Wed.Jul 14, 2021

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Tips for Creating a Competitive Comparison Landing Page

Crayon

No matter your industry or your product, your company likely has dozens of rivals (if not hundreds)—some of them direct competitors, some of them indirect competitors, and some of them aspirational competitors. One way to showcase how your product triumphs over its alternatives is by creating a competitive comparison landing page for your website. These pages are designed to publicly present an honest and comprehensive comparison between two or more competing products in a market.

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Types of Market Research: Qualitative vs. Quantitative

Cipher

A comprehensive market research process involves a variety of different types of market research. Perhaps the clearest way to delineate between different types of market research is whether they are classed as qualitative or quantitative market research methods.

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The Alcohol E-commerce Battle Heats Up. Are Retailers Prepared?

Intelligence Node

5 Steps to Grow Your Online Alcohol Sales It’s no secret that the pandemic has pushed the needle on alcohol sales across the world, forcing retailers to migrate to digital and omnichannel formats almost overnight. The IWSR reported the largest gain in sales volumes across the US since 2002, with an accelerated adoption rate for […]. The post The Alcohol E-commerce Battle Heats Up.

Commerce 197
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Day Two Learnings From the Three-Ring MozCon Circus

Moz

Day two of this year’s virtual conference did not disappoint! Here are the top takeaways from Tuesday’s speakers.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Competitive Intelligence: Tactics that Benefit Business Teams

Evalueserve

There are competitive intelligence tactics that can assist various departments within an organization achieve its strategic business goals. Competitive Intelligence provides a holistic view of the organization’s business ventures ranging from tracking competitors to supply chain intelligence. In this article, we’ll focus on how Competitive Intelligence tactics provide businesses and various departments a detailed and accurate course of action to gain a competitive advantage in their respective m

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Highlights from RiskMinds In Focus 2021

Evalueserve

On the week of 14th June 2021, I attended the RiskMinds In Focus event on Managing Uncertainty, Managing Technology, Managing Regulation, and Managing Climate Risk and ESG. The virtual event was an excellent opportunity to learn first-hand from risk experts about the future of risk and compliance and interact with other attendees while exchanging ideas.

Banking 52
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Mental Health Apps Are Having a Moment. Here’s How The Industry’s Top Players Fared During COVID-19

Pathmatics

Throughout the early days of the COVID-19 pandemic, social distancing measures expedited the adoption and implementation of digital mental health apps and tools.

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How EdTech Companies Can Successfully Monetize Growth Opportunities

Evalueserve

Top EdTech companies are investing extensively in the latest digital technologies and are developing a robust go-to-market (GTM) strategy to gain market share. “Twenty years from now, you will be more disappointed by the things you didn’t do than those you did. So throw off the bowlines. Sail away from safe harbor. Catch the wind in your sails. Explore.

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Mental Health Apps Are Having A Moment, Here’s How The Industry’s Top Players Fared During COVID-19

Pathmatics

Throughout the early days of the COVID-19 pandemic, social distancing measures expedited the adoption and implementation of digital mental health apps and tools.

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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A step-by-step [data-driven] guide to creating stunning Instagram carousels

mention

Where did it start for Instagram? It all started in 2010, when a 27-year-old Kevin Systrom, a Stanford graduate, quit his job and launched Burbn. Kevin had a seed funding of $500,000 for his startup. Over time, he changed Burbn to Instagram. As of 2021, Instagram’s advertising revenues in the US alone is expected to touch $18 billion. It is also estimated to have more than a billion active users, out of which more than 25 million are business accounts.

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How to Create a Subreddit in 5 Easy Steps

Netbasequid

When it comes to social media, everyone seems to be on Instagram or Facebook. However, Reddit is growing quickly. With 330 million active daily users , becoming active there is essential, and knowing how to create a subreddit is as well! We’ll explore how to do that and more, including: What a subreddit is. How to pinpoint your subreddit’s focus. Promotion, engagement and growth tactics.

Travel 98
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How to Set Up & Automate Marketing Contacts Management in HubSpot CRM

Weidert Group

When HubSpot introduced marketing contacts , making it possible to keep contacts that users don’t want to actively market to in HubSpot CRM, it simplified management of business contacts within a single platform without the extra expense of holding onto all those non-marketing contacts. Paying only for contacts you market to? Pretty exciting. It’s important to note that if you go over your marketing contacts limit, you’ll be charged for the next tier of contacts until at least your contract rene

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Is it Worth Investing in a BI Portal if you have only one BI Platform

BI Hub

For the past few decades, almost every enterprise has relied on one or more BI platforms to build their analytics content. The turnaround time to build a report is very quick and a lot of people in an organization build reports frequently and generate a lot of content in their BI Platform. Today after few years of BI Platform usage, one significant challenge that most enterprises face is pretty much the same: “ My BI platform is a total mess.

IT 52
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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Data Mesh in Practice: Learnings from a Customer Journey

Dataversity

Click to learn more about author Mathias Golombek. In my last blog post, I introduced the data mesh concept and explored the link between data democratization and data mesh. Since then I’ve had lots of interesting conversations on the topic with colleagues and customers. In particular, I interviewed one customer who has been on a very […]. The post Data Mesh in Practice: Learnings from a Customer Journey appeared first on DATAVERSITY.