Tue.Nov 24, 2020

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Factors to Consider When Purchasing Competitive Intelligence Tools and Services: Part 1

Crayon

The following post was written by Bill Strugger. Bill is Head of Market Intelligence (MI) at HERE Technologies. HERE provides insights on the location and movement of things – be it cars, goods or people. HERE has 10,000 employees and is HQ in Amsterdam. The HERE MI team has a broad remit of tactical (Battlecards, Industry Briefs, Buyer Analysis & Perceptions) and strategic deliverables (Industry POVs, Value-Chain Assessments, Market Sizing, and Scouting Reports).

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What is the Future of Business Intelligence in the Coming Year?

Smart Data Collective

As the use of intelligence technologies is staggering, knowing the latest trends in business intelligence is a must. The market for business intelligence services is expected to reach $33.5 billion by 2025. Here we’ve prepared a detailed outline about the future of BI, including main trends, challenges, specifics, BI-as-a-Service, and most promising BI services of today.

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Streaming Vs. Real-Time Intent Data

Zoominfo

In the world of B2B, intent data is like gold. Well, maybe not actual gold and that’s because the benefits of B2B intent data go much further than a one-time increase in revenue. . The point, though, is that intent data is an incredibly valuable resource to marketers, salespeople, and recruiters alike. Why is it so valuable, you ask? Because intent data allows companies to, as they say, “strike while the iron is hot.

Win 244
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Global SMEs Adopt New Business Intelligence Initiatives During COVID-19 Crisis

Smart Data Collective

In response to the global Coronavirus pandemic, businesses are adopting a series of new, innovative digital technologies. Business intelligence is emerging as a new point of differentiation to help them stand out amongst their competitors. As a business owner, you likely know the importance of adopting new solutions to remain competitive in the “new normal.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Streaming Vs. Real-Time Intent Data

Zoominfo

In the world of B2B, intent data is like gold. Well, maybe not actual gold and that’s because the benefits of B2B intent data go much further than a one-time increase in revenue. The point, though, is that intent data is an incredibly valuable resource to marketers, salespeople, and recruiters alike. Why is it so valuable, you ask? Because intent data allows companies to, as they say, “strike while the iron is hot.

Win 230

More Trending

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Streaming vs. Real-Time Intent Data

Zoominfo

In the world of B2B, intent data is like gold. Well, maybe not actual gold and that’s because the benefits of B2B intent data go much further than a one-time increase in revenue. The point, though, is that intent data is an incredibly valuable resource to marketers, salespeople, and recruiters alike. Why is it so valuable, you ask? Because intent data allows companies to, as they say, “strike while the iron is hot.

Win 130
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What Are Citizen Data Scientists and Can They Improve the Quality of Business Intelligence?

Elegant BI

What Are Citizen Data Scientists? Citizen Data Scientists represent a new breed of business analysts – a group of individuals with diverse business responsibilities and training, who wield sophisticated analytical tools, and employ complex methods of analysis to improve business results – all without the training or assistance of data scientists or IT team members.

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What is Social Listening? 10 Tools Marketing & Insights Professionals Need to Check Out

Digimind

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6 Data Insights to Optimize Scheduling for Your Marketing Strategy

Smart Data Collective

Big data is central to the success of modern marketing strategies. Today, more than ever, companies need to find more innovative ways to leverage data analytics to create a competitive edge in an everchanging landscape. One of the most important, yet overlooked, benefits of data is with scheduling. Marketing teams can use data analytics to optimize their scheduling to squeeze a higher ROI from their strategies.

Marketing 254
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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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4 legal marketing tools your competitors are using to stay ahead

Vable

Congratulations, you’re a marketing superstar! You’re doing everything to keep your firm’s marketing in tip top shape. You've been reading Vable's blog, attending webinars, and creating some great blog posts, multimedia and infographics. Your social media is all pre-scheduled throughout the day. You are an organised marketing machine. Though, wait a second.