Wed.Jun 09, 2021

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How to Do Market Research

Cipher

Businesses today need to build a deep understanding of their customers, competitors , and external environment. Doing so empowers organizations to uncover actionable insights that enable them to make critical decisions with a high degree of confidence.

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How to do SWOT Analysis With Competitive Intelligence Questions

Octopus

How to do SWOT Analysis With Competitive Intelligence Questions This post asks how to do SWOT Analysis with Competitive Intelligence questions. SWOT analysis is the most popular, well known and obvious strategic intelligence tool to identify Strengths, Weaknesses, Opportunities, and. Read More. The post How to do SWOT Analysis With Competitive Intelligence Questions appeared first on Octopus Competitive Intelligence.

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5 Benefits of Training Data-Driven Teams in Microsoft Office 365

Smart Data Collective

Big data has led to countless changes in organizations all over the world. A growing number of organizations are using new software applications that involve sophisticated data analytics features. They have benefited immensely from big data. Microsoft Office, one of the most popular suites, has evolved as a prerequisite for professionals. With Office 365, Microsoft proposed productivity tools with the powerful cloud in the industry.

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Marketing Applications of Competitive Intelligence

ArchIntel

ArchIntel™ -. In a blog post, Harvey Ranola , director of demand generation and global strategist of media intelligence at NetBase Quid, explored the role of competitive analysis and research in marketing. The article focuses on CI’s importance in understanding brand perception, winning at social media and finding the right news outlets to sway customers.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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The Advantages of SaaS for Data Security Strategies

Smart Data Collective

The software-as-a-service (SaaS) model has been increasingly gaining popularity with enterprises. As internet connections become speedier and more reliable, businesses and consumers turn to SaaS for its convenience and other advantages. Companies that evaluate the right metrics can create very viable SaaS business models. Gartner projects that global public cloud end-user spending is set to grow by 23 percent in 2021 with SaaS as the biggest market segment, which is set to expand to a $122.6 bil

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Three Best Practices to Neutralize Ransomware Attacks

Dataversity

Click to learn more about author Ken Steinhardt. The question about whether your organization will be hit with a ransomware attack is not “if” but “when.” As the world has seen recently, ransomware attacks are on the rise, and they can hit anything ranging from critical infrastructure to smaller enterprises that try to stay under […]. The post Three Best Practices to Neutralize Ransomware Attacks appeared first on DATAVERSITY.

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US Telecommunications Industry to Maintain Growth Amid Competition-Charged Environment

ArchIntel

ArchIntel™ -. Americans today depend on the telecommunications industry to remain connected amid the separated lifestyle fostered by the COVID-19 pandemic. Consumer demand to make financial transactions and purchases on broadband-enabled mobile devices is seen to provide the industry with the biggest opportunity for growth. Revenues of wireless telecommunications carriers in the U.S. are expected to reach $278.8 billion this year.

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MozCon Virtual 2021 Interview Series: Joy Hawkins

Moz

We're excited to welcome local SEO expert, Joy Hawkins, back to the MozCon Virtual stage! Ahead of the show, we talked with Joy about her research into Google Posts, what she loves most about her work in local SEO, and more.

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Weidert Wednesday: The Role of a B2B Social Media Strategy for Inbound Marketing

Weidert Group

The benefits of social media for businesses in B2B industries differ a bit from the ways consumer brands use this important communication tool. But a well-developed B2B social media marketing strategy is indispensable for achieving multiple business-building goals, including: Lead generation. Nurturing prospects. Customer care. HR recruiting. Supporting employee well-being.

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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A guide to understanding customer journeys

ATTEST

“Customer journey” is a term frequently used by marketing folk, but what does it really mean? Essentially, the customer journey is every interaction a customer has in the run-up to purchasing your brand (or perhaps a competitor’s). Why do customer journeys matter? Because if you don’t know what drives customers to make a purchase, how can you fine-tune your brand experience and marketing messages?

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Tally ERP Analytics: Providing a Comprehensive Picture of Business!

Elegant BI

The Tally ERP Solution is a popular accounting and financial application that is used by many business professionals. It acts as a repository for crucial business information and allows for data entry and reporting. But, today every team member is expected to contribute to business direction, problem solving and leveraging of opportunities and the accounting and financial world is no exception.

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A guide to understanding customer journeys

ATTEST

“Customer journey” is a term frequently used by marketing folk, but what does it really mean? Essentially, the customer journey is every interaction a customer has in the run-up to purchasing your brand (or perhaps a competitor’s). Why do customer journeys matter? Because if you don’t know what drives customers to make a purchase, how can you fine-tune your brand experience and marketing messages?

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RILAs Pop 88% In Sales, Continuing Shift To Variables

Wink Intel

Annuity sales continued their shift from fixed to variable products in the first quarter with registered index-linked annuities booming with an 88% jump from the first quarter of 2020. RILAs popped 9% over the previous quarter, as did traditional variable annuities, but VAs were down 1% compared with the year-ago quarter, according to the Secure Retirement Institute Individual Annuity Sales Survey.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Blockchain Makes Tether, a Remarkable New Cryptocurrency & Investment

Smart Data Collective

Blockchain has led to some remarkable advances in the cryptocurrency sector. In the beginning, bitcoin was the only cryptocurrency to benefit from blockchain technology. However, a number of other great cryptocurrencies have emerged with blockchain technology in recent years. One of the lesser known cryptocurrencies worth being aware of is Tether. Tether can offer investors that know a lot about blockchain a number of opportunities to earn money from it.

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June 9th, 2021 - Product Updates and Data Additions

Thinknum

Product Updates Democratizing Data: Global Dashboards Thinknum’s new Global privacy setting allows anyone to view our dashboards – even users without Thinknum login credentials. Public ungated dashboards democratize our alternative data, and mean everyone can derive unprecedented insights from Thinknum’s platform. Data Additions Traction ZipRecruiter Product Reviews Hyphen Group Job Listings Flink Matalan Mckinsey Strike Hyphen Group.