quality competitor research for SEO makes it easier to drive organic traffic from Google search, and pretty much all search engines.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission