Fri.Nov 26, 2021

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5 Ways Data Analytics Sets a New Standard for Revenue Marketing

Smart Data Collective

With the “big data” or insurmountable, high-volume amount of information, data analytics plays a crucial role in many business aspects, including revenue marketing. Data analytics refers to the systematic computational analysis of statistics or data. It lays a core foundation necessary for business planning. Data analytics make up the relevant key performance indicators ( KPIs ) or metrics necessary for a business to create various sales and marketing strategies.

KPI 272
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Power BI 101, What Should I Learn?

BI Insight

This is the second part of my new series of Power BI posts named Power BI 101. In the previous post, I briefly discussed what Power BI is. In this post, I look into one of the most confusing parts for those who want to start learning Power BI. Many people jump straight online and … Continue reading Power BI 101, What Should I Learn? The post Power BI 101, What Should I Learn?

Learning 131
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A Beginner’s Guide to AI and Machine Learning in Web Scraping

Dataversity

With uses spanning personalized medicine to the creation of social media clickbait, the use of artificial intelligence (AI) and machine learning (ML) is expected to transform industries from health care to manufacturing. Web scraping is no exception – and while its use is definitely not the answer to every data collection challenge, simple applications of AI/ML can enhance the process and increase […].

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Brands Meeting Consumers’ Desire to Give This Holiday Season

Netbasequid

This year we’re seeing more brands recognize the importance of their consumer intelligence and using it to identify emerging trends that have staying power. And one overarching concept taking hold amongst consumers worldwide this year is that of giving back. In our EMEA Consumer Insight Analytics Report 2021 , we shared shifts in spending and value-based shopping is certainly top of mind.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.