Tue.Oct 27, 2020

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Cyber security in an age of COVID-19 - What your library needs to know

Vable

Libraries have faced and successfully overcome multiple challenges in 2020. One of the biggest obstacles was ensuring that a remote workforce had secure access to the right technology. However as Richard DeMillo , a computer science professor at Georgia Tech reminded us, "it seems the convenience of working from home during the pandemic comes at a price of 'exposure and risk'.".

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Ep. 314 – Dom Boyd, Kantar’s UK Managing Director, on how to add Strategy to Market Research

Happy Market

My guest today is Dom Boyd, Kantar Managing Director, UK. Kantar was founded in 1992 and characterizes itself as a "data, insights and consulting company." It has more than 30,000 employees working in 100 countries in various research disciplines, including social media monitoring, advertising effectiveness, consumer and shopper behavior, and public opinion.

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Augmented Analytics Makes Competition Easy!

Elegant BI

Augmented Analytics is the Secret Weapon for Competitive Advantage ! How do you compete? There are probably other businesses in the market that do what you do but your product or your services must stand out. How do you take all the data you collect on a daily basis and use that data to your advantage to point you in the right direction? Advanced Analytics is the answer!

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Let’s Get Personal: B2B Marketing Personalization

Zoominfo

Personalization. It’s one of the most talked-about trends in the marketing world. . Marketers—us included—continue to preach the importance of understanding your customers and delivering targeted, personalized campaigns based on what you know about them. But what does developing an actual personalized marketing strategy actually entail? What Is Personalization In Marketing?

Marketing 246
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.