Tue.Feb 01, 2022

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Product Marketing Spotlight Series: Farhan Manjiyani

Crayon

Crayon's Product Marketing Spotlight is a video interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this edition of the Product Marketing Spotlight Series, we shine the light on Farhan Manjiyani of Rev.

Marketing 325
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Expert Highlights Limitations of Automation, Role of Human Intelligence

ArchIntel

ArchIntel™ -. Humans will still play a central role in the age of automation because of the inherent limitations of the technology, according to an executive from CiGen, an Australian company specializing in automation solutions. Daniel Pullen , chief automation officer at CiGen, said in an opinion piece that automation technologies are only designed to repeatedly perform tasks that do not change.

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The Inbound Impact of Changes to Cookies, Google Chrome, and Other Browsers

Weidert Group

In 2013, internet browsers Safari and Firefox initiated third-party cookie blocking in an effort to protect users from information oversharing 1. The move positioned Google Chrome as the emerging browser powerhouse, a status that it maintains today with 64.06% of the web browser market 2. But times are changing. Balance between user privacy and marketing personalization needs to be struck.

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AbbVie Announces Opening for Associate Director of Competitive Intelligence for Immunology

ArchIntel

ArchIntel™ -. AbbVie, a science and health care company , has announced an opening for a full-time associate director of competitive intelligence for immunology. The role is responsible for providing detailed and actionable intelligence about competitive forces in the current and future market, AbbVie said. The associate director will also serve as a strategic adviser to the company’s global brands team, providing expertise in the use of competitive intelligence in informing strategic deci

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Conflict in the Sales Meeting? No Problem!

Elegant BI

Whether you are a sales professional, or you have assisted with a sales call or been on the receiving end of a technology sales pitch, you recognize smart sales pros when you see them. It used to be that a prospect or customer expected to hear all about the product or service, and all the reasons that particular company was the best company to hire.

Sales 52

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Smarten Support Portal Updates – January – 2022!

Elegant BI

We invite you to explore our latest knowledgebase articles and to join the Smarten user community on Smarten Support Portal. If you have not registered yet, Click Here to obtain your login credentials. Knowledgebase Articles. Data warehousing: Concepts of Slowly Changing Dimensions. Forum Topics. Smarten Application Security : What is HTTP Method Vulnerability and what are their solutions?

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Hetherington to Commence Second Round of OSINT Academy on Feb. 19

ArchIntel

ArchIntel™ -. Hetherington Group, a provider of investigations and intelligence services, will commence the second round of the OSINT Academy program on Feb. 19. OSINT Academy is a cyber intelligence training course developed as part of a collaboration among Hetherington, Dakota State University and the National Security Agency. The program is aimed at strengthening the U.S. cybersecurity workforce by providing educational opportunities for interested communities, Hetherington Group said.

Education 104
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The Future of Cloud Computing: 3 Market Predictions for 2022

Intriccately

Intricately’s cloud data empowers go-to-market teams with a granular view into the many sectors of the cloud infrastructure market. Our annual cloud market reports apply this very focused lens to analyze the buyers and sellers in every corner of the market.

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Cellebrite Wins Contract to Provide OSINT Tool to Law Enforcement Customer

ArchIntel

ArchIntel™ -. Cellebrite, an Israeli digital intelligence company, announced that it has won an open-source intelligence customer contract. The company said that the multi-year award is the most significant software-as-a-service deal it has won to date. The contract is worth $1.5 million for the first year, Cellebrite said. Alon Klomek, chief business officer at Cellebrite, said that the contract proves the company’s ability to improve public safety using its end-to-end investigative workf

Win 104
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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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How to Quickly Return to Normal Operations After a Cyberattack

Dataversity

Enterprise IT environments are notoriously complex. Increasingly, organizations are using a hybrid IT landscape of on-premises and cloud infrastructure, and a growing number now use a multi-cloud environment. This enables more agile business transformation but also affords cyberattackers increased options to mount cyberattacks. Companies need to arm themselves because cyberattacks such as ransomware have led […].

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Humans Can Play an Important Role in Phishing Defense

ArchIntel

ArchIntel™ -. “The cybersecurity market was valued at USD 156.24 billion in 2020, and it is expected to reach USD 352.25 billion by 2026, registering a CAGR of 14.5% during 2021-2026.” — ReportLinker. Phishing attacks have been growing in frequency every year, with Tessian research revealing that employees received around 14 malicious emails per year.

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Hyperautomation Projects Will Unleash the Next Phase of Digital Transformation

Dataversity

Digital transformation powered by automation has changed the way organizations around the world operate. It’s sped up product and service delivery. It’s created operational efficiencies throughout the business. But automation has its limits. Traditional automation uses tags and triggers to initiate the next event in a sequence. It certainly keeps things moving, but it falls […].

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What is Sentiment in Marketing? Definition & Examples

Netbasequid

Sentiment is attached to everything, including the trillions of bits of aggregated data collected by consumer and marketing research tools. And brands need to understand what these sentiments attached to social media posts, online reviews and forums mean for them. Let’s find out. We are going to explore and define just what is sentiment, as we cover: How to understand sentiment.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Becoming an Intelligent, Sustainable Enterprise with SAP

Timo Elliot

Here’s my new overview of SAP, our customers, and technology explaining how SAP solutions can help you become an intelligent, sustainable enterprise — and full of real-world examples of organizations like yours who have already taken the plunge. And if you’d rather not listen to all that, here’s a full transcript: Enabling your success. Hello Everyone!

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The Power of Domo Analytics Explained

Domo

When most people think of Business Intelligence (BI) / analytics, it usually brings a sense of apprehension since when most think of Business Intelligence (BI) / analytics, it usually brings a sense of apprehension since the experience with it is not pleasant or really in any way helpful to them. Domo analytics changes all that. The Domo platform itself was created to breathe new life into an industry that has largely failed its core customer— the business user.

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Startup Business Plan Guidelines for a Successful Launch

mention

Figures from the United States Bureau of Labor Statistics show that 70% of businesses fail before reaching their fifth year. . The factors that lead each business to close down depend on the business, owners, market, and external economic factors. But there are trends among businesses that fail: 38% ran out of money to fund the business 35% offered a product or service the market didn’t need 20% couldn’t beat a competitor 19% had a “flawed business model” How do you avo

Startups 271